Impacto de las redes sociales digitales en la innovación y la ventaja competitiva : un estudio de casos

Internet y las Tecnologías de la Información y las Comunicaciones han transformado de manera notable la forma de relacionarse de las personas. Actualmente, la presencia de estas nuevas tecnologías está totalmente asumida e impacta en el día a día de millones de personas en todo el mundo. Dentro de este contexto se presentan las Redes Sociales Digitales como plataformas que han dado lugar a un cambio de mentalidad, creando una nueva forma de comprender y utilizar internet. En este proyecto se ha llevado a cabo un estudio del fenómeno de las redes sociales dentro del mundo empresarial con el fin especificar su viabilidad como herramienta profesional dentro del sector de las TIC en términos de innovación, ventaja competitiva, y riesgo. El desarrollo de este trabajo se ha abarcado en dos partes principales: en primer lugar, un análisis teórico a cerca de las ventajas competitivas que puede ofrecer esta tecnología y cómo se puede traducir en valor real para una empresa. Y en segundo lugar un estudio de casos práctico donde se ha estudiado la experiencia de distintas empresas en el uso del Social Media. Previo a la implementación de estos puntos, este estudio se ha enmarcado dentro del mundo de las TIC, presentando conceptos como la web 2.0, los tipos herramientas que pueden ser aplicadas por la empresa y modelos de negocio que se presentan en Internet. La finalidad de este trabajo consiste en presentar qué factores de los expuestos de manera teórica generan ventaja competitiva y beneficio o por el contrario, desventaja y riesgo a la empresa, apoyándose en las conclusiones obtenidas a través del estudio de casos. ABSTRACT Internet and Information and Communication Technologies have remarkably transformed the personal relationship. Thus, these technologies are completely assumed and affect to the daily life of millions of people. Under this context, is presented the Digital Social Media as platforms which have changed the global mindset triggering a new way of understanding and using the Internet. In this project, has been carried out a study of the Social Media within the professional TIC world, aimed to specify its viability as working tool in terms of innovation, competitive advantage and risk. The implementation has been covered in two main parts: First, a theoretical analysis about the competitive advantage which this technology could offer and how it can become into real value for a company. And secondly, a Case Study in order to analyze different company’s experiences in the use of Social Media and providing empirical support to the obtained conclusions in the theoretical part. In addition, before develop these two points, the project has been integrated in the TIC´s field, meeting concepts as Web 2.0, different kinds of internet-based tools which can be used by a company and business models based on the information technologies.

Quantitative characterization of five cover crop species

The introduction of cover crops in the intercrop period may provide a broad range of ecosystem services derived from the multiple functions they can perform, such as erosion control, recycling of nutrients or forage source. However, the achievement of these services in a particular agrosystem is not always required at the same time or to the same degree. Thus, species selection and definition of targeted objectives is critical when growing cover crops. The goal of the current work was to describe the traits that determine the suitability of five species (barley, rye, triticale, mustard and vetch) for cover cropping. A field trial was established during two seasons (October to April) in Madrid (central Spain). Ground cover and biomass were monitored at regular intervals during each growing season. A Gompertz model characterized ground cover until the decay observed after frosts, while biomass was fitted to Gompertz, logistic and linear-exponential equations. At the end of the experiment, carbon (C), nitrogen (N), and fibre (neutral detergent, acid and lignin) contents, and the N fixed by the legume were determined. The grasses reached the highest ground cover (83–99%) and biomass (1226–1928 g/m2) at the end of the experiment. With the highest C:N ratio (27–39) and dietary fibre (527–600 mg/g) and the lowest residue quality (~680 mg/g), grasses were suitable for erosion control, catch crop and fodder. The vetch presented the lowest N uptake (2·4 and 0·7 g N/m2) due to N fixation (9·8 and 1·6 g N/m2) and low biomass accumulation. The mustard presented high N uptake in the warm year and could act as a catch crop, but low fodder capability in both years. The thermal time before reaching 30% ground cover was a good indicator of early coverage species. Variable quantification allowed finding variability among the species and provided information for further decisions involving cover crop selection and management.

