Business analytics and competitive advantage : a review and a research agenda

Business analytics has the potential to deliver performance gains and competitive advantage. However, a theoretically grounded model identifying the factors and processes involved in realizing those performance gains has not been clearly articulated in the literature. This paper draws on the literature on dynamic capabilities to develop such a theoretical framework. It identifies the critical roles of organizational routines and organization-wide capabilities for identifying, resourcing and implementing business analytics-based competitive actions in delivering performance gains and competitive advantage. A theoretical framework and propositions for future research are developed.

Reigniting the fire : a contemporary research agenda for social, political and nonprofit marketing

The paper reports on the core challenges faced by the nonprofit, political and social marketing disciplinary areas and suggests a series of research agendas to develop theory and practice to meet these challenges.

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Social marketing's research agenda involves the continued adaptation of the new developments in commercial marketing, whilst building a base of social marketing theory and best practice benchmarks that can be used to identify, clarify and classify the boundaries of social marketing against social change techniques.
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Nonprofit marketing is pursuing the dual research agenda of developing the theory and practice of social entrepreneurship whilst seeking deeper consumer-based research to understand motivations for charitable behaviour and gift giving.
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Political Marketing's research agenda looks for an increase in the level of background research, core data and market research to use as a basis for developing more advanced theoretical and practical models. In addition, as political marketing is being transferred internationally between a range of political and electoral systems, there is a need for comparative research into both the relevance and effectiveness of these techniques to isolate nation independent and nation dependent political marketing strategies and campaigns.

CSR and water management in the sport sector : a research agenda

Water management and the sport industry’s responsibilities surrounding it have not yet received any attention in the sport management scholarly literature. This research aims to address this oversight by identifying the key issues of corporate social responsibility inherent in water management in the sport sector and suggesting a research agenda. This research paper will present a model of water use in sport in the Australian context, and suggest research methods to further develop an understanding of sustainable water management policy, governance, and stakeholder management in the sport industry.

Exploring the current status of call centre offshoring research : a research agenda and future directions

Call centres have become an important and growing part of the service industry, enabling firms to provide better customer service, extend sales capabilities and manage customer relationships. However, the methods taken by firms around recruitment, training and management of overseas call centre agents have been far more complex, leading to high failure rates with Call Centre Offshoring (CCO) practices. To better understand the current CCO practices, this study reviews a current research status. Through a literature review, we identified a number of themes spanning across disciplines related to CCO. We found that the current literature lacked of understanding of socio-cultural elements such as trust, language, communication, national and organisational culture that positively influenced the stakeholder relationships. We argue that a common link can be established among CCO-related studies across disciplines when approaching the topic from a socio-cultural perspective. Our findings discuss the implications and provide a useful reference for future CCO-related studies.

A comprehensive IS-enabled framework and IS research agenda to improve contributions to environmental sustainability by universities

For more than 25 years, universities have been acknowledged as having the potential to make crucial contributions to addressing the challenges of environmental sustainability. During this time, many universities have undertaken activities in support of sustainability, although few have succeeded in realizing their potential to make significant contributions in research and education or as adopters of sustainable practices within their institutions.

This paper aims to assist universities to improve their contributions to the challenges of environmental sustainability by: reviewing current literature guiding universities to support sustainability; identifying gaps in the literature; and, proposing a composite framework to facilitate contributions by IS-enabled innovations that significantly improve the level of sustainability behaviours and practices in universities. An IS research agenda integrated with the Composite Framework is proposed.

Power relations in IS projects – a critical review and a new research agenda

This paper seeks to review and examine the major theoretical underpinnings of research into power relations in IS projects. In order to keep the review manageable and to furnish a reasonable explanation of the ideas and papers referenced, the review is restricted to the ideas of Foucault, Giddens and Clegg. Partly, this restriction was due to the wish of the authors to deal seriously with the ideas presented, and not to produce an exhaustive but terse and taxonomic style review. Partly, the selection of the above theorists is due to the fact that the major IS papers on power relations have drawn on their work. This paper concludes with the presentation of a new theory of power and social influence from social psychology suitable for use in IS research. The ideas of this theory have not yet been examined empirically. Thus, IS researchers are challenged to employ these ideas in their empirical research.

Place-related identities through texts : from interdisciplinary theory to research agenda

The implications of the transdisciplinary spatial turn are attract- ing growing interest in a broad range of areas related to education. This paper draws on a methodology for interdisciplinary thinking in order to articulate a new theoretical configuration of place-related identity, and its implications for a research agenda. The new configuration is created through an analy- sis of place-related identities in narrative theory, texts and literacy processes. The emerging research agenda focuses on the ways children perceive and rep- resent their place-related identities through reading and writing as inspired by and manifested in texts.

Offshoring of IT services : survey of literature and research agenda

Although international outsourcing or offshoring of information technology services by advanced industrialised countries from less developed countries is a relatively new phenomenon, a plethora of research exists on the subject. And, given the multidisciplinary nature of the subject, the literature on offshoring is often disparate and subject to confusion. This paper surveys the developments in the empirical literature on offshoring over the 1992-2007 period and identifies potential areas for future research. The main findings are that while the intensity of research on the subject has increased rapidly over a short period of time, research efforts to date have focussed mostly on offshoring decision and offshoring management particularly from the perspective of the offshorer. Future research opportunities exist in the area of offshoring strategy and performance relationship, the behaviour and performance of offshore service providers particularly within the context of firms from less developed countries competing globally, and the nature of competition among offshore service providers both within and among countries.

Surveillance, Security and Sporting Mega Events: Toward a Research Agenda on the Organisation of Security Networks

Surveillance and security at sports mega events have been the subject of considerable scholarly attention. Events such as the Olympic Games and Fédération Internationale de Football Association (FIFA) World Cups have become occasions of almost unparalleled economic, political and social significance. In the lead up to the London 2012 Olympic Games, scholars have examined issues such as the ‘security legacies’ of sports mega events, the infrastructures and technologies used in an attempt to secure these events, and the planning mentalities underpinning the staggering ‘security spectacle’ of these globally televised events. This paper deals with the subject of how surveillance and security practices at sports mega events are organised. It uses the emerging paradigm of ‘security networks’ to call attention to some important issues involving the entire ‘security assemblage’ that accompanies these mega events. The paper presents five levels of analysis—structural, cultural, policy, technological and relational—to examine these practices and documents several key areas for further research on sports mega events.