Ideologia sobre a mulher em pride and prejudice: uma análise dialógica do filme e do livro

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Ideologia sobre a mulher em pride and prejudice: uma análise dialógica do filme e do livro

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Transcreation: desafios e potencialidades da tradução do texto publicitário

Dissertação apresentada para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Tradução, Área de Especialização em Inglês

Cinematographic Licensing

In India, film censorship originated with Cinematograph Act 1918 empowering the Provincial Governments to establish censorial authorities. In 1949, an amendment provided for a Central Board of Film Censors. In 1952, a new legislation gave the Central Government enormous powers, making the Board to function as a department of the Central Government. The Government had control over the Board with the mechanism of issuing 'directions' to the censors and laying down censorship rules. The legislation did not provide any objective criteria for censoring films. The 1959 amendment, aimed at curing this defect, only incorporated the grounds contained in Article 19(2) of the Constitution. Even after expert studies and a significant decision by the Supreme Court, pointing out the inadequacy of the existing system, and governmental attempts to bring reforms by way of fresh directions, appointment of appellate authority and framing of new rules, the system still warrants radical change. The thesis explores them.

Trans-formações (a) temporais em Il Decameron: de Pasolini a Boccacio

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Fungal biodeterioration of colour cinematographic films of the cultural heritage of Cuba

Until recently, cinematographic film was largely cellulose-triacetate-based. However, this material is highly susceptible to biodeterioration, thus placing historic film collections, an important part of the cultural heritage of many countries, at risk. In the present study, samples taken from several biodeteriorated color cinematographic films belonging to the collection of the Cuban Institute for Cinematographic Industry and Arts (ICAIC) were investigated. Infrared spectroscopy showed that all films were of the same composition, i.e., a gelatin emulsion coating one side of a cellulose-triacetate-based film support. The films were analyzed by environmental scanning electron microscopy and scanning electron microscopy to determine the degree of biodeterioration and the type of colonizing microorganisms. Significant fungal colonization was found on both sides of the films in all samples, with a higher concentration of fungi on the gelatin emulsion side. Epifluorescence microscopy of fluorochrome-dyed films demonstrated that some of the fungi were still active, indicating that the films under study, and probably others at the ICAIC, are at risk of further deterioration. Fungi were identified by molecular biology techniques. The fungi mainly responsible for the observed biodeterioration were those belonging to the genera Aspergillus and Cladosporium, although other genera, such as Microascus and Penicillium, were identified as well. In accordance with the findings described herein, the existing guidelines for the prevention and control of film biodeterioration are discussed.

Clear hero and dark hero in the cinematographic narration

The role of the hero is changing, slightly irregular, but it’s purpose is constant. The line that separates good from evil is frequently so thin that sometimes the main hero can act in a negative way, casting doubts about his own nature in the pursuit of good. This paper aims to inquire into the character’s heroic condition showing two variations of this archetype in the context of postmodern cinema: the “clear hero”, and the “dark hero”. The former keeps the most traditional values of the hero, while the latter provides a dimension which distinguishes it from the previous one: his experience executing evil as a part of his process to heroici­ty. Postmodernity implies an ambivalence in the character’s identity which can be comparable to the hero’s role, and to his way of making good. The “clear hero” does not imply negative features in the active nature of the hero, whilst the “dark hero” does include them. Through the protagonists of Gladiator (Scott, 2000) and Batman Begins (Nolan, 2005) are offered both heroic perspectives based on a selection of their principal ac­tions which have been subjected to analysis according to some parameters: behavior, implication, and cause. The decisive action will also be signalized, according to the narration’s teleonomy in reason of the favorable or unfavorable sense for the hero. Finally, each character will be observed from its archetype. By analyzing their actions from these perspectives, we observe the clear hero and the dark hero as affordable categories for the heroic role.

Transcreation: teoria e pratica dell’adattamento di campagne pubblicitarie globali

This dissertation explores the practice of transcreation as a consulting service aimed at companies wishing to enter the global market. Since a universally accepted definition of such term does not exist, different players use it to refer to different activities. In an attempt to investigate the meaning and scope of transcreation, as well as the skillset it requires, this dissertation consists of a theoretical part (Chapters 1 and 2) and a practical part (Chapter 3). The first chapter presents the opinions of academics, language services providers (LSPs) and transcreation experts. The different positions collected in this section are compared and discussed in order to better define transcreation and avoid any further misunderstanding about the practice. Lastly, the first chapter analyses the role of the transcreation expert by explaining in detail the four main skills it requires and the reasons for its increasing importance in the global market. The second chapter examines advertising and promotional materials, i.e. the kinds of texts to which transcreation applies. Not only does it illustrate the difference between above-the-line and below-the-line communications, but it also covers the different media used in advertising. In addition, the analysis of a billboard and two web pages in their Italian transcreation will help to further clarify the difference between translation and transcreation, both in the approach to a text and in the actual workflow followed. The third and final chapter of the dissertation, which entails the English to Italian transcreation of five different print ads performed by this author, aims to show how transcreation works in practice. By highlighting the main strategies used and difficulties encountered, it will also contribute to the notion of transcreation as a hybrid practice – something halfway between translation and copywriting, performed by professionals who possess the skills of both translators and copywriters.

