Platforms, network effects and small business dynamics in China : case study of the Shanzhai cell phone industry

This paper seeks to argue the significance of platforms on emerging markets through a case study of the Shanzhai cell phone industry in Shenzhen, China. In this industry, value chains are being driven by both the technology platforms and the market platforms. The former include MTK baseband chipset, and so-called Shared PCBA and Shared Mould. The latter include the North Huaqiang Market and the Purchasing and Money Platform. Technology platforms greatly reduced the technological barriers to entry for independent design houses and system integrators, while market platforms markedly improved their poor marketing and purchasing abilities. Due to factors such as social networks, supporting industries, informality and platform governance, strong network effects have been exhibited in the two types of platforms, which have not only fostered numerous start-ups, but have also led to effective exploitation of emerging markets.

An interaction and network perspective of horizontal relationships in the portuguese pharmaceutical industry

Doutoramento em Gestão

Buying behavior and competition in the software market

In the actual world, the impact of the software buying decisions has a rising relevance in social and economic terms. This research tries to explain it focusing on the organizations buying decisions of Operating Systems and Office Suites for personal computers and the impact on the competition between incumbent and alternative players in the market in these software categories, although the research hypotheses and conclusions may extend to other software categories and platforms. We concluded that in this market beside brand image, product features or price, other factors could have influence in the buying choices. Network effect, switching costs, local network effect, lock-in or consumer heterogeneity all have influence in the buying decision, protecting the incumbent and making it difficult for the competitive alternatives, based mainly on product features and price, to gain market share to the incumbent. This happens in a stronger way in the Operating Systems category.

A systematic methodology to analyse the performance and design configurations of business interoperability in cooperative industrial networks

This thesis proposes a methodology for modelling business interoperability in a context of cooperative industrial networks. The purpose is to develop a methodology that enables the design of cooperative industrial network platforms that are able to deliver business interoperability and the analysis of its impact on the performance of these platforms. To achieve the proposed objective, two modelling tools have been employed: the Axiomatic Design Theory for the design of interoperable platforms; and Agent-Based Simulation for the analysis of the impact of business interoperability. The sequence of the application of the two modelling tools depends on the scenario under analysis, i.e. whether the cooperative industrial network platform exists or not. If the cooperative industrial network platform does not exist, the methodology suggests first the application of the Axiomatic Design Theory to design different configurations of interoperable cooperative industrial network platforms, and then the use of Agent-Based Simulation to analyse or predict the business interoperability and operational performance of the designed configurations. Otherwise, one should start by analysing the performance of the existing platform and based on the achieved results, decide whether it is necessary to redesign it or not. If the redesign is needed, simulation is once again used to predict the performance of the redesigned platform. To explain how those two modelling tools can be applied in practice, a theoretical modelling framework, a theoretical Axiomatic Design model and a theoretical Agent-Based Simulation model are proposed. To demonstrate the applicability of the proposed methodology and/or to validate the proposed theoretical models, a case study regarding a Portuguese Reverse Logistics cooperative network (Valorpneu network) and a case study regarding a Portuguese construction project (Dam Baixo Sabor network) are presented. The findings of the application of the proposed methodology to these two case studies suggest that indeed the Axiomatic Design Theory can effectively contribute in the design of interoperable cooperative industrial network platforms and that Agent-Based Simulation provides an effective set of tools for analysing the impact of business interoperability on the performance of those platforms. However, these conclusions cannot be generalised as only two case studies have been carried out. In terms of relevance to theory, this is the first time that the network effect is addressed in the analysis of the impact of business interoperability on the performance of networked companies and also the first time that a holistic approach is proposed to design interoperable cooperative industrial network platforms. Regarding the practical implications, the proposed methodology is intended to provide industrial managers a management tool that can guide them easily, and in practical and systematic way, in the design of configurations of interoperable cooperative industrial network platforms and/or in the analysis of the impact of business interoperability on the performance of their companies and the networks where their companies operate.

Migrant networks and migrant intentions to return

Social ties are potentially an important determinant of migrants’ intention to return to their home country, and yet this topic has not been addressed in the existing economics literature on international migration. This study examines the absolute and relative importance of migrant social networks both at destination and at origin. We base our research on experimental data from Batista and Narciso (2013)1. By defining networks according to different characteristics of their members and migrant return intentions with respect to three different time horizons, we are able to dissect the network effect into its components. After controlling for unobserved heterogeneity and reverse causality biases we find that network at home seems to be the most important determinant of the migrant’s intention to return home within five and ten years.

