A framework for understanding the factors that influence spectators' recall and recognition of embedded sponsorship stimuli

Now, more than ever, sponsors of athletic events demand to see evidence of a commercial return, such as enhanced brand awareness, for their investment of cash or non-cash resources (Lough et aI., 2000). The most common way to measure the impact of perimeter signage (Le., any billboard or sign that displays a company's brand name and/or logo and which surrounds the playing area) on spectators' awareness of event sponsors has been through the use of brand name recall and recognition tests (Shilbury & Berriman, 1996). Recall testing requires spectators to list all of the sponsors they can remember seeing at, for example, an athletic event, strictly from memory and without any help (Cuneen & Hannan, 1993). With recognition testing, spectators are required to identify sponsors from a prepared list which include "dummy" brand names (i.e., sponsors that are present in the list but which do not actually sponsor the event). In order to determine whether sponsors' brand awareness objectives are being met, it is important for sport and recreation marketers to understand what influences a spectator's ability to remember (Le., recall and/or recognize) the brand names of companies who advertise on perimeter signage. The purpose this study was to examine the factors that influence spectators' recall and recognition of embedded sponsorship stimuli (i.e., company brand names on perimeter signage surrounding the play area) at a Canadian University's men's basketball game and football game. These factors included the number of games spectators attended over the course of the season (i.e., repeated exposure to sponsorship stimuli), spectators' level of involvement with the event, and spectators' level of involvement with the advertisements (i.e., perimeter signage). This study also examined the differences between recall and recognition as a means of measuring spectators' awareness of sponsors, and attempted to determine if there are sport differences in spectators' recall and recognition of perimeter signage. Upon leaving the football stadium or gymnasium, spectators were approached, at random, by trained research assistants located at each exit and asked to complete a brief survey questionnaire. Respondents completed the survey on-site. A total of 358 completed surveys were collected from spectators who attended the football (N = 277) and basketball (N = 81) games. The data suggest that football and basketball respondents recognized more sponsors' brand names than they recalled. In addition, football respondents who were highly involved with the event (i.e., those individuals who viewed attending the events as fun, interesting and exciting) attended more games over the course of the season and had significantly higher brand name recognition of sponsors who advertised on perimeter signage than those individuals with low involvement with the athletic event. Football respondents who were highly involved with the sponsors' advertisements (i.e., those individuals who viewed sponsors' perimeter signage as appealing, valuable and important) had significantly higher brand name recall of event sponsors than those individuals with low involvement with these sponsors' advertisements. Repeated exposure to perimeter signage did not have a significant influence on football or basketball respondents' recall or recognition of sponsors. Finally, the data revealed that football respondents had significantly higher recall of sponsors' brand names than basketball respondents. Conversely, basketball respondents had significantly higher recognition of sponsors' brand names than did football respondents.

Barbecue - Trip to Grove for Lunch, Meat Roasting Spits, Guests as Tables, Spectators Watching Games - 50th Anniversary at Scripps Farm

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Barbecue - Trip to Grove for Lunch, Meat Roasting Spits, Guests as Tables, Spectators Watching Games - 50th Anniversary at Scripps Farm

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Devotional exercises : chiefly designed for the use of families on the Sabbath, and other opportunities, varying expressions as occasion and circumstances require: selected partly from the Episcopal service: also an address, by the ministers on Piscataqua river, recommending forms in worship: and from sundry public papers, the propriety of keeping the advent of Christ: likewise, a serious address to the spectators on the execution of the pirates, Feb. 18, 1819: to which is added Meditations selected from the works of the Rev. John Flavel, Husbandry and Navigation spiritualized with abridgments and variations: and likewise prayers on the various seasons of the year, selected from the Christian monitor: also, a short abridgment of the book of Job; with poetry on the subject /

Mode of access: Internet.

Imigrantes bolivianos em São Paulo : a Praça Kantuta e o futebol

Universidade Estadual de Campinas . Faculdade de Educação Física

Futebol como projeto profissional de mulheres : interpretações da busca pela legitimidade = Football as a career project for women : legitimacy search interpretation

Universidade Estadual de Campinas . Faculdade de Educação Física

Futebol e sociedade : as manifestações da torcida

Universidade Estadual de Campinas. Faculdade de Educação Física

Peer Instruction method in introductory math courses

Learning is not a spectator’s sport. Students do not learn much by just sitting in class listening their teachers, memorizing pre-packaged assignments and spitting out answers. The teaching-learning process has been a constant target of studies, particularly in Higher Education, in consequence of the annual increase of new students. The concern with maintaining a desired quality level in the training of these students, conjugated with the will to widen the access to all of those who finish Secondary School Education, has triggered a greater intervention from the education specialists, in partnership with the teachers of all Higher Education areas, in the analysis of this problem. Considering the particular case of Engineering, it has been witnessed a rising concern with the active learning strategies and forms of assessment. Research has demonstrated that students learn more if they are actively engaged with the material they are studying. In this presentation we describe, present and discuss the techniques and the results of Peer Instruction method in an introductory Calculus courses of an Engineering Bach

