Creating a customer profitability accounting model

Customer profitability accounting is a well-researched topic in the academic field, and it has been proved to posses rather undisputable benefits. However, the calculation of the customer profitabilities can be challenging, therefore the usage of the accounting is not self-explanatory in organizations. The aim of this study was to create a customer profitability accounting model for a wholesales unit in the case company to function as a sales management tool. The literature review of the study presents certain fundamental issues related to customer profitability accounting, in addition a theoretical framework for accounting model design is provided. The creation of the model was commenced by setting the requirements for it and examining the foundation of the model design, which consisted of for instance price setting and cost structure of products. This was followed by selecting approaches to the creation of the model. The result of the study was an accounting model, for which a determination of included revenues and costs was executed, along with the formulation of an allocation criteria of the costs. Lastly, the customer profitabilities were calculated in accordance with the accounting principles and the calculation logic of the model. The attained figures proved the model to provide an appropriate solution for obtaining the customer profitabilities and thus to use the accounting information as a sales management tool in for instance decision making and negotiation situations.

Toimitustäsmällisyyden suunnittelumenetelmä

Tutkimuksen ongelma on toimitusten ajallisen täsmällisyyden heikkeneminen kuljetuspolkujen pidentyessä ja erillisten suoritteitten lukumäärän kasvaessa. Näin usein tapahtuu toiminnan kansainvälistyessä. Tutkimuksen tavoitteena on kehittää menetelmä, jolla toimitusten ajallista täsmällisyyttä voidaan suunnitella ja ohjata sekä sen tavoitteet saavuttaa yllä todetusta kehityksestä huolimatta. Aluksi tutkimuksessa on jäsennetty toimitustäsmällisyyden nivoutumista yritys ja markkinointistrategioiden sekä tavoitteiden kokonaisuuteen. Täsmällisyyden merkitystä on myös tarkasteltu yleisesti yritysten kilpailutekijänä. Seuraavaksi on kehitetty interaktiivinen menetelmä, jonka avulla voidaan suunnitella yksittäisen toimituksen ajallista täsmällisyyttä. Toimituksen suoritteet ja niiden vaihtoehdot on kuvattu kvantifioituna, suunnattuna graafina eli verkkona. Ensin on tarkasteltu tilannetta, jossa suoritteiden kestot ovat vakiot ja sitten suoritteiden keston hajonnan huomioon ottavaa menetelmää, jonka avulla on löydettävissä kustannuksiltaan halvin, riittävän täsmällinen ja luotettava ratkaisu. Menetelmän soveltamista on tarkasteltu yleisesti sekä tulo että lähtölogistiikassa, dynaamisessa toimitussuoritetta koskevassa paatoksen teossa ja erilaisissa erityistapauksissa. Täsmällisyystavoitteitten asettamista ja muuttujia on tarkasteltu yleisesti ja käytännön soveltamisen kannalta. Käytännön soveltamista on kokeiltu valitun kohdeyrityksen esimerkkitilanteessa. Menetelmän toimivuutta on testattu simuloimalla sen ja perinteisesti suunniteltujen tehdastoimitusten sekä paikallisvarastosta tehtävien toimitusten tuloksia ja kustannuksia sekä vertaamalla niitä keskenään. Analyysin lopuksi on tarkasteltu esimerkkitilannetta logistisena kokonaisuutena lisäämällä vertailuun muitten kustannuskomponenttien ja lisäarvon vaikutus. Lopussa on käsitelty menetelmän käytännön soveltuvuusprofiilia ja jatkotutkimusaiheita. Yhteenvetona on todettu kehitetyn menetelmän tekevän täsmällisyyttä korostavan toimitusstrategian luotettavan toteuttamisen mahdolliseksi. Sen on taas todettu voivan olla edullinen vaihtoehto, jos täsmällisyydellä on markkina arvoa ja merkitystä pitkän tähtäimen menestystekijänä.

Theoretical background for market emergence framework : Case: Electricity Distribution Industry

Both the competitive environment and the internal structure of an industrial organization are typically included in the processes which describe the strategic management processes of the firm, but less attention has been paid to the interdependence between these views. Therefore, this research focuses on explaining the particular conditions of an industry change, which lead managers to realign the firm in respect of its environment for generating competitive advantage. The research question that directs the development of the theoretical framework is: Why do firms outsource some of their functions? The three general stages of the analysis are related to the following research topics: (i) understanding forces that shape the industry, (ii) estimating the impacts of transforming customer preferences, rivalry, and changing capability bases on the relevance of existing assets and activities, and emergence of new business models, and (iii) developing optional structures for future value chains and understanding general boundaries for market emergence. The defined research setting contributes to the managerial research questions “Why do firms reorganize their value chains?”, “Why and how are decisions made?” Combining Transaction Cost Economics (TCE) and Resource-Based View (RBV) within an integrated framework makes it possible to evaluate the two dimensions of a company’s resources, namely the strategic value and transferability. The final decision of restructuring will be made based on an analysis of the actual business potential of the outsourcing, where benefits and risks are evaluated. The firm focuses on the risk of opportunism, hold-up problems, pricing, and opportunities to reach a complete contract, and finally on the direct benefits and risks for financial performance. The supplier analyzes the business potential of an activity outside the specific customer, the amount of customer-specific investments, the service provider’s competitive position, abilities to revenue gains in generic segments, and long-term dependence on the customer.

Measuring Customer Experience in Mobile Internet

Problems in the mobile services are complex where the lack of the user analysis is not the modest issue. User centered design has increasingly become as a basis for the design of mobile services. The concept of user centered design gives end-user extensive attention at each stage of the design process. Mobile service providers want to offer experiences for users and clearly the users look for services that can provide pleasant experiences. In this thesis, the elements of user experience in mobile internet were studied as well as user experience measuring methods were researched. This study was looking for user experience measuring metrics and methods to specify new factors to measure user experience. During this thesis research project an application called CEM4Mobile was designed and implemented. CEM4Mobile is an application for observing and analysing user experience based on the user activity and behaviour. As a result of this thesis, a collection of user experience elements and measuring metrics were found. The elements and metrics were designed and implemented to CEM4Mobile product, which measures user experience. It was found out that the user experience measuring methods were based on interaction between two people but CEM4Mobile makes user observation programmatic.

The economic value of reciprocal bilingualism

Some bilingual societies exhibit a distribution of language skills that can- not be explained by economic theories that portray languages as pure commu- nication devices. Such distribution of skills are typically the result of public policies that promote bilingualism among members of both speech commu- nities (reciprocal bilingualism). In this paper I argue that these policies are likely to increase social welfare by diminishing economic and social segmenta- tion between the two communities. However, these gains tend to be unequally distributed over the two communities. As a result, in a large range of circum- stances these policies might not draw su¢ cient support. The model is built upon the communicative value of languages, but also emphasizes the role of linguistic preferences in the behavior of bilingual individuals.

Enhancing Customer Knowledge and Its Sharing At a Paper Production Line

This study has been made for specific paper production line at an international forest industry company in Finland. The main purpose for the study was a need to examine the current situation of the customer knowledge and its’ sharing at case production line, recognize the problems in it and finally, find out the improvement actions. The study is composed of theoretical and empirical parts. In theoretical part, knowledge management and information sharing in addition to customer knowledge management are presented. Empirical data from case production line was collected by using survey questionnaires. The results are analyzed in discussion and conclusions and finally, study ends with summary which includes recommendations. Based on the study, the amount and quality of customer knowledge and gaining and transferring the customer knowledge were found as the main challenges. The proposed solutions were discovered from moving towards more dynamic operating environment and in the area of customer knowledge management, especially from the communities of creation.