RICORDACI: Research on the Conservation, Restoration and Diagnosis of Cinematographic Films

This thesis is the result of the RICORDACI project, a three-year European-funded initiative involving the collaboration between the University of Bologna and the restoration laboratory of the Cineteca di Bologna, L'immagine Ritrovata, which aimed to develop innovative solutions and technologies for the preservation of cinematographic film heritage. In particular, this thesis presents new analytical methodologies to exploit two types of portable miniaturized Near Infrared spectrometers working in Diffuse Reflectance over the Short Wave Infrared (SWIR) range, to study the near infrared (NIR) spectral behavior of film base materials for an accurate, non-invasive and fast characterization of the polymer type; and for films with cellulose acetate supports, they can be employed as a diagnostic tool for monitoring the Degree of substitution (DS) affected by the loss of acetyl groups. The proposed methods offer non-invasive, fast, inexpensive and simple alternatives for the characterization and diagnosis of film bases to help the strategic planning and decision-making regarding storage, digitalization and intervention of film collections. Secondly, the thesis includes the evaluation of new green cleaning systems and solvents for the effective, fast and innocuous removal of undesired substances from degraded cinematographic films bases; these tests compared the efficiency of traditional systems and solvents against the new proposals. Firstly, the use of Deep Eutectic Solvent formulations for removing softened gelatin residues from cellulose nitrate bases; and secondly, the employment of green volatile solvents with different application methods, including the use of new electrospun nylon mats, for avoiding the dangerous use of friction for the removal of Triphenyl Phosphate blooms from the surface of cellulose acetate bases. The results obtained will help improving the efficiency of the interventions needed before the digitalization of historical cinematographic films and will pave the way for further investigation on the use of green solvents for cleaning polymeric heritage objects.

Al di là della traduzione pubblicitaria: teoria e applicazione della transcreation

Il tema centrale del presente elaborato è la transcreation, una particolare tipologia di traduzione che prende in esame non solo le parole, ma anche altri elementi testuali, quali il tono, lo stile, l’effetto suscitato nel lettore e, soprattutto, lo scopo. Tali elementi devono essere adattati, modificati o addirittura rimossi al fine di rendere il testo comprensibile al pubblico meta. L’obiettivo di questa pratica traduttiva è, quindi, quello di riprodurre in un’altra lingua un messaggio che non è formato da semplici parole, ma da concetti. L'elaborato prevede tre capitoli: nel primo verrà introdotto e definito il concetto di transcreation, verranno descritti gli ambiti d’uso e le competenze necessarie per poter realizzare tale pratica, nonché il processo per la sua realizzazione; nel secondo verranno analizzati due esempi concreti di spot pubblicitari "transcreati", uno nelle versioni inglese, italiana e spagnola e l’altro nelle versioni inglese e spagnola; infine, nel terzo, verranno proposte e analizzate le transcreation di due slogan pubblicitari in spagnolo, mai adattati in italiano.

Universal exhibitions and the cinema: history and culture

The objective of this article is to examine the presence of cinema in World Fairs between the 1893 World`s Columbian Exposition in Chicago and 1939 (the New York World`s Fair). As an integral part of a visual culture constructed by these spaces to celebrate capitalism, the trajectory of cinema is identified with these world fairs due to its ability to entertain and, at the same time, to educate. Cinema was established as a means of mass communication during the First World War and afterwards would participate more actively in the symbolic disputes of a world about to enter the second global conflict. It would reach a broader public, becoming the main `showcase` in which nations projected virtues to be celebrated. The new striking visual spectacle assumed, within this context, greater emphasis through films idealized as true cinematographic monuments.

Jogos virtuais do cinema

As tecnologias digitais estão a surtir um impacto significativo na indústria cinematográfica. O novo sector dos media incorpora muitos dos elementos da indústria dos media tradicional, incluindo a produção de filmes, a animação e a fotografia. Os produtores dos novos media procuram desenvolver um conteúdo audiovisual baseado nos padrões criados pelo sector internacional de produção cinematográfica e televisiva. Com a introdução de novas tecnologias tais como câmeras de vídeo digital, os realizadores dispõem de instrumentos que lhes possibilitam criar um produto relativamente barato num curto período. O impacto destas tecnologias faz-se sentir quer no topo quer nas bases do sector, e a Internet consiste num meio de distribuição global acessível a todos. Este artigo pretende examinar a relação crescentemente simbiótica entre os sectores dos novos media e dos media tradicionais. Tenciona-se ainda focar o desenvolvimento da produção cinematográfica digital e de tecnologias de distribuição, avaliando-se o seu impacto no produto audiovisual final. Este artigo debruçar-se-á também sobre a crescente sofisticação das audiências de cinema, à escala global, bem como sobre o processo de produção enquanto característica do produto cinematográfico. A Bolsa de Valores de Hollywood será analisada em termos do seu impacto na actual indústria do cinema e do grau surpreendente de conhecimento entretanto adquirido pelos participantes «online».

A atmosfera fílmica como consciência

The concept of "cinematic atmosphere" is complex because its analysis raises the problem of the cinematographic formal construction as inductive medium of the film atmosphere. Moreover, the proper notion of "atmosphere" reveals other concepts more or less controlled by the cinematic elements that will have all the same goal: the recognition of these concepts through the manifestation of the atmosphere.