Segmentation model for small and medium size business sector: Case Oy Compaq Computer Ab

Markkinasegmentointi nousi esiin ensi kerran jo 50-luvulla ja se on ollut siitä lähtien yksi markkinoinnin peruskäsitteistä. Suuri osa segmentointia käsittelevästä tutkimuksesta on kuitenkin keskittynyt kuluttajamarkkinoiden segmentointiin yritys- ja teollisuusmarkkinoiden segmentoinnin jäädessä vähemmälle huomiolle. Tämän tutkimuksen tavoitteena on luoda segmentointimalli teollismarkkinoille tietotekniikan tuotteiden ja palveluiden tarjoajan näkökulmasta. Tarkoituksena on selvittää mahdollistavatko case-yrityksen nykyiset asiakastietokannat tehokkaan segmentoinnin, selvittää sopivat segmentointikriteerit sekä arvioida tulisiko tietokantoja kehittää ja kuinka niitä tulisi kehittää tehokkaamman segmentoinnin mahdollistamiseksi. Tarkoitus on luoda yksi malli eri liiketoimintayksiköille yhteisesti. Näin ollen eri yksiköiden tavoitteet tulee ottaa huomioon eturistiriitojen välttämiseksi. Tutkimusmetodologia on tapaustutkimus. Lähteinä tutkimuksessa käytettiin sekundäärisiä lähteitä sekä primäärejä lähteitä kuten case-yrityksen omia tietokantoja sekä haastatteluita. Tutkimuksen lähtökohtana oli tutkimusongelma: Voiko tietokantoihin perustuvaa segmentointia käyttää kannattavaan asiakassuhdejohtamiseen PK-yritys sektorilla? Tavoitteena on luoda segmentointimalli, joka hyödyntää tietokannoissa olevia tietoja tinkimättä kuitenkaan tehokkaan ja kannattavan segmentoinnin ehdoista. Teoriaosa tutkii segmentointia yleensä painottuen kuitenkin teolliseen markkinasegmentointiin. Tarkoituksena on luoda selkeä kuva erilaisista lähestymistavoista aiheeseen ja syventää näkemystä tärkeimpien teorioiden osalta. Tietokantojen analysointi osoitti selviä puutteita asiakastiedoissa. Peruskontaktitiedot löytyvät mutta segmentointia varten tietoa on erittäin rajoitetusti. Tietojen saantia jälleenmyyjiltä ja tukkureilta tulisi parantaa loppuasiakastietojen saannin takia. Segmentointi nykyisten tietojen varassa perustuu lähinnä sekundäärisiin tietoihin kuten toimialaan ja yrityskokoon. Näitäkään tietoja ei ole saatavilla kaikkien tietokannassa olevien yritysten kohdalta.

A conceptual model for grid learning services automatic composition

Peer-reviewed

A Multiagent System for Coordinating Ambulances for Emergency Medical Services

To coordinate ambulances for emergency medical services, a multiagent system uses an auction mechanism based on trust. Results of tests using real data show that this system can efficiently assign ambulances to patients, thereby reducing transportation time. Emergency transportation on specialized vehicles is needed when a person's health is in risk of irreparable damage. A patient can't benefit from sophisticated medical treatments and technologies if she or he isn't placed in a proper healthcare center with the appropriate medical team. For example, strokes are neurological emergencies involving a limited amount of time in which treatment measures are effective

