Pasos para implementar un servicio a domicilio. Servicio a domicilio para las pequeñas empresas en el sector de comidas rápidas

El servicio a domicilio es una herramienta fundamental en el posicionamiento de las empresas toda vez que este canal permite llegar de una manera diferente a la que normalmente se hace en el punto de compra y como resultado se establecen vínculos diferenciales con el cliente. El servicio a domicilio es un proceso mediante el cual, se acercan los productos o servicios ofrecidos por la empresa hasta el lugar donde se encuentra el cliente, permitiendo que este disfrute de dichos productos sin tener que hacer desplazamientos hasta el punto de compra. Es por esta razón que muchas empresas de comidas rápidas ven en este canal una oportunidad más para incrementar sus ventas, pero a la hora de incorporarlo a su oferta, es necesario tener en cuenta una cantidad de variables que hacen que no sea un proceso sencillo de implementar y se tenga que recurrir a personas expertas en el tema para desarrollarlo o lo implementan de una manera deficiente. Con este trabajo se pretende brindar a aquellas empresas de comidas rápidas que quieran desarrollar este canal de ventas, un manual con el paso a paso de como se debe hacer la implementación de dicho canal, contemplando aquellas variables que permiten prestar un servicio a domicilio de manera exitosa.

RDA and Linked Data: A New Way to Look at the Henson Collection

In 2005, the University of Maryland acquired over 70 digital videos spanning 35 years of Jim Henson’s groundbreaking work in television and film. To support in-house discovery and use, the collection was cataloged in detail using AACR2 and MARC21, and a web-based finding aid was also created. In the past year, I created an "r-ball" (a linked data set described using RDA) of these same resources. The presentation will compare and contrast these three ways of accessing the Jim Henson Works collection, with insights gleaned from providing resource discovery using RIMMF (RDA in Many Metadata Formats).

O Plano Diretor como instrumento de gestão da cidade: o caso da cidade de Fortaleza/CE

According to article 182 of the Brazilian Federal Constitution, cities should perform social function, what brings the concept that the city should be a place for one to live well. For that to happen, it should be well administered by its public managers. However, so that there is a sound administration, one that really performs that social function, there must be, first, an efficient planning. We understand that such a thing occurs when the master plan is the main planning instrument of a city and serves as basis for its administration. We notice, however, that in most of the cities the master plan is formulated as a law that regulates urban planning but that both the population and the government most of the times are not aware of its importance concerning the relevant issues related to municipal administration, such as its relationship with the economy, taxation, the social issue, land use regulation, and, in summary, with all the aspects that constitute and that a municipal government should manage in the best possible way. One also knows that, in general, the attempt of city planning has always been connected to the duration of a mandate and that way public managers many times implement restricted measures aiming to just attain a political-electoral objective and publicizing their administration. That implies actions and works that in some cases have negative impacts or ones that cannot be removed from the cities. This study intends to show that the master plan should be the planning instrument guiding the municipal administration but that, however, what we note is a lack of connection between that instrument and the government guidelines of the municipal managers. In order to study what happens to the cities that have a planning which is not taken into account in its administration, we will use the city of Fortaleza, capital of the State of Ceará as a case study. Historically, in Fortaleza the public managers have seldom decided to administer the city in according to the master plans developed for it. We should emphasize that planning begins in the city quite late and until the current days it is being substituted by temporary measures. Through the analysis of the planning process and of the urban management of the city of Fortaleza, especially the master plans predicted since 1933, we explain that if such plans had been implemented, they could have been important tools for its administration to attain a social function, becoming therefore a place for one to live well

Second worldwide proficiency study on variable number of tandem repeats typing of Mycobacterium tuberculosis complex

Global Network for the Molecular Surveillance of Tuberculosis 2010: A. Miranda (Tuberculosis Laboratory of the National Institute of Health, Porto, Portugal)

Arvovirtakartoitus ja lean-menetelmät: hukan tunnistaminen pk-yrityksen toimistoympäristössä

