"Lo Nuestro"

Lo Nuestro SAS es una empresa constituida por tres emprendedores que buscan volver más eficiente el sistema domiciliario de las tiendas de barrio, utilizando las tecnologías de la información, con la finalidad de fortalecer tanto a los consumidores como a los vendedores (tenderos). El potencial del concepto permite que a futuro nos posicionemos como una empresa líder e innovadora en el sector, brindado facilidades optimizadoras de servicio que beneficiara al productor, al intermediario y al consumidor final. Finalidad que se logra al ser el servicio más efectivo y de primera mano que entiende los tenderos y al consumidor final. Por consiguiente, y apalancándonos en las tecnologías de la información, a través de una red de ciclistas constituida por gente joven interesada en obtener ingresos extra. Estos se organizan de acuerdo al pacto entre el consumidor, el tendero, la empresa y ciclista, que bien se facilita a través de las características de la plataforma virtual. De acuerdo a lo ya planteado, el proyecto se expone no solo como un atractivo tanto para el tendero común y sus usuarios, sino además para todas las personas que estén interesadas en recibir una remuneración extra por sus servicios de domicilio.

Televisão digital: interação e usabilidade

Pós-graduação em Comunicação - FAAC

Clubinho das Meninas: uma experiência em jornalismo digital infantil

Clubinho das Meninas® is a website with specialized journalistic content, aimed at female children throughout the country. The website was developed based on the study of writing for children and digital platform, with the goal of articulating the needs of the public child with the potencial of the web. The site's purpose is to be an option for girls in mediasphere, produced exclusively for digital media and focused on the needs of content and language of the target public. This one, also aims to fill gap in existing demand in digital journalism child, to provide material to children in an environment where this group already exist

SNIIC: a plataforma digital de cultura brasileira sob a perspectiva das convergências entre o Design e a Ciência da Informação

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

SNIIC: a plataforma digital de cultura brasileira sob a perspectiva das convergências entre o Design e a Ciência da Informação

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

TV Signal Delivery to Cable Operators and DTH Platform Operators

The paper discusses new business models of transmission of television programs in the context of definitions of broadcasting and retransmission. Typically the whole process of supplying content to the end user has two stages: a media service provider supplies a signal assigned to a given TV channel to the cable operators and satellite DTH platform operators (dedicated transmission), and cable operators and satellite DTH platform operators transmit this signal to end users. In each stage the signals are encoded and are not available for the general public without the intervention of cable/platform operators. The services relating to the supply and transmission of the content are operated by different business entities: each earns money separately and each uses the content protected by copyright. We should determine how to define the actions of the entity supplying the signal with the TV program directly to the cable/digital platform operator and the actions of the entity providing the end user with the signal. The author criticizes the approach presented in the Chellomedia and Norma rulings, arguing that they lead to a significant level of legal uncertainty, and poses the basic questions concerning the notion of “public” in copyright.

Do arquivo ao novo : impactos da tecnologia digital no armazenamento e disseminação da informação na cultura contemporânea

While taking paths from the archive to the new, this dissertation reflects on the resulting impacts of the introduction, massification and dissemination of digital technology, in the way we store and deal with information, inside the complex that we understand as culture. To this end, a theoretical investigation is performed in order to build a conceptual body from which concepts are drawn in order to effectuate a practical research. The theoretical research starts with an exordium in which the concept of the archive is deconstructed in order to identify it as a device of power and to analyse its transition from a technical analog object into a digital technology. Following this, a historical context is established, drawing on the evolution of power exercises and apparatuses, and a reading of the impacts of the present technological mediation on experience, knowledge cons¬truction and forms of control is developed. Finally, some hypotheses on the evolution of technology are formulated. The practical research materializes in the form of a digital platform which takes place in two moments: one of archive, the other of program. The first moment, of archive, con¬sists of a repository of projects dealing with the dissertation’s subject. The second moment, of program, is configured as a cultural program implemented through computer programs. These, in their execution, result in performances which, taking from the information col¬lected on the archive generate a new experience of that same information. To this effect, a framework was structured in order to have computational processes systematized in a way that the performances result in experiences with a potential for novelty, expression and reflection. Both theoretical and practical components of the research seek to address digital technology not as an end in itself, but as a factor that affects human experience and behaviour

Desenvolvimento de plataforma digital para análise da satisfação dos utentes de unidades de saúde