“O CRISTO AFOGADO: UMA NÃO-CRISTOLOGIA” RELIGIÃO, LITERATURA E PÓS-COLONIALISMO

O objetivo dessa tese é aprofundar, a partir do discurso pós-colonial, uma crise na perspectiva teológica da libertação. Esta promoveu, na década de 1970, uma reviravolta nos estudos teológicos no terceiro mundo. Para tanto, leremos um conto de Gabriel García Márquez chamado “El ahogado más hermosodel mundo” (1968) analizando e avaliando as estratégias políticas e culturais ali inscritas. Para levar a frente tal avaliação é preciso ampliar o escopo de uma visão que divide o mundo em secular/religioso, ou em ideias/práticas religiosas e não religiosas, para dar passo a uma visão unificada que compreende a mundanalidade, tanto do que é catalogado como ‘religioso’ quanto do que se pretende ‘não religioso’. A teologia/ciências da religião, como discurso científico sobre a economia das trocas que lidam com visões, compreensões e práticas de mundo marcadas pelo reconhecimento do mistério que lhes é inerente, possuem um papel fundamental na compreensão, explicitação, articulação e disponibilização de tais forças culturais. A percepção de existirem elementos no conto que se relacionam com os símbolos sobre Jesus/Cristo nos ofereceu um vetor de análise; entretanto, não nos deixamos limitar pelos grilhões disciplinares que essa simbologia implica. Ao mesmo tempo, esse vínculo, compreendido desde a relação imperial/colonial inerente aos discursos e imagens sobre Jesus-Cristo, embora sem centralizar a análise, não poderia ficar intocado. Partimos para a construção de uma estrutura teórica que explicitasse os valores, gestos, e horizontes mundanos do conto, cristológicos e não-cristológicos, contribuindo assim para uma desestabilização dos quadros tradicionais a partir dos quais se concebem a teologia e as ciências da religião, a obra de García Márquez como literatura, e a geografia imperial/colonial que postula o realismo ficcional de territórios como “América Latina”. Abrimos, assim, um espaço de significação que lê o conto como uma “não-cristologia”, deslocando o aprisionamento disciplinar e classificatório dos elementos envolvidos na análise. O discurso crítico de Edward Said, Homi Bhabha e GayatriSpivak soma-se à prática teórica de teólogas críticas feministas da Ásia, da África e da América Latina para formular o cenário político emancipatório que denominaremos teologia crítica secular.

Contribuciones de la atención y el funcionamiento ejecutivo a la memoria episódica en jóvenes con consumo intensivo de alcohol

La ingesta de bebidas alcohólicas se convierte en un problema social ya que su aceptación cultural fomenta su uso generalizado, frecuente y sin control; de esta forma, se desencadenan efectos adversos de distinta índole producidos por un consumo de tipo desmedido. La tendencia actual indica que el inicio del consumo de alcohol se da a edad temprana, normalmente durante la adolescencia. El estilo de consumo juvenil se caracteriza por la ingesta de grandes cantidades de alcohol en un plazo corto de tiempo, generalmente en fin de semana, que alterna periodos de embriaguez con abstinencia entre los episodios de consumo. Este consumo intensivo de alcohol (CIA) constituye un riesgo para la salud de los jóvenes, quienes se encuentran en una importante etapa de neuromaduración, lo que les predispone a sufrir variaciones estructurales y funcionales en su sistema nervioso. En estas edades algunas capacidades como la memoria episódica y las funciones ejecutivas están en un estado de especialización y los circuitos neurofuncionales que les sustentan pueden ser vulnerables a factores perjudiciales como el consumo intensivo de alcohol. Nuestro objetivo principal es conocer el efecto del consumo intensivo de alcohol (CIA) en jóvenes sobre el rendimiento en memora episódica, atención y funciones ejecutivas así como en qué medida afecta a la relación entre estos procesos. Para llevar a cabo nuestro trabajo, contamos con la participación de estudiantes de primer curso de universidad. El nivel de consumo se determino mediante el cálculo de la concentración más alta de alcohol en sangre (BAC) estimada en un único episodio de consumo. La muestra final contó con 161 sujetos, 76 CIA (40 varones y 36 mujeres) y 85 No CIA (38 varones y 47 mujeres) que fueron convocados a una evaluación neuropsicológica. El objetivo general de nuestro trabajo lo hemos concretado en cinco objetivos específicos que enumeramos a continuación junto con los resultados obtenidos en cada uno de ellos...

