Where do consumers draw the line? : an investigation of deviant consumer behaviour

Using mixed-methods, this research investigated why consumers engage in deviant behaviors. It found that there is significant variation in how consumers perceive right and wrong, which calls for more tailored deterrence strategies to challenge how consumers justify deviant behaviours. Specifically, individuals draw on a number of factors when assessing right and wrong. While individuals agree on the polar acceptable and unacceptable behaviours, behaviours in between are questionable. When social consensus varies on a behaviour's acceptability, so to do the predictors of deviant behaviour. These findings contribute to consumer deviance and consumer ethics research.

Customer-oriented deviance (COD) : a conceptualisation, development and validation of a behavioural measure

Frontline employee behaviours are recognised as vital for achieving a competitive advantage for service organisations. The services marketing literature has comprehensively examined ways to improve frontline employee behaviours in service delivery and recovery. However, limited attention has been paid to frontline employee behaviours that favour customers in ways that go against organisational norms or rules. This study examines these behaviours by introducing a behavioural concept of Customer-Oriented Deviance (COD). COD is defined as, “frontline employees exhibiting extra-role behaviours that they perceive to defy existing expectations or prescribed rules of higher authority through service adaptation, communication and use of resources to benefit customers during interpersonal service encounters.” This thesis develops a COD measure and examines the key determinants of these behaviours from a frontline employee perspective. Existing research on similar behaviours that has originated in the positive deviance and pro-social behaviour domains has limitations and is considered inadequate to examine COD in the services context. The absence of a well-developed body of knowledge on non-conforming service behaviours has implications for both theory and practice. The provision of ‘special favours’ increases customer satisfaction but the over-servicing of customers is also counterproductive for the service delivery and costly for the organisation. Despite these implications of non-conforming service behaviours, there is little understanding about the nature of these behaviours and its key drivers. This research builds on inadequacies in prior research on positive deviance, pro-social and pro-customer literature to develop the theoretical foundation of COD. The concept of positive deviance which has predominantly been used to study organisational behaviours is applied within a services marketing setting. Further, it addresses previous limitations in pro-social and pro-customer behavioural literature that has examined limited forms of behaviours with no clear understanding on the nature of these behaviours. Building upon these literature streams, this research adopts a holistic approach towards the conceptualisation of COD. It addresses previous shortcomings in the literature by providing a well bounded definition, developing a psychometrically sound measure of COD and a conceptually well-founded model of COD. The concept of COD was examined across three separate studies and based on the theoretical foundations of role theory and social identity theory. Study 1 was exploratory and based on in-depth interviews using the Critical Incident Technique (CIT). The aim of Study 1 was to understand the nature of COD and qualitatively identify its key drivers. Thematic analysis was conducted to analyse the data and the two potential dimensions of COD behaviours of Deviant Service Adaptation (DSA) and Deviant Service Communication (DSC) were revealed in the analysis. In addition, themes representing the potential influences of COD were broadly classified as individual factors, situational factors, and organisational factors. Study 2 was a scale development procedure that involved the generation and purification of items for the measure based on two student samples working in customer service roles (Pilot sample, N=278; Initial validation sample, N=231). The results for the reliability and Exploratory Factor Analyses (EFA) on the pilot sample suggested the scale had poor psychometric properties. As a result, major revisions were made in terms of item wordings and new items were developed based on the literature to reflect a new dimension, Deviant Use of Resources (DUR). The revised items were tested on the initial validation sample with the EFA analysis suggesting a four-factor structure of COD. The aim of Study 3 was to further purify the COD measure and test for nomological validity based on its theoretical relationships with key antecedents and similar constructs (key correlates). The theoretical model of COD consisting of nine hypotheses was tested on a retail and hospitality sample of frontline employees (Retail N=311; Hospitality N=305) of a market research panel using an online survey. The data was analysed using Structural Equation Modelling (SEM). The results provided support for a re-specified second-order three-factor model of COD which consists of 11 items. Overall, the COD measure was found to be reliable and valid, demonstrating convergent validity, discriminant validity and marginal partial invariance for the factor loadings. The results showed support for nomological validity, although the antecedents had differing impact on COD across samples. Specifically, empathy and perspective-taking, role conflict, and job autonomy significantly influenced COD in the retail sample, whereas empathy and perspective-taking, risk-taking propensity and role conflict were significant predictors in the hospitality sample. In addition, customer orientation-selling orientation, the altruistic dimension of organisational citizenship behaviours, workplace deviance, and social desirability responding were found to correlate with COD. This research makes several contributions to theory. First, the findings of this thesis extend the literature on positive deviance, pro-social and pro-customer behaviours. Second, the research provides an empirically tested model which describes the antecedents of COD. Third, this research contributes by providing a reliable and valid measure of COD. Finally, the research investigates the differential effects of the key antecedents in different service sectors on COD. The research findings also contribute to services marketing practice. Based on the research findings, service practitioners can better understand the phenomenon of COD and utilise the measurement tool to calibrate COD levels within their organisations. Knowledge on the key determinants of COD will help improve recruitment and training programs and drive internal initiatives within the firm.

