Ben & Jerry’s: Case study on children’s social awareness and its impact on corporate strategy

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

A short review of the previous and current epidemiological situation of schistosomiasis in China

Schistosomiasis japonica has long been endemic in the People's Republic of China. In the 1950s, the number of the infected persons was estimated at 10 million; infected snail habitats were estimated at more than 14 billion square metres and infected cattle at 1.2 million. After schistosomiasis control measures were carried out, it was a great success. According to the survey of 1989, infected persons were estimated at 0.95 million; infected snails at 3.47 billion and infected cattle at about 0.1 million.These results compared with those of the 1950s show big reductions in prevalence rates 90.5%, 75.2% and 91.6%, respectively. At present, the disease is a threat in the marshland and lake regions and the high mountainous regions. To maintain the success achieved in effective control and to bring the yet endemic marshland and lake regions and mountainous areas under control are hard and long-term tasks confronting the People's Republic of China.

Personalization platform for multimodal ubiquitous computing applications

Dissertação para obtenção do Grau de Mestre em Engenharia Informática

From Strategic Planning to Development Initiatives: a first reflection on the situation of Lisbon and Barcelona

MARQUES, B.P. (2014) From Strategic Planning to Development Initiatives: a first reflection on the situation of Lisbon and Barcelona, in 20th APDR Congress Proceddings, APDR and UÉvora, Évora, pp. 850-857, ISBN 978-989-8780-01-0.

A DSL for querying building data streams of energy, eeather and occupation data

The superfluous consumption of energy is faced by the modern society as a Socio-Economical and Environmental problem of the present days. This situation is worsening given that it is becoming clear that the tendency is to increase energy price every year. It is also noticeable that people, not necessarily proficient in technology, are not able to know where savings can be achieved, due to the absence of accessible awareness mechanisms. One of the home user concerns is to balance the need of reducing energy consumption, while producing the same activity with all the comfort and work efficiency. The common techniques to reduce the consumption are to use a less wasteful equipment, altering the equipment program to a more economical one or disconnecting appliances that are not necessary at the moment. However, there is no direct feedback from this performed actions, which leads to the situation where the user is not aware of the influence that these techniques have in the electrical bill. With the intension to give some control over the home consumption, Energy Management Systems (EMS) were developed. These systems allow the access to the consumption information and help understanding the energy waste. However, some studies have proven that these systems have a clear mismatch between the information that is presented and the one the user finds useful for his daily life, leading to demotivation of use. In order to create a solution more oriented towards the user’s demands, a specially tailored language (DSL) was implemented. This solution allows the user to acquire the information he considers useful, through the construction of questions about his energy consumption. The development of this language, following the Model Driven Development (MDD) approach, took into consideration the ideas of facility managers and home users in the phases of design and validation. These opinions were gathered through meetings with experts and a survey, which was conducted to the purpose of collecting statistics about what home users want to know.

Brucelose na Província do Namibe, Angola, 2012 : prevalências humana (profissionais da pecuária) e animal, factores de risco, conhecimento e práticas

