Futebol e a construção da imagem de treinadores pela mídia: um estudo a partir das notícias de um site de grande visitação na web

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Inovações didáticas e a concepção de Natureza: a pesquisa colaborativa e desenvolvimento profissional do professor

Using qualitative and collaborative research, this article refl ects on the professional development of high school teachers in the context of activities of an interdisciplinary group of collaborative research that studies and promotes didactic innovations, focusing on the environmental context, and discusses the contribution of research with teachers in the generation of a scientifi c culture. The research project involves teachers of different curricular components (Physics, Chemistry, Biology, Mathematics, Geography and History) and researchers from universities in the areas of Education and Teaching of Earth Sciences. For data collection, three focal groups were formed with the group participants. Changes in the concept of Nature among the teachers and changes in teaching topics focused on the understanding of nature were identifi ed. The article concludes that the construction of didactic innovations helps teachers to make decisions about what, how and why to teach subjects that relate nature to society.

Orientação Profissional -Universidade ajuda os jovens a encontrar caminhos profissionais: Relato de Intervenção

O objetivo do presente texto é relatar o processo de intervenção em Orientação Profissional, realizado junto a população formada por adolescentes prévestibulandos do município de Marília, S.P. e região, no período de agosto a novembro de 2010, com a finalidade de favorecer uma escolha consciente do curso superior. Metodologicamente, a pesquisa desenvolveu-se por meio da pesquisa – ação com base em Thiollent (2008). O desenvolvimento da pesquisa ocorreu durante a realização de 10 encontros nas dependências da UNESP, onde os sujeitos puderam estabelecer relações pessoais e interpessoais por meio de discussões, leituras vídeos, dinâmicas de grupo e refletir sobre os vários aspectos que determinam sua escolha profissional, lidar com os dilemas e conflitos dessa escolha e analisar sua trajetória de vida, sua individualidade e como se dá o processo de construção de uma carreira no século XXI.

Convergência cultural, divergência nos olhares: práticas discursivas e construção de subjetividades na cultura da convergência

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A construção dos saberes docentes: um olhar sobre as experiências de professores da disciplina de História acerca da temática de diversidade sexual

Pós-graduação em Educação Escolar - FCLAR

Sustentabilidade organizacional: o processo de construção do Relatório de Global Reporting Iniciative (GRI) para a Unimed Bauru sob a ótica das Relações Públicas

The paper describes the ways of reporting business management, employing the model of sustainability report called the Global Reporting Initiative - GRI. This makes use of indicators based on the concept called Triple Bottom Line, which takes into account the economic, social and environmental. The study points out theoretical positions and concepts that have demonstrated an understanding of this issue and especially emphasizes the presence and experience of Public Relations in the environment of organizational communication, especially in the sphere of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of the Health Cooperative Medical Unimed Bauru that involves the process of preparing the report in GRI model of sustainability, held earlier in the year 2011

O artista plástico e seus públicos na perspectiva da assessoria de relações públicas

This work aims to study and see the importance of building the image and reputation of the artist through a publishing of public relations, public recital, new technologies, media, cultural production and curatorial work. To this, we analyzed the history of the profession of public relations in Brazil. As well as their concepts, practices and definitions. Focus on work of publicist and cultural production sectors. The choice of theme is done by the need to understand the relationships. That intertwines in the art market and what media that best reaches in their audiences. Considering the artist-consumer relationship, and the relationship brand-artist and artist-public. And so, the importance of this advice means less explored public relations, for the creation of the brand concept for the artist before his public. Considered in this work as a gallery, art dealer, curator, media and consumers. In this context an analysis is done on diverse views on the market of the arts through specific interview. This interviews was made with professionals working in the cultural sector. And help to understand the communication segments that exist and the current conditions of the market in the context of competitiveness. As was considered the academic education of the public relations professional, it geared to the cultural context, the interviews with professional future. And then was considered that public relations presents itself as a proposal for better communication in the arts. They are concern to create concepts of brand identity-thinking artist and the best means for the artist to be present in this area

Relações Públicas pela sustentabilidade: o profissional dentro das organizações

This research has the purpose of highlighting one of the acting areas of the public relations' professional, ensuring that he has enough competence to develop his work within an organization, implementing actions and programs in pursuit of a sustainable growth. The study starts with an analysis of the organizations and their communication process to further expand the understanding of the concept of sustainable development and finally addressing the role of public relations and the scenario organizational that it is envolved. In the globalized world we live in, our relationships are mediated by the capitalism: economic system that is concerned with the higher production seeking only profits. Thus, some organizations - acting in accordance with this model, end up don't caring about the environment around them, using it only like an instrument for achieving their goals. However, because this type of action, the contemporary society is facing serious environmental problems, fact that arouses the attention of civil society members and international organs, concerned to combine progress with sustainable development. The public relations' professional, concerned about the concretization of a concept and favorable institutional identities, besides the obvious envolvement with environment, can act in defense of this, implementing policies and campaigns ecologically correct for sustainability

