Sustentabilidade e comunicação: o profissional de Relações Públicas e a sustentabilidade nas organizações

This paper aims to present the importance of public relations professional in the sustainability context at the organizations. For this, we discussed the sustainability issue, and the concepts that comprise the function of the professional of public relations and the importance of communication to make the sustainable practices a management tool of the company's image and improve the relationship with stakeholders. Were presented and discussed four cases of companies to discuss the pathway of sustainability practices in Brazil

Relações Públicas pela sustentabilidade: o profissional dentro das organizações

This research has the purpose of highlighting one of the acting areas of the public relations' professional, ensuring that he has enough competence to develop his work within an organization, implementing actions and programs in pursuit of a sustainable growth. The study starts with an analysis of the organizations and their communication process to further expand the understanding of the concept of sustainable development and finally addressing the role of public relations and the scenario organizational that it is envolved. In the globalized world we live in, our relationships are mediated by the capitalism: economic system that is concerned with the higher production seeking only profits. Thus, some organizations - acting in accordance with this model, end up don't caring about the environment around them, using it only like an instrument for achieving their goals. However, because this type of action, the contemporary society is facing serious environmental problems, fact that arouses the attention of civil society members and international organs, concerned to combine progress with sustainable development. The public relations' professional, concerned about the concretization of a concept and favorable institutional identities, besides the obvious envolvement with environment, can act in defense of this, implementing policies and campaigns ecologically correct for sustainability

Desenvolvimento de metodologias analíticas para determinação de selênio, cobre e manganês por GFAAS em amostras de vegetais de cultura orgânica e convencional utilizando extração por ultra-som

No presente trabalho é proposto um método para determinação de cobre, manganês e selênio em amostras de vegetais de cultura orgânica e convencional utilizando ultra-som no processo de extração dos analitos e posterior quantificação por espectrometria de absorção atômica em forno de grafite (GFAAS). Utilizando como solução extratora HCl 0,10 mol L-1, as condições ótimas de extração estabelecidas foram: massa de amostra de 100 mg; granulometria da amostra < 60 m; tempo de sonificação de cinco ciclos de 40 s e potência de sonificação de 136 W. As determinações dos analitos por GFAAS foram feitas utilizando-se temperaturas de secagem de 90-250 oC, temperatura de pirólise de 1300 oC, temperatura de atomização de 2300 oC e temperatura de limpeza de 2800 oC. Foi utilizado como modificador químico nitrato de paládio co-injetado junto com as amostras e tungstênio como modificador permanente. A exatidão e precisão do método de extração proposto foram avaliadas utilizando-se padrão certificado Corn Bran, RM 8433 – National Institute of Standards and Technology. Os resultados obtidos pelo método de extração por ultra-som mostraram-se equivalentes aos obtidos pelo método utilizando-se mineralização ácida das amostras em forno de microondas. No entanto, a metodologia proposta diminui consideravelmente o tempo de análise, o que favorece a velocidade analítica. Além disso, a quantidade de resíduos gerados para o ambiente também é bastante minimizada

Desenvolvimento de aplicativo de análise técnica e econômica para adaptação de uma roda d’água acionada por cima para geração de energia elétrica no meio rural

The steel type AISI 4130 (ultra-high strength steel) is an alloy of low carbon and its main alloying elements are chromium and molybdenum, which improves the toughness of the weld metal. It has numerous applications, especially where the need for high mechanical strength. It is widely used in equipment used by the aviation industry, such as cradle-tomotor, and this is the motivation for this study. Cots are of fundamental importance, because the engine supports and maintains balance in the fixed landing gear. This equipment is subjected to intense loading cycles, whose fractures caused by fatigue are constantly observed. Will be determined the effects caused by re-welding the structure of aeronautical equipment, and will also study the microstructure of the metal without welding. The studies will be done on materials used in aircraft, which was given to study. The results provide knowledge of microstructure to evaluate any type of fracture that maybe caused by fatigue. Fatigue is a major cause of aircraft accidents and incidents occurred, which makes the study of the microstructure of the metal, weld and re-solder the knowledge essential to the life of the material. The prevention and control of the process of fatigue in aircraft are critical, since the components are subjected to greater responsibility cyclic loading

