Web Presence Building and Performance Measuring in Business-to-Business Markets

Tutkimuksen tavoite oli selvittää yrityksen web toiminnan rakentamisen vaiheita sekä menestyksen mittaamista. Rakennusprosessia tutkittiin viisiportaisen askelmallin avulla. Mallin askeleet ovat; arviointi, strategian muotoilu, suunnitelma, pohjapiirros ja toteutus. Arviointi- ja toteutusvaiheiden täydentämiseksi sekä erityisesti myös internet toiminnan onnistumisen mittaamisen avuksi internet toiminnan hyödyt (CRM,kommunikointi-, myynti-, ja jakelukanava hyödyt markkinoinnin kannalta) käsiteltiin. Toiminnan menestyksen arvioinnin avuksi esiteltiin myös porrasmalli internet toimintaan. Porrasmalli määrittelee kauppakulissi-, dynaaminen-, transaktio- ja e-businessportaat. Tutkimuksessa löydettiin menestystekijöitä internet toimintojen menestykselle. Nämä tekijät ovat laadukas sisältö, kiinnostavuus, viihdyttävyys, informatiivisuus, ajankohtaisuus, personoitavuus, luottamus, interaktiivisuus, käytettävyys, kätevyys, lojaalisuus, suoriutuminen, responssiivisuus ja käyttäjätiedon kerääminen. Mittarit jaettiin tutkimuksessa aktiivisuus-, käyttäytymis- ja muunnosmittareihin. Lisäksi muita mittareita ja menestysindikaattoreita esiteltiin. Nämä menestyksen elementit ja mittarit koottiin yhteen uudessa internet toimintojen menestyksenarviointimallissa. Tutkielman empiirisessä osuudessa,esitettyjä teorioita peilattiin ABB:n (ABB:n sisällä erityisesti ABB Stotz-Kontakt) web toimintaan. Apuna olivat dokumenttianalyysi sekä haastattelut. Empiirinen osa havainnollisti teoriat käytännössä ja toi ilmi mahdollisuuden teorioiden laajentamiseen. Internet toimintojen rakentamismallia voidaan käyttää myös web toimintojen kehittämiseen ja porrasmalli sopii myös nykyisten internet toimintojen arvioimiseen. Mittareiden soveltaminen käytännössä toi kuitenkin ilmi tarpeen niiden kehittämiseen ja aiheen lisätutkimukseen. Niiden tulisi olla myös aiempaatiiviimmin liitetty kokonaisvaltaisen liiketoiminnan menestyksen mittaamiseen.

Web Presence Of The Engineering College Libraries In Kerala: An Analysis Of Content

Websites of academic institutions are the prime source of information about the institution. Libraries, being the main provider of information for the academics, need to be represented in the respective homepages with due importance. Keeping this in mind, this study is an attempt to understand and analyze the presence and presentation of libraries of Engineering Colleges (EC) in Kerala in their respective websites. On the basis of the reviewed literature and an observation of libraries of nationally important institutions imparting technical education in India, a set of criteria were developed for analyzing the websites/web pages. Based on this an extensive survcy of the websites of ECs were done. The collected data was then analyzed using Microsoft Excel. The library websites were then ranked on the basis of this analysis. It was observed that majority of the websites of ECs in Kerala have least representation of their respective libraries. Another important observation is that even the highest scoring libraries satisfy only half of the criteria listed for analysis.

Influence of Link Structure on Search Engine Result Pages of Online Nursery Shops

The primary objective of this thesis is to assess how the backlink portfolio structure and off site Search Engine Optimisation (SEO) elements influence ranking of UK based online nursery shops. The growth of the internet use demanded significant effort from companies to optimize and increase their online presence in order to cope with the increasing online competition. The new e-Commerce technology - called Search Engine Optimisation - has been developed that helped increase website visibility of companies. The SEO process involves on site elements (i.e. changing the parameters of the company's website such as keywords, title tags and meta descriptions) and off site elements (link building and social media marketing activity). Link Building is based on several steps of marketing planning including keyword research and competitor analysis. The underlying goal of keyword research is to understand the targeted market through identifying relevant keyword queries that are used by targeted costumer group. In the analysis, three types (geographic, field and company’s strategy related) and seven sources of keywords has been identified and used as a base of analysis. Following the determination of the most popular keywords, allinanchor and allintitle search has been conducted and the first ten results of the searches have been collected to identify the companies with the most significant web presence among the nursery shops. Finally, Link Profiling has been performed where the essential goal was to understand to what extent other companies' link structure is different that the base company's backlinks. Significant difference has been found that distinguished the top three companies ranking in the allinanchor and allintitle search. The top three companies, „Mothercare”, „Mamas and Papas” and „Kiddicare” maintained significantly better metrics regarding domain and page authority on the main landing pages, the average number of outbound links for link portfolio metric and in number of backlinks. These companies also ranked among the highest in page authority distribution and followed external linking.