Gestão de marcas e relações públicas: o papel da propaganda de relações públicas na construção e manutenção da imagem institucional

The main purpose of this study is to promote reflection about the relevance of institutional propaganda as a tool of public relations and as a component of brand management. Concepts relevant to the design of this propaganda as Peirce’s semiotics, the storytelling, DNA corporate, identity and corporate culture were also outlined. A study was conducted to illustrate the work on the business management of JM Empilhadeiras, brand management and global institutional first campaign image building of Hyundai, the “Live Brilliant”

Investigação sobre a construção das noções espaço-geométricas por alunos da educação infantil

This research aims to understand how students of Early Childhood Education (considering the range of 2-3 years) build the space - geometric notions from the interaction established with the school routine. The venue was a municipal school Miners Tietê, within the State of São Paulo. The interest in this research took place from two reasons: the first because of course taken “Mathematics in Early Childhood Education” and the second stemmed from my professional work in a school for early childhood education. This research is initially composed by bibliographic studies concerning the topic and was grounded in a qualitative interpretive approach, aiming to investigate the psychological process of building space - geometric notions in children. The procedures used in the initial research to collect data were interviews using the method of clinical type and Piagetian tests. Thus allows us to understand the construction of the geometric space by children in their topological, projective and Euclidean relations

Relações e empreendedorismo: o desafio da construção do plano de negócios

The Project presents as main subject the relationship between entrepreneurship and the Public Relations professional. In the entrepreneurship, business plan is stood up, a document able to assist the entrepreneur to plan the activities related to implementation or creation of a new business. Assuming the business plan is an essential instrument of the entrepreneurial process, this study aims to describe the important use of the business plan for the creation or maintenance of a company and verify the Public Relations acting possibilities in the construction of this plan. For this, the project presents a study on a business plan for a small company with family structure, located in Sao Paulo countryside, in operation for over 30 years. Through the process of the business plan elaboration, it can be seen that the Public Relations professional has important skills that can be assist in the preparation of this plan, such as Marketing tools and communication knowledge and ability to establish a mission, the vision and the company values. Besides, this professional presents entrepreneurial characteristics that can help him in his activities, actions and planning

A formação profissional e a aplicação dos modelos de periodização do treinamento desportivo, por treinadores de judô de atletas de elite

Pós-graduação em Ciências da Motricidade - IBRC

Formação de professores: uma breve reflexão sobre as razões da escolha profissional

This text, supported by the Social Representations Theory (SRT), reports some results of a research with students from the 1st/4th years of the College of Sciences and Technology from the State University of São Paulo (FCT-Unesp) on the teacher’s work/identity. We applied 278 questionnaires (free association questions on the teacher’s work and profile). Two groups with former students (five with teaching degrees and four with degrees in Education) were organized. We analyzed issues regarding the choice for the teaching profession (Geography - 3; Math - 04; Physical Education - 01 and Pedagogy – 10). Partial results: 1. There are differences between the social representations of students enrolled in Teaching and Education courses; 2. These people say the profession requires dedication and commitment; 3. They establish a strong relationship between career choice and the “taste” for the profession; 4. They believe that their role is greatly challenging: it involves helping prospective students and commitment to the school.

Análise discursiva de blogs de professores: a produção da identidade na internet

This paper proposes a discursive analysis of teachers‘s blogs , particularly those accessible from the MEC site : http://portaldoprofessor.mec.gov.br/links.html . The aim is to analyze , dialogically, based on Bakhtinian discourse studies the speech of Portuguese language teachers on the internet , and to investigate aspects of the discourse genre blog , this specialized sphere of circulation :whether it is a means of exposing themselves, whether they are professional media extent , reflect about how to produce the identity of the Portuguese language teachers in such discourse . The axes of reflection on identity , in this case , are four: the subject‘sthe discourse about themselvesand their peers , how the subject shows itself tothe analyst - researcher in dialogue with others in history ( teachers , students , interested in issues of language , official documents ), how it can be seen by the analyst - researcher considering using resources ( videos , photos , literary genres, etc. ), how it is seen by those who comment your say

O tutor no ensino a distância: considerações sobre o elemento humano da mediação educativa com tecnologia

Pós-graduação em Educação Escolar - FCLAR