Solution marketing characteristics and practices

The first objective of this master's thesis is to find out how the concepts solution and solution marketing are defined in the literature. In order to do so, solution marketing literature is reviewed widely. Another target is to identify the characteristics of solution marketing and to explain how solution marketing can be carried out. The final objective is to determine how well the described solution marketing practices are executed in the target company, and this will be studied with a survey. A solution can be described as a co-created and customized combination of products and services. Solution marketing aims at developing and anticipating customer's business needs and it involves close collaboration between customer and supplier. Solution marketing communication is targeted to a specific audience. It entails deep customer intimacy and is focused on understanding customer's business problem. Solution marketing also requires close collaboration between sales and marketing as well as customer focused mindset. Solution marketing can be executed by promoting thought leadership, presenting solution offering, creating close customer relationships and treating customers as individuals. Solution provider's whole organization must engage customer focus.

The impact of marketing practices and its regulation policies on childhood obesity. Opinions of stakeholders in Spain

The aim of this study was to identify Spanish stakeholders’ views on the relationship between childhood obesity and the marketing and advertising of food and beverages aimed at children in Spain, as well as on the corresponding of regulations. We performed a qualitative study based on semi-structured interviews with Stakeholders/Key Informants (KI) from 13 organisations: experts (2), consumer advocates (1), public health advocates (2), food manufacturers (2), advertising advocates (1), government representatives (1), child/family/school advocates (2) and media (1). The variables studied were Prevalence of childhood obesity and its relationship to marketing/advertising and Regulation of marketing. In order to identify the most relevant arguments (pearls) in the discourses, a blind independent analysis by four members of the research team was performed. We found that the prevalence of childhood obesity was perceived to be higher than the European average. Self-regulation was identified as the main form of marketing control. Only food manufacturers and advertising agencies considered voluntary action and supervisory procedures to be effective. The other stakeholders advocated state control through legislation and non-state actions such as external assessment and sanctions. Despite the divergence of opinion between stakeholders, there was agreement on the need to improve supervision and to ensure compliance with current self-regulatory codes in Spain.

Automobile marketing practices : hearings, Eighty-fourth Congress, second session pursuant to S. Res. 13 continued by S. Res. 163... January 19,20,23, and February 21,22,23,29, March 1,6,7,8,9,10, 1956.

pt. 1. January 19, 20, 23, February 21-23, 29, March 1, 6-10, 1956. 1225 p.--pt. 2. June 4-6, 12, 21, 1956. pp. 1227-1533.

Automobile marketing practices: finance and insurance. Hearings before a subcommittee of the Committee on Interstate and Foreign Commerce, United States Senate, Eighty-fifth Congress, first session, pursuant to S. Res. 26, a resolution to investigate certain problems relating to interstate and foreign commerce ...

Hearings held Mar.18, 1957-Aug.7, 1958.

Marketing practices and their effectiveness in Taiwan's colleges of technology

The main purpose of this study was to investigate marketing practices in Taiwan's institutions of higher education and their relationship with students' college choice behaviors and attitudes. The study was conducted in 11 Taiwan's colleges of technology. It employed a multistrand conversion mixed model design, consisting of a qualitative and a quantitative strand. Funnel-sequenced interviews were conducted with 19 college administrators and the results were content analyzed using a constant-comparative method. The administrator interview data were also quantitized and used in cluster analysis of the institutions. Questionnaire data were collected from 1474 freshmen students, and analyzed using several univariate and multivariate statistical techniques including factor analysis, MANOVA, and correspondence analysis. ^ Analyses indicated that a weak relationship existed between institutions' marketing intensity and students' college choice. Students did not consider institutions' recruitment activities useful in their college searching process. They also reported little knowledge of their current school when they were deciding to enroll. Data analysis also revealed that students were practically oriented in their college selection. Academic resources, employability after graduation, and tuition were the most important attributes in students' college selection. Parents and students' social network such as friends and high school teachers were significant personal sources in enrollment decisions while institutions' representatives (i.e., recruiters) were considered the least influential. ^ Using cluster analysis, institutions were divided into three groups based on intensity of marketing efforts. Multivariate analysis of variance did not reveal significant differences between the college choice behaviors and attitudes of students who entered these three types of institutions. ^ Content analysis of the administrators' interviews indicated that the majority of them practiced passive marketing. This was primarily as a result of resistance to active marketing, lack of leadership commitment, insufficient financial and human resources, little faculty involvement, and inexperience in marketing. In comparison to public institutions, private institutions showed a more favorable attitude towards marketing concepts. They were well advanced in their recruitment activities while public schools were relatively hesitant to use marketing. Curriculum issues were not well represented in marketing activities and did not seem to be impacted by marketing needs. Based on the analysis of qualitative and quantitative data, it can be concluded that in these colleges, curriculum was more driven by commercial and industrial interest than by students' demands. ^ Theoretical, policy, and methodological implementation of the results were discussed. ^

