The quest for growth in the German organic food retail market: Historical trends, current strategies, and future outlook

This paper aims to provide strategies for the organic supermarket chain “Alnatura” to shape the demand and its market share of the organic food & beverage (F&B) market in Germany within the next five years. Through the historic evolution and the current market assessment of Germany, compared to a benchmark country (US), as well as prospective trends in Germany, reasons and opportunities for market growth are evaluated. In addition, an industry attractiveness, competitor and company analysis is executed. Based on those findings and a conducted survey, suggestions to adjust Alnatura´s current business strategies are deduced and finally examined on its risk and feasibility.

Fundamental Approach to Valuation of Securities -A Study with reference to Information Technology(IT) Sector Shares in Indian Stock Market

Department of Applied Economics,Cochin University of Science and Technology

Mejoramiento Productivo "Apparel Basic Ltda"

Para el presente trabajo realizado en la Universidad del Rosario, buscamos hacer un mejoramiento productivo de la empresa Apparel Basic Ltda. Teniendo en cuenta todas las herramientas aprehendidas durante la academia y aplicando esto a una empresa del sector real de confecciones. Se centrara el análisis principalmente en las tres áreas donde se observan los mayores problemas organizacionales: Producción, manejo de inventarios y entrega de producto. En el primer análisis se realizara todo el estudio del proceso de producción, teniendo en cuenta la distribución en planta, las rutas críticas de proceso, los diagramas de flujo de producto, el análisis de las principales referencias, entre otros. Todo esto con el fin de identificar los principales errores y poder proponer herramientas y procesos de mejora que sean de ayuda para esta organización. El siguiente análisis se desarrollara en el manejo de inventarios; dentro de este aspecto se analizaran la distribución de las bodegas de producto, la identificación de los productos de mayor rotación, el planteamiento de indicadores de gestión, entre otros procesos, con el fin de identificar procesos benéficos para la empresa que aceleren y mejoren el flujo de producto al interior de la organización. Luego de esto, se analiza todo el proceso de alistamiento y entrega de producto ya que es uno de los principales problemas dentro de la organización porque se esta incumpliendo con los pedidos de los clientes lo que genera un problema de insatisfacción por parte de los clientes.

Estrategia Internacional para los Tratados de Libre Comercio en la Empresa Software House Ltda

Establecer un marco estandarizado de referencia que permita a la empresa Software House Ltda. Conocer los aspectos fundamentales para una caracterización de la empresa, teniendo en cuenta el análisis del sector, el análisis interno de la empresa, análisis de posibles países a exportar, el mejoramiento del servicio a exportar, el análisis de precios y el planteamiento del plan de mercado. Igualmente este proyecto soporta su desarrollo en la situación actual de la empresa para proponer planes de acción y de mejoramiento que le permitan el fortalecimiento interno de la misma focalizados a la preparación para la internacionalización de sus servicios.

Conflito e negociação : estudo de caso em uma indústria de transformação do Rio Grande do Sul

Esta pesquisa trata do tema conflito e negociação. O objetivo geral foi mapear e analisar situações de conflito e o seu processo de negociação em uma indústria de transformação do Rio Grande do Sul. Utilizou-se tanto o método do estudo de caso para uma pesquisa exploratória e de caráter descritivo, como a pesquisa-ação. Os sujeitos da pesquisa foram 21 alunos de um curso de “Negociação” em abril de 2002, o superintendente e a chefia do setor Talentos Humanos da empresa. Para a coleta dos dados foram utilizadas observações participantes, análise de documentos, filmagens e entrevistas semi-estruturadas. A coleta de dados ocorreu entre abril de 2002 e abril de 2003. Investigou-se e foi realizada intervenção na dinâmica dos conflitos no âmbito interno da empresa, diagnosticando os conflitos e analisando os resultados obtidos por meio do método de negociação desenvolvido na Universidade de Harvard. Os resultados demonstraram que a iniciativa para a escolha do modelo negocial integrativo ou competitivo partia da chefia; os subordinados apenas reagiam seguindo o modelo proposto, ou seja, de forma integrativa ou competitiva. Em se tratando de negociações entre colegas e com fornecedores, o modelo integrativo era adotado por iniciativa dos sujeitos, inclusive virando jogos competitivos em integrativos. Também foi constatado que a utilização do processo integrativo para solução de conflitos/problemas no âmbito organizacional é uma forma apropriada para melhores resultados e mais satisfação para todos os envolvidos, humanizando e trazendo a ética para as relações. A participação de uma terceira pessoa na reformulação da forma de negociar trouxe desdobramentos significativos para os sujeitos, atribuindo-se a isso a postura imparcial e a credibilidade alcançada. Finalmente, as conexões entre o pensamento de Habermas desenvolvido na Teoria da Ação Comunicativa e o método de negociação de Harvard ficaram evidentes.

