Qualidade dos serviços hoteleiros: percepções dos turistas de negócios de Teresina-PI

Business tourism is one of tourist segments with different market characteristics in relation to others segmentations, such as low seasonality, there is no requirement of natural attractions, it serves as destination projection and it generates profitable larger numbers. Due to the context around business travels, the hotel so many times has a fundamental whole among the elements of the production chain in this segmentation. Business tourism in Teresina is the primary segmentation of the capital, since it represents almost 70% of hotel demand; hence this research has as objective to evaluate through the perceptions of business travelers, the level of quality services of hotels of Teresina. The research is exploratory and descriptive, of functionalist character. This study is characterized by qualitative and quantitative research, supported by a basis of methodological pluralism. For primary data collection was performed applying a suitable research instrument of SERVPERF model (Service Performance). The universe of this study were Teresina's accommodations, restricted to only those that fit in hotel category and it was inside metropolitan area of Teresina. The study subjects were business travelers who were hosted in these hotels. For the analysis, it was considered certain factors: descriptive analysis, factor analysis, correlation matrix analysis of the variables; It was still compiling a graphic of lexicons obtained in the survey about respondent's the notion of quality of vision in the hotel service; Finally, qualitative analysis was based on the theories of marketing, targeting and quality of tourism services applied. The results show that the Teresina hotel service is on a regular average, especially for Reliability and Safety dimensions were highlighted. Whereas, the factor analysis showed the emergence of two factors to explain "Empathy" dimension, one of this is about the organization and the other one is about consumer. And by Lexicometria was possible to observe the importance to the customer of other variables such as: personal aspects, price and location for this tour segmentation.

Um brinde à cachaça: o patrimônio históricocultural e seus usos turísticos nos alambiques do Rio Grande do Norte

The study proposes to present a discussion about the value of cachaça as a cultural heritage and its relation with the touristic activities in the State of Rio Grande do Norte. Based on a discussion originated from historic studies related to the touristic sector, especially when it comes to gastronomy, cachaça is defined not only as an important instrument to the construction of identities, but, also, as an element able to weave social, political and economic relations. Therefore, a touristic product that can provide new destinations. The research was made through five alembics located on the East and Seridó regions of Rio Grande do Norte. To define the focus, it is necessary to refine this selection, especially when dealing with historical facts and memories from these establishment owners. Thus, it becomes necessary to consider the alembic trajectory, periods of larger productions and insertion in the touristic market. Through documental data collection and observations made in field tours, the research has a qualitative approach with descriptive and exploratory goal, methodology that allows us to approach issues around articulations among heritage, identity and tourism. "It was concluded that the state of Rio Grande do Norte has many tourist routes where handmade cachaça produced in the State can be inserted in any of these routes due to its potential searched in the research, as well as, it is possible to work in other perspective when it comes to ways of protecting this patrimony and strategies of incentive of the activity for the development and appreciation of local economy.

Sustentabilidade de destinos turísticos em unidades de conservação: o caso da Praia de Jenipabu

Environmental Sustainability is a very important factor for the Tourist Development of the localities, which should be protected and preserved so many other generations goers enjoy the experiences in their paradisiacal landscapes. The objective of the present study is to analyze the sustainability of the tourist destination of Jenipabu Beach, situated in a conservation area on the northern coast of Rio Grande do Norte state, in the city of Extremoz, 20 km from the center of the Capital Natal, being of great state tourist importance for having the most famous Dunes park in the region. There are several regulars and their proper groups in a tourist area, and the differences in these perceptions about the relationship of certain factors occurring on site, can determine how sustainable the same or its sustainability index is. This research used an Ecotourism Sustainability Indicator System (SEIS) to Tsaur, et al (2006), to assist in the verification of this index, in use methods of exploratory and descriptive research, where the data were collected through a questionnaire applied close to 151 attendees divided among residents, traders and visitors, directly by the author in Jenipabu in August and September 2015. The tabulation, analysis and interpretation of data were taken from the assistance of the technical factor analysis of statistics and ONEWAY ANOVA, which conducted by IBM SPSS software STATISTICS 20. The main findings were, identifying 14 relevant sustainability factors, of which 6 coincide with the indicator model used and 8 are new, as well as verification that Jenipabu is a destination with strong economic dependence of the Tourism, with various impacts of this community, which does not recognize the benefits that the Environmental Protection Area (APA) can bring to this and to the locality tourism. In conclusion on differences in perceptions of the regulars that the studied region Beach has low Sustainability and requires the development of various projects and actions for improvement.

Centelhas de uma cidade turística nos cartões-postais de Jaeci Galvão (1940-1980)

The postcard is a medium that has gained popularity at the time that the picture was linked to its support. It circulated favoring mainly the views of the cities and composed a triad between landscape, photography and tourism. The visuality that loads is among signs of representations, relationships, forms of collective consciousness and ways of seeing the world. In Natal, the photographer Jaeci Emereciano Galvão registered urban and social transformations focusing on interventions that emphasized urban centres as social space and progress and nature as a space for contemplation and enjoyment. They are images with social and cultural issues very clear, since the picture is from a process of creation that is all about choices and decisions about what deserves to be photographed. Therefore, the aim of this research by investigating the role of photographs evidenced in Jaeci’s postcards, with a view to inclusion of tourism in the spaces of Natal and the visuality assumed in the context of their own identity. The theoretical framework that makes up the discussions about the landscape, the city's tourism and photographic representation in postcards emerged from the literature of Schama (1996), Corbin (1989), Cosgrove (1998), Benjamin (1987), Kossoy (2003; 2006; 2009) and Souza Martins (2009), which gave grants to interpret and understand the symbolic construction presented in the postcards. Methodologically the work was done through research in archives, newspapers, postcards of the survey, interviews, iconographic and iconological analyses proposed by Kossoy. At the end, it was concluded the Jaeci Galvão’s postcards established themselves as essential elements for symbolic landscapes of tourism in Natal.