Sähköautojen pikalatauksen verkkovaikutukset

Euroopan unionin energiapolitiikka on luonut paineen parantaa energiatehokkuutta kaikilla energiankäytön aloilla. Merkittävä osa energiasta kulutetaan liikenteessä, joten sähköautojen käyttöönotolla voidaan parantaa energiatehokkuutta merkittävästi. Tämän vuoksi on tarkasteltava sähköautojen laajamittaisen levinneisyyden aiheuttamia vaikutuksia sähköverkolle. Tässä diplomityössä tarkastellaan sähköautojen pikalatauksen verkkovaikutuksia. Tarkastelu painottuu kotilatauksen tarkasteluun taajamissa ja maaseudulla. Kuormituksen kasvu simuloidaan hyödyntäen sähköauton lataukselle laskettua kuormituskäyrää, jonka laskenta perustuu keskimääräiseen henkilöauton liikkumiseen, joka on saatavilla Suomen henkilöliikennetutkimuksesta. Simuloinnin tulosten perusteella sähköauton pikalatauksen verkkovaikutukset ovat merkittäviä keskijänniteverkossa ja pienjänniteverkossa. Suuremmat vaikutukset kohdistuvat pienjänniteverkkoon.

Essais sur les logiciels libres : licences doubles, effets de réseau, et concurrence

This thesis examines the microeconomic consequences of the arrival of open source in the software market. Specifically, it analyzes three features of open source software by using specific models of industrial organization. Open source software is free, and may be modified or duplicated by anyone. The first paper studies the entry of an open source software in a closed source software market. Using a model of horizontal differentiation, the analysis considers a closed source firm's investment in the quality of its software. The introduction of open source on the market reduces the firm's investment in quality and increases the price of its software. Moreover, the entry of open source software may reduce consumer welfare. Post-entry by an open source software, the reduction in market share lowers the firm's incentive to invest in quality. The second paper features vertical differentiation to study a monopolist selling supporting product to its software. The study begins by contrasting the supply of support by an open source provider and a closed source vendor. The model shows that in both cases the levels of support offered are the same. In addition, consumer welfare is higher and profit lower under an open source software. Then, the paper considers the competition in the provision of support. Here, the supply of high level support is greater than under a monopolist. Finally, the monopolist adopts a dual licensing strategy to extract more surplus from developers interested in modifying open source software and redistributing the resulting product. This technique, when the developers place high value on the source code, generates more profit if the monopolist chooses to publish as open source rather than closed source. The last paper studies how a closed source firm is affected by the introduction of an open source benefiting from contributions by users. A vertical differentiation model is used, and reveals that, when contribution of users is present, the closed source vendor may lower its price to a level where it forces the open source out of the market. The firm's lower price not only increases demand for its software, but also induces consumers into switching from open to closed source software therefore reducing the contribution of users.