Design and validation of stateful composite RESTful web services

A web service is a software system that provides a machine-processable interface to the other machines over the network using different Internet protocols. They are being increasingly used in the industry in order to automate different tasks and offer services to a wider audience. The REST architectural style aims at producing scalable and extensible web services using technologies that play well with the existing tools and infrastructure of the web. It provides a uniform set of operation that can be used to invoke a CRUD interface (create, retrieve, update and delete) of a web service. The stateless behavior of the service interface requires that every request to a resource is independent of the previous ones facilitating scalability. Automated systems, e.g., hotel reservation systems, provide advanced scenarios for stateful services that require a certain sequence of requests that must be followed in order to fulfill the service goals. Designing and developing such services for advanced scenarios with REST constraints require rigorous approaches that are capable of creating web services that can be trusted for their behavior. Systems that can be trusted for their behavior can be termed as dependable systems. This thesis presents an integrated design, analysis and validation approach that facilitates the service developer to create dependable and stateful REST web services. The main contribution of this thesis is that we provide a novel model-driven methodology to design behavioral REST web service interfaces and their compositions. The behavioral interfaces provide information on what methods can be invoked on a service and the pre- and post-conditions of these methods. The methodology uses Unified Modeling Language (UML), as the modeling language, which has a wide user base and has mature tools that are continuously evolving. We have used UML class diagram and UML state machine diagram with additional design constraints to provide resource and behavioral models, respectively, for designing REST web service interfaces. These service design models serve as a specification document and the information presented in them have manifold applications. The service design models also contain information about the time and domain requirements of the service that can help in requirement traceability which is an important part of our approach. Requirement traceability helps in capturing faults in the design models and other elements of software development environment by tracing back and forth the unfulfilled requirements of the service. The information about service actors is also included in the design models which is required for authenticating the service requests by authorized actors since not all types of users have access to all the resources. In addition, following our design approach, the service developer can ensure that the designed web service interfaces will be REST compliant. The second contribution of this thesis is consistency analysis of the behavioral REST interfaces. To overcome the inconsistency problem and design errors in our service models, we have used semantic technologies. The REST interfaces are represented in web ontology language, OWL2, that can be part of the semantic web. These interfaces are used with OWL 2 reasoners to check unsatisfiable concepts which result in implementations that fail. This work is fully automated thanks to the implemented translation tool and the existing OWL 2 reasoners. The third contribution of this thesis is the verification and validation of REST web services. We have used model checking techniques with UPPAAL model checker for this purpose. The timed automata of UML based service design models are generated with our transformation tool that are verified for their basic characteristics like deadlock freedom, liveness, reachability and safety. The implementation of a web service is tested using a black-box testing approach. Test cases are generated from the UPPAAL timed automata and using the online testing tool, UPPAAL TRON, the service implementation is validated at runtime against its specifications. Requirement traceability is also addressed in our validation approach with which we can see what service goals are met and trace back the unfulfilled service goals to detect the faults in the design models. A final contribution of the thesis is an implementation of behavioral REST interfaces and service monitors from the service design models. The partial code generation tool creates code skeletons of REST web services with method pre and post-conditions. The preconditions of methods constrain the user to invoke the stateful REST service under the right conditions and the post condition constraint the service developer to implement the right functionality. The details of the methods can be manually inserted by the developer as required. We do not target complete automation because we focus only on the interface aspects of the web service. The applicability of the approach is demonstrated with a pedagogical example of a hotel room booking service and a relatively complex worked example of holiday booking service taken from the industrial context. The former example presents a simple explanation of the approach and the later worked example shows how stateful and timed web services offering complex scenarios and involving other web services can be constructed using our approach.

The effectiveness of a computer program on career planning for university students

This study investigated the effectiveness of a computer program, PERSONAL CAREER DIRECTIONS (PC DIRECTIONS) (Anderson, Welborn, & Wright, 1983) on career planning and exploration for twenty-four Brock University students (18 women and 6 men) who requested career planning assistance at the Career/Placement Services of the Counselling Centre. A one-group pretest/posttest design was used in the study_ Progress in career planning and exploration was measured by Career Planning (CP) and Career Exploration (CE) scales of the Career Development Inventory (College and University Form) (Super, Thompson, Lindeman, Jordaan, & Myers, 1981). A paired samples 2-tailed t test for Career Development Attitudes (CDA) , the combined CP and CE scales, revealed the posttest scores were significantly higher than the pretest scores, t(23) = 3.74, 2 < .001. Student progress was also assessed by self-report lists of job titles which reflected positive changes after students used PC DIRECTIONS. In response to several questions, students' attitudes were more positive than negative toward the program. Implications are that PC DIRECTIONS is an effective component in promoting career planning for university students. Further studies may reveal that different types of students may benefit from different interventions in the career planning process.

