Relações públicas em uma nova perspectiva de atuação: empresas start-up

This paper presents a new playing field for the public relations professional: the start-ups. This new company, with characteristics of fast growth and high-risk investments, becomes an alternative and, at the same time, opportunity for innovative projects that turns from theory into real business, product or service. This way, the work starts on the context of innovation and spread of new ideas, so people can understand the importance of the promotion and study of new ways to market. Faced with this context, public relations professionals are becoming essential in the mediating process of scenario analysis for the implantation of start-ups, as well as the communication of innovation and insight in this new business environment

Relações públicas e gestão de marcas: compreendendo habilidades e contribuições

This paper discusses the possible performances of professional Public Relations in Brand Management. This approach combines the concepts of brand identity, image and reputation for strategic function / managerial Public Relations. If on one hand the brand is the key element for the public identification of the organization, on the other, the result of this relationship can and should add value to both protagonists of the relationship: Public and organization. So, in an effort analytical and reflective, based on specific literature, defends the idea that the Public Relations has a professional profile that combines institutional and market interests for brand management. In practice, through an exploratory study, is observed from interviews with professionals involved in the area of Brand Management, how is the alignment between brand, relationships and purposes of the organization and which professionals working in this field. The study shows that although it is still defining itself in the market everyday, the public relations professional is a plural, able to manage this effectively

Relações públicas e o planejamento estratégico nas instituições de ensino superior privadas

The society of the information brings with it a lot of changes day by day of the organizations, mainly for characterizing as a flexible society, in net and ruled in technological progress. The contemporary organizations are inserted in that reality and they need be maintained in markets more and more competitive. The Private Institutions of Higher education enter in this logic for they be organizations with lucrative ends that suffer strong influence of the external and internal atmosphere. To stand out, such Institutions need to count with a strategic administration, ruled in an own strategic planning for the branch in that acts. The professional of public relationships is shown capable to develop their main functions in such complex market. For so much it needs to participate in the global planning of the Private Institutions of Higher education, at the same time in that it develops it planning of the communication, intrinsic to the global strategic planning. This way, the present study treats of the professional's of Public Relationships possible contributions, ruled in theoretical data, inside of Private Institutions of Higher education in the Brazilian current scenery

Análise das relações da subfamília Neoplecostominae (Siluriformes: Loricariidae) com base em seqüências de DNA mitocondrial

Os peixes se apresentam como um dos grupos com maior biodiversidade e com ampla distribuição pela superfície do planeta. O conhecimento desse grupo se faz necessário por sua importância ecológica e evolutiva e por ser uma das mais importantes fontes de proteína da alimentação humana. Numa tentativa de estabelecer um melhor conhecimento acerca das relações entre os representantes da subfamília Neoplecostominae o presente trabalho analisou o maior número possível de representantes deste grupo através de dois genes mitocondriais. Numa primeira parte, um estudo populacional englobando apenas o gênero Neoplecostomus (anteriormente o único da subfamília Neoplecostominae), permitiu verificar a existência de uma alta divergência genética entre alguns indivíduos de localidades isoladas. Com esse índice pôde-se estimar a possibilidade de ocorrência de novas espécies para este gênero na bacia do alto Paraná. Na segunda parte do trabalho a relação entre os representantes da subfamília Neoplecostominae foi determinada através de segmentos de dois genes mitocondriais o gene COI e o gene 16S. Os resultados permitiram a elaboração de filogenias robustas para o grupo sugerindo uma condição de parafilia para o mesmo. Assim estudos adicionais devem ser realizados para caracterização das possíveis espécies novas encontradas e confirmação das relações entre elas, principalmente sua relação com a subfamília Hypoptopomatinae que também se apresentou como parafilética.

A análise de redes sociais despontando como uma nova atividade do profissional de Relações Públicas

The current rise of the Internet has allowed distances being shortened more and more-creating virtual communities with the most different people, discussing and debating opinions about their environments, what they consume or what they do. Social media has put the people and, consequently, organizations gradually changing their positions about the environment in which they are inserted. Organizations are forced to adapt to new media-always attentive to what people are saying about them. The objective of this project is to give the Public Relations the activity to analyze what is going on in these social networks, always ahead of the organization, posing as a mediator of public opinion between social networks and the organization

Reflexão acerca das relações de gênero e inatividade feminina nas aulas de Educação Física escolar