Essais en microéconomie appliquée

La thèse comporte trois essais en microéconomie appliquée. En utilisant des modèles d’apprentissage (learning) et d’externalité de réseau, elle étudie le comportement des agents économiques dans différentes situations. Le premier essai de la thèse se penche sur la question de l’utilisation des ressources naturelles en situation d’incertitude et d’apprentissage (learning). Plusieurs auteurs ont abordé le sujet, mais ici, nous étudions un modèle d’apprentissage dans lequel les agents qui consomment la ressource ne formulent pas les mêmes croyances a priori. Le deuxième essai aborde le problème générique auquel fait face, par exemple, un fonds de recherche désirant choisir les meilleurs parmi plusieurs chercheurs de différentes générations et de différentes expériences. Le troisième essai étudie un modèle particulier d’organisation d’entreprise dénommé le marketing multiniveau (multi-level marketing). Le premier chapitre est intitulé "Renewable Resource Consumption in a Learning Environment with Heterogeneous beliefs". Nous y avons utilisé un modèle d’apprentissage avec croyances hétérogènes pour étudier l’exploitation d’une ressource naturelle en situation d’incertitude. Il faut distinguer ici deux types d’apprentissage : le adaptive learning et le learning proprement dit. Ces deux termes ont été empruntés à Koulovatianos et al (2009). Nous avons montré que, en comparaison avec le adaptive learning, le learning a un impact négatif sur la consommation totale par tous les exploitants de la ressource. Mais individuellement certains exploitants peuvent consommer plus la ressource en learning qu’en adaptive learning. En effet, en learning, les consommateurs font face à deux types d’incitations à ne pas consommer la ressource (et donc à investir) : l’incitation propre qui a toujours un effet négatif sur la consommation de la ressource et l’incitation hétérogène dont l’effet peut être positif ou négatif. L’effet global du learning sur la consommation individuelle dépend donc du signe et de l’ampleur de l’incitation hétérogène. Par ailleurs, en utilisant les variations absolues et relatives de la consommation suite à un changement des croyances, il ressort que les exploitants ont tendance à converger vers une décision commune. Le second chapitre est intitulé "A Perpetual Search for Talent across Overlapping Generations". Avec un modèle dynamique à générations imbriquées, nous avons étudié iv comment un Fonds de recherche devra procéder pour sélectionner les meilleurs chercheurs à financer. Les chercheurs n’ont pas la même "ancienneté" dans l’activité de recherche. Pour une décision optimale, le Fonds de recherche doit se baser à la fois sur l’ancienneté et les travaux passés des chercheurs ayant soumis une demande de subvention de recherche. Il doit être plus favorable aux jeunes chercheurs quant aux exigences à satisfaire pour être financé. Ce travail est également une contribution à l’analyse des Bandit Problems. Ici, au lieu de tenter de calculer un indice, nous proposons de classer et d’éliminer progressivement les chercheurs en les comparant deux à deux. Le troisième chapitre est intitulé "Paradox about the Multi-Level Marketing (MLM)". Depuis quelques décennies, on rencontre de plus en plus une forme particulière d’entreprises dans lesquelles le produit est commercialisé par le biais de distributeurs. Chaque distributeur peut vendre le produit et/ou recruter d’autres distributeurs pour l’entreprise. Il réalise des profits sur ses propres ventes et reçoit aussi des commissions sur la vente des distributeurs qu’il aura recrutés. Il s’agit du marketing multi-niveau (multi-level marketing, MLM). La structure de ces types d’entreprise est souvent qualifiée par certaines critiques de système pyramidal, d’escroquerie et donc insoutenable. Mais les promoteurs des marketing multi-niveau rejettent ces allégations en avançant que le but des MLMs est de vendre et non de recruter. Les gains et les règles de jeu sont tels que les distributeurs ont plus incitation à vendre le produit qu’à recruter. Toutefois, si cette argumentation des promoteurs de MLMs est valide, un paradoxe apparaît. Pourquoi un distributeur qui désire vraiment vendre le produit et réaliser un gain recruterait-il d’autres individus qui viendront opérer sur le même marché que lui? Comment comprendre le fait qu’un agent puisse recruter des personnes qui pourraient devenir ses concurrents, alors qu’il est déjà établi que tout entrepreneur évite et même combat la concurrence. C’est à ce type de question que s’intéresse ce chapitre. Pour expliquer ce paradoxe, nous avons utilisé la structure intrinsèque des organisations MLM. En réalité, pour être capable de bien vendre, le distributeur devra recruter. Les commissions perçues avec le recrutement donnent un pouvoir de vente en ce sens qu’elles permettent au recruteur d’être capable de proposer un prix compétitif pour le produit qu’il désire vendre. Par ailleurs, les MLMs ont une structure semblable à celle des multi-sided markets au sens de Rochet et Tirole (2003, 2006) et Weyl (2010). Le recrutement a un effet externe sur la vente et la vente a un effet externe sur le recrutement, et tout cela est géré par le promoteur de l’organisation. Ainsi, si le promoteur ne tient pas compte de ces externalités dans la fixation des différentes commissions, les agents peuvent se tourner plus ou moins vers le recrutement.

Position paper on the future of social networking

Social networking mediated by web sites is a relatively new phenomenon and as with all technological innovations there continues to be a period of both technical and social adjustment to fit the services in with people’s behaviours, and for people to adjust their practices in the light of the affordances provided by the technology. Social networking benefits strongly from large scale availability. Users gain greater benefit from social networking services when more of their friends are using them.This applies in social terms, but also in eLearning and professional networks. The network effect provides one explanation for the popularity of internet based social networking sites (SNS) because the number of connections between people which can be maintained by using them is greatly increased in comparison to the networks available before the internet. The ability of users to determine how much they trust information available to them from contacts within their social network is important in almost all modes of use. As sources of information on a range of topics from academic to shopping advice, the level of trust which a user can put in other nodes is a key aspect of the utility of the system.

