Use of social networks and the Internet 2.0 in marketing management by SMEs

Nowadays, enterprises, and especially SMEs, are immersed in a very difficult economic situation. Therefore, they need new and innovative tools to compete in that environment. Integration of the internet 2.0 and social networks in marketing strategies of companies could be the key to success. If social networks are well managed, they can bring a lot to enterprise plans. Moreover, social networks are very attractive from an economic point of view as companies can find most of their customers on it.

A produção social do espaço, desenvolvimento capitalista e conflitos socioambientais: a implantação da TKCSA em Santa Cruz

O presente estudo aborda as práticas de acumulação por expropriação e espoliação e seus impactos na organização e reprodução do espaço local de Santa Cruz, na cidade do Rio de Janeiro, a partir da articulação entre diferentes escalas sócio-espaciais e como estas estratégias são acionadas pelo capital através de práticas imperialistas que visam a recomposição do ciclo de crescimento. Para tanto, a dissertação elege o grupo empresarial TKCSA - ThyssenKrupp Companhia Siderúrgica do Atlântico, um empreendimento multinacional com atuação na cadeia produtiva da industria siderúrgica, oriundo da Alemanha. Pretende-se fazer um estudo sobre os discursos e as práticas de resistência e de denúncia, mobilizados pela sociedade civil organizada, acerca da produção e distribuição desigual e territorialmente localizada dos danos e riscos sócio-ambientais sobre segmentos da população residente e trabalhadora local.

As cooperativas como instrumento de soerguimento das atividades em crise: vantagens, possibilidades e eventuais riscos sob o prisma da Economia Social

Esta dissertação apresenta estudo sobre o soerguimento de atividades em crise através da constituição de sociedades cooperativas por ex-empregados à luz dos princípios da Economia Social, dentro da área de concentração Pensamento Jurídico e Relações Sociais, na linha de pesquisa Empresa e Atividades Econômicas. Diante do crescente desemprego e precarização dos postos de trabalho, formas organizacionais autogestionárias, notadamente através de cooperativas, tem sido uma alternativa viável em muitos casos. A fim de demonstrar a viabilidade e utilidade de tais iniciativas, esta dissertação traçará uma evolução histórica das cooperativas e fará uma análise de sua estrutura legal (Lei n. 5.764/71) a fim de demonstrar que este tipo societário é a forma jurídica que mais se adéqua à proposta da Economia Social. A fim de atingir tal intento, a empregar-se-á o método indutivo, bem como revisão bibliográfica e análise de leis e projetos de lei na seara do Direito Societário e Direito do Trabalho, por se tratar de proposta interdisciplinar. Além disso, haverá pesquisa qualitativa e quantitativa de informações oriundas de bases de dados governamentais e de pesquisas do outros ramos do conhecimento. Ao enfrentar questões delicadas atinentes ao tema proposto buscar-se-á oferecer soluções a fim de contribuir para a maximização de tais experiências.

Social economy and economic crisis in the basque country abstract

This article examines the socio-economic evolution of the social economy sector in the Basque Country during the 2008-2014 period of economic crisis. Data have been obtained within a framework of collaboration between university, Basque Government and private sector of the social economy. The results suggest that such entities have evolved better, both in terms of number of enterprises and employment, than the general economy of the Basque Country, while the context of public policies aimed at social economy has worsened over the years. However, in economic terms (measured through the Gross Value Added generated), they have not been able to cope with the crisis in equal conditions to the general economy. The main contribution of this research lies in that, unlike similar studies, it discusses the evolution of the whole sector of the social economy, taking as reference a broad period of the current economic crisis.

The journey of a ‘green’ micro-enterprise – The Green Planet

This teaching case explores the longitudinal evolution of a small environmental micro-enterprise, The Green Planet retail store. Exploring two decades of business history it analyses the development of this business as sustainability issues and greener consumer goods mainstreamed in society. The case presents one of the first explorations of the individual trade-offs that owners make between economic, environmental and social criteria, alongside an exploration of the role that the personal values of the owner played in the evolution of this business. Also presented is a sample of other environmental enterprises profiled alongside The Green Planet in the early 1990s. This additional dataset provides a rich resource for readers, and a number of indicative discussion themes are identified. Readers interested in topics such as marketing, business strategy, innovation, entrepreneurship, corporate social responsibility and environmental management will find this case a valuable addition to their teaching resources.