Intégration de services de raisonnement automatique basés sur les logiques de description dans les applications d’entreprise

Ce mémoire présente un patron d’architecture permettant, dans un contexte orientéobjet, l’exploitation d’objets appartenant simultanément à plusieurs hiérarchies fonctionnelles. Ce patron utilise un reasoner basé sur les logiques de description (web sémantique) pour procéder à la classification des objets dans les hiérarchies. La création des objets est simplifiée par l’utilisation d’un ORM (Object Relational Mapper). Ce patron permet l’utilisation effective du raisonnement automatique dans un contexte d’applications d’entreprise. Les concepts requis pour la compréhension du patron et des outils sont présentés. Les conditions d’utilisation du patron sont discutées ainsi que certaines pistes de recherche pour les élargir. Un prototype appliquant le patron dans un cas simple est présenté. Une méthodologie accompagne le patron. Finalement, d’autres utilisations potentielles des logiques de description dans le même contexte sont discutées.

Studies,Design and Development of Network Security Enhancement Services Using Novel Cryptographic Algorithms

Internet today has become a vital part of day to day life, owing to the revolutionary changes it has brought about in various fields. Dependence on the Internet as an information highway and knowledge bank is exponentially increasing so that a going back is beyond imagination. Transfer of critical information is also being carried out through the Internet. This widespread use of the Internet coupled with the tremendous growth in e-commerce and m-commerce has created a vital need for infonnation security.Internet has also become an active field of crackers and intruders. The whole development in this area can become null and void if fool-proof security of the data is not ensured without a chance of being adulterated. It is, hence a challenge before the professional community to develop systems to ensure security of the data sent through the Internet.Stream ciphers, hash functions and message authentication codes play vital roles in providing security services like confidentiality, integrity and authentication of the data sent through the Internet. There are several ·such popular and dependable techniques, which have been in use widely, for quite a long time. This long term exposure makes them vulnerable to successful or near successful attempts for attacks. Hence it is the need of the hour to develop new algorithms with better security.Hence studies were conducted on various types of algorithms being used in this area. Focus was given to identify the properties imparting security at this stage. By making use of a perception derived from these studies, new algorithms were designed. Performances of these algorithms were then studied followed by necessary modifications to yield an improved system consisting of a new stream cipher algorithm MAJE4, a new hash code JERIM- 320 and a new message authentication code MACJER-320. Detailed analysis and comparison with the existing popular schemes were also carried out to establish the security levels.The Secure Socket Layer (SSL) I Transport Layer Security (TLS) protocol is one of the most widely used security protocols in Internet. The cryptographic algorithms RC4 and HMAC have been in use for achieving security services like confidentiality and authentication in the SSL I TLS. But recent attacks on RC4 and HMAC have raised questions about the reliability of these algorithms. Hence MAJE4 and MACJER-320 have been proposed as substitutes for them. Detailed studies on the performance of these new algorithms were carried out; it has been observed that they are dependable alternatives.

