Advertising and selling : principles of appeal and response /


Autoria(s): Hollingworth, Harry L. (Harry Levi), 1880-1956.
Data(s)

31/12/1969

Resumo

"Books and articles referred to in the text or recommended for further reading": p. 306-309.

Mode of access: Internet.

Formato

bib

Identificador

http://hdl.handle.net/2027/wu.89097408173

Idioma(s)

eng

Publicador

New York ; London : D. Appleton and Company,

Direitos

Items in this record are available as Public Domain in the United States, Google-digitized. View access and use profile at http://www.hathitrust.org/access_use#pd-us-google. Please see individual items for rights and use statements.

Palavras-Chave #Selling. #Advertising.
Tipo

text