Solution-focused practices in child welfare supervision

This research was an exploratory pilot study on the use and need of solution-focused practices in supervision according to child welfare workers and child welfare supervisors in Nova Scotia, Canada. Child welfare workers and supervisors were invited to participate in an online questionnaire exploring the use and need of solution-focused practices in child welfare supervision. The collected data indicated that these practices were being implemented and that workers and supervisors believe there is a need for them. Further research and training on solution-focused practices in the supervision of child welfare workers could be beneficial to help create the most productive supervision experience that positively impacts everyone involved.

A prática de marketing e a formação de gestores na indústria de tecnologia da informação

As atuais tendências da indústria de tecnologia da informação (TI) provocam mudanças nas estratégias de marketing das empresas de TI, que abandonam o foco na venda de produtos e serviços para a venda de soluções baseadas em conceitos de mais alto nível, como cenários e estratégias de negócios. À medida que os profissionais de marketing passam a examinar os vários processos de negócios dos clientes, a empresa de TI tem que rever o posicionamento do seu negócio e as suas práticas de marketing. Este novo cenário traz a necessidade de reflexão e investigação sobre os tipos de organizações de marketing que estão sendo implementadas pelas empresas de TI, bem como os perfis de profissionais procurados e os programas de formação mais adequados. O presente estudo reflete sobre estas questões, de modo a contribuir para que a EAESP/FGV possa oferecer conteúdos programáticos que formem os profissionais para as empresas de TI.

A contribuição do marketing interno para o sucesso das empresas

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Dynamics Of Co-Operative Marketing In Tribiai. Economiesa Study Of Non—Timber Forest Produce Marketinowin Kerala

The following objectives have been formulated for the study. To assess the procurement and marketing practices of Non—Timber Forest Produce by tribes and Tribal Co-operative Societies and examine the role of co—operatives in liberating the tribes from the clutches of private traders. To study the relative efficiency of marketing channels. To analyse the inter—difference between tribes and regions in the collection and marketing of Non—Timber Forest produce. To examine the forward linkage of tribal co-operative societies with the Ayurvedic Medicinal Manufacturing Units of the state. To examine the impact of marketing on employment and income of tribes and To examine the extent of involvement of tribes in Tribal Co-operative Societies in policy formulation and implementation.

A internet, o comportamento do consumidor e as práticas de marketing

No atual cenário, onde a Internet vem desempenhando um papel significativo nas relações entre as empresas e seus consumidores, o grande desafio para os profissionais, os docentes e pesquisadores de marketing é entender a natureza das mudanças e das novas tendências no comportamento de compra dos indivíduos e das empresas, bem como os novos fatores competitivos que alteram os padrões de competição nos mais variados mercados. A clara compreensão da dinâmica destas mudanças torna-se necessária para a adoção de novos instrumentos e padrões de ação, mais adequados ao novo contexto de mercado. Este estudo pretende contribuir para a obtenção de respostas para questões relevantes como: Que mudanças estão ocorrendo e ainda estão por ocorrer no comportamento de consumo em relação à Internet? O que mudará na relação dos consumidores com as marcas, os produtos, os fabricantes e os canais de venda? Quais os fatores críticos de sucesso para as empresas competirem no novo mercado virtual, intermediado pela Internet?