Para lá dos jornalistas: influencer relations, uma nova era de Media Relations

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Gestão Estratégica das Relações Públicas.

Media relations training: the shifting focus

Media relations, and training in this area, is now an integral aspect of the public relations practitioner's role in most organizations. This training, often provided by former journalists now operating as media consultants. can cost hundreds, up 10 thousands of dollars a day. There has been a shift in the focus of this education in the last few decades to include different strategies and to address changing technologies. This paper tracks the shifts in the main objectives of these programs and includes interviews with trainers regarding media training.

Sophistic 3.0 and the end of media relations

This paper looks at Web 2.0 as a new form of discursive art which may be changing human subjectivity - which may be producing new kinds of people. It casts the Web 2.0 era as the 'Third Sophistic' in comparison to the two other sophistics: (1) the period from the Ancient Greek Enlightenment when grammar, rhetoric and dialectic were invented by the original pre-Socratic sophists up until the times of Plato, Aristotle, and Isocrates; and (2) the Second Sophistic in the early centuries of the Common Era when 'epideictic,' that is subtle, artistic rhetoric was perfected. These sophistics marked alterations in the possibilities for human cultural expression and conception. Are we experiencing a 'Sophistic 3.0'? If so what are the likely consequences for contemporary discourse and its media?

Comparing professional identities, attitudes, and views in public communication : a study of Chilean journalists and public relations practitioners

Public relations (PR) practitioners’ and journalists’ professional views and attitudes toward each other have been a subject of academic inquiry during the past decades; however, much of this research has focused on Europe and North America. In other regions of the world, for example in Latin America, historical developments and social understandings have led to slightly different conceptualizations of PR and journalism. Using Chile as a case study, this paper reports the results of an examination of Chilean journalists’ and PR practitioners’ professional conceptions. While both groups tend to have somewhat similar views of media relations and see themselves as part of the same profession, there are also important differences which are most likely based on professional socialization processes rather than educational backgrounds or sociodemographic and work related variables. Implications for contextually grounded approaches to the study of PR and journalism are highlighted.

Rights and wrongs of Australian government asylum seeker policy

Worldwide, no fewer than 50 million people a year are now fleeing dangerous and often life threatening situations in their countries of origin (UNHCR, 2014c). As one part of this movement, thousands risk journeys through dangerous waters hoping to obtain asylum in Australia. However, Australian Government policies adopted since 2013 aim to ensure that no asylum seeker nor any of the 3,500 detainees held in offshore detention centres will ever be settled on the mainland. To this has now been added a declaration that none of the recent refugees or 6200 asylum seekers waiting in Indonesia in centres run by the United Nations High Commissioner for Refugees (UNHCR) will gain entry (Whyte, 2014a). These immigration policies differ dramatically from those adopted in earlier decades that produced the country’s decidedly multicultural identity. This article reviews these changing perspectives of Australian governments and communities within the context of international obligations and expectations; the experiences of those directly involved in border policing practices and in detention centres; and the attitudes of national media. Relations and conflicts among the interests of the different parties are discussed and the scope for less punitive responses to the plight of asylum seekers is examined. The authors then focus on alternative processes to better address the interests and objectives of legitimately interested parties by processes which successively examine, optimise and reconcile the concerns of each. In so doing, they aim to demonstrate that such methods of sequential problem solving can respond effectively to the multiple concerns of the many significant stakeholders involved in increasingly significant global issues, whereas recourse to such single-goal, top-down programs as are expressed in the government’s current determination to “Stop the boats” at all costs are unlikely to prove sustainable.

Nos bastidores do Supremo Tribunal Federal: constituição, emoção, estratégia e espetáculo

A tese busca identificar os elementos jurídicos e extrajurídicos que interferem sobre o comportamento judicial do Supremo Tribunal Federal. A análise é desenvolvida com base nos seguintes modelos decisórios: o modelo legalista, o modelo ideológico, o modelo institucional e o modelo estratégico de comportamento judicial. Ao longo do trabalho, examina-se a influência do direito, da ideologia, das normas que regem o Judiciário, das regras que regem as decisões colegiadas, do Poder Executivo, do Poder Legislativo, da opinião pública e da imprensa no processo decisório do Supremo Tribunal Federal.

The origins of the control of information in war coverage

The conflict’s coverage, since its inception, has been closely linked to the relationship that both the military and the media have. The freedom they maintained during their first conflicts, although not without problems, though they suffered strict censorship suffered during World War I, and lastly the straitjacket treatment that they have endured during recent wars. The Vietnam War marked a turning point in this relationship, and after the invasion of Grenada, the military would launch new information guidelines, called Department of Defense National Media Pool. The lack of clear guidance of both control and space, has made for a complicated relationship between media and military, so the rules have evolved after every conflict shaping the future of press coverage and thus, war reporting.