RESUMO - Enquadramento: A Brucelose é uma antropozoonose prevalente no Mundo e é uma das mais negligenciadas. A sua transmissão ao ser humano é directa e indirecta, e acontece por via de contacto com animal infectado, o consumo de leite e seus derivados não pasteurizados e a não observância de uso de equipamentos de protecção individual e colectiva, entre outros factores. O conhecimento da prevalência e incidência da brucelose animal e humana no Namibe, uma província de Angola, é muito escasso sendo poucos os estudos que evidenciam esta doença no seio dos profissionais da pecuária expostos: trabalhadores de matadouros, veterinários e criadores de gado. É assim pertinente, com base em estudos científicos específicos, caracterizar esta situação. Objectivos: Caracterizar os ambientes dos profissionais (matadouro, talhos e salas municipais de abate e explorações); estimar a seroprevalência da brucelose humana em profissionais da pecuária (trabalhadores de matadouros e criadores de gado bovino) na província do Namibe, Angola em 2012; determinar a associação da presença da brucelose humana com variáveis sócio-demográficas, de conhecimento, de práticas e de características das explorações; determinar a prevalência da Brucelose em animais e em explorações; caracterizar os factores associados à presença da Brucelose em explorações bovinas; caracterizar o conhecimento e práticas sobre a Brucelose dos profissionais da pecuária e analisar a relação entre as prevalências nas explorações (infectadas versus não infectadas) e nos criadores (infectados versus não infectados). Métodos e materiais: estudos observacional e transversal seroepidemiológico em 131 trabalhadores de talhos, salas de abate e matadouro e 192 criadores amostrados aleatoriamente em toda província do Namibe. Os dados foram obtidos através da colheita de sangue e da aplicação de um questionário. Os testes laboratoriais utilizados foram o Rosa de Bengala (RBT) e a Aglutinação Lenta em Tubos (SAT). O estudo de conhecimento foi principalmente centrado na pergunta “Já ouviu falar de Brucelose” e nas questões relativas ao nível de conhecimento e práticas (indicadores baseados nas percentagens de respostas correctas ou práticas adequadas) dos factores de risco da Brucelose. Também foram investigados 1344 animais (em 192 explorações) com recurso ao método de diagnóstico laboratorial RBT para análise de soro sanguíneo e, complementarmente, foi aplicado um questionário aos respectivos criadores. Em termos de análise estatística, para além da abordagem descritiva, foram utilizados os testes de Independência do Quiquadrado, Fisher, Teste não paramétrico de Mann-Whitney, Teste de correlação de Spearman. Adicionalmente, com base em modelos de regressão logística, foram determinados odds ratio e os respectivos intervalos de confiança utilizando um nível de significância de 5%. Resultados: os ambientes dos profissionais (matadouro, talhos e salas municipais de abate e explorações) não reuniram as condições higio-sanitárias definidas internacionalmente como adequadas. Nos profissionais a infecção geral ponderada da Brucelose foi de 15.56% (IC95% : 13.61-17.50), sendo 5.34% em trabalhadores e 16.66% (IC95% : 11.39-21.93) em criadores. A significância estatística foi observada entre a seroprevalência humana e a categoria (trabalhador e criador) (p< 0.001) e o nível de instrução (p= 0.032), início de actividade (p= 0.079) e local de serviço (p= 0.055). Num contexto multivariado o factor positivamente associado à brucelose em profissionais foi a categoria profissional (OR = 3.54, IC95%: 1.57-8.30, relativo aos criadores em relação a trabalhadores). As taxas gerais aparentes de prevalência em animais e explorações foram respectivamente de 14.96% (IC 95%, 12.97-17.19) e de 40.10% (IC 95%, 32.75-47.93). Encontrou-se uma correlação positiva moderada entre o número de animais infectados por exploração com a média do número de abortos na exploração = 0.531, p< 0.001). Em média os profissionais tiveram um conhecimento global muito insuficiente (16.1%), tendo os trabalhadores apresentado valores mais elevados que os criadores (20.2% e 13.8%), diferença não estatisticamente significativa (p= 0.170). As perguntas “o leite in natura é fervido antes do consumo humano?”, “contacto com materiais fetais animais?”, “contacto com aerossóis no local de trabalho?” e “já fez alguma vez o teste de Brucelose humana?” (relacionadas com práticas) e as perguntas “já ouviu falar da Brucelose?”, “Brucelose é doença zoonótica/só animal/só humana? e “como a Brucelose se transmite aos humanos?” apresentaram níveis médios de práticas adequadas e conhecimentos correctos inferiores a 20%. Nas explorações infectadas, 39% dos criadores foram positivos (infectados) e nas não infectadas apenas 1.7%. O risco de um criador ser infectado estando numa exploração infectada foi significativamente mais elevado (OR= 36, IC95%: 8.28-157.04). Conclusões: os ambientes dos profissionais (matadouros, salas municipais de abate e talhos e explorações) propiciam o risco à brucelose. O estudo permite aferir que a Brucelose humana em profissionais da pecuária e a Brucelose animal são prevalentes na província do Namibe. Os níveis de seroprevalência detectados são elevados comparandoos com outros encontrados em algumas localidades africanas que possuem condições similares às do Namibe. Perto de duas em cada cinco (40.10%) explorações estão infectadas por esta doença. O número de abortos (média) está claramente relacionado com as explorações infectadas. O conhecimento geral dos profissionais da pecuária sobre a Brucelose é muito insuficiente, tendo os trabalhadores mostrado um maior conhecimento em relação aos criadores, mas ambos com níveis alarmantes. Os criadores infectados estão relacionados com as explorações infectadas. Há necessidade de controlar a doença e de informar e educar os profissionais sobre a brucelose, sendo fundamental que os serviços provinciais de veterinária reforcem acções de divulgação e de fiscalização.

