Automobile marketing strategies, pricing, and product planning. Final report.

National Highway Traffic Safety Administration, Office of Research and Development, Washington, D.C.

Automobile marketing strategies, pricing, and product planning. Final report.

Transportation Systems Center, Cambridge, Mass.

Organizing the product-planning function.

Mode of access: Internet.

Industrial new product planning:a study of the sources of new product ideas and the development of new product proposals in the UK computer industry

This thesis presents a study of the sources of new product ideas and the development of new product proposals in an organisation in the UK Computer Industry. The thesis extends the work of von Hippel by showing how the phenomenon which he describes as "the Customer Active Paradigm for new product idea generation" can be observed to operate in this Industry. Furthermore, this thesis contrasts his Customer Active Paradigm with the more usually encountered Manufacturer Active Paradigm. In a second area, the thesis draws a number of conclusions relating to methods of market research, confirming existing observations and demonstrating the suitability of flexible interview strategies in certain circumstances. The thesis goes on to demonstrate the importance of free information flow within the organisation, making it more likely that sought and unsought opportunities can be exploited. It is shown that formal information flows and documents are a necessary but not sufficient means of influencing the formation of the organisation's dominant ideas on new product areas. The findings also link the work of Tushman and Katz on the role of "Gatekeepers" with the work of von Hippel by showing that the role of gatekeeper is particularly appropriate and useful to an organisation changing from Customer Active to Manufacturer Active methods of idea generation. Finally, the thesis provides conclusions relating to the exploitation of specific new product opportunities facing the sponsoring organisation.

The new product development process in Australian grocery organisations

The idea that new product development is vital to many organisations'  business survival and growth is widely acknowledged. New products provide many business opportunities for organisations. The relationship between  new product development and business strategy is critical, as corporate  purpose and scope sets the guidelines for new product planning. This paper examines the new product development process in the Australian grocery organisations and the influence of strategic planning on new product  development. Top management’s skills and vision in addressing various  issues in new product development are vital to business success. The research findings highlighted the importance of top managements support during new product development phases. Creating an innovative culture within an organisation should be a management priority, so new product ideas can be generated from various levels in the organisation.

O Design nos jogos geométricos aplicados ao ensino infantil

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Proposta de modelo de processo de produção de conteúdo em emissora de TV digital universitária

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

O design e o produto: parâmetros projetuais para o planejamento de jogos geométricos pré-escolares

Educational games are responsible for part of the information assimilated by the child, because these games respect the individual learning time, enabling experimentation and, consequently, being an accessory to retain the acquired knowledge spontaneously. However, the analogy between stimulus and reception/result is not always the expected. On the one hand, there are the pedagogues, bearing the knowledge necessary to the children’s development. On the other hand, are the children, who cannot completely assimilate the concept, commonly because of lack of planning on the product. After all, the children become not interested in the game, without developing the expected cognitive abilities planned for the product. Whereas the importance of the games on children’s development, this work aimed to analyze and select educational games presented on the preschool, based on the language exploration from the Design’s knowledge and skills. Specifically, the research intends to investigate games targeted to stimulate geometric concepts, and so, to describe parameters that must be observed during the product planning.

Superfícies projetadas: uma simbiose dos processos criativo e executivo

This study aims to recognize the Surface Design as specialty hybrid and clarify the relationship between surface and design through projetual creative act and technical. The study shows that there projetual hybridity in the design of the Surface Design and the same occurs in two distinct stages: the creative phase , where the inherent design specialties together for their training , and executive process in which the diversity of technical information and construction procedures to assist the integration of design with other productive areas . Identify the products presented its projected surface condition , based on concepts checked the state of the art Surface Design was an action that enabled the verification of functional, aesthetic and symbolic object concepts . To evaluate this condition are presented six case studies to verify the levels of cooperation and implementation of the specialties of Design in objects that are highlighted by presenting different surfaces. Among the products are: DKR chair, bench Pai João, bench R540, Híbridos table, Facetas table and bench Xique-xique.

Aplicação de objetos de uso cotidiano em ambiente lúdico e o impacto do design em sua adoção

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Análise do impacto do novo plano diretor estratégico da cidade de São Paulo no planejamento de produtos residenciais.

Diferentemente de muitas cidades europeias, a urbanização da cidade de São Paulo ocorreu na medida de seu crescimento econômico e populacional, formando um desenho urbano heterogêneo, sem padrões. A falta de um planejamento eficaz somada à priorização do transporte individual geraram problemas urbanos tais como congestionamentos, degradação ambiental, transporte público incipiente, etc. O novo plano diretor estratégico de São Paulo surge com uma proposta para reorganização da cidade, adensando regiões providas de maior infraestrutura e limitando a densidade populacional das outras regiões. Responsável pelo desenvolvimento imobiliário, o setor de real estate é afetado diretamente pelas novas diretrizes do plano diretor. Neste trabalho, são discutidos os impactos do novo plano diretor no planejamento de produtos residenciais, identificando os efeitos na formação de preços e das tipologias que passarão a ser ofertadas de acordo com as novas diretrizes de uso do solo, bem como as possíveis respostas do mercado, ou seja, empreendedores e a população. A metodologia de pesquisa contou com estudos bibliográficos, coleta de dados em uma incorporadora tradicional da cidade de São Paulo, e estudos de qualidade de investimento. Uma base de dados de terrenos foi submetida ao modelo de modo a comparar os resultados de empreender considerando a legislação anterior e a atual imposta pelo plano. Como resultado, verificou-se que a consequência indireta do plano será o aumento de preço de venda de apartamentos. Para minimizar esse efeito, será necessário: reduzir as taxas de retorno do empreendedor, reduzir as áreas privativas, custos de obra e os custos de terreno. Para os empreendedores, o planejamento de produtos se tornará ainda mais importante, diante das novas limitações e da provável redução de seus resultados financeiros. Ainda, a tendência é que terrenos localizados próximos dos eixos de transporte tenham seus preços de comercialização elevados, e a oferta de apartamentos nessas regiões será de produtos de até 80 metros quadrados. Já os terrenos localizados em regiões de baixo aproveitamento poderão ter a atividade de incorporação inviabilizada, a não ser que haja reduções consideráveis dos custos de terreno.

A layered-encoding cascade optimization approach to product-mix planning in high-mix-low-volume manufacturing

High-mix-low-volume (HMLV) production is currently a worldwide manufacturing trend. It requires a high degree of customization in the manufacturing process to produce a wide range of products in low quantity in order to meet customers' demand for more variety and choices of products. Such a kind of business environment has increased the conversion time and decreased the production efficiency due to frequent production changeover. In this paper, a layered-encoding cascade optimization (LECO) approach is proposed to develop an HMLV product-mix optimizer that exhibits the benefits of low conversion time, high productivity, and high equipment efficiency. Specifically, the genetic algorithm (GA) and particle swarm optimization (PSO) techniques are employed as optimizers for different decision layers in different LECO models. Each GA and PSO optimizer is studied and compared. A number of hypothetical and real data sets from a manufacturing plant are used to evaluate the performance of the proposed GA and PSO optimizers. The results indicate that, with a proper selection of the GA and PSO optimizers, the LECO approach is able to generate high-quality product-mix plans to meet the production demands in HMLV manufacturing environments.