Este documento descreve o trabalho realizado em conjunto com a empresa MedSUPPORT[1] no desenvolvimento de uma plataforma digital para análise da satisfação dos utentes de unidades de saúde. Atualmente a avaliação de satisfação junto dos seus clientes é um procedimento importante e que deve ser utilizado pelas empresas como mais uma ferramenta de avaliação dos seus produtos ou serviços. Para as unidades de saúde a avaliação da satisfação do utente é atualmente considerada como um objetivo fundamental dos serviços de saúde e tem vindo a ocupar um lugar progressivamente mais importante na avaliação da qualidade dos mesmos. Neste âmbito idealizou-se desenvolver uma plataforma digital para análise da satisfação dos utentes de unidades de saúde. O estudo inicial sobre o conceito da satisfação de consumidores e utentes permitiu consolidar os conceitos associados à temática em estudo. Conhecer as oito dimensões que, de acordo com os investigadores englobam a satisfação do utente é um dos pontos relevantes do estudo inicial. Para avaliar junto do utente a sua satisfação é necessário questiona-lo diretamente. Para efeito desenvolveu-se um inquérito de satisfação estudando cuidadosamente cada um dos elementos que deste fazem parte. No desenvolvimento do inquérito de satisfação foram seguidas as seguintes etapas: Planeamento do questionário, partindo das oito dimensões da satisfação do utente até às métricas que serão avaliadas junto do utente; Análise dos dados a recolher, definindo-se, para cada métrica, se os dados serão nominais, ordinais ou provenientes de escalas balanceadas; Por último a formulação das perguntas do inquérito de satisfação foi alvo de estudo cuidado para garantir que o utente percecione da melhor forma o objetivo da questão. A definição das especificações da plataforma e do questionário passou por diferentes estudos, entre eles uma análise de benchmarking[2], que permitiram definir que o inquérito iv estará localizado numa zona acessível da unidade de saúde, será respondido com recurso a um ecrã táctil (tablet) e que estará alojado na web. As aplicações web desenvolvidas atualmente apresentam um design apelativo e intuitivo. Foi fundamental levar a cabo um estudo do design da aplicação web, como garantia que as cores utilizadas, o tipo de letra, e o local onde a informação são os mais adequados. Para desenvolver a aplicação web foi utilizada a linguagem de programação Ruby, com recurso à framework Ruby on Rails. Para a implementação da aplicação foram estudadas as diferentes tecnologias disponíveis, com enfoque no estudo do sistema de gestão de base de dados a utilizar. O desenvolvimento da aplicação web teve também como objetivo melhorar a gestão da informação gerada pelas respostas ao inquérito de satisfação. O colaborador da MedSUPPORT é o responsável pela gestão da informação pelo que as suas necessidades foram atendidas. Um menu para a gestão da informação é disponibilizado ao administrador da aplicação, colaborador MedSUPPORT. O menu de gestão da informação permitirá uma análise simplificada do estado atual com recurso a um painel do tipo dashboard e, a fim de melhorar a análise interna dos dados terá uma função de exportação dos dados para folha de cálculo. Para validação do estudo efetuado foram realizados os testes de funcionamento à plataforma, tanto à sua funcionalidade como à sua utilização em contexto real pelos utentes inquiridos nas unidades de saúde. Os testes em contexto real objetivaram validar o conceito junto dos utentes inquiridos.

Plataforma digital de promoción y difusión musical

La industria musical a nivel mundial atraviesa una etapa de transición en varios procesos análogos a digitales y también de formatos físicos, como CD´s por mp3, esto representa para los artistas, nuevos caminos para generar ingresos y facilidades de introducción en la industria. En Ecuador, no se puede hablar de industria musical pues, lo que se ha desarrollado hasta este momento es solo una “escena musical” en donde los artistas intentan salir hacia mercados extranjeros utilizando diferentes herramientas de difusión tanto tradicionales como digitales, siendo pocos quienes consiguen este objetivo y además, rentabilidad en sus carreras musicales. El proyecto de intervención denominado “Construcción de una plataforma digital para la promoción y difusión de artistas musicales del género pop y rock de la ciudad de Cuenca, fundamentado en estrategias digitales creadas bajo el concepto ‘Mezcla de comunicaciones de marketing’, período 2015 -2016”, genera un modelo de negocio experimental basado en soportes digitales y estrategias de marketing y comunicación que benefician la difusión, venta y promoción de los artistas y su material musical. Todo esto con miras a aportar al desarrollo de la escena musical en Ecuador. El modelo de negocio experimental se basa en tres actividades que el Staff 4.32 (nombre de la plataforma digital) brindará como servicios a sus consumidores: 1) generador de contenidos con temáticas referentes a la industria musical, 2) distribución digital de música en tiendas online y 3) sello representante de artistas que forman parte del catálogo de músicos del Staff.