L’apport du capital social, familial, personnel et délinquant à l’explication de la relation entre alcool, drogues et violence chez les jeunes

Cette étude s’inscrit dans le cadre plus large des travaux menés par le groupe de recherche Drug, Alcool and Violence International (DAVI) qui cherche à préciser la nature des liens qui se tissent entre l’alcool, les drogues et la violence chez trois groupes de jeunes - étudiants, décrocheurs, contrevenants - des villes de Montréal, Toronto, Philadelphie et Amsterdam. Elle explore plus spécialement les dimensions du capital social, familial, individuel et délinquant comme étant des voies d’explication possibles de la relation constatée entre la consommation d’alcool et de drogues et la manifestation de gestes de violence chez les jeunes de la grande région montréalaise fréquentant le milieu scolaire secondaire. Trois objectifs spécifiques de recherche sont poursuivis soit : 1) déterminer, à travers une recension des écrits scientifiques, les modalités formant les dimensions du capital social, familial, individuel et délinquant; 2) cerner empiriquement dans les données, quelles sont les modalités à disposition permettant de rendre compte de la contribution du capital social, du capital familial, du capital individuel et du capital délinquant dans l’explication de la relation alcool/drogues et violence chez les jeunes; et 3) vérifier si les dimensions à l’étude influencent a) la consommation par les jeunes d’alcool et de drogues; b) la manifestation par eux de comportements délinquants, et plus spécialement de comportements violents, et c) la relation entre alcool, drogues et violence chez les jeunes fréquentant le milieu scolaire secondaire montréalais en fonction de ces dimensions. L’échantillon de type aléatoire est composé de 995 répondants (garçons et filles ) qui se répartissent dans huit écoles secondaires francophones et deux écoles secondaires anglophones provenant des secteurs public ou privé et de milieu favorisé ou défavorisé se trouvant sur les territoires des villes de Montréal, Laval et Longueuil constituant « la grande région de Montréal ». Les participants devaient répondre à un questionnaire composé de 138 questions dont la grande majorité sont fermées. Les données sociodémographiques caractérisant le jeune et son environnement, ses rapports avec sa famille, ses amis, l’école, son quartier, sa consommation d’alcool et de drogues, l’existence dans sa vie de comportements violents dont il aurait été auteur ou victime, la manifestation de gestes de délinquance ou de troubles de comportement sont les principales dimensions de la vie du jeune sondées par le questionnaire utilisé. D’entrée de jeu, spécifions que peu importe les substances consommées, très peu d’étudiants en font un usage problématique et que l’on ne note aucune propension à la délinquance chez la majorité des élèves de l’échantillon En somme, les analyses amènent à conclure à l’existence de relations statistiquement significatives entre la consommation d’alcool, de marijuana et de drogues dures et la propension à la délinquance et aux troubles de comportement, ces relations étant de force variable allant de modérée à forte. Toutefois, il faut bien noter que ces relations ne touchent qu’un petit nombre des élèves du secondaire participant à notre étude, comme ce fût le cas dans d’autres études. Plus spécifiquement, le capital familial paraît influencer seulement la consommation de marijuana. Ainsi, plus le degré de supervision parentale diminue, plus la fréquence de consommation de marijuana augmente. Le capital individuel produit un impact plus important sur la consommation d’alcool, de marijuana et de drogues dures, les troubles de comportement, et la propension à la délinquance. Ainsi, plus le capital individuel est affecté négativement, plus la consommation d’alcool, de marijuana et de drogues dures de même que la propension à la délinquance et aux troubles de comportement seront importants. Le capital social, quant à lui, explique davantage la consommation de marijuana que la consommation d’alcool et de drogues dures ou encore la manifestation de troubles de comportement et la propension à la délinquance. Finalement, le capital délinquant paraît influencer la consommation d’alcool, de marijuana et de drogues dures. Son influence se fait ressentir également, mais dans une moindre mesure, sur la manifestation de troubles de comportement et la propension à la délinquance. À notre grande surprise, la dimension du capital familial qui se révèle être particulièrement influente dans les écrits scientifiques ne ressort pas dans nos analyses comme nous l’avions envisagé. Nous attribuons cet état de fait aux limites imposées par l’utilisation d’une banque de données constituée initialement à d’autres fins que celles visées dans notre étude, et dans laquelle les facteurs reliés au capital familial, identifiés dans les écrits, n’étaient pas tous présents. Nul doute à que la consommation de substances psychoactives et la propension à la délinquance et aux troubles de comportement sont des comportements présents dans la population juvénile. Les modèles généralement utilisés pour expliquer les comportements déviants à l’étude ne produisent pas de résultats probants en ce qui concerne les écoliers, une population de jeunes d’ailleurs rarement étudiée à cet égard. Le modèle d’explication au cœur de nos analyses, mettant à contribution les dimensions du capital social, familial, individuel et délinquant, paraît prometteur surtout en ce qui concerne le capital délinquant, et ce, en dépit des limites imposées par la banque de données utilisée. À la lumière des résultats obtenus, il semble que l’explication de la cooccurrence de la consommation de substances psychoactives et de la propension à la délinquance et aux troubles de comportement soit multifactorielle. Les principaux facteurs contributifs sont ceux du capital délinquant pour la consommation d’alcool, de marijuana et de drogues dures de même que pour la propension à la délinquance alors les troubles de comportement se révèlent davantage expliqués par les facteurs composant le capital individuel. Nous estimons que la combinaison des dimensions du capital familial, individuel, social et individuel constitue une voie d’explication prometteuse de la relation alcool/drogue et violence chez les jeunes. Il nous apparaît dès lors qu’un instrument de collecte de données spécifiquement conçu pour en explorer le potentiel explicatif devrait être à la base de prochaines recherches en ce sens.