Co-creation in hospitality industry: a case study on the drivers of traveler-generated content

User-generated content in travel industry is the phenomenon studied in this research, which aims to fill the literature gap on the drivers to write reviews on TripAdvisor. The object of study is relevant from a managerial standpoint since the motivators that drive users to co-create can shape strategies and be turned into external leverages that generate value for brands through content production. From an academic perspective, the goal is to enhance literature on the field, and fill a gap on adherence of local culture to UGC given industry structure specificities. The business’ impact of UGC is supported by the fact that it increases e-commerce conversion rates since research undertaken by Ye, Law, Gu and Chen (2009) states each 10% in traveler review ratings boosts online booking in more than 5%. The literature review builds a theoretical framework on required concepts to support the TripAdvisor case study methodology. Quantitative and qualitative data compound the methodological approach through literature review, desk research, executive interview, and user survey which are analyzed under factor and cluster analysis to group users with similar drivers towards UGC. Additionally, cultural and country-specific aspects impact user behavior. Since hospitality industry in Brazil is concentrated on long tail – 92% of hotels in Brazil are independent ones (Jones Lang LaSalle, 2015, p. 7) – and lesser known hotels take better advantage of reviews – according to Luca (2011) each one Yelp-star increase in rating, increases in 9% independent restaurant revenue whereas in chain restaurants the reviews have no effect – , this dissertation sought to understand UGC in the context of travelers from São Paulo (Brazil) and adopted the case of TripAdvisor to describe what are the incentives that drives user’s co-creation among targeted travelers. It has an outcome of 4 different clusters with different drivers for UGC that enables to design marketing strategies, and it also concludes there’s a big potential to convert current content consumers into producers, the remaining importance of friends and family referrals and the role played by incentives. Among the conclusions, this study lead us to an exploration of positive feedback and network effect concepts, a reinforcement of the UGC relevance for long tail hotels, the interdependence across content production, consumption and participation; and the role played by technology allied with behavioral analysis to take effective decisions. The adherence of UGC to hospitality industry, also outlines the formulation of the concept present in the dissertation title of “Traveler-Generated Content”.

The Role of Goods Trade Networks for Services Trade Volume

In this paper, we address the role of countries’ goods-trade networks for their services-trade volume. The paper employs a large cross section of bilateral trade data on aggregate cross-border goods and services sales and illustrates that the depth and overlap of two countries’ services networks induce a positive direct impact on their services-trade volume. The evidence takes into account that goods trade flows and networks are potentially endogenous so that the estimated direct effects support a causal interpretation. We find that the magnitude of the multilateral goods-trade network effect on the bilateral services-trade volume is much larger than that of bilateral goods-trade volume.

Platforms and firm capabilities : a study of emerging global value chains

This paper discusses globalization’s impact on production and distribution systems in emerging economies. On one hand, globalization has resulted in an increasing number of multinational corporations to adopt a platform strategy for their customers in emerging markets. On the other hand, developing countries have witnessed the integration of an increasing number of traditional marketplaces into a powerful distribution system, characterized as a specialized market system. Consequently, an unique industrial organization has developed in emerging economies, regarded as emerging global value chains (EGVCs). They comprise a large number of small firms together with a small number of large platform providers and display the "market" type general governance patterns. Firms in EGVCs are more likely to realize functional upgrading and grow into strong lead firms.

Effect of pore-network connectivity on multicomponent adsorption of large molecules

The effect of pore-network connectivity on binary liquid-phase adsorption equilibria using the ideal adsorbed solution theory (LAST) was studied. The liquid-phase binary adsorption experiments used ethyl propionate, ethyl butyrate, and ethyl isovalerate as the adsorbates and commercial activated carbons Filtrasorb-400 and Norit ROW 0.8 as adsorbents. As the single-component isotherm, a modified Dubinin-Radushkevich equation was used. A comparison with experimental data shows that incorporating the connectivity of the pore network and considering percolation processes associated with different molecular sizes of the adsorptives in the mixture, as well as their different corresponding accessibility, can improve the prediction of binary adsorption equilibria using the LAST Selectivity of adsorption for the larger molecule in binary systems increases with an increase in the pore-network coordination number, as well with an increase in the mean pore width and in the spread of the pore-size distribution.