Desenvolvimento de um equipamento para análise de desgastes em prótese de articulação total de quadril

Pós-graduação em Engenharia Mecânica - FEG

Capitalismo, trabalho e formação profissional: dilemas do trabalho cotidiano dos assistentes sociais em Ribeirão Preto - SP

Pós-graduação em Serviço Social - FCHS

Caracterização gênica para uma anomalia de Eucalyptus em fase inicial de desenvolvimento

Pós-graduação em Ciências Biológicas (Genética) - IBB

Caracterização de práticas de governança territorial no processo de desenvolvimento contemporâneo em Timor-Leste: análise a partir da questão da formação profissionalizante

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Inclusão da pessoa com deficiência intelectual no mercado de trabalho: avaliação de um programa de capacitação profissional

Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC

Análise da aplicação da gestão de projetos por corrente crítica nos processos de desenvolvimento de produtos e na gestão de portfólio de um fabricante de aeronaves

Pós-graduação em Engenharia de Produção - FEB

Gestão democrática e participação na educação profissional agroecológica do MST (PR): limites e possibilidades de uma educação emancipatória

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Educação e desenvolvimento da criança na primeira infância: o campo das responsabilidades

The new educational context requires the prospect of a more playful and pedagogic practices more flexible, and that meets promote child development, which includes the child in her singularity and allows her to read display that features the world, that stimulates exercise and allow the creative act that respects the feelings and emotions she has, which values ​​the different forms of infantile expression. The child needs and is entitled to promote his integral development potential. Therefore, it is necessary to have professional commitment to promote a quality educational services for children.

A situação atual do ensino médio brasileiro e as propostas para a próxima década: infraestrutura, gestão e formação do profissional que atua no ensino médio

The aim of this paper is to analyze the current brazilian high school situation that refers specifically to issues of infrastructure, training of professionals working in high school and the question of management of high school, because we believe that such questions also may have fundamental importance for both young people who drop out of high school and for young people who stay there. We will discuss these issues (infrastructure, management and training of professionals working in high school) as a reference, on the one hand, the goals and objectives proposed by the last National Education Plan (PNE - Law No. 10.172/2001), and on the other hand, the objectives and goals proposed for these same issues by the new PNE, to run until 2020, emphasizing that this is still under discussion in Congress, therefore, liable to modifications.

O ensino profissional no Plano Nacional de Educação: as questões da oferta, do atendimento e da formação profissional

The aim of this paper is to discuss the issues of supply, service and training put in the brazilian National Education Plan (Law No. 10.172/2001), whose term expired in January 2011. Since a new project of the National Education Plan for the next decade, is currently under discussion in Congress, believe to be of paramount importance to examine which goals that have been achieved, which were partially achieved and what have not yet been achieved, always aiming to better development of professional education in Brazil, we consider mode of teaching still undervalued in the context of public education policies in Brazil.

Trabalho do formador de professores para a educação profissional

This article presents research that examined work of a teacher trainer for professional education, which aimed to study the work of these professional instruments , the design of pedagogical mediation underlying the prescriptive texts of the work and the theoretical-methodological arrays deployed in labor activity . The theoretical framework was Clinical Activity , strand of Work Psychology . We adopt a simple self-confrontation for data collection , combining interviews , document analysis, and video recording of the work . Were the volunteer coordinator and three trainers course in São Paulo educational institution. The results showed that the work of trainers activity is directed to others , using concrete and intangible instruments . Prescriptive texts suggest the use of cognitive education approach , but in the effective action of the trainers was adopted cultural-historical perspective of human development . At the end there are the limitations of this research and indicates the need for further scientific research on the subject.