Relações públicas na era digital: a moda em questão

De todas as áreas que sofrerão alterações com o surgimento das Redes Sociais, as Relações Públicas encontram-se na fila da frente desde o seu começo, uma vez que os social media implicam um público e o estabelecimento de um relacionamento com este. Mesmo as dinâmicas presentes nas RP antes da era 2.0, como é o exemplo das relações com os media, interacção com stakeholders ou a gestão de crises, não só estão presentes nas Redes Sociais como são acentuadas e amplificadas por estas. Neste mundo digital, as marcas de moda ligadas ao prêt-à-porter expandem a sua comunicação a outro nível, adaptando-se às novas tecnologias e tirando o máximo partido do potencial que estas têm para lhes oferecer. Apostam em redes sociais como o Facebook e os Blogs da área da moda & beleza de modo a envolver e cativar o seu público-alvo e stakeholders de uma forma muito mais directa, onde estes têm agora uma voz activa e um papel determinante no sucesso da marca. Idealizadas para gerar notoriedade e aumentar a reputação das marcas, como se demonstra ao longo do presente Relatório de Estágio, as Redes Sociais são agora o melhor amigo das marcas e das Relações Públicas.

Ontario Federation of Agriculture records, 1974-1984

The Ontario Federation of Agriculture was established in 1936 and is the largest voluntary farm organization in Canada, representing 37,000 farm families. The Federation came about in response to the creation of the Canadian Chamber of Agriculture (later renamed the Canadian Federation of Agriculture) in 1935. The establishment of an Ontario branch was needed to provide a forum through which similar organizations from other provinces could communicate about farm issues that were of interprovincial, national, or international importance. The organization is led by farmers and is based in Guleph, Ontario. Their missionis to enable prosperous and sustainable farms. They accomplish this through lobbying, government and media relations, and community representation.

Straight to the source : an exploratory study of Australia's regional newspaper journalists' checks on validity and accuracy of sources

This paper reports on an exploratory study that examined whether journalists
undertake the vital role of checking the validity and accuracy of information
supplied to them in media releases. It also monitored how much information
journalists used from press releases in their published work. The study followed Gandy's information subsidy theory by surveying 10 local government media relations officers who regularly issued media releases via
electronic mail or facsimile to a sample of 14 rural/regional newspapers. The data analysed found that rural/regional journalists were not adequately verifying information supplied in media releases and using a significant amount of this information verbatim.

Australasia

Public relations (PR) in Australia has strong governmental roots from the 19th century, and it expanded along this route until the end of World War II when influences from the  US and then globalization led to expansion in practice, PR organizations and education. The vast distances in Australia between colonies and later, States of the federation, reinforced state and national governments’ roles in applying public information-style communication to reach the widespread population. This development was not in imitation of British models but of the need to inform convince and persuade the widely spread population.' Some scholars trace the development of New Zealand's public relations industry to the wartime and post-war efforts of military personnel. However, the use of strategies and tactics that are now recognized as part of a PR 'toolkit' occurred much earlier. They can be traced back to indigenous Maori culture and to the promotional techniques used in the mid-19th century to attract settlers to the new colony. Post-war. Public relations has developed along Anglo- merican lines with an emphasis on media relations and corporate communications.  

Etnobotânica, agroecologia e modelos alternativos em horticultura: análise de conteúdo da mídia impressa

Pós-graduação em Agronomia (Horticultura) - FCA

Etnobotânica, agroecologia e modelos alternativos em horticultura: análise de conteúdo da mídia impressa

Pós-graduação em Agronomia (Horticultura) - FCA

Campfire culture and computer culture: Museums of the present

In Australia indigenous peoples have never had a treaty with the dominant cultures; and their on-going marginalisation is some testimony to this. However, they have not languished entirely in a policy free environment: media is one area where some policy advances have been made; but media policy development has experienced a number of problems. It has tended to be monolithic in a situation demanding multi and complex treatments. And funding, as always, never seems sufficient to meet those multi and complex needs. This paper examines a small remote community on the island of Milingimbi off the northern coast of Arnhem Land in Australia's far north. People in East Arnhem Land refer to themselves collectively as Yolngu. This community is not typical of many documented cases of media relations between indigenous and non-indigenous peoples; however, the fact that it tends to overturn much of the conventional scholarship surrounding indigenous peoples and the media, helps shed new light on the inadequacy of not only monolithic media policy, but the inadequacy of media-only approaches to policy. Arguably, the significance of the media in Milingimbi is part of a 'triangulated' relationship between indigenous and dominant cultures. That triangulation also involves appropriate forms of government and education, which coupled with appropriate media appear to offer new ways of seeing self-government alongside relative cultural and economic autonomy.