Symbolic meaning of local identity – A case study on Barcelona place brand representation

The core objective of this research process was to design an operational tool for place brand analysis. By modelling the emotional significance and the deeper-lying symbols associated to a specific place identity I expected to create a semiotic tool that could be applied, mutatis mutandis, on other similar place brands. As a field case study to develop the instrument, my choice of the research arena was Barcelona city, the capital of Catalonia Autonomous Community, Spain. Barcelona brand identity was approached in the line of the Chicago Urban Anthropology School. The research methods were designed according to the prescriptions of the urban anthropology, namely qualitative methods: in-depth interviews and discourse analysis. The final research outcome was a model summarizing a range of specific emotional values that support a place brand to position in the collective mindset and to assume a positively valued status and identity in the world order.

Steeltown scene : genre, performance and identity in the alternative independent music scene in Hamilton, Ontario

This thesis examines the independent alternative music scene in the city of Hamilton, Ontario, also known, with reference to its industrial heritage, as "Steeltown." Drawing on the growing literature on the relationship between place and popular music, on my own experience as a local musician, direct observation of performances and of venues and other sites of interaction, as well as ethnographic interviews with scene participants, I focus on the role of space, genre and performance within the scene, and their contribution to a sense of local identity. In particular, I argue that the live performance event is essential to the success of the local music scene, as it represents an immediate process, a connection between performers and audience, one which is temporally rooted in the present. My research suggests that the Hamilton alternative music scene has become postmodern, embracing forms of "indie" music that lie outside of mainstream taste, and particularly those which engage in the exploration and deconstruction of pre-existing genres. Eventually, however, the creative successes of an "indiescene" permeate mass culture and often become co-opted into the popular music mainstream, a process which, in turn, promotes new experimentation and innovation at the local level.

Autodeterminação local e desenvolvimento: uma análise da dinâmica social no município de São Roque de Minas

In this thesis, the basic research of Chase and Simon (1973) is questioned, and we seek new results by analyzing the errors of experts and beginners chess players in experiments to reproduce chess positions. Chess players with different levels of expertise participated in the study. The results were analyzed by a Brazilian grandmaster, and quantitative analysis was performed with the use of statistical methods data mining. The results challenge significantly, the current theories of expertise, memory and decision making in this area, because the present theory predicts piece on square encoding, in which players can recognize the strategic situation reproducing it faithfully, but commit several errors that the theory can¿t explain. The current theory can¿t fully explain the encoding used by players to register a board. The errors of intermediary players preserved fragments of the strategic situation, although they have committed a series of errors in the reconstruction of the positions. The encoding of chunks therefore includes more information than that predicted by current theories. Currently, research on perception, trial and decision is heavily concentrated on the idea of 'pattern recognition'. Based on the results of this research, we explore a change of perspective. The idea of 'pattern recognition' presupposes that the processing of relevant information is on 'patterns' (or data) that exist independently of any interpretation. We propose that the theory suggests the vision of decision-making via the recognition of experience.

RAP: identidade local e resistência global

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

La valoración de los espacios públicos con identidad local (frente a la globalización)

Se destacan los cambios del paisaje urbano, los que se plasman en el espacio público, los que fueron estructurantes de las ciudades: calles y plazas hoy en abandono ante el auge de los espacios públicos privados . Conceptualiza espacio y lugar para luego recorrer las características de los espacios públicos predominantes en cada período histórico de la humanidad. El siglo XX es analizado en detalle para determinar los factores que más han influido en la transformación; como las comunicaciones , que transmiten imágenes conocidas por todos, aunque logran una identidad más global que local. Se analizan los principales espacios públicos del Gran Mendoza, si han sido renovados o no, en asociación con el consumo y cultura de la imagen, su vinculación con las líneas estructurantes de la ciudad y espacios verdes más relevantes. Se tiene en cuenta el crecimiento poblacional y uso del suelo. A través de relevamiento y encuestas se detectan problemas que permiten determinar algunas áreas periféricas desvinculadas del tejido urbano de la metrópolis, motivo de diversas propuestas.

