Alteritzar la singularitat: veus per a una pedagogia de l'experiència

Parte de la investigación en torno a la realidad educativa que se ha desarrollado durante los últimos años se caracteriza por intentar encontrar formas de interpretación orientadas a significar los procesos formativos centrados en las vivencias singulares de los agentes que participan de la educación así como en la posibilidad que éstas ofrecen de devenir experiencia, eso es,vivencia concienciada. A raíz de las mismas podemos observar como la biografía apunta a ser una de las más emblemáticas formalizaciones del proceso de narración de vivencias. Pero, aún cuando la misma se perfila como una de las narraciones que más promueven la interpretación e intercambio de vivencias, posibilitando la reflexión e, incluso, formación mediada, la biografía todavía presenta como forma teorética algunos escollos. Los cuales, pueden ser utilizados como preguntas base para formular una voz de las pedagogías de la experiencia. Justamente, interrogarse y repensar su factibilidad es el tema que se ensaya en el presente artículo.

A evasão nos cursos de graduação de química: uma experiência de sucesso feita no Instituto de Química da Universidade Federal do Rio de Janeiro para diminuir a evasão

The problem of the dropping out of the graduate chemistry courses is not new in the Brazilian University. What are the principal factors for this dropping out? Are there rules to measure this dropping out? In this work we present our experience in the Chemistry Institute of the Federal University of Rio de Janeiro to deal with this problem.

Estudo do comportamento fotocrómico de um naftopirano: uma experiência simples ilustrativa do fotocromismo

An easy experiment on the synthesis of 3,3-diphenyl-3H-naphtho[2,1-b]pyran and characterization of its photochromic behaviour is reported. Upon irradiation of an uncoloured toluene solution of 3,3-diphenyl-3H-naphtho[2,1-b]pyran with near UV light, an intense yellow colouration is produced due to the formation of two coloured open forms. When the irradiation source is removed the coloured open forms return to the uncoloured state. The analysis of the absorbance decay with time allows the determination of the discoloration rate constants of each open form. The reversibility of the photochromic phenomenon, well demonstrated by the exposure of the solution to sunlight for a few seconds, is particularly attractive to the students.

Multichannel distribution strategy for electrical equipment marketing

The thesis examines System Integration and original equipment manufacturer (OEM) channel in the St. Petersburg drives market. The aim of the study was to increase understanding the relationship between OEM and SI and producers, problems and ongoing trends. The collected data was analyzed in order to find out which features of a power electronic drive product exercise a significant influence for the Russian companies decision. An essential part of this study was interviews as primary information sources, organized with SI and OEM companies which represented the basic SPb industry segments. The wholesalers and end users are left out from the analysis. The collected data was analyzed in order to find out which features of a power electronic drive product exercise a significant influence for the Russian companies decision.

Defining a Performance Measurement System for Technology Marketing Team by Using the Balanced Scorecard Method

This thesis was produced for the Technology Marketing unit at the Nokia Research Center. Technology marketing was a new function at Nokia Research Center, and needed an established framework with the capacity to take into account multiple aspects for measuring the team performance. Technology marketing functions had existed in other parts of Nokia, yet no single method had been agreed upon for measuring their performance. The purpose of this study was to develop a performance measurement system for Nokia Research Center Technology Marketing. The target was that Nokia Research Center Technology Marketing had a framework for separate metrics; including benchmarking for starting level and target values in the future planning (numeric values were kept confidential within the company). As a result of this research, the Balanced Scorecard model of Kaplan and Norton, was chosen for the performance measurement system for Nokia Research Center Technology Marketing. This research selected the indicators, which were utilized in the chosen performance measurement system. Furthermore, performance measurement system was defined to guide the Head of Marketing in managing Nokia Research Center Technology Marketing team. During the research process the team mission, vision, strategy and critical success factors were outlined.

The Management of Intellectual Capital in the Early Phases of Project Marketing

This study aims at enhancing understanding and deriving new constructs about the management of intellectual capital in the early phases of project marketing. The research methodology employed is deductive; conceptual reasoning is based on existing literature. The study's knowledge base is drawn from the bodies of literature dealing with project, relationship, and industrial marketing, as well as from the literature dealing with mechanical engineering, network approach, systems selling, R&D, project portfolio, strategic, financial, and knowledge management. As a result, three processes, 32 summaries and 19 conclusions give to the management of intellectual capital meaning in the context of project marketing. These conclusions and synthesis are proposed to improve the existing concepts and models in project marketing.

