A universidade no contexto internacional: o relações públicas como mediador intercultural no projeto Brasil de Todo Mundo

The following dissertation aims to propose an institutional and intercultural projecy of reception and integration of foreign students from academic mobility programs for the campus unit of Bauru. Such action is necessary because of the absence of a reception program of these students, the reception and integration into the social and cultural reality of the place in which they live is a fundamental part of international experience. As an example for this institutional proposal, we discuss the extension of project experience Brasil de Todo Mundo, which aims to deepen the reflections on the Brazilian cultural universe for foreign students who are in Brazil over a period, while taking academic mobility in the Universidade Estadual Paulista, Bauru campus. Student leadership project, Brasil de Todo Mundo emerged from the international experience in mobility programs offered by UNESP, from students of campus Bauru, when in the back of their experiences, they realized that they could continue being tourists your own country with the reception of foreign students. In addition, the identification of expectations in social and intercultural skills, in addition to reasons connected with the increase academic and language skills are a form of very strong approach, which helps in creating intercultural dialogue spaces between the students, the main objective of the project

La competencia comunicativa intercultural en el aula de español de los negocios: análisis de materiales para su enseñanza

RESUMEN La adquisición de la competencia comunicativa intercultural en la enseñanza de Lenguas Extranjeras (LE) y/o Lenguas para Fines Específicos (LFE) debe ser un proceso de aprendizaje consciente y explícito cuyo fin es la transmisión de conocimientos teóricos, el desarrollo de habilidades comportamentales y de actitudes positivas a través del contacto con la/s cultura/s meta. Esta tesis tiene como objetivo general contribuir al desarrollo de la competencia comunicativa intercultural comercial del estudiante de español de los negocios (EN). Para ello se ha realizado un análisis de los manuales para su enseñanza. En concreto, hemos auditado los manuales de EN con el fin de conocer la metodología didáctica que emplean en la enseñanza de la competencia comunicativa intercultural comercial, tomando como marco de referencia el enfoque intercultural para la enseñanza de las Lenguas de los Negocios. Para alcanzar este fin se ha dividido la investigación en tres partes: 1) la revisión de los antecedentes sobre la enseñanza del componente intercultural y del análisis de materiales en los cursos de LFE; 2) la configuración de un constructo teórico que permitiera a la vez, seleccionar el objeto de estudio, diseñar el instrumento de análisis y disponer de un marco de referencia valorativo; 3) y la creación, pilotaje y aplicación del instrumento de análisis, y la auditoría de los datos. Los resultados muestran que, en líneas generales, predomina una visión tradicional de la cultura; un escaso tratamiento de la relación lengua-y-cultura; un seguimiento parcial de los principios pedagógicos para la adquisición de la competencia comunicativa intercultural; un tratamiento bajo de las habilidades interculturales específicas en las interacciones comerciales; y una cobertura parcial de las habilidades interculturales generales, las cuales se centran fundamentalmente en la adqusición de saberes teóricos. PALABRAS CLAVE: competencia comunicativa intercultural; comunicación intercultural comercial; español de los negocios; español para fines específicos; auditoria de manuales didácticos. ABSTRACT The acquisition of intercultural communicative competence in Foreign Language (FL) and / or Languages for Specific Purposes teaching (LSP) must be a conscious and explicit learning to develop knowledge, skills and positive attitudes through contact with the target culture/s. The overall objective of this thesis is to assist the development of the intercultural communicative competence of the student of Spanish for Business (SB) through the audit of the teaching textbooks published in the last decade through a multidisciplinary approach to teaching LSP. The audit was carried out in order to ascertain the underlying approach and course design for the development of the intercultural communicative competence; to state the methodological approach to culture, language-and-culture relationship, culture teaching, culture acquisition and course design. To achieve this objective, the work has been divided into four parts: 1) review of the background on teaching the intercultural component and the analysis of materials in a courses of LSP through a multidisciplinary approach, 2) configuration of a theoretical construct allowing to select the object of study, to design the analytical instrument and to have an evaluative framework, together with the selection of a corpus of Spanish for Business textbooks, 3) development of the analytical instrument and 4) application of the analytical instrument and audit of selected textbooks. The results show that, in the textbooks analyzed, dominated a traditional view of culture, a low ratio treatment of the language-and-culture relationship, a partial implementation of the pedagogical principles for the acquisition of intercultural communicative competence; poor treatment of specific intercultural skills in business interactions, and partial coverage of the general cultural skills, which focus primarily on the acquisition of theoretical knowledge. KEY WORDS: Intercultural communicative competence; Intercultural communicative competence; Spanish for Business; Spanish for Specific Purposes; Textbook audit