Cartografía local y sistemas de información geográfica participativos como herramientas de consolidación de la identidad local en la planificación urbana y territorial

Una de las características de la cartografía y SIG Participativos (SIGP) es incluir en sus métodos a la sociedad civil para aportar contenidos cualitativos a la información de sus territorios. Sin embargo no sólo se trata de datos, sino de los efectos que pueden tener estas prácticas sobre el territorio y su sociedad. El acceso a esa información se ve reducida en contraste con el incremento de información difundida a través de servicios de visualización, geoinformación y cartografía on-line. Todo esto hace que sea necesario el análisis del alcance real de las metodologías participativas en el uso de Información Geográfica (IG) y la comparación desde distintos contextos geográficos. También es importante conocer los beneficios e inconvenientes del acceso a la información para el planeamiento; desde la visibilidad de muchos pueblos desapercibidos en zonas rurales y periféricas, hasta la influencia en programas de gobierno sobre la gestión del territorio pasando por el conocimiento local espacial. El análisis se centró en los niveles de participación de la sociedad civil y sus grados de accesibilidad a la información (acceso y uso), dentro del estudio de los SIGP, Participatory Mapping, además se estudió de los TIG (Tecnologías de Información Geográfica), cartografías on-line (geoweb) y plataformas de geovisualización espacial, como recursos de Neocartografía. En este sentido, se realizó un trabajo de campo de cartografía participativa en Bolivia, se evaluaron distintos proyectos SIGP en países del norte y sur (comparativa de contextos en países en desarrollo) y se analizaron los resultados del cruce de las distintas variables.(validación, accesibilidad, verificación de datos, valor en la planificación e identidad) La tesis considera que ambos factores (niveles de participación y grado de accesibilidad) afectan a la (i) validación, verificación y calidad de los datos, la (ii) valor analítico en la planificación, y al (iii) modelo de identidad de un lugar, y que al ser tratados de forma integral, constituyen el valor añadido que los SIGP pueden aportar para lograr una planificación efectiva. Asimismo se comprueba, que la dimensión participativa en los SIGP varía según el contexto, la centralización de sus actores e intereses sectoriales. La información resultante de las prácticas SIGP tiende a estar restringida por la falta de legislaciones y por la ausencia de formatos estándar, que limitan la difusión e intercambio de la información. Todo esto repercute en la efectividad de una planificación estratégica y en la viabilidad de la implementación de cualquier proyecto sobre el territorio, y en consecuencia sobre los niveles de desarrollo de un país. Se confirma la hipótesis de que todos los elementos citados en los SIGP y mapeo participativo actuarán como herramientas válidas para el fortalecimiento y la eficacia en la planificación sólo si están interconectadas y vinculadas entre sí. Se plantea una propuesta metodológica ante las formas convencionales de planificación (nueva ruta del planeamiento; que incluye el intercambio de recursos y determinación participativa local antes de establecer la implementación), con ello, se logra incorporar los beneficios de las metodologías participativas en el manejo de la IG y los SIG (Sistemas de Información Geográfica) como instrumentos estratégicos para el desarrollo de la identidad local y la optimización en los procesos de planeamiento y estudios del territorio. Por último, se fomenta que en futuras líneas de trabajo los mapas de los SIGP y la cartografía participativa puedan llegar a ser instrumentos visuales representativos que transfieran valores identitarios del territorio y de su sociedad, y de esta manera, ayudar a alcanzar un mayor conocimiento, reconocimiento y valoración de los territorios para sus habitantes y sus planificadores. ABSTRACT A feature of participatory mapping and PGIS is to include the participation of the civil society, to provide qualitative information of their territories. However, focus is not only data, but also the effects that such practices themselves may have on the territory and their society. Access to this information is reduced in contrast to the increase of information disseminated through visualization services, geoinformation, and online cartography. Thus, the analysis of the real scope of participatory methodologies in the use of Geographic Information (GI) is necessary, including the comparison of different geographical contexts. It is also important to know the benefits and disadvantages of access to information needed for planning in different contexts, ranging from unnoticed rural areas and suburbs to influence on government programs on land management through local spatial knowledge. The analysis focused on the participation levels of civil society and the degrees of accessibility of the information (access and use) within the study of Participatory GIS (PGIS). In addition, this work studies GIT (Geographic Information Technologies), online cartographies (Geoweb) and platforms of spatial geovisualization, as resources of Neocartography. A participatory cartographic fieldwork was carried out in Bolivia. Several PGIS projects were evaluated in Northern and Southern countries (comparatively with the context of developing countries), and the results were analyzed for each these different variables. (validation, accessibility, verification,value, identity). The thesis considers that both factors (participation levels and degree of accessibility) affect the (i) validation, verification and quality of the data, (ii) analytical value for planning, and (iii) the identity of a place. The integrated management of all the above cited criteria constitutes an added value that PGISs can contribute to reach an effective planning. Also, it confirms the participatory dimension of PGISs varies according to the context, the centralization of its actors, and to sectorial interests. The resulting information from PGIS practices tends to be restricted by the lack of legislation and by the absence of standard formats, which limits in turn the diffusion and exchange of the information. All of this has repercussions in the effectiveness of a strategic planning and in the viability of the implementation of projects about the territory, and consequentially in the land development levels. The hypothesis is confirmed since all the described elements in PGISs and participatory mapping will act as valid tools in strengthening and improving the effectivity in planning only if they are interconnected and linked amongst themselves. This work, therefore, suggests a methodological proposal when faced with the conventional ways of planning: a new planning route which includes the resources exchange and local participatory determination before any plan is established -. With this, the benefits of participatory methodologies in the management of GI and GIS (Geographic Information Systems) is incorporated as a strategic instrument for development of local identity and optimization in planning processes and territory studies. Finally, the study outlines future work on PGIS maps and Participatory Mapping, such that these could eventually evolve into visual representative instruments that transfer identity values of the territory and its society. In this way, they would contribute to attain a better knowledge, recognition, and appraisement of the territories for their inhabitants and planners.

