La persona protagonista de su vida independiente : un modelo de escucha de profesionales y familia

Resumen en ingl??s

El proceso de transici??n a la vida adulta de los j??venes con trastorno del espectro autista : an??lisis de la planificaci??n centrado en la persona

Resumen basado en el de la publicaci??n

??Qu?? es un hombre? La degradaci??n de la persona en el Holocausto jud??o

Se describen un conjunto de actividades llevadas a cabo en el IES Francisco de Orellana (Trujillo, C??ceres) orientadas a la investigaci??n, conocimiento y difusi??n del Holocausto jud??o, que adem??s pretenden mejorar la convivencia dentro y fuera del entorno escolar e inculcar valores de respeto y de aceptaci??n del otro. Las actividades se insertan en la trayectoria de ense??anza-aprendizaje de la lengua francesa y la cultura franc??fona de la secci??n biling??e de franc??s del centro

Análisis a las reformas al impuesto a la renta ocurridas en los últimos cinco años, desde la expedición de la Ley de Reforma Tributaria, Decreto 242 del 29 de diciembre del 2007 y los efectos que genera sobre el gerente propietario o persona natural obligada a llevar contabilidad

El marco general de este análisis se basa en identificar los más importantes impactos que han tenido las reformas tributarias a partir del Decreto 242 del 29 de diciembre del 2007 sobre la persona natural obligada a llevar contabilidad, tanto sobre su operatividad como su relación con la Administración Tributaria. De las nueve reformas que han existido desde el decreto mencionado, se resaltó aquellas que tienen relación con la “persona natural obligada a llevar contabilidad”. Se realizó de manera general un análisis de cada una de ellas, para posteriormente, mediante cuantificaciones, casos reales y comparativos verificar si el impacto estimado fue significativo. Podemos ver que a la persona natural obligada a llevar contabilidad se le incluye en el mismo andarivel que a las sociedades, obligándole a preparar la misma información de control a la Administración Tributaria, sin que este contribuyente tenga la estructura administrativa, ni el conocimiento personal de las implicación quepor la falta de cumplimiento que las mismas tienen. Finalmente, vemos que la Administración Tributaria ha realizado avances en la implementación de cultura tributaria en busca de concientizar al contribuyente sobre sus deberes con la sociedad al momento de cumplir sus obligaciones, sobre todo en el trabajo con la juventud, por un lado; y por otro en la implementación de acciones para disminuir la evasión. También revisamos casos especiales en países de la región que sugerimos sean aplicados en el Ecuador.

An early painter's persona as metaphor

This article analyses the marketing of an early Australian entrepreneurial female painter as metaphor in the exploration of the brand concept. It does so through the extension of her persona to her art, through examination of her diaries, letters and public documents. The use of the metaphor as a means of promulgating the 'brand as person' is discussed. Thus, the buyer of art chooses a painting with confidence because of the personality projected by the creator of the art work, in the same way as a successful brand of another product might be purchased. This article places the analysis within the context of social change of the time, giving some indication of the market and competitor positions and her motivation for differentiating herself from others. It highlights the conflict that the painter's brand caused to the artist's competitors at the time and how that affected her long-term reputation. The artist's idiosyncratic approach to painting and her vigorous self-promotion as an artist sought a reappraisal of the genre of lowly flower painting in the late nineteenth century.

The academic online: constructing persona through the world wide web

This paper explores the way individuals are part of the prestige economy generated by universities as institutions. It explores how the construction of online identities or persona is now an essential activity for the academic both from the perspective of university value and individual/career value. Five distinct types of academic persona are explored primarily through academics working in digital communication areas; through these cases and examples this new communication environment is explored. This paper concludes that institutions and individuals need to develop in the most pragmatic sense, online academic persona and ensure that these online ‘selfs’ are connected with authenticity to the professional work of the academic.

Operationalising persona : the academic public identity

Academics operate semi-autonomously: On one level they are believed to be independent experts in their field of study and both impart their knowledge to students and to other academics. On another level, they are employees in an elaborate system of higher education where the expectations are constantly there to connect to university strategic plans and to adopt the discourse of their institution in order that they might rise in the ranks and esteem within their microworlds. The contemporary academic identity can resemble what has emerged in the world of entertainment, sport and politics: a career driven by recognition, a sense of trying to draw attention to one’s work, and a constant effort to build reputation. By implication, the university benefits from the success that their academics achieve in reaching for these ends.