As aulas de Educação Física escolar apontam para um cenário recorrente e ao mesmo tempo inaceitável: a inatividade feminina. Essa realidade surge como um marco negativo, uma vez que as conquistas femininas no “universo” do movimento estão consolidadas. Entretanto, essas conquistas podem não significar uma relação de equidade entre os sexos. Baseado nisso, pretendeuse investigar a prática pedagógica de dois professores de Educação Física no trato das questões de gênero e da inatividade feminina. A pesquisa realizada teve como abordagem a metodologia qualitativa de caráter descritivo. Foram observadas aulas de Educação Física de dois professores da rede pública de ensino da cidade de Rio Claro. Após o período de observação foi aplicada uma entrevista para as meninas, a fim de dialogar sobre a problemática da relação de gênero. Para essa coleta utilizou-se um gravador de voz para registrar a entrevista, que depois foi transcrita. Como resultado observou-se que as aulas acontecem predominantemente sem a interação entre os sexos, há um domínio simbólico masculino que faz com que meninos dominem o tempo e espaço da aula. Na entrevista as meninas mostraram-se contrárias a interação com os meninos, muitas vezes por motivos físicos, sendo assim, as práticas na Educação Física escolar estão permeadas de conteúdos que exigem rendimento. Conclui-se que há carência nas aulas de Educação Física de práticas coeducativas, o que ocasiona um aumento na distância entre os sexos, descaracterizando a condição igualitária que a escola deveria proporcionar e fazendo com que os corpos femininos neguem a interação com o sexo oposto, tanto por motivos biológicos, como por razões motoras.

Um estudo sobre a resolução de problemas e suas relações com a afetividade

This research aims at examining the relationship between the performance of elementary school students Cycle I in problem solving and attitudes toward mathematics. For this, a research was conducted at a state school in the city of Bauru which was selected for convenience. Participants were randomly selected consisting of 75 students, of whom 21 were third years and 57 were of three classes of fifth year. The instruments used for data collection were: a informative questionnaire to characterize the students in age, grade, favorite subjects and the least liked, among others, an attitude scale, Likert type, to examine the attitudes toward mathematics; a interviews with 11 selected students according to scores on the attitudes and mathematical problems to be solved through the method of thinking aloud. The results showed that the major difficulties encountered by students in solving problems were: to understand the problems, formalizing the reasoning, recognize in the problem the algorithms needed for its resolution, make calculations with decimal numbers, do combinatorics, using the sum of equal portions instead of multiplying, self-confidence and autonomy in what he was doing, and others; participants with positive attitudes towards mathematics showed greater confidence to solve problems as well as a greater understanding on what was required by them, but were not detected significant relation between the attitudes and performance, since it was unfavorable

Relações públicas na hotelaria: a comunicação sustentável

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As relações interpessoais e a ludicidade no contexto do 1º ano do ensino fundamental

The aim of this study is to investigate the importance of playfulness and interpersonal relationships at school. The methodology of the study was divided into three phases: the first phase was a survey and analysis of studies in the field of childhood playfulness and interpersonal relationships, from a reference from a multidisciplinary reference, supported in the areas of Educational Psychology and history and sociology of childhood and the second was the realization of an empirical study in a classroom of 1st year of elementary school, in which we use as instruments the use of participant observation, semistructured interviews with six selected students and collected school records and the third phase focused on analysis of data from a qualitative perspective with dialogues between literature in the area and data analysis. Among the main directions of study have the following problematizations: school world not adapted in order to enroll in elementary school, lack of playfulness, interpersonal relations in this context. By analyzing this information and the main results we have the advancement of education in the new environment where playfulness, as the jokes were not taken during the year by the teacher, but remained present in the actions of children, highlighting also the symbolism and sets of rules. Interpersonal relationships were present at all times, between being a friend, share and discuss, through the interactions. Therefore, we consider that there are still challenges to deal with this new child who enters school as it relates to your mood, the play, study or friendship

A atuação das Relações Públicas no Marketing Político

This paper discusses the performance of pubic relations professional in the field of political marketing, using its tools and strategies in accordance with the established goals. The study presents a general approach to marketing, its origin, tools, strategies, starting for the main types of marketing. In the end, we discuss the relationship between political marketing and public relations. Public relations trace a new path and a new opportunity for performance across the political marketing, and the chances for working at election time, at an earlier stage and later, the politician should think about maintaining their image as well as a way to generates credibility in an upcoming campaign