A Cidade do Trabalho: usos do património industrial (S. João da Madeira)

S. João da Madeira é uma localidade que desde cedo construiu os seus discursos em torno da identidade local sob o epíteto de Cidade do Trabalho. Mais recentemente, desde a última década do século XX, a cidade começou a olhar para a sua dimensão industrial do ponto de vista do seu cunho patrimonial, dentro do quadro emergente das políticas culturais e de identidade, no qual as identidades particulares – como à escala local – se querem afirmar no plano global. Partindo de uma primeira análise dos processos contemporâneos de patrimonialização do industrial no contexto de S. João da Madeira, concretizados pela via dos museus e do turismo, num trabalho de projeto que se apresenta como fase de investigação preliminar de um futuro trabalho de doutoramento, questiona-se como a antropologia poderá pensar o conceito de cultura popular fora dos contextos normalmente a estes atribuídos e como, consequentemente, poderá problematizar as fronteiras daquilo que poderá ser considerado ou não Património Cultural Imaterial (PCI), categoria com a qual a disciplina está historicamente comprometida.

Turismo arqueológico: um projeto de valorização da arte rupestre no vale do Lima

Dissertação de mestrado em Património e Turismo Cultural

Welfare loss with municipal amalgamations and the willingness-to-pay for the municipality name

Functional advantages and drawbacks are commonly mentioned to rationally justify or condemn municipality amalgamations. However, many consolidation projects are resisted by local governments or citizens on the grounds that amalgamation would dampen local identity. A municipality's name change is probably the most visible sign of the loss of community bond experienced by citizens at amalgamation time. This article aims to put a value on this loss by measuring citizen willingness to pay for their city name. This methodological approach innovates upon the literature on municipal amalgamation and place branding by exploiting the versatility of the so-called contingent valuation method (CVM). CVM confronts respondents, in a survey setting, with a hypothetical market in which a characteristic of interest is exchanged. Here the characteristic is the possibility to retain one's city name for an amalgamated jurisdiction. The article presents the estimates provided by a survey conducted in four Swiss cities.

