Towards a strategic CSR: A Brazilian case study

Purpose - Organisations may be considered, at the same time, either part of the problem or part of the solution for the social-environmental crisis that is occurring. To be part of the solution, they must head for a strategic management of corporate social responsibility (CSR). The objective of the present study is to identify and analyse the interfaces between theoretical models of strategic implementation of CSR and the variables and major players involved in this process. Design/methodology/approach - This is a qualitative research using a case study strategy. The company chosen for this case study has been highlighted as one of the best national companies to work for, with significant social responsibility indices. Findings - The case study found some results, such as the importance of aligning with human resource management for strategic implementation of CSR and the integrative characteristic between different workers, that are essential for this process. Originality/value - Only a few international articles discuss CSR in Brazil. The results could be useful for classes focusing on Doing business in Brazil. © Emerald Group Publishing Limited.

Proposal for a code of good practice in statistics in Latin America and the Caribbean and implementation plan for 2012-2013

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Business planning in emerging firms : do nascent and young firms use business planning differently

Previous research suggested that due to the uncertainties surrounding the venture creation process, planning activities may be more valuable for already operating firms than for emerging ventures (McGrath and MacMillan, 1995). Business planning may serve different purposes during the early stages of the venture development process. Early planning during the nascent stage may be used to marshal the resources toward the achievement of preliminary goals (Locke and Latham, 2000), to gain external legitimization and funding (Karlssson & Honig, 2009; Stinchcombe, 1965). Planning may reduce the risk of future failure by facilitating the decision making process of launching -or not- the venture (Chwolka & Raith, 2011) by analysing the opportunity and its market potential (Boyd, 1991; Delmar & Shane, 2003). In later stages, planning may have a more internal role and may act as a strategic implementation tool (Brews & Hunt, 1999). However, if the reasons why ventures should engage (Frese, 2009) –or not- (Honig, 2004) in business planning have been investigated quite extensively (Brinckmann et al., 2010), how business plans are actually used over time by new ventures at different stages of their development and how these uses impact the performance of the firms are still unclear.

Paper and electronic antenatal records: What do women and health care providers tell us about their use?

The antenatal paper hand-held record (PHR) has been used extensively in general practice (GP) shared-care management of pregnant women, but recently the antenatal electronic health record (EHR) was introduced. This study aimed to examine the experiences of women and health care providers who use the PHR and the EHR, and find out the relative role of these records in the integration of care. Purposive homogenous samples of women and health care providers were interviewed as users of the PHR in phase 1 and the EHR in phase 2 of the study. Qualitative data were collected via interview with women and GPs and focus groups held with hospital health care providers. Interviews were coded manually and analysed using qualitative content analysis. Fifteen women participated in phase 1 and 12 in phase 2. Seventeen GPs participated in phase 1 and 15 in phase 2. Five focus groups with hospital health care providers were conducted in each phase. Results were categorised into four themes: 1. Record purpose; 2. Perception of the record; 3. Content of the record, and; 4. Sharing information in the record. Both women and health care providers were familiar with the PHR, but identified that some information was missing or not utilised well, and reported underuse of the EHR. The study identified continued widespread use of the PHR and several issues concerning the use of the EHR. An improvement in the strategic implementation of the EHR is suggested as a mechanism to facilitate its wider adoption.

Planeamento estratégico para abertura e implementação de um ginásio desportivo

Projeto apresentado ao Instituto Superior de Contabilidade e Administração do Porto para a obtenção do Grau de Mestre em Gestão das Organizações, Ramo de Gestão de Empresas. Orientada pelo Professor Doutor Eduardo Manuel Lopes de Sá e Silva Coorientada pelo Mestre Adalmiro Álvaro Malheiro de Castro Andrade Pereira

Structure, people and process challenges of mutichannel marketing : insights from marketers

The aim of this study was to explore the utility of strategic implementation theory as a guide for dealing with issues marketers face when implementing multichannel marketing. Although marketers attempt to harness the potential of emerging marketing channels, implementation is proving difficult. This is because the complexity of multichannel marketing has implications for existing organisational structures, people and processes. Further, the reliance on external suppliers and vendors in implementing new channels is causing organisational conflict and the development of new management processes. A qualitative research approach using insights from senior marketers of 'Bluechip' organisations was used to identify multichannel marketing implementation difficulties. The major contribution of this article was to show the areas for which strategic implementation theory provides practical implementation guidelines and future research directions.