Experiences with free and open courses using on-line multimedia resources

This paper analyzes the learning experiences and opinions obtained from a group of undergraduate students in their interaction with several on-line multimedia resources included in a free on-line course about Computer Networks. These new educational resources employed are based on the Web2.0 approach such as blogs, videos and virtual labs which have been added in a web-site for distance self-learning.

An experience on mechatronics teaching on undergraduate students by means of the Skybot platform: from classroom to robot competition

This paper analyzes the learning experiences and opinions from a group of undergraduate students in a course about Robotics. The contents of this course were taught as a set of seminars. In each seminar, the student learned interdisciplinary knowledge of computer science, control engineering, electronics and other fields related to Robotics. The aim of this course is that the students are able to design and implement their own and custom robotic solution for a series of tests planned by the teachers. These tests measure the behavior and mechatronic features of the students' robots. Finally, the students' robots are confronted with some competitions. In this paper, the low-cost robotic architecture used by the students, the contents of the course, the tests to compare the solutions of students and the opinion of them are amply discussed.

RASMA: plataforma para la creación de animaciones Stop-motion con asistencia robótica

En este artículo se describe el concepto de plataforma RASMA, Robot-Assisted Stop-Motion Animation, cuya finalidd es facilitar la tarea de generar los fotogramas necesarios para crear una secuencia animada en 2D. Se describen tanto la generación de trayectorias que deben seguir los objetos (en Unity 3D o en Adobe Flash Player), como la exportación/importación de los ficheros de datos en XML, la planificación de las trayectorias del robot, la toma de fotogramas y el ensamblado final de toda la secuencia.

Open educational resources: the role of OCW, blogs and videos in computer network classrooms

This paper analyzes the learning experiences and opinions obtained from a group of undergraduate students in their interaction with several on-line multimedia resources included in a free on-line course about Computer Networks. These new educational resources employed are based on the Web 2.0 approach such as blogs, videos and virtual labs which have been added in a web-site for distance self-learning.

La elaboración de las guías docentes del tercer curso del grado de Historia

La Red de guías docentes para el tercer curso del grado de Historia se creó con el objetivo de elaborar las guías docentes de las asignaturas que se impartirán por vez primera a lo largo del próximo curso 2012-2013 en el mencionado grado. Se planteó como un punto de encuentro que permitiera una coordinación en la distribución de contenidos, y una coherencia en cuanto a las metodologías docentes y evaluadoras que se impartirán en las distintas asignaturas, consensuando un marco didáctico que garantizase su correcta aplicación, así como la consecución de los objetivos competenciales establecidos en la memoria del grado. Para ello nos hemos basado en la experiencia derivada de la realización de las guías de cursos anteriores y de la experiencia personal de los profesores que han impartido docencia en los nuevos estudios de grado, que nos han hecho partícipes de las diferentes problemáticas surgidas de la aplicación de las guías docentes y de las opiniones y necesidades del alumnado. Todo ello ha servido para introducir mejoras y planificar las distintas actividades docentes a partir de la realidad académica en la que nos encontramos.

