Should Unilever JM export Cornettos to emergent countries?


Autoria(s): Geirinhas, Pedro António dos Santos
Contribuinte(s)

Soeiro, Filipe Castro

Data(s)

02/06/2015

29/06/2017

01/06/2014

Resumo

Field Lab in Entrepreneurial Innovative Ventures

NSBE - UNL

Identificador

http://hdl.handle.net/10362/15054

201530732

Idioma(s)

eng

Direitos

embargoedAccess

Palavras-Chave #Unilever JM #Supply chain management #Mode of entry #Collaborative arrangements #International trade #FMCG #Push and pull strategies #Strategic decision model
Tipo

masterThesis