Paikallisuus osuuspankkien kilpailuetuna - case OP-Pohjola-ryhmän jäsenosuuspankit

Tämä tutkielma osallistuu suomalaiseen osuusliiketoiminnan menestystekijöitä koskevaan akateemiseen keskusteluun. Tutkimuksen tavoitteena on tarkastella paikallisuuden merkitystä OP-Pohjola-ryhmän jäsenosuuspankkien näkökulmasta ja tutustua syvällisemmin pankkiliiketoimintaan ja sen kilpailuetuihin. Tutkimuksessa pyritään selvittämään, mitä paikallisuus on ja miten se ilmenee osuuspankkien liiketoiminnassa. Tutkimuksen tavoitteena on ymmärtää, mitä lisäarvoa paikallisuus antaa osuuspankeille sen kauempaa johdetuiden kilpailijoiden strategioihin verrattuna, ja mitä edellytyksiä osuuspankeilla on selviytyä jatkuvasti kiristyvässä kilpailussa. Tutkimuksen tavoitteisiin pyritään vastaamaan analysoimalla Mika Rantasen osuuspankeista vuonna 2009 keräämää laadullista aineistoa. Tutkimustulokset osoittavat, että osuustoiminnallinen pankkiliiketoiminta ja paikallisuus tukevat toisiaan. Paikallisuus mahdollistaa osuustoiminnan ominaispiirteiden hyödyntämisen ja aikaansaa sen, että osuuspankit koetaan usein kilpailijoitaan läheisemmiksi – osaksi paikallisyhteisöä. Tästä on merkittävä hyöty OP-Pohjola-ryhmän jäsenosuuspankkien liiketoiminnalle.

Les discours ruraux, urbains et périurbains du cinéma québécois

Ce projet s’intéresse aux représentations que fait le cinéma des territoires et à la manière dont ces représentations reflètent des grands enjeux socio-spatiaux. L’espace cinématographique devient une clé d’entrée pour l’analyse géographique. Cette analyse porte plus particulièrement sur les représentations que fait le cinéma québécois contemporain des espaces urbains, ruraux et périurbains. Les récits et les représentations spatiales qui les composent se positionnent souvent sur les enjeux socio-spatiaux, produits par l’histoire nationale et les processus socioéconomiques. La proposition d’analyser les représentations cinématographiques en lien avec le contexte socioéconomique vise deux principaux objectifs conceptuels. D’une part, elle s’intéresse à une meilleure compréhension du façonnement des discours sur l’espace, en ce qui a trait à leur émergence et leur négociation. D’autre part, l’analyse vise une définition élargie des espaces ruraux, urbains et périurbains contemporains, en révélant la complexité et simultanément, la simplification dont ils font l’objet, ainsi que les enjeux qui leurs sont associés. Il s’agit d’exploiter la cinématographie québécoise comme un outil d’analyse qui permet de dévoiler la diversité des discours socio-spatiaux. Des approches quantitatives et qualitatives d’interprétation des discours sont jumelées pour réaliser une analyse complète. La méthode retenue est l’analyse critique du discours (ACD), qui tient compte des rapports idéologiques et vise à la dénaturalisation du discours. En quelques mots, l’analyse consiste en l’identification de relations entre les représentations spatiales et le contexte socioéconomique duquel elles ont émergé. Le cadre opérationnel est constitué d’un corpus de 50 films québécois réalisés entre 1980-2008, « lus » à l’aide d’une grille de lecture originale et analysés avec des méthodes d’analyse spatiale et statistique, combinées à une interprétation qualitative. L’analyse quantitative révèle que le monde urbain et le monde rural sont souvent mis en opposition. Les films font de Montréal le principal pôle urbain, tandis que le reste du Québec est associé au milieu rural. Influencées par les flux culturels et économiques globaux, les représentations montréalaises suggèrent une ville fragmentée et continuellement en mouvement. En opposition à ces représentations urbaines, les cinéastes envisagent l’espace rural comme étant exempt de travail, axé sur le chez-soi et doté d’un esprit communautaire. Il est suggéré que la ville, toujours en croissance, restreint les possibilités d’un développement communautaire fort. Face à une ville transformée par la globalisation et en perte d’authenticité, une forme de régionalisme est observée. Ce dernier associe un ensemble de valeurs à une communauté ou à un territoire, afin de se distinguer devant des forces globalisantes qui semblent homogénéiser les valeurs. Pourtant, l’analyse quantitative laisse voir des contradictions au sein de chaque entité géographique ou milieu. L’analyse qualitative permet d’approfondir l’interprétation et révèle sept grands discours sur les espaces urbains et ruraux. Sont notamment identifiés des discours sur la contestation de la modernité urbaine, sur la réappropriation du milieu de vie par les citoyens et sur un espace rural parfois brutal. Cette analyse amène à conclure que la diversité des discours s’explique par l’hétérogénéité des pratiques socio-spatiales, qui remettent en question l’idée d’un discours national homogène. Cela témoigne de l’évolution et la négociation des regards que nous posons sur nos espaces. Au final, cette thèse contribue à une meilleure utilisation du matériel cinématographique comme support d’étude géographique en proposant une approche méthodologique claire et originale. Sur un plan conceptuel, elle rappelle la complexité et le dynamisme des représentations territoriales québécoises, ainsi que les stratégies de négociation des cinéastes face aux enjeux socio-spatiaux vécus dans la province.