La ricerca e il gruppo esperienziale nell’ambito del progetto “www…parliamonepure.it” realizzato nel carcere di Castelvetrano (TP)

Nel panorama nazionale si discute poco degli autori dei reati sessuali, infatti l’attenzione dell’opinione pubblica e dei diversi attori sociali è più rivolta alle vittime dei reati sessuali. Ancora poco si affronta il problema legato al trattamento dei pedofili e dei violentatori di donne, nonostante l’argomento meriti approfondimenti anche in ambito penitenziario. Appare necessario ed opportuno individuare, nell’ambito del lavoro trattamentale, un modello operativo finalizzato alla ricerca di strategie che orientino il condannato per reati sessuali verso un percorso di analisi degli agiti. Ciò assume una rilevanza particolare nel trattamento dei detenuti sex offenders, pur riconoscendo la valenza del percorso trattamentale rivolto a qualsiasi tipologia di detenuti. L’esperienza realizzata presso la Casa Circondariale di Castelvetrano, descritta nel presente articolo, ha consentito, attraverso l’uso di una metodologia di lavoro di gruppo, di rilevare a carico dei soggetti partecipanti un quadro di consistente difficoltà nei percorsi di approfondimento e di analisi personale. In Italy, there has been little discussion about sex offenders. In fact, public and social actors’ attention has focused more on the victims of sex crimes rather than on criminals, so little importance is given to resocialization programs for paedophiles and rapists, even if this topic is worth exploring particularly in prisons. In the treatment phase, it is necessary and considered appropriate to identify an operational model aimed to orientate the sex offenders towards a process of analysis of their deviant behaviours. Through the methodology of the experiential group, the project carried out at Castelvetrano prison has highlighted the severe difficulties in personal analysis encountered by the sex offenders involved.