Archivage du Web organisationnel dans une perspective archivistique

Le Web représente actuellement un espace privilégié d’expression et d’activité pour plusieurs communautés, où pratiques communicationnelles et pratiques documentaires s’enrichissent mutuellement. Dans sa dimension visible ou invisible, le Web constitue aussi un réservoir documentaire planétaire caractérisé non seulement par l’abondance de l’information qui y circule, mais aussi par sa diversité, sa complexité et son caractère éphémère. Les projets d’archivage du Web en cours abordent pour beaucoup cette question du point de vue de la préservation des publications en ligne sans la considérer dans une perspective archivistique. Seuls quelques projets d’archivage du Web visent la préservation du Web organisationnel ou gouvernemental. La valeur archivistique du Web, notamment du Web organisationnel, ne semble pas être reconnue malgré un effort soutenu de certaines archives nationales à diffuser des politiques d’archivage du Web organisationnel. La présente thèse a pour but de développer une meilleure compréhension de la nature des archives Web et de documenter les pratiques actuelles d’archivage du Web organisationnel. Plus précisément, cette recherche vise à répondre aux trois questions suivantes : (1) Que recommandent en général les politiques d’archivage du Web organisationnel? (2) Quelles sont les principales caractéristiques des archives Web? (3) Quelles pratiques d’archivage du Web organisationnel sont mises en place dans des organisations au Québec? Pour répondre à ces questions, cette recherche exploratoire et descriptive a adopté une approche qualitative basée sur trois modes de collecte des données, à savoir : l’analyse d’un corpus de 55 politiques et documents complémentaires relatifs à l’archivage du Web organisationnel; l’observation de 11 sites Web publics d’organismes au Québec de même que l’observation d’un échantillon de 737 documents produits par ces systèmes Web; et, enfin, des entrevues avec 21 participants impliqués dans la gestion et l’archivage de ces sites Web. Les résultats de recherche démontrent que les sites Web étudiés sont le produit de la conduite des activités en ligne d’une organisation et documentent, en même temps, les objectifs et les manifestations de sa présence sur le Web. De nouveaux types de documents propres au Web organisationnel ont pu être identifiés. Les documents qui ont migré sur le Web ont acquis un autre contexte d’usage et de nouvelles caractéristiques. Les méthodes de gestion actuelles doivent prendre en considération les propriétés des documents dans un environnement Web. Alors que certains sites d’étude n’archivent pas leur site Web public, d’autres s’y investissent. Toutefois les choix établis ne correspondent pas toujours aux recommandations proposées dans les politiques d’archivage du Web analysées et ne garantissent pas la pérennité des archives Web ni leur exploitabilité à long terme. Ce constat nous a amenée à proposer une politique type adaptée aux caractéristiques des archives Web. Ce modèle décrit les composantes essentielles d’une politique pour l’archivage des sites Web ainsi qu’un éventail des mesures que pourrait mettre en place l’organisation en fonction des résultats d’une analyse des risques associés à l’usage de son site Web public dans la conduite de ses affaires.

Comparing communication technology on Chinese, English, and Spanish diabetes web sites.

Technological and cultural factors influence access to health information on the web in multifarious ways. We evaluated structural differences and availability of communication services on the web in three diverse language and cultural groups: Chinese, English, and Spanish. A total of 382 web sites were analyzed: 144 were English language sites (38%), 129 were Chinese language sites (34%), and 108 were Spanish language sites (28%). We did not find technical differences in the number of outgoing links per domain or the total availability of communication services between the three groups. There were differences in the distribution of available services between Chinese and English sites. In the Chinese sites, there were more communication services between consumers and health experts. Our results suggest that the health-related web presence of these three cultural groups is technologically comparable, but reflects differences that may be attributable to cultural factors.

Magazine publishers and their online strategies

It seems as if magazine publishers have only haphazardly listed multiple goals for their websites, and have not carefully reflectedon how to achieve them. We present a framework for defining a magazine's onlinestrategy based on previous studies and on secondary data from the industry. We identify three steps in the strategy process. The first is to determine whether the magazine would actually benefit from online presence: although most magazines will never make money from their websites, a web presence may still be justified. The second step is to choose an optimal online strategy that matches the magazine's competitive strategy. Finally, we argue that magazine publishers should carefully consider to what extent they should allow their readers to be involvedin the web pages. This interactivity could be seen as a key factor in exploiting the unique nature of the Internet. It is our understanding that virtual communities could, at best, be a way of creating more value for a magazine's readers, advertisers and editors, alike. We formulate a typology of five different onlinebusiness concepts for magazines based on these three strategic steps.