Globalizing Mediterranean identities: the overlapping spheres of Egyptian, Greek and Roman worlds at Trimithis

This article furthers recent gains made in applying globalization perspectives to the Roman world by exploring two Romano-Egyptian houses that used Roman material culture in different ways within the city known as Trimithis (modern day Amheida, in Egypt). In so doing, I suggest that concepts drawn from globalization theory will help us to disentangle and interpret how homogeneous Roman Mediterranean goods may appear heterogeneous on the local level. This theoretical vantage is broadly applicable to other regions in the Roman Mediterranean, as well as other environments in which individuals reflected a multifaceted relationship with their local identity and the broader social milieu.

Por que é cidadão o jornalista-cidadão?: História das mídias e jornalismo cidadão de base comunitária na Maré

Afinal, por que é cidadão o jornalista cidadão? Foi esta a pergunta que desencadeou todo um esforço de pesquisa no sentido de identificar práticas comuns nas diferentes experiências de jornalismo cidadão. Para desenvolver e tentar ampliar o conceito trabalhado, a opção foi de analisar o espectro da comunicação comunitária, sobretudo em veículos que tiveram origem na área da Maré, no Rio de Janeiro, nas últimas três décadas. Assim, mapeando algumas dessas experiências e selecionando casos entre os que chamaram mais atenção pela propriedade com que trabalham os aspectos relacionados ao jornalismo cidadão, esta dissertação se detém sobre o significado da cidadania para o cidadão-jornalista e a contribuição à identidade local prestada pela comunicação comunitária. Minha idéia é demonstrar como experiências deste gênero são capazes de não apenas de pautar meios tradicionais de mídia, mas sobretudo de ajudar a estabelecer dentro da própria comunidade uma cultura de mídia e uma esfera pública local, desenvolvendo uma reapropriação da identidade da favela e de seus moradores e contribuindo para a busca e/ou exercício da cidadania.

Como se faz um tijucano? Reflexões sobre consumo, identidade e masculinidade em um bairro carioca

The love of cariocas for the city of Rio de Janeiro is widely known. As well as the cariocas, there is another social group, called tijucanos, which the love for the neighborhood is peculiar. The Tijuca zone, known by its tradition and development during the 60¿s, due to his local identity ¿ tijucana, definitely deserves prominence in the ¿wonderful city¿. The people of Tijuca can be known as a ¿personality¿ in Rio, and their habits of consumption seldom exceed the area¿s limits. Enclosure of histories and special characteristics, how to be a tijucano, an adjective that people of Tijuca are proud of, is one of the focus of this present study. To be an unconditional tijucano, who loves to walk around in the neighborhood, in the square, enjoy their lives in famous bars, ended up as a peculiarity in the carioca scenario, together with the people of Ipanema, Barra and many others, that together make Rio de Janeiro a unique city. In spite of the increasing visibility, there are few studies trying to understand the way heterosexual men interact with the world of consumer goods. In view of the great interest and in the contemporary world, the meaning of consumption has increased. The object of the present study is to try to understand how the people from Tijuca use the world of consumer goods to ¿become a man¿, i.e., to construct their male heterosexual identity. This analysis is crucial to investigate the construction of masculine gender identity of the people from Tijuca. The study was based on data gathered through deep interviews with nine men from Tijuca during the month of January 2007. The results have shown that the tijucanos interact with the neighborhood services and locals during the process of construction of gender and local identity. It was possible to notice that there are four differents stages, by means of, people use the world of consumer goods to identify themselves as men from Tijuca. Therefore, it is possible to conclude that it occurs the consumption of specific products and places in strategy to: define masculinity and local identity (when young person), move aside, assimilation, acceptation and reinforcement of that identity.