Pessoas deslocadas internamente: soberania nacional e proteção internacional perante uma "nova" tendência migratória

A investigação acerca das pessoas deslocadas internamente (isto é, no interior dos seus países, mas fora dos seus espaços de vida habituais) se mostra um desafio, em virtude dos volumes de pessoas atualmente envolvidas e das condições com que se confrontam, da incapacidade (ou desinteresse) dos Estados nacionais em garantir proteção aos seus cidadãos, e do princípio de neutralidade internacional, que dificilmente permite intervenções externas no sentido da salvaguarda dos direitos humanos. Discutimos as categorizações adotadas, as normas jurídicas existentes e o quadro institucional vigente no que se refere à proteção das Pessoas Deslocadas Internamente, da mesma forma que destacamos grupos minoritários de deslocados internos que sofrem maiores constrangimentos, como as mulheres. Fizemos um paralelo com os refugiados, assim como com os retidos nas zonas de conflito, os deslocados por razões ambientais e econômicas. Analisamos o conceito de cidadania, Estado soberano e a noção do não intervencionismo, assim como problematizamos os desafios colocados pela globalização, pela amplitude dos fenômenos migratórios e desrespeitos aos direitos humanos. Argumentamos a possibilidade de uma esfera pública transnacional como possível mediadora entre Estado e cidadãos, fazendo-se necessário uma análise do conceito de esfera pública, bem como da atuação dos movimentos sociais transnacionais. Realizamos um estudo comparativo entre Angola (desalojamento de pessoas e destruição de casas) e Brasil (perda de terra dos agricultores familiares ou populações nativas), atentos ao fato de que muitas vezes, nestes contextos, as vítimas destes processos não são consideradas como Pessoas Deslocadas Internamente. Acreditamos que as aproximações e diferenciações entre os dois casos podem trazer respostas comuns e sua análise pode servir a um maior entendimento sobre os fenômenos migratórios, fragilidade institucional, atuação da Sociedade Civil Organizada (SCO), além da revisão de conceitos. Pode ainda servir para uma revisão crítica da legislação e da possibilidade de institucionalização de órgãos transnacionais de proteção.

Zara: Marketing in Fast Fashion: A case-study

Zara was founded in 1975 by Amancio Ortega Gaona, soon becoming the largest and most successful chain of the Galician group Inditex (Industria de Diseño Textil) and a pioneer of the rising fashion category of Fast Fashion. Its innovative vertically-integrated strategies, combined with its emphasis on quality and demand-based offer have shaped the world of fashion and brought forth many questions on its future sustainability and growth. Zara has always relied on its store network for advertising its product offer; allowing its garments to “speak for themselves”. With the continued pressure felt in the industry, management has pressed some concerns about future company growth and creative, innovating solutions must be implemented to guarantee Zara’s future growth. The case-study narrative focuses on these issues and leaves readers with an open question regarding what decision to implement.

Can a lemon based Sagres product attract consumers that don't drink beer?

The purpose of this project is to understand if the brand Sagres is damaging the product Sagres Radler. The beer market in Portugal was studied and focus groups were used to perceive the impact of the brand in the product. The mother brand is bringing the beer association into a product designed to engage people that don’t like beer. With the insights, a new proposal was drawn and tested. Although it was not possible to prove that the new concept is better for the population, there are strong indications that the brand isn’t enabling the achievement of the proposed target.

Fruta com cheiro: The implementation of a new brand of fruit in the Portuguese market

‘’Fruta com Cheiro’’ is an idea for a new brand of fruit that would be introduced in the Portuguese market that would differentiate itself from the brands already in the market and from other non-branded fruit producers. In order to prove that the idea was valid and would have a place in the market, two methods of exploratory research were used – in-depth interviews and focus groups – to understand attitudes and behaviors regarding fruit selection and purchase and also people’s perceptions to ‘’Fruta com Cheiro’’. After these two steps, several considerations were made in relation to preliminary marketing aspects such as brand creation and positioning. There was also a final remark on the fact that this thesis is not a business plan and its purpose was to show how viable would the project be.

Promoting the Big Slice Pizzaria and developing key partnerships

The Purpose of this Work Project is to develop a Marketing plan, with a special focus on promotional activities and partnerships’ developments, for the Big Slice, a fast food Pizzeria that is currently operating in Lisbon, where I'm currently working in the marketing and promotion department. The project aims at developing promotions and key partnerships that maximize the opportunity. For that, I have analyzed the major trends in the food sector in Portugal, and I have conducted several qualitative interviews among young individuals. Finally I have developed and implemented various alternative promotions and established important key partnerships.