Tämän diplomityön tarkoituksena oli tutkia pk-yrityksen toimistoympäristössä tapahtuvaa prosessia ja tehostaa sen toimintaa lean-työkaluja käyttämällä. Prosessin hukkien tunnistamiseksi kohdeyritykseen toteutettiin arvovirtakartoitus jonka tuloksena tunnistettiin prosessien eri vaiheiden hukat ja kohdistettiin niihin ehkäisevät lean-toimenpiteet. Tutkimus toteutettiin kvalitatiivisena toimintatutkimuksena, joka sisältää kirjallisuusosion sekä empiirisen osion kohdeyritykseen suoritetun arvovirtakartoituksen muodossa. Kirjallisen osion teoria on kerätty tieteellisestä kirjallisuudesta ja artikkeleista, artikkelit koostuvat suurelta osin internet-lähteistä. Työn empiirinen osio ja sen tiedot on kerätty tutustumalla case-yrityksen toimistoprosessiin sekä suorittamalla lukuisia haastatteluja yrityksen henkilöstön kanssa. Eniten hukkaa aiheutui dokumentoinnin ja työkalujen puutteesta sekä sisäisestä yhteistyökyvyttömyydestä. Työn tulokset tukevat lean-työkalujen käyttämistä, sillä suurin osa esiintyvästä hukasta on mahdollista ehkäistä helposti työn paremmalla dokumentoinnilla ja päivittäisiä työtapoja muokkaamalla. Sopivimmat lean-työkalut olivat standardoitu työ, kaizen sekä gemba.

DOCUMENTARY RESCUE OF POPULAR TRADITIONS OF THE CENTRAL AREA CANTONS HEREDIA PROVINCE

This paper presents the results of documentary rescue demonstrations performed in different counties present in the central area of the province of Heredia.This idea was enhanced thanks to the Organization of the United Nations Educational, Scientific and Cultural Organization (UNESCO) has provided the rescue and preservation of folk traditions, both tangible and intangible, throughout the world.Coupled with this, the Ministry of Education under the direction of Professor Manuel Antonio Bolaños, launched in the administration of La Espriella Pacheco (2002-2006) the development of an educational project aimed at rescuing the popular traditions of the province of Heredia, which under the title"Draft Heredianidad" became one of the main inspiring to be translated into a multimedia all information collected in the process of this research.The final graduation consisted of three major axes: the memory, the media containing all the information collected and a database in which (the) user (s) and to describe the bibliographic production on the subject of popular traditions Heredia has occurred, would help to physically locate these publications.To achieve the objectives we proceeded to conduct visits to public libraries and municipalities in the province as well as interviews with different artistic personalities of the cantons heredianos, thereby gained access to various legends, anecdotes, stories, songs, music and history of the province of Heredia.

Accumulation de dose à partir de champs de déformation 4D appliqués aux traitements au CyberKnife et à l'IMRT

Le cancer pulmonaire est la principale cause de décès parmi tous les cancers au Canada. Le pronostic est généralement faible, de l'ordre de 15% de taux de survie après 5 ans. Les déplacements internes des structures anatomiques apportent une incertitude sur la précision des traitements en radio-oncologie, ce qui diminue leur efficacité. Dans cette optique, certaines techniques comme la radio-chirurgie et la radiothérapie par modulation de l'intensité (IMRT) visent à améliorer les résultats cliniques en ciblant davantage la tumeur. Ceci permet d'augmenter la dose reçue par les tissus cancéreux et de réduire celle administrée aux tissus sains avoisinants. Ce projet vise à mieux évaluer la dose réelle reçue pendant un traitement considérant une anatomie en mouvement. Pour ce faire, des plans de CyberKnife et d'IMRT sont recalculés en utilisant un algorithme Monte Carlo 4D de transport de particules qui permet d'effectuer de l'accumulation de dose dans une géométrie déformable. Un environnement de simulation a été développé afin de modéliser ces deux modalités pour comparer les distributions de doses standard et 4D. Les déformations dans le patient sont obtenues en utilisant un algorithme de recalage déformable d'image (DIR) entre les différentes phases respiratoire générées par le scan CT 4D. Ceci permet de conserver une correspondance de voxels à voxels entre la géométrie de référence et celles déformées. La DIR est calculée en utilisant la suite ANTs («Advanced Normalization Tools») et est basée sur des difféomorphismes. Une version modifiée de DOSXYZnrc de la suite EGSnrc, defDOSXYZnrc, est utilisée pour le transport de particule en 4D. Les résultats sont comparés à une planification standard afin de valider le modèle actuel qui constitue une approximation par rapport à une vraie accumulation de dose en 4D.