Eine SPARQL-Schnittstelle für OData-Services

Enterprise-Resource-Planning-Systeme (ERP-Systeme) bilden für die meisten mittleren und großen Unternehmen einen essentiellen Bestandteil ihrer IT-Landschaft zur Verwaltung von Geschäftsdaten und Geschäftsprozessen. Geschäftsdaten werden in ERP-Systemen in Form von Geschäftsobjekten abgebildet. Ein Geschäftsobjekt kann mehrere Attribute enthalten und über Assoziationen zu anderen Geschäftsobjekten einen Geschäftsobjektgraphen aufspannen. Existierende Schnittstellen ermöglichen die Abfrage von Geschäftsobjekten, insbesondere mit Hinblick auf deren Attribute. Die Abfrage mit Bezug auf ihre Position innerhalb des Geschäftsobjektgraphen ist jedoch über diese Schnittstellen häufig nur sehr schwierig zu realisieren. Zur Vereinfachung solcher Anfragen können semantische Technologien, wie RDF und die graphbasierte Abfragesprache SPARQL, verwendet werden. SPARQL ermöglicht eine wesentlich kompaktere und intuitivere Formulierung von Anfragen gegen Geschäftsobjektgraphen, als es mittels der existierenden Schnittstellen möglich ist. Die Motivation für diese Arbeit ist die Vereinfachung bestimmter Anfragen gegen das im Rahmen dieser Arbeit betrachtete SAP ERP-System unter Verwendung von SPARQL. Zur Speicherung von Geschäftsobjekten kommen in ERP-Systemen typischerweise relationale Datenbanken zum Einsatz. Die Bereitstellung von SPARQL-Endpunkten auf Basis von relationalen Datenbanken ist ein seit längerem untersuchtes Gebiet. Es existieren verschiedene Ansätze und Tools, welche die Anfrage mittels SPARQL erlauben. Aufgrund der Komplexität, der Größe und der Änderungshäufigkeit des ERP-Datenbankschemas können solche Ansätze, die direkt auf dem Datenbankschema aufsetzen, nicht verwendet werden. Ein praktikablerer Ansatz besteht darin, den SPARQL-Endpunkt auf Basis existierender Schnittstellen zu realisieren. Diese sind weniger komplex als das Datenbankschema, da sie die direkte Abfrage von Geschäftsobjekten ermöglichen. Dadurch wird die Definition des Mappings erheblich vereinfacht. Das ERP-System bietet mehrere Schnittstellen an, die sich hinsichtlich des Aufbaus, der Zielsetzung und der verwendeten Technologie unterscheiden. Unter anderem wird eine auf OData basierende Schnittstelle zur Verfügung gestellt. OData ist ein REST-basiertes Protokoll zur Abfrage und Manipulation von Daten. Von den bereitgestellten Schnittstellen weist das OData-Interface gegenüber den anderen Schnittstellen verschiedene Vorteile bei Realisierung eines SPARQL-Endpunktes auf. Es definiert eine Abfragesprache und einen Link-Adressierungsmechanismus, mit dem die zur Beantwortung einer Anfrage benötigten Service-Aufrufe und die zu übertragende Datenmenge erheblich reduziert werden können. Das Ziel dieser Arbeit besteht in der Entwicklung eines Verfahrens zur Realisierung eines SPARQL-Endpunktes auf Basis von OData-Services. Dazu wird zunächst eine Architektur vorgestellt, die als Grundlage für die Implementierung eines entsprechenden Systems dienen kann. Ausgehend von dieser Architektur, werden die durch den aktuellen Forschungsstand noch nicht abgedeckten Bereiche ermittelt. Nach bestem Wissen ist diese Arbeit die erste, welche die Abfrage von OData-Schnittstellen mittels SPARQL untersucht. Dabei wird als Teil dieser Arbeit ein neuartiges Konzept zur semantischen Beschreibung von OData-Services vorgestellt. Dieses ermöglicht die Definition von Abbildungen der von den Services bereitgestellten Daten auf RDF-Graphen. Aufbauend auf den Konzepten zur semantischen Beschreibung wird eine Evaluierungssemantik erarbeitet, welche die Auflösung von Ausdrücken der SPARQL-Algebra gegen semantisch annotierte OData-Services definiert. Dabei werden die Daten aller OData-Services ermittelt, die zur vollständigen Abarbeitung einer Anfrage benötigt werden. Zur Abfrage der relevanten Daten wurden Konzepte zur Erzeugung der entsprechenden OData-URIs entwickelt. Das vorgestellte Verfahren wurde prototypisch implementiert und anhand zweier Anwendungsfälle für die im betrachteten Szenario maßgeblichen Servicemengen evaluiert. Mit den vorgestellten Konzepten besteht nicht nur die Möglichkeit, einen SPARQL-Endpunkt für ein ERP-System zu realisieren, vielmehr kann jede Datenquelle, die eine OData-Schnittstelle anbietet, mittels SPARQL angefragt werden. Dadurch werden große Datenmengen, die bisher für die Verarbeitung mittels semantischer Technologien nicht zugänglich waren, für die Integration mit dem Semantic Web verfügbar gemacht. Insbesondere können auch Datenquellen, deren Integration miteinander bisher nicht oder nur schwierig möglich war, über Systeme zur föderierten Abfrage miteinander integriert werden.