A inatividade das lojas virtuais: uma análise do comércio eletrônico à luz da inovação

A Tecnologia da Informação por meio da internet propiciou o surgimento de um novo ambiente de negócios no qual empresas, clientes e fornecedores estabelecem contato e se relacionam eletronicamente. Instaurou-se assim o Comércio Eletrônico (CE), atraindo inúmeras organizações motivadas pelas baixas barreiras de entrada e pelas grandes oportunidades de negócio, atualmente associadas no Brasil a um faturamento com crescimento de dois dígitos. Contudo, apesar do CE ser responsável por números expressivos e em ascensão na economia nacional, muitas empresas descobriram que a simples presença na web não se traduz em sucesso e enfrentam a escassez no tráfego de usuários em seus sites. Este trabalho buscou, por meio de um estudo de casos múltiplos, identificar quais aspectos são negligenciados em situações de fracasso por inatividade no CE de uma loja virtual considerada inovadora. Objetivou-se relacionar a iniciativa de CE com a inovação, conceituar uma iniciativa de CE fracassada pela inatividade e identificar os aspectos de inovação não observados em uma iniciativa de CE fracassada pela inatividade. Após uma revisão da literatura de CE e inovação, três proposições foram colocadas visando responder à pergunta de pesquisa. A primeira propõe que as iniciativas de CE podem ser consideradas iniciativas inovadoras, a segunda que a inatividade no CE pode ser considerada um tipo de fracasso e a terceira proposição sugere que a inatividade no CE pode ser associada à inobservância dos aspectos de gestão, recursos humanos (RH), investimentos, tecnologia e mercado. Na fase empírica da pesquisa foram analisadas qualitativamente três empresas varejistas nacionais com iniciativas de CE, porém que convivem com a inatividade em suas lojas virtuais. São elas: a Pégasos, A Esportiva e a MXT. Todas foram consideradas inovadoras, seja sob a perspectiva da inovação de marketing, de processos ou organizacional. Entendendo-se a inatividade como um estado de subutilização do site por parte dos potenciais clientes, conceituou-se a inatividade no CE como um tipo de fracasso, pois o tráfego de visitantes registrado mostrou-se nos três casos insuficiente para o sucesso no atingimento dos objetivos das empresas. Por fim, foi possível afirmar que a inatividade no CE pode ser associada à inobservância dos aspectos de gestão, RH, investimentos, tecnologia e mercado na condução de iniciativas inovadoras. Todavia há indícios que sugerem uma relação entre a relevância destes aspectos e a fase crítica no processo de comercialização on-line vivida pela loja virtual.

Frame-driven Extraction of Linked Data and Ontologies from Text

Ontology design and population -core aspects of semantic technologies- re- cently have become fields of great interest due to the increasing need of domain-specific knowledge bases that can boost the use of Semantic Web. For building such knowledge resources, the state of the art tools for ontology design require a lot of human work. Producing meaningful schemas and populating them with domain-specific data is in fact a very difficult and time-consuming task. Even more if the task consists in modelling knowledge at a web scale. The primary aim of this work is to investigate a novel and flexible method- ology for automatically learning ontology from textual data, lightening the human workload required for conceptualizing domain-specific knowledge and populating an extracted schema with real data, speeding up the whole ontology production process. Here computational linguistics plays a fundamental role, from automati- cally identifying facts from natural language and extracting frame of relations among recognized entities, to producing linked data with which extending existing knowledge bases or creating new ones. In the state of the art, automatic ontology learning systems are mainly based on plain-pipelined linguistics classifiers performing tasks such as Named Entity recognition, Entity resolution, Taxonomy and Relation extraction [11]. These approaches present some weaknesses, specially in capturing struc- tures through which the meaning of complex concepts is expressed [24]. Humans, in fact, tend to organize knowledge in well-defined patterns, which include participant entities and meaningful relations linking entities with each other. In literature, these structures have been called Semantic Frames by Fill- 6 Introduction more [20], or more recently as Knowledge Patterns [23]. Some NLP studies has recently shown the possibility of performing more accurate deep parsing with the ability of logically understanding the structure of discourse [7]. In this work, some of these technologies have been investigated and em- ployed to produce accurate ontology schemas. The long-term goal is to collect large amounts of semantically structured information from the web of crowds, through an automated process, in order to identify and investigate the cognitive patterns used by human to organize their knowledge.