Seat in China

Currently, China has the biggest automobile industry in the world. China’s economic situation helped the automobile market, as the internal demand of passenger cars increased substantially in the last years. Chinese automobile industry’s astonishing expansion over the past years has attracted many foreign automobile groups. SEAT decided to enter the Chinese market, following its expansion strategy to enter new markets. The purpose of this study is to analyse and understand the strategic entry of SEAT in the Chinese market, hence the choice of an explanatory case study (Yin, 2003). This study extends this analysis by examining the chines automobile market, more specifically the demand, the market segmentation and the intensity of competition, reviewing the SEAT company history, their competitive positioning and resources. I conclude that, although the Chinese market has growing potential, SEAT has failed to achieve its initial objective. The company has not been able to create a brand awareness in the Chinese market, unlike other foreign brands that have managed to accomplish that. This occurred, mostly, because of the high prices in comparison to its competitors due to additional import cost, such as import duties, transportation and distribution.

Gallo Worldwide: Sustainability of competitive position in Brazil

Case Study

Awareness of visceral leishmaniasis and its relationship to canine infection in riverside endemic areas in Northeastern Brazil

IntroductionAn awareness of visceral leishmaniasis (VL) is necessary to encourage the population to participate in prevention and control in collaboration with more efficient, centrally organized health programs. The aim of this study was to evaluate the awareness of the riverside population regarding VL and the association between awareness and the prevalence of canine visceral leishmaniasis (CVL).MethodsIn total, 71 people living in riverside areas in the City of Mossoró in State of Rio Grande do Norte participated of the study, and 71 dogs were tested for CVL by polymerase chain reaction (PCR). Association analysis of several variables related to knowledge of the riverside population regarding CVL positivity was performed, yielding odds ratios (OR) and 95% confidence intervals (CI), and significance was determined using chi-square (χ2) and Fisher's exact tests.ResultsAmong individuals whose dogs tested positive for CVL, 60% did not know the cure for CVL, and these subjects were three times more likely to have a dog test positive for CVL than those who were aware the cure for CVL. Knowledge of CVL cure was the only variable that remained in the logistic model after the successive removal of variables, with an adjusted OR of 3.11 (95%CI: 1.1-8,799; p=0.032).ConclusionsInsufficient awareness regarding VL in riverside areas with CVL-positive dogs was associated with increased rates of canine infection, which suggests that changes in habits and the adoption of attitudes and preventive practices may contribute to the control and prevention of this disease. This study reinforces the need to invest in better health education programs regarding VL.

Distribution of hepatitis B infection in Brazil: the epidemiological situation at the beginning of the 21 st century

Abstract Brazil was formerly considered a country with intermediate hepatitis B endemicity, with large heterogeneity between Brazilian regions and areas of high prevalence, especially in the Amazon basin. Systematic vaccination of children was initiated in 1998. Between 2004 and 2009, a large population-based study reported decreased prevalence in all regions of Brazil. This review analyzed the current hepatitis B epidemiological situation in Brazil through a systematic search of the scientific literature in MEDLINE, LILACS, and CAPES thesis database, as well as disease notifications to the Information System for Notifiable Diseases. The search strategy identified 87 articles and 13 theses, resulting in 100 total publications. The most recent results indicate reduced hepatitis B prevalence nationwide, classifying Brazil as having low endemicity. Most studies showed HBV carrier prevalence less than 1%. However, there are still isolated regions with increased prevalence, particularly the Amazon, as well as specific groups, such as homeless people in large cities and isolated Afro-descendant communities in the center of the country. This review alsao detected successful vaccination coverage reported in a few studies around the country. The prevalence of anti-HBs alone ranged from 50% to 90%. However, isolated and distant localities still have low coverage rates. This review reinforces the downward trend of hepatitis B prevalence in Brazil and the need to intensify vaccination strategies for young people and adults in specific regions with persisting higher HBV infection prevalence.

