A Model of Integrated Marketing Communications Implementation: The Mediating Role of Organizational Design in Firm Performance
| Contribuinte(s) |
Munuera-Aleman, Jose |
|---|---|
| Data(s) |
2004
|
| Identificador | |
| Publicador |
avalonps.com |
| Relação |
Patti, Charles & Shadur, Mark (2004) A Model of Integrated Marketing Communications Implementation: The Mediating Role of Organizational Design in Firm Performance. In Munuera-Aleman, Jose (Ed.) Proceedings of the 33rd EMAC Conference Worldwide, 18 - 21 May 2004, Murcia, Spain. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified |
| Tipo |
Conference Paper |
