Automotive advertising copy test. Final report.


Autoria(s): Desconhecido
Data(s)

04/02/1984

Resumo

Energy Department, Washington, D.C.

Mode of access: Internet.

Author corporate affiliation: Goldstein/Krall Marketing Resources, Inc., Stamford, Conn.

Subject code: FKE

Subject code: NKQP

Subject code: PDFE

Subject code: WTD

Formato

bib

Identificador

http://hdl.handle.net/2027/mdp.39015075508583

Idioma(s)

eng

Direitos

Items in this record are available as Public Domain, Google-digitized. View access and use profile at http://www.hathitrust.org/access_use#pd-google. Please see individual items for rights and use statements.

Palavras-Chave #Printed publicity. #Memory. #Mass media. #Interviewing. #Fuel consumption. #Recall/ Memory. #Print Media. #Fuel Economy/ Miles per Gallon.
Tipo

text