Development of small and medium-sized enterprise horizontal innovation networks: UK agri-food sector study

Within the management literature, there is an emergent discourse on horizontal collaboration among small and medium-sized enterprises (SMEs), whereby individual rivalries are overcome by the need for more resources and innovation, leading to increased competitiveness through joint product development. In particular, a number of these horizontal collaborations between SMEs have occurred within the agri-food sector. As a consequence, this article aims to explore the longitudinal development of horizontal innovation networks within an artisan bakers’ network as part of the UK SME agri-food sector. An interpretivist research approach was used, whereby the development and evolution of an artisan bakers’ horizontal network was studied over a 27-month period. The findings, as summarised in conceptual models which draw upon knowledge-based open innovation and social network constructs, illustrate that a complex three-stage life cycle development occurred within the bakers’ horizontal network.

The role, organisation and contribution of community enterprise to urban regeneration policy in the UK

This monograph investigates the organisation, constitution and delivery of community-based organisations which are normally called community enterprises in the UK. These are organisations which emerge from local communities at the neighbourhood level, work in partnership with the public and private sectors, and provide a range of services to meet social, economic and environmental needs. The main focus of the paper is to explore how these organisations contribute to local regeneration strategies, generate social capital and contribute towards the promotion of civil society in general. The main emphasis is on organisations in England and Wales but comparisons are made with the USA and other countries where relevant literature is available. The key questions to be answered relate to the organisation and management of these bodies; the extent to which they engage with and contribute to local regeneration strategies; and the impact they have particularly in acquiring and managing assets. The diversity of the sector, and the range, scale and level of benefits it can deliver is illustrated through five detailed case studies of community enterprises established at different times, in different geographical locations and with different objectives and funding regimes. But, whilst the UK political economy is moving towards less state intervention and more community self-help, the community development corporations in the USA provide an indication of the future direction community enterprises might take in the UK as part of a broad trend towards civic capacity building.

The implementation of an Enterprise Geographical Information System to support Cadastre and Expropriation activities.

The processes of mobilization of land for infrastructures of public and private domain are developed according to proper legal frameworks and systematically confronted with the impoverished national situation as regards the cadastral identification and regularization, which leads to big inefficiencies, sometimes with very negative impact to the overall effectiveness. This project report describes Ferbritas Cadastre Information System (FBSIC) project and tools, which in conjunction with other applications, allow managing the entire life-cycle of Land Acquisition and Cadastre, including support to field activities with the integration of information collected in the field, the development of multi-criteria analysis information, monitoring all information in the exploration stage, and the automated generation of outputs. The benefits are evident at the level of operational efficiency, including tools that enable process integration and standardization of procedures, facilitate analysis and quality control and maximize performance in the acquisition, maintenance and management of registration information and expropriation (expropriation projects). Therefore, the implemented system achieves levels of robustness, comprehensiveness, openness, scalability and reliability suitable for a structural platform. The resultant solution, FBSIC, is a fit-for-purpose cadastre information system rooted in the field of railway infrastructures. FBSIC integrating nature of allows: to accomplish present needs and scale to meet future services; to collect, maintain, manage and share all information in one common platform, and transform it into knowledge; to relate with other platforms; to increase accuracy and productivity of business processes related with land property management.

Análisis de la política de vivienda de interés social, en Bogotá D.C. y la relación con los lineamientos de la responsabilidad social de la empresa privada durante el período 2002–2007

La política pública de vivienda de interés social, en Bogotá, D.C., y su relación con los lineamientos de la responsabilidad social de la empresa privada durante el período 2002 - 2007, es el punto focal de ésta investigación. Primero, a partir de un recuento sobre la situación de la PPVIS se determina su estado. Segundo, se establecen los lineamientos principales de la RSE privada, desde la teoría. Tercero, se presentan las posibles relaciones entre la PPVIS y la RSE. Finalmente, a través de las conclusiones y recomendación se articulan algunos puntos que podrían servir de forma eficiente para el mejoramiento de ésta política pública.