Transformação tecnológica e estratégia competitiva: um estudo multicaso

O objetivo principal desta pesquisa é investigar como a inovação tecnológica ajuda a moldar estratégias, para obtenção de vantagens competitivas sustentáveis, em um contexto de globalização. Com base em extensa revisão bibliográfica, compreendendo competitividade, tecnologia, estratégia e alianças estratégicas é explorado o fenômeno da inovação tecnológica e sua inserção na gestão estratégica de quatro empresas dos setores de celulose, siderurgia, químico-farmacêutico e de aplicações médicas da energia nuclear. Inicialmente, o conceito de competitividade e a estrutura industrial brasileira são analisados a luz de três modelos distintos. Também é realizada uma avaliação do conceito de competências essenciais das organizações e arquiteturas estratégicas. Posteriormente é avaliada a relação entre vantagem competitiva e inovação tecnológica e as dimensões estratégicas da tecnologia. Finalmente são descritas as escolas de pensamento estratégico e as relações entre alianças estratégicas e transferência de tecnologia. São analisadas as características estruturais e competitivas de cada um dos setores estudados, bem como apresentados perfis das empresas representantes de cada setor. Os dados de cada uma das empresas foram obtidos por meio de entrevistas semi-estruturadas. Os resultados são analisados individualmente e posteriormente consolidados. Os resultados do estudo permitiram identificar que a variável tecnológica é inserida na gestão estratégica das empresas em três níveis distintos. O primeiro nível é o de análise; o segundo é o de decisões estratégicas e finalmente o terceiro nível é o de implementação estratégica. Também foram identificadas as fontes de tecnologia normalmente utilizadas pelas organizações objeto do estudo. Por fim, é sugerido que o modelo de estrutura industrial de Porter pode receber contribuições no sentido de incorporar as estratégias cooperativas das empresas por meio de indicadores de cooperatividade.

Relatório de estágio de intervenção comunitária - Hábitos de vida saudáveis dos adolescentes da Escola Secundária Mouzinho da Silveira de Portalegre

A adolescência deve ser considerada como uma etapa do ciclo vital do ser humano, onde ocorrem importantes processos de crescimento e desenvolvimento. É um período de transição da infância para a idade adulta, sendo difícil estabelecer uma delimitação etária do princípio e do seu fim, uma vez que existem «muitas adolescências» conforme cada infância, cada fase de maturação, cada família, cada época, cada cultura. Enquanto se tenta entender a si próprio e aos outros, o adolescente experiência novas sensações, diferentes sentimentos, passando por situações únicas na sua vida. Coabitam nesta fase desejos ambivalentes de crescimento e regressão, de autonomia e dependência, ligado ao passado, vontade de se projetar no futuro. É durante a adolescência que se poderão verificar comportamentos e o estabelecer de hábitos de vida prejudiciais à sua saúde, com implicações no momento e/ou a longo prazo. Políticas de Promoção da Saúde envolvem a implementação estratégica de Programas de Educação para a Saúde, com vista a capacitar os adolescentes para a aquisição e/ou manutenção de hábitos de vida saudáveis, possuindo deste modo um papel fundamental e decisivo na sua saúde. No âmbito do III Mestrado em Enfermagem, com a área de Especialização em Enfermagem Comunitária, o presente relatório ambiciona descrever, analisar e refletir as atividades desenvolvidas durante o estágio. O estágio sucedeu o Diagnóstico da Situação de Saúde, efetuado em grupo (4 mestrandas), tendo decorrido na Escola Secundaria Mouzinho da Silveira em Portalegre, junto dos adolescentes do 8.º e 9.º Anos, no Ano Letivo 2013/2014, durante o período de 16 de setembro de 2013 a 31 de janeiro de 2014. Elegeu-se a comunidade adolescente, dado o elevado interesse desta para a saúde comunitária, com o intuito de se promover a capacitação dos adolescentes na aquisição/manutenção de Hábitos de Vida Saudáveis. Com a efetivação do estágio, tornou-se um desafio para a mestranda a aquisição de competências como enfermeira Especialista em Enfermagem Comunitária.