Event-based visual servoing

Traditional visual servoing systems have been widely studied in the last years. These systems control the position of the camera attached to the robot end-effector guiding it from any position to the desired one. These controllers can be improved by using the event-based control paradigm. The system proposed in this paper is based on the idea of activating the visual controller only when something significant has occurred in the system (e.g. when any visual feature can be loosen because it is going outside the frame). Different event triggers have been defined in the image space in order to activate or deactivate the visual controller. The tests implemented to validate the proposal have proved that this new scheme avoids visual features to go out of the image whereas the system complexity is reduced considerably. Events can be used in the future to change different parameters of the visual servoing systems.

Guidance of robot arms using depth data from RGB-D camera

Image Based Visual Servoing (IBVS) is a robotic control scheme based on vision. This scheme uses only the visual information obtained from a camera to guide a robot from any robot pose to a desired one. However, IBVS requires the estimation of different parameters that cannot be obtained directly from the image. These parameters range from the intrinsic camera parameters (which can be obtained from a previous camera calibration), to the measured distance on the optical axis between the camera and visual features, it is the depth. This paper presents a comparative study of the performance of D-IBVS estimating the depth from three different ways using a low cost RGB-D sensor like Kinect. The visual servoing system has been developed over ROS (Robot Operating System), which is a meta-operating system for robots. The experiments prove that the computation of the depth value for each visual feature improves the system performance.

Event-based visual servoing with features’ prediction

Event-based visual servoing is a recently presented approach that performs the positioning of a robot using visual information only when it is required. From the basis of the classical image-based visual servoing control law, the scheme proposed in this paper can reduce the processing time at each loop iteration in some specific conditions. The proposed control method enters in action when an event deactivates the classical image-based controller (i.e. when there is no image available to perform the tracking of the visual features). A virtual camera is then moved through a straight line path towards the desired position. The virtual path used to guide the robot improves the behavior of the previous event-based visual servoing proposal.

A Survey on FPGA-Based Sensor Systems: Towards Intelligent and Reconfigurable Low-Power Sensors for Computer Vision, Control and Signal Processing

The current trend in the evolution of sensor systems seeks ways to provide more accuracy and resolution, while at the same time decreasing the size and power consumption. The use of Field Programmable Gate Arrays (FPGAs) provides specific reprogrammable hardware technology that can be properly exploited to obtain a reconfigurable sensor system. This adaptation capability enables the implementation of complex applications using the partial reconfigurability at a very low-power consumption. For highly demanding tasks FPGAs have been favored due to the high efficiency provided by their architectural flexibility (parallelism, on-chip memory, etc.), reconfigurability and superb performance in the development of algorithms. FPGAs have improved the performance of sensor systems and have triggered a clear increase in their use in new fields of application. A new generation of smarter, reconfigurable and lower power consumption sensors is being developed in Spain based on FPGAs. In this paper, a review of these developments is presented, describing as well the FPGA technologies employed by the different research groups and providing an overview of future research within this field.

Calibración de cámaras de tiempo de vuelo: ajuste adaptativo del tiempo de integración y análisis de la frecuencia de modulación

La percepción de profundidad se hace imprescindible en muchas tareas de manipulación, control visual y navegación de robots. Las cámaras de tiempo de vuelo (ToF: Time of Flight) generan imágenes de rango que proporcionan medidas de profundidad en tiempo real. No obstante, el parámetro distancia que calculan estas cámaras es fuertemente dependiente del tiempo de integración que se configura en el sensor y de la frecuencia de modulación empleada por el sistema de iluminación que integran. En este artículo, se presenta una metodología para el ajuste adaptativo del tiempo de integración y un análisis experimental del comportamiento de una cámara ToF cuando se modifica la frecuencia de modulación. Este método ha sido probado con éxito en algoritmos de control visual con arquitectura ‘eye-in-hand’ donde el sistema sensorial está compuesto por una cámara ToF. Además, la misma metodología puede ser aplicada en otros escenarios de trabajo.