Female stereotypes in household appliances advertising and their social role in Spain: the perpetuation of a no- longer-existing female condition
| Contribuinte(s) |
Universitat Pompeu Fabra. Departament de Comunicació Jiménez Morales, Mònika |
|---|---|
| Data(s) |
29/12/2010
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| Resumo |
The following dissertation proposes a qualitative approach on the matter ofadvertising, society and construction of identity, based on the effect of householdappliances commercials in constructing female identity of Spanish women today.Conclusions will be drawn based on a juxtaposition of social background andadvertising content and on how Spanish women of today perceive the evolution offemale imagery depicted in advertisements. The aim is to demonstrate how muchcommercials mirrors society and how far it reinforces paradigms no longer existing |
| Identificador | |
| Idioma(s) |
eng |
| Direitos |
Aquest document està subjecte a una llicència d'ús de Creative Commons, amb la qual es permet copiar, distribuir i comunicar públicament l'obra sempre que se'n citin l'autor original, la universitat i el departament i no se'n faci cap ús comercial ni obra derivada, tal com queda estipulat en la llicència d'ús (<a href="http://creativecommons.org/licenses/by-nc-nd/2.5/es/">http://creativecommons.org/licenses/by-nc-nd/2.5/es/</a>) |
| Palavras-Chave | #Dones en la publicitat -- Espanya #Dones -- Espanya #Publicitat -- Electrodomèstics #Identitat sexual #Publicitat -- Aspectes socials |
| Tipo |
info:eu-repo/semantics/report |
