Use of advertising and marketing incentives to promote sales of fuel efficient vehicles. Part I: executive summary. Final report.


Autoria(s): Donnelly, James H.
Data(s)

02/10/1981

Resumo

National Highway Traffic Safety Administration, Washington, D.C.

Mode of access: Internet.

Author corporate affiliation: Market Facts, Inc., Arlington, Va.

Report covers the period June 1980-June 1981. Contract amount $77,844

Subject code: FKB

Subject code: SCDCT

Subject code: WWM

Identificador

http://hdl.handle.net/2027/mdp.39015075448525

Idioma(s)

eng

Direitos

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Palavras-Chave #Marketing. #Demand. #Automobiles. #Advertising. #Automobile Demand.
Tipo

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