Análise da potencialidade turística inexplorada – Caminha, entre a natureza e a história

O presente relatório insere-se no plano curricular do 2º ano de Mestrado de Turismo e Ambiente e consiste no estudo das potencialidades turísticas não exploradas no município. Caminha é um município litoral, onde, existe uma de grande variedade de produtos, sejam eles naturais, culturais ou até mesmo gastronómicos. A procura turística, porém, centra-se bastante no Turismo de Sol & Mar, sendo os produtos acima referidos desvalorizados pelos turistas. Esta problemática verifica-se ao longo do ano, onde por um lado existe uma crescente procura durante os meses de época balnear, e por outro lado uma baixa procura turística nos restantes meses e, consequentemente, pequenos comércios locais são particularmente afetados por esta sazonalidade. Sendo esta região, portanto, uma zona bastante sazonal, é nosso dever combater esta problemática, expandindo a oferta turística do município, através da obtenção de, por exemplo, novos trilhos pedestres que permitam conhecer melhor o património existente e portanto aumentar a oferta turística. Assim, foi desenvolvido um estágio de mestrado, com o objetivo de identificar e caracterizar os recursos que o município de Caminha tem para oferecer, bem como definir as formas sustentadas de exploração destes recursos. Para que estes trabalhos pudessem ser desenvolvidos tendo em conta os objetivos inicialmente delineados, foi feita uma revisão bibliográfica para poder sustentar as várias atividades desenvolvidas durante o estágio, que proporcionaram, ao mesmo tempo, a aquisição e o desenvolvimento de diferentes competências técnicas e científicas, na área de turismo e ambiente. Conclui-se que os resultados alcançados foram positivos, tendo-se percebido, após a identificação dos recursos, quais os que exibem uma má exploração, de forma a ser traçado um plano de gestão sustentada desses recursos. Por último, para uma maior compreensão e ajuste da oferta turística da região, caracterizou-se o perfil do turista que visita o município bem como as suas motivações. Este relatório é, assim, o produto final da aprendizagem das competências obtidas ao longo da licenciatura e consolidadas no mestrado, bem como de nove meses de trabalho de estágio na Câmara Municipal de Caminha, gabinete da Cultura e Turismo, os quais no seu conjunto contribuíram para a realização do presente relatório de estágio.

Steady tourists’ relationship with a mature destination. The case of Portugal

This article assesses how the last-visit features and the socio-demographic profile of tourists moderate repeat-visit patterns to Portugal, a mature destination where the persistence of loyal visitors has made its mark on tourism development. The methodology used is a survival analysis to assess the tourists’ repeat patterns. To test the model, a database of 4612 observations was employed, which was obtained from a survey of international tourists. Only repeat visitors with more than two visits over the years were considered for the purpose of the research. The study finds that a combination of socio-demographic characteristics, expectation/satisfaction, trip purpose, pull motivations and regional destination has a positive effect on repeat patterns, confirming that tourists’ willingness to repeat visits to Portugal is far from ceasing. Based on those tourists to Portugal who declared when they started to visit the country, and the number of years of their repeat visits, the article contributes to the literature by introducing new methods of assessing tourists’ repeat patterns for destinations.

Plano de negócios para empresa de turismo de luxo

Dissertação de Mestrado em Finanças Empresariais

Ecologia alimentar e biometria de duas espécies de raias de espinho dos Açores : uma análise ecológica e perspetiva para turismo subaquático

Dissertação de Mestrado em Gestão e Conservação da Natureza.

Perceções dos turistas sobre as práticas de sustentabilidade ambiental no turismo rural : o caso de São Miguel

Dissertação de Mestrado, Gestão de Empresas (MBA), 2 de Outubro de 2015, Universidade dos Açores.

Turismo de nichos : uma análise ao papel dos seniores como participantes ativos

Dissertação de Mestrado, Gestão do Turismo Internacional, 3 de Dezembro de 2015, Universidade dos Açores.

A publicidade para o turismo interno: Portugal, que caminho?

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Sistemas de informação geográfica na Internet aplicados ao turismo na natureza nos Açores: projecto ZoomAzores

Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Ciência e Sistemas de Informação Geográfica

Turismo sustentável nas margens do Tejo - Estudo de aptidão por um sistema de informação geográfica

Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Ciência e Sistemas de Informação Geográfica

Turismo, Globalização e Ambiente : Políticas de incremento da imagem de marca de Almeida

Dissertação apresentada para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Ciência Política e Relações Internacionais Área de Especialização em Globalização e Ambiente

Tratamento e divulgação do fundo da junta de turismo de Monte Real

Relatório de Estágio de Mestrado em Ciências da informação e da Documentação - Arquivo