El reporterismo de investigación en el medio televisivo: del reportero neutro, al declarado, pasando por el discreto (Análisis de Documentos TV, A la presó y 21 días)

El treball final de carrera analitza el reporterisme d'investigació en el mitjà televisiu, un dels fenòmens que actualment, en la pràctica periodística, s'està posant cada vegada més de moda. Per aquest motiu s'ha realitzat una part teòrica amb l'objectiu de sintetitzar tot el que fa referència al marc conceptual, des dels seus inicis, fins els elements que ho componen i que formen part del procés d'investigació i, posteriorment, una part pràctica on s'ha efectuat una anàlisi de diferents reportatges actuals d'investigació televisius. La conclusió del treball demostra que les noves audiències són les protagonistes que el panorama del reporterisme televisiu estigui evolucionant cap a nous formats, formats que, al mateix temps que progressen, conviuen els uns amb els altres dins la mateixa graella televisiva.

Television before TV : a transnational history of an experimental medium on display, 1928 - 1939

Dès le milieu des années 1920 et le développement des premiers prototypes fonctionnels, la télévision se fait objet d'exposition. La nouvelle technologie est montrée à des foires industrielles et dans des grands magasins, à des expositions universelles et nationales : exposée, la télévision devient un mass media avant même qu'elle ne diffuse des émissions régulières. En étudiant les présentations publiques de la télévision en Allemagne, en Grande-Bretagne et aux Etats-Unis entre 1928 - date de l'ouverture des premières expositions annuelles dans les trois pays - et 1939 - moment de l'interruption de celles-ci suite à l'éclatement de la Deuxième Guerre mondiale - Television before TV montre que les lieux où le médium rencontre son premier public constituent les mêmes espaces qui, rétrospectivement, permettent de comprendre son avènement. Cette recherche propose ainsi de nouvelles pistes pour l'histoire des médias en interrogeant la définition de la télévision en tant que médium du privé. Elle rappelle l'importance historique de l'espace public pour la « vision à distance » et, dépassant la perspective nationale, reconstitue les différences et similarités techniques, médiatiques et institutionnelles de la télévision allemande, américaine et britannique dans l'entre-deux-guerres. Développée dans un contexte qui est simultanément nationaliste et nourri d'échanges et de compétitions internationales, la télévision sert de comparatif dans les rivalités entre pays, mais stimule également la circulation de savoir-faire et de personnes. Sa forte valeur symbolique comme emblème du progrès scientifique et, dans le cas allemand, comme preuve de la modernité du régime national-socialiste se traduit dans les salles d'expositions par des scénographies souvent innovatrices, dont les photographies et descriptions se propagent au-delà de la presse locale. Au centre d'un réseau discursif et représentationnel, les expositions jouent alors un rôle essentiel pour la construction sociale, politique et culturelle de la télévision. Remplaçant l'analyse de textes audiovisuels par l'étude de la machine exposée, ma recherche reformule la question bazinienne de qu'est-ce que la télévision ? pour demander où le médium se situe-t-il ? Cette prémisse méthodologique permet de contourner une évaluation qualitative de la technologie qui déplorerait ses multiples imperfections, et éclaire d'un nouveau jour des dispositifs télévisuels qui, même sans programme, intègrent un univers voué à la culture de consommation et du loisir.

Limiting the Exposure of Young People to Alcohol Advertising: 4th Annual report of the Alcohol Marketing Communications Monitoring Body

Limiting the Exposure of Young People to Alcohol Advertising: 4th Annual report of the Alcohol Marketing Communications Monitoring Body Click here to download PDF 156KB

Limiting the Exposure of Young People to Alcohol Advertising: 5th Annual report of the Alcohol Marketing Communications Monitoring Body

Limiting the Exposure of Young People to Alcohol Advertising: 5th Annual report of the Alcohol Marketing Communications Monitoring Body Click here to download PDF 173KB

Limiting the Exposure of Young People to Alcohol Advertising - Annual Report 2011

Our task as a Monitoring Body is to oversee the implementation of and adherence to Voluntary Codes of Practice to limit the exposure of young people under the age of 18 years to alcohol advertising. As this Sixth Annual Report shows there was overall compliance in 2011 by television, radio, cinema, outdoor advertisers and newspapers and magazines with the obligations set down in the Codes. Click here to download PDF 2.03MB

Limiting the Exposure of Young People to Alcohol Advertising - Seventh Annual Report 2012

The task of the Monitoring Body is to oversee the implementation of and adherence to Voluntary Codes of Practice to limit the exposure of young people, under the age of 18 years, to alcohol advertising.  The Monitoring Body is chaired by Mr Peter Cassells  Download the seventh annual report here

Why did Swiss citizens refuse to ban tobacco advertising?