Context Interchange as a Scalable Solution to Interoperating Amongst Heterogeneous Dynamic Services

Many online services access a large number of autonomous data sources and at the same time need to meet different user requirements. It is essential for these services to achieve semantic interoperability among these information exchange entities. In the presence of an increasing number of proprietary business processes, heterogeneous data standards, and diverse user requirements, it is critical that the services are implemented using adaptable, extensible, and scalable technology. The COntext INterchange (COIN) approach, inspired by similar goals of the Semantic Web, provides a robust solution. In this paper, we describe how COIN can be used to implement dynamic online services where semantic differences are reconciled on the fly. We show that COIN is flexible and scalable by comparing it with several conventional approaches. With a given ontology, the number of conversions in COIN is quadratic to the semantic aspect that has the largest number of distinctions. These semantic aspects are modeled as modifiers in a conceptual ontology; in most cases the number of conversions is linear with the number of modifiers, which is significantly smaller than traditional hard-wiring middleware approach where the number of conversion programs is quadratic to the number of sources and data receivers. In the example scenario in the paper, the COIN approach needs only 5 conversions to be defined while traditional approaches require 20,000 to 100 million. COIN achieves this scalability by automatically composing all the comprehensive conversions from a small number of declaratively defined sub-conversions.

Multicast extension of unicast charging for QoS Services

In order to successfully deploy multicast services in QoS-aware networks, pricing architectures must take into account the particular characteristics of multicast sessions. With this objective, we propose a charging scheme for QoS multicast services, assuming that the unicast cost of each interconnecting link is determined and that such cost is expressed in terms of quality of service (QoS) parameters. Our scheme allows determining the cost distribution of a multicast session along a cost distribution tree (CDT), and basing such distribution in those pre-existing unicast cost functions. The paper discusses in detail the main characteristics of the problem in a realistic interdomain scenario and how the proposed scheme would contribute to its solution

A Multiagent System for Coordinating Ambulances for Emergency Medical Services

To coordinate ambulances for emergency medical services, a multiagent system uses an auction mechanism based on trust. Results of tests using real data show that this system can efficiently assign ambulances to patients, thereby reducing transportation time. Emergency transportation on specialized vehicles is needed when a person's health is in risk of irreparable damage. A patient can't benefit from sophisticated medical treatments and technologies if she or he isn't placed in a proper healthcare center with the appropriate medical team. For example, strokes are neurological emergencies involving a limited amount of time in which treatment measures are effective

Interdisciplinarity: perceptions of the value of computer-supported collaborative work in design for the built environment

This paper presents the findings from a study into the current exploitation of computer-supported collaborative working (CSCW) in design for the built environment in the UK. The research is based on responses to a web-based questionnaire. Members of various professions, including civil engineers, architects, building services engineers, and quantity surveyors, were invited to complete the questionnaire. The responses reveal important trends in the breadth and size of project teams at the same time as new pressures are emerging regarding team integration and efficiency. The findings suggest that while CSCW systems may improve project management (e.g., via project documentation) and the exchange of information between team members, it has yet to significantly support those activities that characterize integrated collaborative working between disparate specialists. The authors conclude by combining the findings with a wider discussion of the application of CSCW to design activity-appealing for CSCW to go beyond multidisciplinary working to achieve interdisciplinary working.

e-learning services provision and management

With the rapid development of information technology, learners demand effective personalised learning support, which imposes a new learning paradigm in learning content management. Standards as well as best practice in industry and research community have taken place to address the paradigm shift. With respect to this trend, it is recognised that finding learning content which meet personal learning requirements remains challenging. This paper describes a model of e-learning services provision which integrates the best practice in e-learning and Web services technology so that learning content management is capable of supporting applications of learning services.