TransPromo communication as a part of company’s marketing communications when the e-bill is a medium

The goal of this thesis was to research what TransPromo is, why companies want to implement TransPromo communication, and what the elements of effective Transpromo communication are. Furthermore, the goal was to develop a TransPromo communication strategy and a normative model for TeliaSonera Finland, which depicts the elements of effective TransPromo communication when the electronic bill is a medium. Abductive reasoning was utilized in this thesis, which means that empirical and theoretical worlds are alternating in researcher’s reasoning process. This thesis didn’t rely on any specific theory nor did it utilize any previous theoretical model. However, certain theoretical connections existed so this thesis cannot be considered purely inductive. The empirical part of this thesis was conducted by examining secondary industry data and by conducting specialist interviews at TeliaSonera Finland and Strålfors. Grounded Theory approach was utilized in the analysis of the interview data and content analysis was used in the analysis of secondary industry data. This thesis increases knowledge in the area of TransPromo communication, and provides one definition of TransPromo communication. As a result of this thesis, a TransPromo communication strategy and a normative model for TeliaSonera Finland was built. The model depicts the elements of the effective TransPromo communication when the e-bill is a medium. The TranPromo communication objective is to utilize transaction documents, such as bills, in order to deliver targeted and personalized marketing messages to current customers. The aim is to strengthen the customer relationship, and to enforce up-sell and cross-sell opportunities and cost savings.

Marketing of Lappeenranta University of Technology energy auditing services

The objective of this study was to find out how LUT Energy should start marketing its energy audit services, what would be the optimal pricing policy for its services and how LUT Energy could manage customer expectations towards quality of its auditing services. In order to answer these questions, a quantitative survey questionnaire was sent by e-mail to 56 companies from the regions of South Karelia and Kymenlaakso. The empirical data of the study was the answers and opinions of the companies, previous researches about energy efficiency and articles and presentations about the current situation in the energy efficiency market. The results of the study were that there is a great potential for energy audit services and also the legislation requires companies to improve their energy efficiency. To start marketing its services, LUT Energy should first clarify its service concept and divide its service offering into two offers. It should also clarify the marketing message it wants to send its customers and then do the marketing with the help of three-way-model. The best pricing policy for the service would be that the price is proportioned to the future savings. In order to ensure the quality of its services, LUT Energy has to make sure that both dimensions of the quality are managed properly and to fade out customer expectations towards the quality the auditing work has to be monitored.

Experiència dels cuidadors i les cuidadores principals informals que tenen cura d'un familiar vell amb demència des de fa més de quatre anys

El treball que es presenta vol respondre la pregunta de quina és l’experiència dels cuidadors i les cuidadores principals informals que tenen cura d’un familiar vell amb demència des de fa més de 4 anys. Després de plantejar les hipòtesis de partida, es defineixen els objectius generals i específics i s’expliquen l’interès, la justificació, la rellevància i l’aportació d’aquest estudi. En l’apartat corresponent a l’estat de la qüestió i la fonamentació conceptual, després de fer una revisió bibliogràfica, es descriuen els elements que formen part d’aquesta temàtica: perfils dels receptors de cures i de les cuidadores, significat de tenir cura, vida quotidiana i qualitat de vida i descripció del model conceptual de Virginia Henderson. En el capítol següent s’exposen la metodologia, el paradigma i el mètode d’investigació utilitzats en aquest treball, així com les matrius d’anàlisi del contingut i del discurs. A partir d’aquí s’exposen els resultats en funció dels objectius plantejats. En la discussió, s’analitzen i s’interpreten les dades obtingudes i es contraposen amb altres estudis, a més de fer-se una reflexió personal sobre els aprenentatges adquirits i una proposta de línies de treball futures. A continuació s’exposen unes conclusions per resumir la informació obtinguda. En la secció de referències bibliogràfiques es detallen les fonts consultades, i en els annexos hi consten els models d’entrevista i de matriu per a l’anàlisi de dades, el full de consentiment informat, així com el buidatge i l’anàlisi de les entrevistes.