A ban on tobacco advertising is one of the major tools to promote tobacco control. Swiss citizens recently refused to modify the Swiss Constitution to ban tobacco advertising. This case study shows how a strong alliance among the tobacco industry, the state, the media, and sports and cultural activities planners made it difficult for people to make an informed decision. The promoters of the ban were unable to provide counter-arguments to the mostly fallacious claims made by the opponents regarding the likely health and economic impact of this ban. A comparison to successful campaigns in Canada and New Zealand provides insight regarding factors missing in the Swiss campaign which might have been useful in obtaining support from Swiss citizens.

Modelling and Prospects for Audience Measurement of Outdoor Advertising using GPS Devices

The paper describes how to integrate audience measurement and site visibility as the main research approaches in outdoor advertising research in a single concept. Details are portrayed on how GPS is used on a large scale in Switzerland for mobility analysis and audience measurement. Furthermore, the development of a software solution is introduced that allows the integration of all mobility data and poster location information. Finally a model and its results is presented for the calculation of coverage of individual poster campaigns and for the calculation of the number of contacts generated by each billboard.

Eating habits of preschool children with high migrant status in Switzerland according to a new food frequency questionnaire.

Assessment of eating habits in young children from multicultural backgrounds has seldom been conducted. Our objectives were to study the reproducibility and the results of a food frequency questionnaire (FFQ) developed to assess changes in eating habits of preschool children with a high migrant population, in the context of a multidisciplinary multilevel lifestyle intervention. Three kindergarten classes (53% from migrant backgrounds) in French-speaking Switzerland were randomly selected and included 16 girls and 28 boys (mean age +/- SD, 5.4 +/- 0.7 years). The FFQ was filled out twice within a 4-week interval by the parents. Spearman rank correlations between the first and the second FFQ for the 39 items of the food questions were as follows: low (r < 0.50) for 8 (7 P < .05 and 1 nonsignificant), moderate (0.50 <or= r < 0.70) for 22 (all P < .01), and high (r >or= 0.70) for 9 (all P < .01). In addition, 28 of 39 intraclass correlation coefficients were high (>0.50, all P < .01). Eighty-six percent of the children ate breakfast at home daily, but only 67% had lunch at home. The percentages of children eating at least once a week in front of the TV were as follows: 50% for breakfast, 33% for lunch, 38% for dinner, and 48% for snacks. Forty percent of children asked their parents to buy food previously seen in advertisements and ate fast food between once a week and once a month. Children generally consumed foods with a high-energy content. The FFQ yielded good test-retest reproducibility for most items of the food questions and gave relevant findings about the eating habits of preschool children in areas with a high migrant population.

Usabilidad en dispositivos smart TV

Este trabajo pretende estudiar los aspectos referentes a la usabilidad de los smart TV realizando un análisis de sus funciones más comunes y concluyendo con propuestas para la mejora de la usabilidad de estos dispositivos.

Female stereotypes in household appliances advertising and their social role in Spain: the perpetuation of a no- longer-existing female condition

The following dissertation proposes a qualitative approach on the matter ofadvertising, society and construction of identity, based on the effect of householdappliances commercials in constructing female identity of Spanish women today.Conclusions will be drawn based on a juxtaposition of social background andadvertising content and on how Spanish women of today perceive the evolution offemale imagery depicted in advertisements. The aim is to demonstrate how muchcommercials mirrors society and how far it reinforces paradigms no longer existing

Mielikuvien luominen traileroinnilla : tutkimuskohteena Big Brother Suomi

The thesis studies the launch campaign of Big Brother Finland, especially from the viewpoint of on-air promotion. Interest to the subject arose when participating in the campaign as an on-air promotion planner together with Subtv's marketing director, on-air promotion editor and the channel's advertising agency. The launch of the campaign was a challenge due to the format, since not a lot of information can be revealed before the start of the program. When the planning started, all the material consisted of two logos. The first season of the Finnish version of Big Brother begun on Subtv August 2005. The goal of the program was to become a topic of discussion on TV on the fall 2005 and to raise the profile of the channel. The goal of the launch was to get good ratings for the first episode. The launch campaign was also supposed to open up the format to the viewers and to arouse interest in the show. Secrecy and the size of the program were set to be the marketing tones of the launch. Although partly different messages were told via on-air promotion and external media, the campaign was congruent in visual design. In the study, interviews of Subtv's staff, campaign plans and notes were used as research material. From the aspect of affecting images and emotions, the finished campaign promos and other on-air elements were analyzed. In on-air promotion, all choices in audio and visual design affect the outcome and therefore the images that the viewer constructs. The two promo series were made to affect emotions and to awaken curiosity. Other on-air elements were merely used to present program information. The campaign and the series were accepted with enthusiasm. The launch of the second season was even more massive than the first. Participation in the launch campaign of Big Brother Finland was an essential experience in the development of professional identity. When one has taken part in the creation of a massive campaign from scarce materials, tools are given to future assignments in the field of on-air promotion.

