La correspondance transatlantique des Prize Papers (1744-1763) : famille, commerce et communications en temps de guerre

Au cours des années comprises entre 1744 et 1763, le monde atlantique connaît deux guerres majeures. La France et ses colonies américaines sont impliquées dans une lutte acharnée contre l’Empire britannique. Les deux puissances rivales misent alors largement sur la guerre de course. Au-delà des conséquences commerciales et militaires évidentes, la guerre de course perturba aussi les communications transatlantiques. En effet, la prise d’un navire signifiait le plus souvent la perte des lettres qu’il transportait ou, dans le meilleur des cas, leur saisie, interrompant du même coup l’acheminement maritime du courrier. Les archives des Prize Papers, conservant des lettres et autres documents saisis par des corsaires britanniques, incarnent bien cette réalité. On y trouve notamment de nombreuses lettres françaises interceptées dans ces circonstances. Considérant que l’intérêt historique de ce fonds d’archives mérite d’être davantage souligné, cette recherche analysera donc certaines de ces correspondances françaises trouvées au sein des Prize Papers. À travers celles-ci, nous tenterons de reconstituer le système de communication transatlantique français et de ses acteurs en temps de guerre. Nous nous pencherons d’abord sur l’histoire de la constitution de ce fonds d’archives bien particulier, avant de présenter les pratiques de communication employées par les correspondants transatlantiques et les façons dont la guerre a pu les affecter. Il sera ensuite question des informations elles-mêmes qui furent véhiculées dans ce contexte si difficile.

A Transatlantic Trade and Investment Partnership Agreement: Implications for Swiss Agriculture

To say that regionalism is gaining momentum has become an understatement. To mourn the lack of progress in multilateral trade rule-making is a commonplace in the discourse of politicians regretting the WTO negotiation standstill, and of “know-what-to-do” academics. The real problem is the uneven level-playing field resulting from increasing differences of rules and obligations. The Transatlantic Trade and Investment Partnership Agreement (TTIP) is a very ambitious project. WTI studies in 2014 have shown that the implications for Switzerland could be enormous. But even the combined market power of the two TTIP participants – the EU and the USA – will not level the playing field impairing the regulatory framework, and the market access barriers for trade in agriculture. Such differences will remain in three areas which, incidentally, are also vital for a global response to the food security challenge to feed 9 billion people before the year 2050: market access, non-tariff barriers, and trade-distorting domestic support programmes. This means that without multilateral progress the TTIP and other so-called mega-regionals, if successfully concluded, will exacerbate rather than lessen trade distortions. While this makes farmers in rich countries safer from competition, competitive production in all countries will be hampered. Consequently, and notwithstanding the many affirmations to the contrary, farm policies worldwide will continue to only address farmer security without increasing global food security. What are the implications of the TTIP for Swiss agriculture? This article, commissioned by Waseda University in Tokyo, finds that the failure to achieve further reforms – including a number of areas where earlier reforms have been reversed – is presenting Switzerland and Swiss agriculture with a terrible dilemma in the eventuality of a successful conclusion of the TTIP. If Swiss farm production is to survive for more than another generation, continuous reform efforts are required, and over-reliance on the traditional instruments of border protection and product support is to be avoided. Without a substantial TTIP obliging Switzerland to follow suit, autonomous reforms will remain extremely fragile.

How do customers of a financial services institution judge its communications

Communications are important for relationships within a marketing channel from both a theoretical and managerial perspective. Yet it is a problematic area for scholars. Thus, this research addresses the problem of how do customers of a financial services institution perceive communications with an ideal institution? This study's case research methodology used in-depth interviews with 34 carefully selected customers of a building society. The factors that make up customers' attitudes about corporate communications for an ideal financial services institution were identified and actual perceptions were compared against that ideal. The findings confirmed the importance of communications for customers in a relationship with a financial services provider and suggested communication priorities for customers in this context. In addition, the findings suggested sources of communication dissatisfaction for customers. These findings build upon the literature that speculates about customer perceptions of communications with organizations but provides little evidence to support hypotheses. The contributions arose from the emphasis on the customers' own attitudes and the patterns found within them.

Consumer appraisals of mobile marketing communications

This paper reports on a study that investigates the emotions elicited from appraising SMS-based mobile marketing (m-marketing) communications under three marketing conditions: product consistency, incentives and permission giving. Results from the experimental design show that appraising m-marketing communications elicits both single emotions and mixed emotions; that is, a mixture of positive and negative emotions in the same response. Additionally, the results show that the influence of specific marketing conditions may increase or reduce the intensity of the emotions elicited. This study contributes to marketing practice by examining consumer appraisals of m-marketing communications under different combinations of marketing conditions. The results provide insights into which emotions are likely to be elicited as a result, and how a specific marketing condition might influence their levels of intensity. The study contributes to marketing theory also through combining appraisal theory with Richins (1997) consumption emotion set.