Introducing Intercultural Communication into the Teaching of Translation

This article examines how the teaching of translation at university level can come to include the systematic development of intercultural skills. It will do this initially by presenting the methodology and outcomes of a European Union funded project entitled ‘Promoting Intercultural Competence in Translators’. The precise aims, context, participants, timing and working methodology of the project will be clearly outlined. This will be followed by an explanation of key theoretical principles which underlay the project and which were embodied in a ‘good practice guide’ at its conclusion. The project produced three key outputs freely available on the project website aimed to help university lecturers in Translation to enhance the development of students’ intercultural skills – a ‘curriculum framework’ (syllabus), teaching materials and assessment materials, for each of which the theoretical/pedagogical underpinning will be explained and examples provided. The article will conclude with an extended reflective section examining some of the limits of the project, areas in which it could be further developed or adapted to context, finishing with an indication of areas in which further research is needed.

A educação global e o diálogo intercultural em contexto de aprendizagem online : os cursos de educação global

A enorme interdependência entre os povos, que caracteriza o mundo contemporâneo, justifica a importância crucial da aquisição de competências de comunicação intercultural, uma vez que poderão ter um efeito catalisador na resolução de grandes questões globais. O desafio que é colocado à Educação, para colaborar na aquisição de tais competências, é de adaptação aos novos meios de comunicação globais e de reinvenção de novas metodologias e abordagens. Destacam-se neste campo a Educação Global, como um campo interdisciplinar que se concretiza num processo de aprendizagem transformativa, focando-se nas questões e desafios globais, e o Ensino Online, possuidor da capacidade de quebrar barreiras físicas e temporais e juntar num mesmo “espaço” pessoas dos mais variados pontos do planeta. Com o objetivo geral de analisar a importância dos contextos de formação online no desenvolvimento de competências interculturais, esta investigação propõe-se mostrar de que forma cursos online, oferecidos em contexto multicultural, na área de Educação Global, promovem o desenvolvimento de competências de comunicação intercultural. De entre os resultados da investigação destaca-se a aquisição moderada de uma maior consciência intercultural e de aptidões de comunicação intercultural, considerando-se como elementos fundamentais para a promoção de diálogos interculturais ao longo do curso o facto de a turma ser multicultural, a colaboração entre pares e algumas das ferramentas de comunicação existentes na plataforma onde decorreu a formação.

Communication across cultures? An intercultural approach to customer service in the hotel industry: a study with globally branded hotels in the United Kingdom

In a professional and business-social context such as that of global hotel brands in the United Kingdom, intercultural communication, contacts and relationships are found at the heart of daily operations and of customer service. A large part of the clientele base of hotels in the United Kingdom is formed by individuals who belong to different cultural groups that travel in the country either for leisure or business. At the same time, the global workforce which is recruited in the hotel industry in the United Kingdom is a reality here to stay. Global travelling and labor work mobility are phenomena which have been generated by changes which occur on a socio-economic, cultural and political level due to the phenomenon of globalization. The hotel industry is therefore well acquainted with the essence of different cultures either to be accommodated within hotel premises, as in the case of external customers, or of diversity management where different cultures are recruited in the hotel industry, as in the case of internal customers. This thesis derives from research conducted on eight different global hotel brands in the United Kingdom in particular, with reference to three, four and five star categories. The research aimed to answer the question of how hotels are organized in order to address issues of intercultural communication during customer service and if intercultural barriers arise during the intercultural interaction of hotel staff and global customers. So as to understand how global hotel brands operate the research carried out focused in three main areas relating to each hotel: organizational culture, customer service–customer care and intercultural issues. The study utilized qualitative interviews with hotel management staff and non-management staff from different cultural backgrounds, public space observations between customers and staff during check-in and checkout in the reception area and during dining at the café-bar and restaurant. Thematic analysis was also applied to the official web page of each hotel and to job advertisements to enhance the findings from the interviews and the observations. For the process of analysis of the data interpretive (hermeneutic) phenomenology of Martin Heidegger has been applied. Generally, it was found that hotel staff quite often feel perplexed by how to deal with and how to overcome, for instance, language barriers and religious issues and how to interpret non verbal behaviors or matters on food culture relating to the intercultural aspect of customer service. In addition, it was interesting to find that attention to excellent customer service on the part of hotel staff is a top organizational value and customer care is a priority. Despite that, the participating hotel brands appear to have not yet, realized how intercultural barriers can affect the daily operation of the hotel, the job performance and the psychology of hotel staff. Employees indicated that they were keen to receive diversity training, provided by their organizations, so as to learn about different cultural needs and expand their intercultural skills. The notion of diversity training in global hotel brands is based on the sense that one of the multiple aims of diversity management as a practice and policy in the workplace of hotels is the better understanding of intercultural differences. Therefore global hotel brands can consider diversity training as a practice which will benefit their hotel staff and clientele base at the same time. This can have a distinctive organizational advantage for organizational affairs in the hotel industry, with potential to influence the effectiveness and performance of hotels.