TV taskussa - tänään ja tulevaisuudessa

The objective of my thesis was to find out how mobile TV service will influence TV consumption behaviour of the Finns. In particular the study focuses on the consumption behaviour of a well educated urban people. For my thesis, I provided a detailed analysis of the study results of a large scale questionnaire research FinPilot from the year 2005 based on an assignment of Nokia Ltd. In order to deepen the study results, I focused on the above mentioned group of young people with good education. The goal of the FinPilot research was to give answers to the following questions: what kind of programs, in what kind of circumstances, and for which reasons are they watched when using the mobile television service. The results of the research consisted mainly of data like figures, graphics etc. The data was explaned from the helicopter perspective, for it gave additional value to the research and consequently to my own thesis. My study offered complementary, unique information about their needs as it was based on questionnaires supplemented by individual interviews of the group members, their free comments as well as group discussions. The study results proved that mobile TV service did not increase the total TV consumption time. The time used for watching the mobile TV was significantly shorter than the time for watching the traditional TV. According to my study, the young urban people with good education are more interested to adapt the mobile TV service than the average Finns. Being eager to utilize the added value offered by the mobile TVs they are a potential target group in launching and marketing processes. On the basis of the outcome of the thesis, the future of mobile TV service seems very promising. The content and the pricing, however, have to match the user's needs and expectations. All the study results prove that there exists a social order for mobile TV service.

Uusien tuotantotapojen haasteet : esimerkkitapauksina mobiili-TV ja monimediaisuus YLE Uutisissa

Opinnäytetyön tavoitteena oli selvittää, millaisia ovat uusien tuotantotapojen haasteet uudenlaiselle sisällöntuotannolle ja uutisympäristölle. Monimediaisen tuotannon esimerkkitapauksiksi rajattiin mobiili-TV ja YLE Uutiset. Mobiili-TV:n tutkimusta varten kootulle testiryhmälle tehtiin subjektiivisen laadun kokemista mittaava MOS-testi (Mean Opinion Score), jossa selvitettiin testattavien mielipiteitä matkapuhelimen kautta esitettyjen videotiedostojen kuvan- ja äänenlaadusta sekä eri pakkaustapojen käyttökelpoisuudesta mobiili-TV:ssä. Testillä haettiin esille myös sisällöllisesti sopiva ja käyttökelpoinen suhde, jolla mobiili-TV:n lähetteen kokonaiskaistanleveys olisi kuvan ja äänen välillä hyvä jakaa. Lisäksi samalla testiryhmällä tutkittiin, mitä mobiili-TV:stä yleensä tiedetään, millaisena palvelu koetaan ja millaista sisältöä siihen kaivattaisiin. Tämän kuluttajatutkimuksen mukaan mobiili-TV:hen soveltuvimmiksi sisältötyypeiksi koettiin uutiset, ajankohtaisohjelmat ja osin urheilu. Mobiili-TV:ssä ei ole vielä paljoakaan tarjontaa, joten väline on suurelle yleisölle oikeastaan täysin tuntematon. Testiryhmän mielestä se voisi kuitenkin joissakin tilanteissa korvata tai täydentää perinteisen TV-vastaanottimen käyttöä. Mobiili-TV:n sisältötyyppitutkimuksen lisäksi tutkittiin YLE Uutisten sisällöntuotantomenettelyjä. Teemahaastattelujen avulla selvitettiin, millainen on toimituksen tuotantotapa, miten ylivälineellinen sisällöntuotanto siellä mahdollisesti toteutuu, millainen on sen mahdollinen mobiili-TV-palvelu ja miten siellä suhtaudutaan niin sanottuun kansalaisjournalismiin. Haastattelujen johtopäätöksinä YLE Uutisissa ei vielä toteudu aito ylivälineellinen tuotanto, mutta merkkejä muutoksesta on näkyvissä. Kansalaisjournalismin nousu on havaittu, mutta käytännön vastauksia siihen ei vielä ole. YLE Uutisten nykyinen 3G-matkapuhelimillakin käytettävä internet-TV-palvelu on toteutettu suoratoistopalveluna (engl. streaming), eikä vielä DVB-H-verkkotekniikkaa hyödyntäen, joten se on teknisesti melko matalalaatuista. Esimerkkinä toteutuneesta ylivälineellisestä tuotannosta on opinnäytetyössä esitelty Kansainvälisen Jean Sibelius -viulukilpailun monimediainen uutispalvelu. Lopuksi esitetään tutkimuksen pohjalta löytyneitä mahdollisuuksia, jotka tukevat YLE Uutisten tuotannon järjestämistä ylivälineelliseksi ja kansalaisten sisällöntuotantoa. aktivoivaksi.