Very little research has engaged how academics manage their reputation and their personas in this elaborate higher education prestige economy. Academics work to define their identities as teachers and there are efforts by individual academics to build their teaching persona. Likewise, academics generally try to
produce a research persona that may intersect with their teaching identities, but is constituted quite differently through connection to peers and evaluation by leaders in their fields. They may even try to build a reputation for “service” and administration within their institution that defines a third kind of persona. Overlaying all of this work is the way that reputations can be built has shifted somewhat in the era of online culture and social media. The contemporary academic now must often build a persona through the techniques of connection
and networking that are now privileged in the knowledge economy. With universities imagining that they are operating at the centre of the production of the future of the knowledge economy, academics are now at the forefront of online reputation management - in other words, they need to construct their public persona
online.

This paper reports a study of 15 academics and how they are managing and building their online academic persona. The study operated with a certain pragmatism: it asked academics what they were currently doing online and asked what they would like to do to manage their reputations. Through a longitudinal study of their online engagements, the study looked at how they could alter/improve their management and reputation online. This paper will include commentary from one of the participants in the project and then an open discussion about the contemporary academic persona.

The spectrum and the spectre of the public self : persona studies

One of the most intriguing elements of the study of celebrity is the complex relationship between the renowned individuals that have celebrity status and the populace. In past work, I have identified how celebrities “embody” audiences producing a kind of audience-subjectivity that is both collective and individual. If our media systems are producing slightly different collective configurations and quite different ways in which individuals exhibit and share, this relationship between the individual and the collective so foregrounded by celebrity culture may be differently constituted. This presentation will look at how the celebration of the self is played out now across culture in variations of the social and para-social structures of celebrity culture, in professional settings and what would be seen as forms of online leisure and recreational activities. In one sense, this is the spectre of celebrity that has now been virtualised by individuals and their forms of public display. In another sense, we now have a very diverse range and spectrum of public personalities which demands a more extensive analysis of the constitution of public persona, where the embodiment of collectives and the articulation of identity forms for different purposes and objectives produce via a series of micro-publics a substantially different public sphere.

Persona studies: mapping the proliferation of the public self

Celebrity has developed into a particularly powerful and pervasive trope for contemporary culture. It works at organising what we perceive as significant and this is made evident through its permeation of what constitutes news. Similarly, celebrity has been well documented in terms of its capacity to shape our entertainment: stardom is at least one of the cultural economies in which our stories and fictions are selected or read and recreated in popular culture. This article argues for the development of persona studies, where research on the celebrity is a subset of a wider study of how the self and public intersect and produce versions and identities that in some way continue to support the wider demands of our work economies.

Finding the edge : online persona creation by fringe artists

Self-presentation through the creation of profiles and pages on digitally networked spaces is becoming ever more ubiquitous. In order to develop greater depth of understanding of the place of social media in our self-identification practice, my dissertation investigates the experiences of online persona creation by eight artists. Drawing on sociological and cultural studies approaches to understanding identity as performance, I tie current artists’ presentational and representational practices to historically grounded, socio-culturally constructed discourses of ‘artistness’. Through this connection, I argue that the creation of online persona has not radically changed notions of what it means to be an artist, or how artistness is represented and understood by audiences of fans or followers, but rather that digital technology has allowed for renegotiation of the boundaries of artistness that still draws from historical understandings of the role and persona of the artist. This shifting of boundaries, allowing for more inclusivity within the art world, is demonstrated by my focus on ‘fringe’ artists: those whose creative practice places them outside of the traditional art world and its existing structures of representation, distribution and consumption. The eight fringe artists who participated in this study are drawn from street art, performance poetry, craftivism and tattoo.

Interpretative Phenomenological Analysis drives the methodological focus on the experiences of the artists. Rather than a consideration of behaviour and habit, or what the artists do, this phenomenological approach allowed me to instead focus on what it is like for the artists to create persona, what drives particular types of representational practices. Using unstructured interviews, and online listening as an extension of participant observation, the artists’ narratives of experience are expressed through transcript extracts and screenshots: both are necessary to fully explore the nature of online persona creation.