Influência de variáveis sociodemográficas nos comportamentos desviantes

Dissertação de Mestrado apresentada no ISPA - Instituto Universitário

Matrimonio y vida cotidiana en el gravamen central costarricense (1851-1899)

ResumenEstudio basado en fuentes del Archivo de la Curia Metropolitana. Analiza la doctrina de la Iglesia Católica respecto al matrimonio, cómo son las relaciones matrimoniales en el gravamen central en la segunda mitad del S. XIX, los roles asignados al marido y a la mujer, así como las principales desviaciones: servicia, adulterio y problemas ocasionados por el alcoholismo.AbstractThis article is based on sources from the archives of the Catholic Church. It focuses on the doctrine of the Catholic Church regarding marriage, and on actual marital relations in the central graven of Costa Rica, during the second half of the nineteenth century, It also includes a discussion of the roles assigned to husband and wife, as well as the main deviant behaviours: extreme cruelty, adultery and problems caused by alcoholism.

Deviant consumer behaviour : a qualitative exploration

Deviant behaviour is an ongoing problem in the consumer marketplace (Daunt and Harris, 2012). To investigate this issue, a number of authors have focused on empirically assessing consumer perceptions of right and wrong behaviours, such as the Muncy-Vitell (1992) consumer ethics scale. While studies like this have provided extensive empirical insights, qualitative insight into why consumers make these behaviour classifications remains underexplored. The aim of this paper is to extend on that literature by exploring the reasoning behind behavioural classifications. Using interviews, seven factors were identified in consumer definitions of acceptable, questionable, and unacceptable consumer behaviours including; official classification, prevalence, ease of justification, perceived fairness, consequences, risk, and values. These results also provide actionable insights for marketers in that multi-level deterrence strategies must be employed to more effectively deter consumer deviance, as opposed to traditional deterrence strategies based on cost-benefit analyses.

Where do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour

Deviant consumer behaviour in the marketplace is an ongoing problem causing harm to the organisation, employees, and other consumers. To address this problem, this study explores consumer perceptions of right and wrong using the novel concept of a deviance threshold – the mental line in the sand dictating right and wrong. Using consumer-based interviews with a card-sort activity, findings supported and extended dimensions proposed to explain why some behaviours are perceived as more serious or unethical than others. Moreover, why specific neutralisation techniques are used and how they affect categorisations of behaviours within an individual’s deviance threshold is explained. This study offers alternative strategies tailored to challenging consumer justifications to curb deviance. Implications support abandoning the universal approach to deterrence.

The Impact of Internal Market Orientation on Staff Service Behaviours

The impact of service direction, service training and staff behaviours on perceptions of service delivery are examined. The impact of managerial behaviour in the form of internal market orientation (IMO) on the attitudes of frontline staff towards the firm and its consequent influence on their customer oriented behaviours is also examined. Frontline service staff working in the consumer transport industry were surveyed to provide subjective data about the constructs of interest in this study, and the data were analysed using structural equations modelling employing partial least squares estimation. The data indicate significant relationships between internal market orientation (IMO), the attitudes of the employees to the firm and their consequent behaviour towards customers. Customer orientation, service direction and service training are all identified as antecedents to high levels of service delivery. The study contributes to marketing theory by providing quantitative evidence to support assumptions that internal marketing has an impact on services success. For marketing practitioners, the research findings offer additional information about the management, training and motivation of service staff towards service excellence.

Implementation of a driving diary intervention to reduce aberrant driving behaviours

Crash data involving taxis indicates that such drivers are over represented in crashes and are one to two times more likely to be involved in a fatality crash. This study reports on the pre intervention survey to provide a baseline measure of the self-reported attitudes and corresponding driving behaviours of a sample of taxi drivers. Results indicate that some taxi drivers willingly admit to engaging in unsafe driving practices. In addition, preliminary results of a post intervention survey revealed that taxi drivers’ safety perceptions, attitude and behaviours improved after completing a Driving Diary intervention.