A importância da convergência de habilidades no desenvolvimento profissional na contemporaneidade

A convergência de habilidades adquire grande importância no desenvolvimento profissional do sujeito contemporâneo. Além das qualificações formais imprescindíveis para a execução das atividades relacionadas a um determinado campo de trabalho, é fundamental o desenvolvimento de habilidades interculturais que possam favorecer no sujeito tanto o entendimento dos demais, como a atuação concomitante nos diversos cenários profissionais que se entrecruzam de forma complexa.

'Worldmarks': Web guidelines for socially and culturally responsive assessment in university classrooms

In the early 21st century, we need to prepare university students to navigate local and global cultures effectively and sensitively. These future professionals must develop comprehensive intercultural communication skills and understanding. Yet university assessment in Australia is often based on a western template of knowledge, which automatically places International, Indigenous, as well as certain groups of local students at a study disadvantage. It also ensures that Australian students from dominant groups are not given the opportunity to develop these vital intercultural skills. This paper explores the issues embedded in themes 1 and 4 of this conference and provides details of an innovative website developed at Queensland University of Technology in Brisbane, Australia, which encourages academic staff to investigate the hidden assumptions that can underpin their assessment practices. The website also suggests strategies academics can use to ensure that their assessment becomes more socially and culturally responsive.

Journey towards cultural competence:developing university teachers

Purpose - This paper examines the importance of intercultural training for lecturers; describes innovative training to address this, based on a new theoretical framework; and evaluates training and framework. Background - UK HE is becoming increasing internationally diverse. The UK HEI population is also very multicultural. The proportion of lecturers who come from outside the UK has risen. It is, therefore, important that students develop intercultural awareness. One way of doing this is to work with students. A more sustainable approach focusses training on lecturers who will embed cultural awareness into their practice. Method - This paper sets out a theoretical framework which underpins training developed for lecturers as part of a Postgraduate Certificate. The paper describes the training and evaluates the effectiveness of this. Findings and results - Findings show that participants were apprehensive about the training. Afterwards they expressed surprise at the participative approach, but were pleased with outcomes. They enjoyed the exercises and the training appeared to have opened up their outlook. They praised the freedom to share thoughts with others. Conclusions - Findings show that participants learnt intercultural skills to use in class. This was due to the design. The nature of the training encouraged reflection on cultural diversity and participants attested to the effects this would have on their teaching. These results replicate other studies Implications - The implications are immediate in the design of intercultural training in different contexts. It has already been used to design innovative training for students and managers. In both cases the same far-reaching results were achieved.

Interkulturelle Bildung und Erziehung im Grundschulstudium. Eine empirische Studie zur Situation in Griechenland

In der vorliegenden empirischen Untersuchung werden interkulturelle Einstellungen und Selbstwirksamkeitserwartungen griechischer Absolvierender des Lehramts an Grundschulen dargestellt. Mit Hilfe eines standardisierten Fragebogens werden Parameter erhoben (jeder pädagogische Fachbereich der sich mit Fragen der interkulturellen Bildung auseinandersetzt, die positiven Effekte der Migrationsgesellschaft, die Fokussierung der interkulturellen Erziehung auf die Migrantenschüler/-innen und ihre Familien, die negativen Effekte der Migrationsgesellschaft, die Umsetzung der interkulturellen Erziehung in der Schule). Die Stichprobe ist eine Zufallsauswahl der Absolvierenden des Lehramts an Grundschulen an griechischen Universitäten. (DIPF/Orig.)