Students competences in Business Administration subjects

The evaluation of the competences acquired by the students in the context of a university education system is needed to enable professors to develop teaching-learning processes tailored to students" needs. The main goal of this paper is to analyze in depth the profile of the acquired competences of the bachelor students in Business Administration subjects. In that sense, this paper explains an experience in assessing bachelor student"s competences by applying an ICT-based digital platform designed for the selfassessment of personal and social competences. In particular, we apply an evaluation tool which was specifically designed for self-evaluating the project managers" generic and specific competences. The authors of this research have previous experience in implementing this evaluation tool in the subjects of Business Administration, Operations Management and Strategic Management taught in the Faculty of Economics and Business of the University of Barcelona. In this paper, the results show that there exist significant differences in the self-evaluation of competences depending on the respondent gender. This kind of tools benefits the three parties involved: students, university managers and organizations, and should be applied along the Bachelor as a transversal project and adapt the programs to achieve graduate students with higher levels of social and personal competences, as demanded by the labour market.

Extending the Hydra Head to Create a Pluggable, Extensible Architecture: Diving into the Technology of Hydramata

Presentation at Open Repositories 2014, Helsinki, Finland, June 9-13, 2014

Os crimes de mídia no paradigma democrático constitucional

The criminal responsibility of the media is analyzed when the criteria for production of news and events involving public safety are produced without considering the technical, legal and ethical practice of journalism in the media factors. Freedom of speech, expression of thought, necessary for professional qualifications and constitutional limits, reaching criminal constitutional principles and the possibilities of criminal liability for offenses practiced in the media are present as key factors legal dialogue in this work. The judgment of the Supreme Court on the unconstitutionality of Law nº. 5.250/67 called Media Law caused a gap in the national legal system, forcing the use of the criminal code to address issues that involve crimes produced in media professional performance. The presumption of innocence is ignored by the professional media during a police investigation where the information published does not respect, including constitutional guarantees: the right to privacy, honor and image. The right to information and the duty to inform media are worked in its constitutional aspect, considering that the same information should be produced is guided by the quality and guiding principles of truth. The constitutional concept of media is presented as information with the appropriate language of the news media, produced and disseminated through the vehicles of mass media, whether in print or digital platform. The presented model of the legal right to information is outlined from a constitutional hermeneutics, increasing the production of news as a result of the occupation of journalist in different news platforms, guaranteeing the quality of this prolific law. Under the Freedom of professional activity of the journalist, the constitutional limits are addressed in line with the reality of (non) regulation of their profession, considering the constitutional abuses committed in the exercise of that activity linked to communication fences. Jusphilosophic field reaches the limits of the duty of truth in journalism as a tool for spreading news, respect the audience and compatibility with the constitutional state. Using the conceptual and doctrinal aspects, this criminal offense is parsed from the journalistic practice and the publication of news involving public safety, with the hypothetical field consummation of that crime through the eventual intention. As a form of judgment against these crimes produced in honor media presents the court of the jury as a legitimate form of democratic decision

Newsgames – jogando o jornalismo: categorizações do conceito e estudos de caso da revista Superinteressante

This work aims to investigate more deeply the concept of Newsgame in order to map essencial features for this new type of media product. Based on several examples, we will analyze the different ways in which a game can behave journalistically. We shall seek the author who coined the term “newsgame”, Gonzalo Frasca, and other international authors, based or not on the first, that attempt to point out limits for these electronic games that aspire Journalism. Some models are harsh, while others are more embracing, but all are intended to achieve a new paradigm in communication that releases itself from static representation stemmed from analog media and ventures into the potential of simulation brought from the digital platform. Examples of newsgames and its theories set forth herein also include Brazilian cases, which we will try to prove to be the most laymen on the subject

Um piloto de tradução alinhada e anotação em árvore sintática de dependência do grego antigo (AGDT 1.0) pela plataforma Alpheios.net com passagens de Heródoto

This study was developed based on Classical Greek Language classes, reading and translation of texts. There is also the presence of computer elements due to use of Alpheios digital platform. As an example of a larger proposal, this proposal aims at produce translation aligned with the Portuguese and syntactic annotation with the production of the Greek dependency trees. To achieve the goal, we chose Chapter 34, Volume 1 of The Histories from Herodotus. The methods adopted contain a list and description of the instruments and the morphological categories from the guide (manual rules of syntax tree). The procedures adopted are the description of the alignment process and of syntactic annotation. As study results, we have the production line translation and the syntactic annotation of the excerpt 1.34. It was concluded that the study of this text is relevant, because the lexical density of Herodotus it's interesting at future researchers and students that will use the digital platform Alpheios

TIC nas aulas de educação física: para ensinar basquetebol

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)