Should Unilever JM export Cornettos to emergent countries?

Field Lab in Entrepreneurial Innovative Ventures

Turning Lisbon into a tourism and luxury shopping destination for Chinese travellers

Branding Lab

How can packaging change children's eating habits from un-healthy food towards healthier options?

Field Lab: Children consumer behaviour

Internationalization strategy of Relance Shoes to Singapore

Field lab: SME competitiveness

Launching platforms for user-generated content

Field lab: Entrepreneurial and innovative ventures

Decision-making process of Nova Executivos’ students

Field lab: Consumer insights

Opportunities and threats for the launch of a smartphone app

Field lab: Entrepreneurial and innovative ventures

In what extent can a segmented packaging make children choose healthier breakfast cereals?

Field lab in marketing: Children consumer behaviour

Internationalization strategy of Labirinto Shoes to Tokyo, Japan

Field lab: SME competitiveness

How can sponsoring of sports teams influence healthy eating on children?

Field lab in marketing: Children consumer behaviour

Entrepreneurial innovative ventures: Internationalization strategy of NMusic

Field lab: Entrepreneurial and innovative ventures

How can Impresa increase the traffic of expresso website?

This report aims at describing the project developed in the Customer Relationship Management Field Lab, under a partnership established between Nova SBE and the group IMPRESA. The major goal was to elaborate on possible initiatives to increase the traffic on the website of Expresso, which were supported by evidences found through structured interviews and the company’s internal data. As the main findings are the increasing role of mobile devices and social media on the news’ consumption habits. These encourage an integrated improvement of the overall digital offer of Expresso, in a perspective of brand and audience development that should be a goal for the whole company.

Banco Invest's internationalization

Field lab: Business project

Increasing sales volume in mass business through inbound contact center

Field lab: Consulting lab

Cruise tourism in Lisbon - Cruise tourism activity and its impact on the city

Field lab: Tourism