Experiència dels excuidadors i excuidadores principals informals que han tingut cura d'un familiar vell amb demència després de la seva mort

El treball aquí exposat té com a objectiu conèixer i comprendre l’experiència dels excuidadors i excuidadores principals informals que han tingut cura d’un familiar vell amb demència després de la seva mort. Es plantegen les hipòtesis i els objectius generals i específics. S’hi exposa també, la justificació del tema, l’interès, la rellevància a nivell social i professional, i la seva aportació en el món de la salut. En l’apartat de l’estat de la qüestió i la fonamentació conceptual, després d’una revisió bibliogràfica sobre el tema, es descriuen els diferents apartats que formen part del marc teòric: perfil de la persona gran dement que rep cures informals , el perfil dels cuidadors/es, les conseqüències de tenir cura d’una persona dement, l’estat dels excuidadors/es després de la mort del familiar vell amb demència i el procés de dol. El segon apartat inclou la metodologia, i el mètode d’investigació. A més, inclou les matrius d’anàlisi del contingut i del discurs, i es plantegen els resultats en funció dels objectius marcats. En la discussió, a partir de les dades obtingudes, es realitza la seva anàlisi, s’interpreta el resultat i es contraposa amb altres estudis consultats. Finalment s’exposen les conclusions per resumir la informació obtinguda i la metodologia utilitzada. Es realitza una reflexió sobre els aprenentatges adquirits i les aportacions del treball i s’apunten noves vies de recerca. En les referències bibliogràfiques s’especifiquen les fonts consultades i en els annexos hi consten els models d’entrevista i de matriu per a l’anàlisi de dades, el full de consentiment informat i també el buidatge i l’anàlisi de les entrevistes.

Customer reference marketing in a business to business context

This study focuses on the phenomenon of customer reference marketing in a business tobusiness (B to B) context. Although customer references are generally considered an important marketing and sales tool, the academic literature has paid surprisingly little attention to the phenomenon. The study suggests that customer references could be viewed as important marketing assets for industrial suppliers, and the ability to build, manage and leverage customer reference portfolios systematically constitutes a relevant marketing capability. The role of customer references is examined in the context of the industrial suppliers' shift towards a solution and project orientation and in the light of the on going changes in the project business. Suppliers in several industry sectors are undergoing a change from traditional equipment manufacturing towards project and solution oriented business. It is argued in this thesis that the high complexity, the project oriented nature and the intangible service elements that characterise many contemporary B to B offerings further increase the role of customer references. The study proposes three mechanisms of customer reference marketing: status transfer, validation through testimonials and the demonstration of experience and prior performance. The study was conducted in the context of Finnish B to B process technology and information technology companies. The empirical data comprises 38 interviews with managers of four case companies, 165 customer reference descriptions gathered from six case companies' Web sites, as well as company internal material. The findings from the case studies show that customer references have various external and internal functions that contribute to the growth and performance of B to B firms. Externally, customer references bring status transfer effects from reputable customers, concretise and demonstrate complex solutions, and provide indirect evidence of experience, previous performance, technological functionality and delivered customer value. They can also be leveraged internally to facilitate organisational learning and training, advance offering development, and motivate personnel. Major reference projects create new business opportunities and can be used as a vehicle for strategic change. The findings of the study shed light on the on going changing orientations in the project business environment, increase understanding of the variety of ways in which customer references can be deployed as marketing assets, and provide a framework of the relevant tasks and activities related to building, managing and leveraging a firm's customer reference portfolio. The findings contribute to the industrial marketing research, to the literature on marketing assets and capabilities and to the literature on projects and solutions. The proposed functions and mechanisms of customer reference marketing bring a more thorough and structured understanding about the essence and characteristics of the phenomenon and give a wide ranging view of the role of customer references as marketing assets for B to B firms. The study suggests several managerial implications for industrial suppliers in order to systematise customer reference marketing efforts.

Branding and Marketing Communications of Lifestyle Prescription Drugs in a Strict Legislative Environment

This thesis discusses the different possibilities to brand and promote a patented prescription lifestyle drug through different marketing communications practices. This thesis aims in explaining how branding procedures can be built in circumstances, where the legislative environment is strickt and furthermore, the environment consists of both B-to-B and B-to-C market characteristics simultaneously.

Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2

In the previous issue of IJEMR, we introduced the general framework and the main ideas justifying this special editorial project. To avoid repetition of the background themes to the current issue, the reader should consult the previous edition. Here, we present the second part of contributions selected for publication.

Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1

Con este proyecto editorial nuestro objetivo es promover un campo de investigación clave en la comercialización de hoy, es decir, la evolución de la mentalidad e-marketing hacia el nuevo modelo de web social.

Construindo o conhecimento através de projetos de trabalho: uma experiência no curso de química da universidade estadual de Santa Cruz

In this work, we describe a pedagogical experiment using work projects in chemistry undergraduate programs in general chemistry and inorganic chemistry courses making learning more dynamic and consolidating the link between students and the external community. We highlight as fundamental outcomes the improvement in the learning process and, above all, the active participation of the students in investigation and problem-solving activities.