Descripción de la estructura organizacional del área de responsabilidad social de Pacific Rubiales

En este documento se desarrolló un modelo de evaluación en aspectos de responsabilidad Social y Sostenibilidad. Éste modelo fue aplicado a un caso exitoso, ejemplar y sobresaliente como lo es el caso de la empresa Pacific Rubiales, quien ha sido premiada por su gestión en Responsabilidad Social.

La reintegración social y económica de los grupos armados ilegales en Colombia: reflexiones a partir de la trayectoria de nueve excombatientes

Esta investigación toma como marco general la Política de Reintegración Social y económica de personas y grupos alzados en armas en Colombia, en donde tras el estudio de las trayectorias en el conflicto de un grupo de 9 excombatientes, se aborda la relación existente entre los beneficios otorgados por dicha política y aquello que facilitó y motivó el ingreso, la permanencia y desmovilización de los grupos armados. Se presenta una caracterización e interpretación conceptual de las denominadas trayectorias en el conflicto, son establecidas relaciones y diferencias entre las organizaciones ilegales FARC y las AUC, se revisan las percepciones que frente a los beneficios del programa de reintegración tienen excombatientes y profesionales de la entidad que lidera dicho proceso y a partir de ello, es argumentada la incidencia que sobre el éxito de esta política tienen las características individuales y particulares, tanto de los excombatientes como de las organizaciones armadas ilegales.

La relación entre los conceptos de relación estratégica comunitaria de las organizaciones con las comunidades y la responsabilidad social

Para maximizar los beneficios, una compañía fundamenta sus acciones en ciertas estrategias que ayudan a cumplir su objetivo de generar utilidades. Entre las diferentes acciones que una organización puede utilizar, están las de responsabilidad social y las de relaciones estratégicas con la comunidad. Partiendo de la definición de comunidad, pasando por una descripción de responsabilidad social y sus diferentes formas de aplicabilidad dentro de una empresa, hasta la definición de relación estratégica con la comunidad; esta investigación dirige sus esfuerzos a determinar el vínculo que existe entre los conceptos de responsabilidad social y relación estratégica comunitaria. Adicionalmente, se plantea que otras estrategias de relacionamiento con clientes, como el mercadeo relacional o el CRM, las cuales enfocan sus esfuerzos en conocer a cada uno de los clientes de una compañía para plantear una oferta acorde a sus necesidades, no son muy efectivas a la hora de crear un vínculo emocional con la comunidad.

Descripción de la Estructura Organizacional del área de Responsabilidad Social de PepsiCo Colombia en el año 2013

En línea con el artículo de Descripción organizacional de Helm Bank, este artículo es un aporte investigativo adicional al Proyecto general de “Descripción de las estructuras organizacionales de las áreas de Responsabilidad Social Empresarial” del investigador Rafael Piñeros de la Universidad del Rosario. Este artículo permite evaluar y entender la perspectiva desde el ángulo de una empresa multinacional que opera en casi todos los países del mundo en el sector de alimentos y bebidas, y que debe lograr adaptar su modelo de negocio y desarrollo sostenible de acuerdo al ambiente donde se desempeña, manteniendo unos lineamientos globales pero adaptados a las necesidades de las comunidades locales. Resulta muy interesante identificar la importancia que para PepsiCo tiene la Responsabilidad Social y su evolución para asegurar unos rendimientos y una sostenibilidad en el largo plazo que permite a la compañía y a las comunidades donde opera seguir creciendo, crear valor compartido y obtener beneficios a lo largo del tiempo.

Automated organizational network analysis for enterprise 2.0

Social Networking Sites have recently become a mainstream communications technology for many people around the world. Major IT vendors are releasing social software designed for use in a business/commercial context. These Enterprise 2.0 technologies have impressive collaboration and information sharing functionality, but so far they do not have any organizational network analysis (ONA) features that reveal any patterns of connectivity within business units. This paper shows the impact of organizational network analysis techniques and social networks on organizational performance, we also give an overview on current enterprise social software, and most importantly, we highlight how Enterprise 2.0 can help automate an organizational network analysis.