Gallo Worldwide: Sustainability of competitive position in Brazil

Case Study

This project presents a case study of the competitive situation of Gallo Worldwide in Brazil. The Brazilian market for olive oil is experiencing an exponential growth. The awareness of olive oil has been growing among consumers. Gallo Worldwide has already taken advantage of these opportunities and developed a solid competitive position in the Brazilian market. In fact, Gallo Worldwide is currently the leading player in the olive oil Brazilian market. However, the market and the structure of the industry may change and in the future affect Gallo’s competitive situation. Thus, what should Gallo do to sustain its competitive advantage? In this work project the value creating potential of Gallo in Brazil and the sustainability of its competitive situation will be analyzed. These issues are addressed by first presenting a case study and then a case analysis. Since the intention is to examine the real situation of a company, it is believed that a case study would be the most appropriate research method. The case study focuses not only on the attractiveness of the Brazilian market but also on the evaluation of the competitive advantage or disadvantage of Gallo. The case discussion introduces the relevant conceptual frameworks and applies them to the analysis of the case. Our analysis confirms that Gallo has a competitive advantage in Brazil. Furthermore, this advantage may be sustainable or not depending on Gallo’s ability to deal with eventual industry structural changes, which may flip Gallo’s resources and hence its competitive advantage.