Ben & Jerry’s: Case study on children’s social awareness and its impact on corporate strategy
| Contribuinte(s) |
Agante, Luísa |
|---|---|
| Data(s) |
08/07/2013
08/07/2013
01/06/2011
|
| Resumo |
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
NSBE - UNL |
| Direitos |
openAccess |
| Palavras-Chave | #Corporate social responsibility #Children #Brand image #Future purchase intentions |
| Tipo |
masterThesis |