National, inter-institutional, graduate modules – blended learning approaches for PhD education in Ireland

This paper is a case study that describes the design and delivery of national PhD lectures with 40 PhD candidates in Digital Arts and Humanities in Ireland simultaneously to four remote locations, in Trinity College Dublin, in University College Cork, in NUI Maynooth and NUI Galway. Blended learning approaches were utilized to augment traditional teaching practices combining: face-to-face engagement, video-conferencing to multiple sites, social media lecture delivery support – a live blog and micro blogging, shared, open student web presence online. Techniques for creating an effective, active learning environment were discerned via a range of learning options offered to students through student surveys after semester one. Students rejected the traditional lecture format, even through the novel delivery method via video link to a number of national academic institutions was employed. Students also rejected the use of a moderated forum as a means of creating engagement across the various institutions involved. Students preferred a mix of approaches for this online national engagement. The paper discusses successful methods used to promote interactive teaching and learning. These included Peer to peer learning, Workshop style delivery, Social media. The lecture became a national, synchronous workshop. The paper describes how allowing students to have a voice in the virtual classroom they become animated and engaged in an open culture of shared experience and scholarship, create networks beyond their institutions, and across disciplinary boundaries. We offer an analysis of our experiences to assist other educators in their course design, with a particular emphasis on social media engagement.

O comércio electrónico: realidade algarvia

Dissertação de mest. em Gestão Empresarial, Faculdade de Economia, Univ. do Algarve, 2001

A Methodology for Building Service-Oriented Applications in the Presence of Non-Functional Properties

This thesis presents ⇡SOD-M (Policy-based Service Oriented Development Methodology), a methodology for modeling reliable service-based applications using policies. It proposes a model driven method with: (i) a set of meta-models for representing non-functional constraints associated to service-based applications, starting from an use case model until a service composition model; (ii) a platform providing guidelines for expressing the composition and the policies; (iii) model-to-model and model-to-text transformation rules for semi-automatizing the implementation of reliable service-based applications; and (iv) an environment that implements these meta-models and rules, and enables the application of ⇡SOD-M. This thesis also presents a classification and nomenclature for non-functional requirements for developing service-oriented applications. Our approach is intended to add value to the development of service-oriented applications that have quality requirements needs. This work uses concepts from the service-oriented development, non-functional requirements design and model-driven delevopment areas to propose a solution that minimizes the problem of reliable service modeling. Some examples are developed as proof of concepts

Towards a User-Friendly Platform for Building Language Resources based on Web Services

This paper presents the platform developed in the PANACEA project, a distributed factory that automates the stages involved in the acquisition, production, updating and maintenance of Language Resources required by Machine Translation and other Language Technologies. We adopt a set of tools that have been successfully used in the Bioinformatics field, they are adapted to the needs of our field and used to deploy web services, which can be combined to build more complex processing chains (workflows). This paper describes the platform and its different components (web services, registry, workflows, social network and interoperability). We demonstrate the scalability of the platform by carrying out a set of massive data experiments. Finally, a validation of the platform across a set of required criteria proves its usability for different types of users (non-technical users and providers).

Building a usable and accessible semantic web interaction platform

Semantic Web applications take off is being slower than expected, at least with respect to “real-world” applications and users. One of the main reasons for this lack of adoption is that most Semantic Web user interfaces are still immature from the usability and accessibility points of view. This is due to the novelty of these technologies, but this also motivates the exploration of alternative interaction paradigms, different from the “traditional” Web or Desktop applications ones. Our proposal is realized in the Rhizomer platform, which explores the possibilities of the object–action interaction paradigm at the Web scale. This paradigm is well suited for heterogeneous resource spaces such as those common in the Semantic Web. Resources, described by metadata, correspond to the objects in the paradigm. Semantic web services, which are dynamically associated to these objects, correspond to the actions. The platform is being put into practice in the context of a research project in order to build an open application for media distribution based on Semantic Web technologies. Moreover, its usability and accessibility have been evaluated in this real setting and compared to similar systems.

Web-based occupant feedback for building energy management systems using fuzzy logic

This paper describes the development and validation of a novel web-based interface for the gathering of feedback from building occupants about their environmental discomfort including signs of Sick Building Syndrome (SBS). The gathering of such feedback may enable better targeting of environmental discomfort down to the individual as well as the early detection and subsequently resolution by building services of more complex issues such as SBS. The occupant's discomfort is interpreted and converted to air-conditioning system set points using Fuzzy Logic. Experimental results from a multi-zone air-conditioning test rig have been included in this paper.

Building the web: the Internet and the property profession

The report examines the development of the Internet and Intranets in the world of business and commerce, drawing on previous literature and research. The new technology is explained, and key issues examined, such as the impact of the Internet on the surveyor's role as 'information broker' and its likely effect on clients' property requirements. The research is based on an analysis of 261 postal questionnaire responses and eight case study interviews from a sample of general practice and quantity surveying practices and corporates. For the first time the property profession is examined in detail and the key drivers, barriers and benefits of Internet use are identified for a range of different sized organisations.