Building bridges for innovation in ageing:synergies between action groups of the EIP on AHA

The Strategic Implementation Plan of the European Innovation Partnership on Active and Healthy Ageing (EIP on AHA) proposed six Action Groups. After almost three years of activity, many achievements have been obtained through commitments or collaborative work of the Action Groups. However, they have often worked in silos and, consequently, synergies between Action Groups have been proposed to strengthen the triple win of the EIP on AHA. The paper presents the methodology and current status of the Task Force on EIP on AHA synergies. Synergies are in line with the Action Groups’ new Renovated Action Plan (2016-2018) to ensure that their future objectives are coherent and fully connected. The outcomes and impact of synergies are using the Monitoring and Assessment Framework for the EIP on AHA (MAFEIP). Eight proposals for synergies have been approved by the Task Force: Five cross-cutting synergies which can be used for all current and future synergies as they consider overarching domains (appropriate polypharmacy, citizen empowerment, teaching and coaching on AHA, deployment of synergies to EU regions, Responsible Research and Innovation), and three cross-cutting synergies focussing on current Action Group activities (falls, frailty, integrated care and chronic respiratory diseases).

Strategic tillage in no-till farming systems in Australia’s northern grains-growing regions: I. Drivers and implementation

Development of no-tillage (NT) farming has revolutionized agricultural systems by allowing growers to manage greater areas of land with reduced energy, labour and machinery inputs to control erosion, improve soil health and reduce greenhouse gas emission. However, NT farming systems have resulted in a build-up of herbicide-resistant weeds, an increased incidence of soil- and stubble-borne diseases and enrichment of nutrients and carbon near the soil surface. Consequently, there is an increased interest in the use of an occasional tillage (termed strategic tillage, ST) to address such emerging constraints in otherwise-NT farming systems. Decisions around ST uses will depend upon the specific issues present on the individual field or farm, and profitability and effectiveness of available options for management. This paper explores some of the issues with the implementation of ST in NT farming systems. The impact of contrasting soil properties, the timing of the tillage and the prevailing climate exert a strong influence on the success of ST. Decisions around timing of tillage are very complex and depend on the interactions between soil water content and the purpose for which the ST is intended. The soil needs to be at the right water content before executing any tillage, while the objective of the ST will influence the frequency and type of tillage implement used. The use of ST in long-term NT systems will depend on factors associated with system costs and profitability, soil health and environmental impacts. For many farmers maintaining farm profitability is a priority, so economic considerations are likely to be a primary factor dictating adoption. However, impacts on soil health and environment, especially the risk of erosion and the loss of soil carbon, will also influence a grower’s choice to adopt ST, as will the impact on soil moisture reserves in rainfed cropping systems.

Keeping Hertfordshire green: the implementation of strategic environmental policy 1983-1993

This paper evaluates the implementation of environmental policy in the County of Hertfordshire during the 1980's and early 1990's. It emphasises that the recent growth of interest in environmental policy and sustainable planning initiatives should not cause researchers and practitioners to ignore the long history and experience of environmental policy implementation in local government. By looking at the experience of strategic environmental policy in Hertfordshire, the paper identifies the successes and failures of a range of implementation tools utilised by the County and district planning authorities to progress policies concerned with the conservation and improvement of urban and rural environments. It concludes that the planning authorities of Hertfordshire have stabilised the deterioration in the County's environment and have established some programmes which provide good examples of coordinated action in environmental policy implementation. These types of mechanism will need to be built upon in the new policy epoch where environmental sustainability and capacity planning take centre stage.

A model for the implementation of strategic human resource management

This paper has been developed out of an action research project involving the Australian Taxation Office (ATO). One of the outcomes of this project was the development of a model for the implementation of Strategic Human Resource Management (SHRM) for the purpose of cultural change and/or alignment to business strategy.

The paper brings together many of the theories that have arisen in SHRM in the last decade or so, including theories around human capital, the resource-based view, HR configuration, HR architecture, vertical and horizontal fit, HR systems and HR roles.