Business plan analysis of a Brazilian software company

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Since 2008, Synchro invested in two new products: Governance & Compliance (solution that monitors tax compliance with legal deadlines) and Portal Tributary (website which provides content related to fiscal and tributary issues). This work project summarizes the business plan developed by the author while working in Synchro and further analyzes it by pointing out keys risks and by drawing recommendations. According to the author, the major risks to the success of the products are the delay in launching, lack of engagement of the team and of a marketing plan. A dedicated team to each product, an extensive marketing action and brand-mark concept is some of the solutions proposed.