Estudo de caso de dois acidentes do trabalho investigados com o método de árvore de causas

São apresentados dois acidentes do trabalho típicos, ocorridos em empresa de grande porte, investigados com o Método de Árvore de Causas ­ ADC, método que permite identificar o papel desempenhado por fatores gerenciais e de organização do trabalho no desencadeamento desses fenômenos. Os casos apresentados revelam a participação, na gênese dos acidentes, de fatores como designação temporária e improvisada de trabalhadores para funções e postos de trabalho, execução de tarefas deixadas à iniciativa e ao arbítrio dos trabalhadores, falta de ferramentas e de materiais apropriados à execução de tarefas e falhas na circulação de informações, entre outros. São também analisadas as indicações para o uso do método, suas potencialidades em termos de prevenção, bem como as implicações decorrentes de dificuldades de aplicação, de necessidades de treinamento e reciclagens e do dispêndio elevado de tempo para investigação de cada acidente.

Escuela infantil de cocina CookLand

El objetivo de este documento es desarrollar un plan de negocio, para analizar la viabilidad de la puesta en marcha de una nueva empresa, una escuela de cocina infantil. Inicialmente la empresa se plantea con la opción de venta de dos productos, uno que serían las propias clases de cocina, con diversas temáticas y un segundo producto, que aprovechando las instalaciones consistirá en la opción de celebrar cumpleaños o fiestas infantiles, donde los niños cocinaran su propia merienda. La escuela se abriría en el municipio de Coslada, en la comunidad de Madrid, por lo que todos los reglamentos o requerimientos legales e impuestos se analizaran dentro del prisma de dicho municipio y comunidad autónoma. El Plan de negocio analizara los siguientes aspectos: - Estrategia: creación del plan estratégico de la empresa: Análisis y selección de las estrategias (misión, visión, etc, de la empresa), estudio de competencias, etc. - Marketing: Definición de productos, canales de comunicación con los posibles clientes y desarrollo del pricing de los productos. - Financiero: Análisis del impacto financiero de la apertura y funcionamiento del proyecto.---ABSTRACT---The aim of this document is to develop a business plan to analyze the feasibility of launching a new business, a school for children kitchen. Initially the company raises two products, own cooking classes, with different themes and a second product through which the facilities for children's birthday celebration where children can take advantage cook their own snacks. The school would open in the town of Coslada, in Madrid, so that all regulations and legal requirements and fees will be analyzed within the prism of that community. The Business Plan will analyze aspects of: - Strategy: creation of the strategic plan of the company: Analysis and selection of strategies (mission, vision, etc, of the company), study skills, etc. - Marketing: Definition of products, channels of communication with potential customers and development product’s pricing. - Financial Analysis of the financial impact of the opening and operation of the project.

Implications of restructuring and privatisation for competitiveness and perfomance:two Brazilian steel companies