Cultura de segurança em proteção civil

This work aims to stress the concept of a security culture in the sense that each one of us is an emergency responder, the first one to respond, and the more prepared we are, with better training and awareness, the better we will perform, this applies even to the relationship between us and the Emergency Responders. All this will lead to a better probability of surviving an accident. If there is an accident, anywhere at any time, each one of us is alone. And the bigger the accident is the longer we stay alone. There is no firefighter, no policeman, no doctor, so it is very important to be competent, in other words, knowing how to react, wanting to react and being able to react. This is a basic requirement to understand the phenomenon, to know the consequences arising from the way we act and that we have to perform according to the situation: before, during and after it occurred. In brief, let’s not make resilience be just a word, let’s make it a concept that belongs to the higher definition of the Security Culture.

Which communication strategy should a male luxury (fashion) brand – associated with a luxury car brand – develop, in order to increase its awareness in Europe

This work project explores how a male luxury (fashion) brand (subsidiary) that is associated with a luxury car brand (parent company) should develop its communication strategy in order to increase awareness in Europe. For this purpose a quantitative research was conducted. The aim was to find out whether the company in question had low brand awareness among European luxury consumers. Hereafter, a qualitative research revealed important insights in regard to luxury communication among male luxury consumers. Both the results of the research and the recommendations of luxury experts laid the foundation for the development of a solution-oriented communication strategy. The result of the analysis crystallizes the importance of the shared heritage and the synergistic effects, of which the subsidiary should make vast use when communicating.

Genetic algorithm for shipping route estimation with long-range tracking data : automatic reconstruction of shipping routes based on the historical ship positions for maritime safety applications

Ship tracking systems allow Maritime Organizations that are concerned with the Safety at Sea to obtain information on the current location and route of merchant vessels. Thanks to Space technology in recent years the geographical coverage of the ship tracking platforms has increased significantly, from radar based near-shore traffic monitoring towards a worldwide picture of the maritime traffic situation. The long-range tracking systems currently in operations allow the storage of ship position data over many years: a valuable source of knowledge about the shipping routes between different ocean regions. The outcome of this Master project is a software prototype for the estimation of the most operated shipping route between any two geographical locations. The analysis is based on the historical ship positions acquired with long-range tracking systems. The proposed approach makes use of a Genetic Algorithm applied on a training set of relevant ship positions extracted from the long-term storage tracking database of the European Maritime Safety Agency (EMSA). The analysis of some representative shipping routes is presented and the quality of the results and their operational applications are assessed by a Maritime Safety expert.

Environment, health and safety policy in small construction sites: an analysis of the situation in Brazil

This paper analyzes the safety, environmental and occupational health of workers in the small construction industry in Brazil. In this sector there are still many unsafe practices, which are very common in small work sites. We used a qualitative approach to understand these problems by long interviews with people who work directly in small construction sites, including occupational physicians, civil engineers, safety engineers, safety technicians, general foremen, construction workers, labor unionists and auditors. This paper aims to demonstrate that the "invisibility" of the small sites workers makes them less safe and therefore more prone to accidents, also weakening their health. The results show that small constructions workers are less visible to society and supervision because of their short periods of work. Therefore, they are also uncovered to the rigorous applicability of principles of safety and accident prevention. Thus, it has been seen in this field of work a precarious application of NR - 18, which was specifically made for the construction sites and it needs simplification to meet normative characteristics of small construction sites. In the State of Rio de Janeiro, some laws on small sites were recently created and implemented. This study concludes that the rules to work are not being taken as seriously as the legislation determinates, remaining practically unknown by many professionals, from the plot command, supervisors, engineers, architects and technicians who work on construction sites. This ignorance creates space for the lack of safety and consequently to accidents, leading to by weakness in the workers health. Therefore, the work process needs to be modified, the safety regulation must be disseminated through safer practices, promoting employee health and ensure that the work of small sites can be visible, especially ensuring the construction workers health and safety.