Conceção e desenvolvimento de um guia de recomendações interculturais UAb

O trabalho que se apresenta, em Mestrado de Pedagogia do eLearning, recai sob a temática da(s) Interculturalidade(s), tem como eixo principal a Comunicação Intercultural e adota uma perspetiva essencialmente interdisciplinar (no cenário das ciências sociais e humanas) no seu desenvolvimento. Visa, num primeiro momento, responder a uma necessidade, sobressaída através de observações participantes, de compreensão aprofundada dos relacionamentos interculturais entre professores/técnicos e estudantes da UAb - em particular, com alunos originários de Países Africanos de Língua Oficial Portuguesa e do Brasil -, e de investigação sobre as diferenças culturais, estereótipos e preconceitos, que se configuram obstáculos no diálogo intercultural entre diversos interlocutores. Como resultado da análise dos dados recolhidos -de natureza qualitativa e quantitativa- o projeto pretende culminar na apresentação e partilha de uma proposta de intervenção-sensibilização intercultural, sob a forma de guia de recomendações dirigido a docentes e todos os profissionais envolvidos no ensino da Universidade Aberta, ao qual se atribui o título de “Guia de Recomendações Intercultur@is - UAb”. Com a sua concretização, espera-se que este trabalho possa vir a constituir-se como instrumento, numa perspetiva construtivista, aberto e flexível, de moderação ou facilitador das diversidades culturais e no quadro da comunicação e interações em situação de elearning e ambientes multiculturais na UAb, encontrando na valorização da compreensão, consciência e sensibilidade intercultural nos processos educativos e pedagógicos o seu mote ideal.

Ulf Over: Die interkulturell kompetente Schule. Eine empirische Studie zur sozialen Konstruktion eines Entwicklungsziels. Münster / New York / München / Berlin: Waxmann 2012 (182 S.) [Rezension]

Rezension von: Ulf Over: Die interkulturell kompetente Schule. Eine empirische Studie zur sozialen Konstruktion eines Entwicklungsziels. Münster / New York / München / Berlin: Waxmann 2012 (182 S.; ISBN 978-3-8309-2568-2)

As competências interculturais no processo de integração das imigrantes brasileiras em Cascais

A presente dissertação levou-nos a recolher excertos dos inquéritos, por entrevista, aplicados a oito mulheres participantes que nos ajudaram a compreender como as competências interculturais influenciaram o processo de integração em Cascais, Portugal. Ver o/a outro/a como igual apesar da sua diversidade cultural, sabendo colocar-nos no seu lugar pode parecer simples, no entanto, passar da teoria à prática exige a desconstrução da nossa perspetiva sobre o outro/a e de nós próprios. Neste processo acabamos por compilar um conjunto de informação qualitativa, que apresenta um método psicossocial de interação empático e conciliatório com os outros/as, pessoas, seres humanos como nós, livres de terem ideias e convicções diferentes das nossas. Apresentamos uma aplicação aberta à mudança, flexível e articulante de conhecimentos, concretamente das competências interculturais em constante plasticidade evolutiva.

WIL-power: Developing journalism students' intercultural communications and international reporting skills on field trips to Vietnam

This article examines journalism students' learning experience that is intercultural, immersive and intensive. Accounts of 'intercultural' experience date back to Herodotus of Halicarnassus; 'immersion' is integral to contemporary practice in language learning; and 'intensive' delivery has been refined to an art by postgraduate business education. Together they can be grouped under the broader pedagogical concept of work-integrated learning (WIL). This article examines two WIL projects that involved field trips by journalism students to Vietnam in 2012 and 2014, and their implications for future WIL initiatives.

Interpersonal Aspects of Thinking Skills in an Intercultural Language Learning Context

Asking and answering certain types of questions are thought to develop thinking skills in all types of classrooms. Previous research has demonstrated that asking higher order questions and answering with elaborated responses are associated with high achievement in first, second, and foreign language contexts. Typically more attention is paid to question frequency or achievements inferred from individual performances than to the dialogues in which asking and answering occurs. This paper argues for a focus on the construction of responses in interaction as an alternative to the investigation of questions, effects of training or individual measurements of performance. Drawing on interactional data from an adult English as a Second Language classroom, it is argued that constructing an answer to a critical question appears to be a highly collaborative and evaluative affair. The thinking skills literature suggests that responding to higher order questions is an individual higher cognitive function, however it is argued in this paper that in attempting to construct evaluative answers language learners are involved not only in a cognitive task, which may or may not be helpful to language learning, but also in a complex social task in which perspectives need to be negotiated, stances taken and identities navigated. It is suggested that higher order thinking cannot be separated from the social and cultural knowledge through which it is brought into being. It is argued that any implementation of thinking skills in an English language teaching context ought to consider interpersonal and social aspects, particularly in intercultural settings.