Marketing plan for Book-a-Cook

This thesis studies the marketing plan for the new brand Book-a-Cook. Book-a-Cook is an online platform connecting well-to-do urban Germans with professional chefs that prepare meals at consumer's homes. By analyzing the external and internal audit, it was possible to develop an appropriate strategy to launch the service in Germany. The main goals are stimulating demand and creating a strong brand in order to establish a successful business model. A quantitative research was made to identify potential customers, their needs and how Book-a-Cook can satisfy them.

A consumer research project as the basis for the development of a marketing plan for a new spirit brand producing gin in Germany

This work project is about developing a marketing plan for a new gin brand in Germany. It is based on consumer and market research, including Portugal as a trend market for the qualitative research. For the undertaking it is seen as fundamental to understand the industry as well as the consumer needs, attitudes and preferences. Furthermore, it is important to consider the estimation of opinion leaders and trendsetters in the industry. In this context it turned out that barkeepers have a key-influencing role for the stimulation of demand. Based on the insights from this research as well as on the gained market knowledge, the marketing plan was developed. The goal is to convince other brand users to switch brands.

A breakthrough wine concept

Double degree

O poder legislativo no processo de consolidação democrática em Cabo Verde

O presente trabalho visa à composição de breve contextualização do histórico em que nasceu a democracia cabo-verdiana e as principais etapas que ao longo dos anos foi vencendo, rumo à almejada consolidação democrática, analisando em pormenor o papel do Legislativo para tanto. Nesse sentido, pretendemos neste estudo responder a seguinte pergunta de partida: “Qual o impacto do papel desempenhado pelo Legislativo no processo de consolidação democrática em Cabo Verde nesses últimos 20 anos?”. Este estudo nasce da necessidade de colmatar um vazio, quase que absoluto, no que diz respeito à análise do funcionamento, organização e estrutura da instituição parlamentar em Cabo Verde. Por isso, ao realizarmos esta investigação pretendemos alcançar dois objectivos principais: Averiguar até que ponto o papel do Parlamento contribuiu para a almejada consolidação democrática em Cabo Verde; Examinar de forma detalhada a evolução longitudinal da Assembleia de Cabo Verde ao longo de sua experiência democrática. Para tal, serão analisadas três áreas importantes do funcionamento desta instituição, de 1991 a 2011: o processo legislativo, os mecanismos de controlo e fiscalização ao governo e a função de legitimação. Todavia, temos a perfeita consciência de que as três dimensões seleccionadas não esgotam os campos de análise de contribuição parlamentar para o reforço da democracia. No entanto, pretendemos com o estudo tentar informar e dar a conhecer, de forma científica e académica, a actuação da instituição parlamentar no processo de consolidação democrática em Cabo Verde, com uma abordagem diferente dos poucos estudos já realizados.

Cidadania pós-nacional

In the midst of changes of the world political order fostered mainly by the very debated phenomenon of globalization, the nation-state is confronted with new paradigms regarding their identification with society. Citizenship, as was defined up to the latter decades of the last century, rooted in nationalist ideals that tend to condition it full exercise on exclusionary policies oriented criteria, is not consistent with the human needs of present days. One can observe, mainly in Europe with the establishment of European citizenship, certain propensity towards a relative detachment between nationality and citizenship. It is expected with the present research to expose some of the arguments invoked by those who defend the possibility of a post-national conception of citizenship, i.e., decoupled from the concept of nationality and national boundaries, in order to develop a grounding for a necessary re-articulation of this institute. This assumption is based mainly on the movement of universal human rights and the revaluation of human dignity, especially through participatory policies on citizenship and respect for ethnic and cultural diversity.

A practical approach to execute and test a lean startup

This paper practically applies the “Lean Startup Approach” by identifying, analyzing and executing a newly developed web-based business idea. Hypotheses were designed and tested with the construction of a minimum viable product – i.e. a landing page. In-depth interviews allowed deciding either to pivot or persevere the initial launch strategy. Overall, the aim was to collect as much valuable response as possible from customers and ultimately decide for a superior strategy while devoting the smallest amount of time and money.