The thesis examines the effects of the privatisation process on productivity, competitiveness and performance in two major Brazilian steel companies, which were privatised in between 1991 and 1993. The case study method was adopted in this research due to its strengths as a useful technique allowing in-depth examination of the privatisation process, the context in which it happened and its effects on the companies. The thesis has developed a company analysis framework consisting of three components: management, competitiveness/productivity and performance and examined the evidence on the companies within this framework.The research indicates that there is no straightforward relationship between privatisation, competitiveness and performance. There were many significant differences in the management and technological capabilities, products and performance of the two companies, and these have largely influenced the effects of privatisation on each company. Company Alpha's strengths in technological and management capabilities and high value added products explain strong productivity and financial performance during and after privatisation. Company Beta's performance was weak before the privatisation and remained weak immediately after. Before the privatisation, weaknesses in management, commodity type low value added products and shortage of funds for investment were the major problems. These were compounded by greater government interference. Despite major restructuring, the poor performance has continued after privatisation largely because the company has not been able to improve its productivity sufficiently to be cost competitive in commodity type markets. Both companies state that their strategies have changed significantly. They claim to be more responsive to market conditions and customers and are attempting to develop closer links with major customers. It is not possible to assess the consequences of these changes in the short time that has elapsed since privatisation but Alpha appears to be more effective in developing a coherent strategy because of its strengths. Both companies accelerated their programme of organisational restructuring and reducing the number of their employees during the privatisation process to improve productivity and performance. Alpha has attained standards comparable to major international steel companies. Beta has had to make much bigger organisational changes and cuts in its labour force but its productivity levels still remain low in comparison with Alpha and international competitors.

Developing smart services by Internet of Things in manufacturing business

Manufacturing companies have passed from selling uniquely tangible products to adopting a service-oriented approach to generate steady and continuous revenue streams. Nowadays, equipment and machine manufacturers possess technologies to track and analyze product-related data for obtaining relevant information from customers’ use towards the product after it is sold. The Internet of Things on Industrial environments will allow manufacturers to leverage lifecycle product traceability for innovating towards an information-driven services approach, commonly referred as “Smart Services”, for achieving improvements in support, maintenance and usage processes. The aim of this study is to conduct a literature review and empirical analysis to present a framework that describes a customer-oriented approach for developing information-driven services leveraged by the Internet of Things in manufacturing companies. The empirical study employed tools for the assessment of customer needs for analyzing the case company in terms of information requirements and digital needs. The literature review supported the empirical analysis with a deep research on product lifecycle traceability and digitalization of product-related services within manufacturing value chains. As well as the role of simulation-based technologies on supporting the “Smart Service” development process. The results obtained from the case company analysis show that the customers mainly demand information that allow them to monitor machine conditions, machine behavior on different geographical conditions, machine-implement interactions, and resource and energy consumption. Put simply, information outputs that allow them to increase machine productivity for maximizing yields, save time and optimize resources in the most sustainable way. Based on customer needs assessment, this study presents a framework to describe the initial phases of a “Smart Service” development process, considering the requirements of Smart Engineering methodologies.

Comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences

The focus of this project is going to be, as the title indicates, on the comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences. In order to do that, I have selected the company Nestlé to analyze the marketing decisions it makes across national boundaries to market the brand of Kit Kat and keep it as a leader snack worldwide. After having analyzed the brand in all continents, I can say the execution of the strategy used by Nestlé with Kit Kat really matches the planning of the strategy which is to think globally and act locally. Nestlé uses global brand identity but, from the internal point of view, it uses local ingredients and gives autonomy to its local branches based in different countries to make pricing and distributions decisions and therefore satisfy different consumers’ needs and preferences in local environments where changes happen very rapidly. The “glocal” approach to marketing is an effective way for Nestlé Kit Kat to stay focused on the consumer in worldwide markets.

An analysis of the experimental pole and line fishery conducted around Sri Lanka by Nichiro Fishing Company of Japan

Under a joint agreement the Government of Sri Lanka and the Nichiro Fishing Company of Japan have undertaken an experimental pole and line fishery around Sri Lanka with a view to determining the feasibility of establishing a joint commercial venture. 3 Japanese vessels conducted trials during the period March 1973-October 1974. Details of the vessels and cruises are given. A variety of fish were tried as bait, and the selection of appropriate bait is discussed. Catches and catch and effort statistics are presented, with tables showing distribution of the tuna. The results of the trials were below expectations, and are in part attributed to bait availability, and unfavorable weather conditions. Seasonal variation of the type of fishery is suggested in order to take account of this, and it is concluded that a fishery based on 45/50 ft combined pole and line and drift net fishing vessels might prove feasible.

Business plan analysis of a Brazilian software company

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

An analysis of the domestic electric business of the Hartford electric light company, 1914-1926.

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