Use of advertising and marketing incentives to promote sales of fuel efficient vehicles. Part I: executive summary. Final report.

National Highway Traffic Safety Administration, Washington, D.C.

Use of advertising and marketing incentives to promote sales of fuel efficient vehicles. Part II. Final report.

National Highway Traffic Safety Administration, Washington, D.C.

Advertising for over-the-counter antacids : final staff report and recommendations.

Item 535

Advertising for over-the-counter drugs : public record 215-51, 16 CFR part 450 : report of the presiding officer on proposed trade regulation rule /

Cover title.

Selling printing and direct advertising; handbook for management, salesmen, planners, and producers of printed promotion.

Mode of access: Internet.

An analysis of the post advertising telephone survey: 1975. Final report.

National Highway Traffic Safety Administration, Office of Alcohol Countermeasures, Washington, D.C.

Automotive advertising copy test. Final report.

Energy Department, Washington, D.C.

The first advertising book [microform],

Microfilm.

Advertising 1972. Hearings, Ninety-second Congress, second session, on S. 1461, to require the furnishing of documentation of claims concerning safety, performance, efficacy, characteristics, and comparative price of advertised products and services [and] S. 1753 amendment no. 1118 to establish a National Institute of Advertising, Marketing, Society. May 16, 18, and 31, 1972

"Serial no. 92-72."

A table of leading advertisers, showing advertising investments of advertisers spending $10,000 and over in thirty-six publications ..

Mode of access: Internet.

Advertising appropriations methods in banking.

Mode of access: Internet.

Type for books and advertising

"Books for the type man": p. 150-153.

Costs, merchandising practices, advertising and sales in the retail distribution of clothing /

Mode of access: Internet.

The advertising handbook; a reference work covering the principles and practices of advertising,

Mode of access: Internet.

Advertising and selling : principles of appeal and response /

"Books and articles referred to in the text or recommended for further reading": p. 306-309.