A expressão dramática/teatro no 1º ciclo do ensino básico: conceções e práticas de professores

Dissertação apresentada à Escola Superior de Educação de Lisboa para obtenção de grau de mestre em Ciências da Educação, Especialidade em Educação Artística – Teatro na Educação

O teatro como lugar de reinvenção de públicos: conceções sobre a formação do espectador

Dissertação apresentada à Escola Superior de Educação de Lisboa para obtenção de grau de mestre em Educação Artística, na especialização de Teatro na Educação

Percurso impossível: trabalho de projecto

Trabalho de Projecto submetido à Escola Superior de Teatro e Cinema para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Teatro – Especialização em Encenação.

Derek Jarman’s allegories of spectacle: inter-artistic embodiment

ABSTRACT - Derek Jarman was a multifaceted artist whose intermedial versatility reinforces a strong authorial discourse. He constructs an immersive allegorical world of hybrid art where different layers of cinematic, theatrical and painterly materials come together to convey a lyrical form and express a powerful ideological message. In Caravaggio (1986) and Edward II (1991), Jarman approaches two european historical figures from two different but concomitant perspectives. In Caravaggio, through the use of tableaux of abstract meaning and by focusing on the detailing of the models’ poses, Jarman re-enacts the allegorical spirit of Caravaggio’s paintings through entirely cinematic resources. Edward II was a king, and as a statesman he possessed a certain dose of showmanship. In this film Jarman reconstructs the theatrical basis of Christopher Marlowe’s Elizabethan play bringing it up to date in a successfully abstract approach to the musical stage. In this article, I intend to conjoin the practice of allegory in film with certain notions of existential phenomenology as advocated by Vivian Sobchack and Laura U. Marks, in order to address the relationship between the corporeality of the film and the lived bodies of the spectators. In this context, the allegory is a means to convey intradiegetically the sense-ability at play in the cinematic experience, reinforcing the textural and sensual nature of both film and viewer, which, in turn, is also materially enhanced in the film proper, touching the spectator in a supplementary fashion. The two corporealities favour an inter-artistic immersion achieved through coenaesthesia.

Efeitos especiais mediados por Kinect em contexto de espetáculo de dança ao vivo

A dança e os espetáculos foram atividades desenvolvidas e praticadas pelo homem desde praticamente a sua existência. Ao longo de todo esse período de tempo e até aos dias atuais estas atividades foram sofrendo evoluções que as fizeram manterem-se relevantes e de grande importância na sociedade humana e na sua cultura. A evolução não se fez sentir apenas no estilo das danças e espetáculos mas também nos acessórios e efeitos que estas implementam de forma a torna-las mais atrativas para quem as vê. Apesar desta evolução, a maioria dos efeitos não permite um nível de interação com a dança ou espetáculo, fazendo com que exista uma clara separação entre a componente pura da dança e o cenário do espetáculo no que diz respeito á componente acessória de efeitos. Com o intuito de colmatar esta clara divisão de componentes, iniciamos um estudo no sentido de criar um sistema que permitisse derrubar essa barreira e juntar as duas componentes com o intuito de criar efeitos que interajam com a própria dança tornando o espetáculo mais interativo, e que não seja apenas mais um componente acessório, isto ao mesmo tempo torna todo o espetáculo mais apelativo para o público em geral. Para conseguir criar tal sistema, recorremos às tecnologias de sensores de movimento atuais para que a ponte de ligação entre o artista e os efeitos fosse conseguida. No mercado existem diversas ofertas de sensores de movimentos que serviriam para criar o sistema, mas apenas um poderia ser escolhido, então para tal numa primeira parte foi feito um estudo para determinar qual destes sensores seria o mais adequado para ser utilizado no sistema, tendo em conta uma diversidade de fatores. Após a escolha do sensor foi então desenvolvido o sistema MoveU e tendo no final sido feitos uma série de testes que permitiram validar o protótipo e verificar se os objetivos propostos foram atingidos. Por fim, o MoveU foi demonstrado a uma série de pessoas (dançarinos e espectadores), para que pudessem opinar sobre ele e indicar possíveis melhoramentos. Foram também criados uma série de questionários para que o público a quem foi demonstrado o protótipo, com a finalidade de realizar uma análise estatística para determinar se este sistema seria do agrado das pessoas e também permitir retirar conclusões sobre este trabalho.