My analysis of the artists experiences has demonstrated that there are three somewhat distinct registers of performance with which an artist’s persona can engage: the professional register, where one demonstrates ones proficiency, experience, popularity, and professionalism; the personal register, where one connects with
wider social and political interests and activities; and the intimate register, where one allows the audience in to one’s private world. These three registers occupy the same performance space, but are implicitly or explicitly for different segments of the digitally networked audience of fans, followers, friends and family. The complexity of the performance and reception of these registers is influenced by the shared nature of the performance space – where previously different roles would be performed for different audiences without reference to one another, the networked nature of online social media influences decisions of how much, and when, to share with whom.

Interpreted here using themes of strategy|happenstance, specialisation|diversification, visibility|self-protection,
self|others and work|play, the professional, personal and intimate registers of performance enable us to see the consideration and care with which each participant creates their artists persona. The experiences of performing the self in these three registers, as presented here, provides an insight into the complexities involved in creating online persona, while also demonstrating that this type of presentation of self is, in itself, no different from the types of role play and performance of self that has arguably always occurred in our physical world. Despite focusing on the role and performance of artistness, this dissertation speaks to the creation and performance of online persona more broadly. 

Darkly dreaming (in) authenticity : the self/persona opposition in Dexter

 In ‘Darkly Dreaming (in) Authenticity: The Self/Persona Opposition in Dexter,’ Glenn D'Cruz uses Dexter Morgan, the novelised serial killer and Showtime TV anti-hero to examine the connections between self and persona and the discourse of authenticity. D’Cruz foresees a series of challenges for persona studies and considers key concerns ahead, in terms of the critical vocabulary and scholarly agenda and addresses the need for critical genealogy of the term ‘persona’. 

The charismatic persona of Colonel Qaddafi

In any list of dictators and antagonists of the West the name of Libya’s Colonel Muammar Qaddafi will always rank highly as one of the most memorable, colourful and mercurial. The roles he played to his fellow Libyans, to regional groupings, to revolutionaries and to the West were complex and nuanced. These various roles developed over time but were all grounded in his self-belief as a messianic revolutionary figure. More importantly, these roles and behaviours that stemmed from them were instrumental in preserving Qaddafi’s rule and thwarting challenges to it.

These facets of Qaddafi’s public self accord with the model of “persona” described by Marshall. Whilst the nature of political persona and celebrity in the Western world has been explored by several scholars (for example Street; Wilson), little work has been conducted on the use of persona by non-democratic leaders. This paper examines the aspects of persona exhibited by Colonel Qaddafi and applied during his tenure. In constructing his role as a revolutionary leader, Qaddafi was engaging in a form of public performance aimed at delivering himself to a wider audience. Whether at home or abroad, this persona served the purpose of helping the Libyan leader consolidate his power, stymie political opposition and export his revolutionary ideals.

Seriality and persona

 Persona is a public presentation of identity. One of the key values of a persona is its consistency in its presentation of the self. This article is designed to be the first exploratory steps and overview in charting the idea of seriality in relation to persona and its utility as a concept to describe the constancy and transformation of identity that is now elemental to understanding contemporary persona or the public presentation of the self and its online manifestations. Seriality in terms of persona is first investigated from its entertainment culture origins – with its use in the constitution of characters in fiction in novels, films, games and most prevalently in television. Several examples of serial persona will be analysed with an emphasis on how television has constructed often the most powerful personas: Kevin Spacey’s persona as Frank Underwood in House of Cards is discussed in greater detail in terms of the economic, cultural and affective value of serial persona and its associated formations of risk. It then explores the blending of the fictional and the real in seriality through how popular music performers – in particular Eminem - construct an authentic register of persona to allow for the exploration of the self through emotion and connection. The article concludes with thinking how seriality is connected to the constitutions of online identity and links the concept with aspects of virality and meme culture and their constructions of value, patterns and constancy as it relate to the presentation of the public self.

Persona to persona studies

 A foundational review and study of the emergence of persona studies from online culture and the concept of persona, the article explores the past and current directions in research. It serves as a form of introduction to the concepts of both persona and persona studies.