Ética na pesquisa em Administração

Ethics on scientific research is approached and often discussed in several areas of knowledge connected to health. In the Administration area there are very few studies which approach the topic of ethics on research. The present paper tried to fill in this gap in the production of knowledge about the topic, investigating how the ethical principles found in the literature and in the codes of conduct are noticed and taken into account in Administration research activities developed by acting researchers in Administration Post Graduation Programs. Theoretically speaking, the study was based mainly on the approaches by Creswell (2007) and Bell and Bryman (2007), which discuss the research ethical principles. Methodologically speaking it was all about an exploratory kind of study, with qualitative research approach. Upon data collection, personal interviews were made aiming at its depth and focus groups were formed. The first stage had interviews with four experienced researchers who took part on a teaching and researching event and on the second stage we used the focus group technique. The focus groups were done in four college institutions along with the post graduation programs in Administration in the states of Rio Grande do Norte, Paraíba and Pernambuco, in Brazil. The results suggest the existence of general principles and parameters for the scientific research recommended in the literature and on official resolution. However, in the Administration area, there are only a few recommendations of good practices when it comes to submitting articles for scientific publications but we found no guidance with ethical principles and parameters which cover all the activities in the scientific research and which specifically meet the research particularities in Administration. The main ethical dilemma pointed by the researchers refers to ethical questions which arise at the time of data collection and on disclosing the results. Most researchers do not know the guidelines and the ethical norms on ethics about research that we have in our country neither do they send in their projects to the research ethics committee. When dilemma arises, they decide the ethical question based on their values and common sense. These elements confirm the thesis that the researcher s procedure in the research activities in Administration is predominantly signed by personal values or by common sense and less by ethical principles, whether by not knowing the normative instruments related to ethics or by disagreeing with any disciplining rules on ethical behavior in the research

Fatores de longevidade do programa Central do Cidadão no Rio Grande do Norte

The public management reform in Brazil, since 1995, provoked new experiences in public administration. Among the new models of public service the one-stop shopping has distinguished and was adopted at Rio Grande do Norte with the Citizens Center Program. The one-stop shopping assembles in the same place many public services with appropriate structure, enabled human resources and citizens focus processes. The goal of this research was understand how citizens focus processes help to explain Citizens Center Program s longevity. It was made a case study and the research tools were applied with Citizen Center Programs workers and citizen-users at South Unit of Citizen Center Program placed at Via Direta Mall, Natal. The major contributions for Citizen Center Program s longevity were imputed to Basic Operation Processes. The most spoken features in Citizen Center Program mentioned were quality, efficiency, celerity e personal appearance, what demonstrate concern and care with citizen-users. Worker s personal appearance, accommodation, celerity, politeness and attending capacity planning were high evaluated by citizen-users revealing the wisely choice of use a large quality concept and citizenship concept in public administration. Citizen-users also pointed the necessity of refine and enlarge the communication ways that form an essential mechanism to public citizen focus administration. Not ignoring the policy aspect citizen focus processes were noticed like especial management actions that make easier citizen s activities and public service access, what generate satisfaction to citizen-users. It s possible to conclude that the high level approving evaluation of Citizen Center Program consolidates it an especial public policy that serves citizen s necessities e create appropriate legitimacy conditions of the public policy making harder the choice of ending the policy even in more fragile moments strongly contributing for its longevity

Digital Conversion and Media Reformatting: Management and Production of Digital Collections

The Digital Conversion and Media Reformatting plan was written in 2012 and revised 2013-2014, as a five-year plan for the newly established department at the University of Maryland Libraries under the Digital Systems and Stewardship Division. The plan focuses on increasing digitization production, both in-house and through vendors, and creates a model for the management of this production.