Prefiro aprender do que decorar : a cultura audiovisual e a crítica dos alunos à realidade escolar

The present work aims to bring up a discussion around the viability of traditional teaching methods in a world predominantly technological and imagetic. A project conducted in the discipline of history, in a state school through the Núcleo de Ensino (Center for Teaching) UNESP Marília, we applied questionnaires that aimed to map aspects of the visual culture of the students, and their perception of everyday reality in school. Using the SPSS software, the issues of quantitative trait were analyzed, providing a critique of the teaching methods used by teachers, whereas the use of images has been revealed as a proposal capable of stimulating an education based on interaction and dialogue, approaching the socio-cultural reality of learners.

Efeitos da cultura organizacional no desenvolvimento dos modelos de governança corporativa

Corporate governance can be understood like a management model that aims to build a good relationship between managers, controllers, minority shareholders and other stakeholders. Implement corporate governance in an organization often requires a cultural change. Corporate governance as an organizational model needs reinforce cultural behaviors of its members so as which support the principles and values that increment the relationship between the organization and its stakeholders. The process of corporate structuring of an organization is largely determined by culture. Being the culture a set of organizational values that distinguishes one organization of other, it is natural that these organizations find adjustment difficulties during the implementation of international values. The organizations in the context of corporate governance can t think and act over themselves, but instead must think and take action on a set of actors who are strongly linked with them in order to achieve the same goals and objectives planned.

O uso de imagens para o ensino da história e cultura africana e afro-brasileira e a questão do racismo no Brasil

The objective of this article was to argue how to use images (as films, photos and paintings) and lyrics of musics (as rap) to teach History of the African and Afro- Brazilian culture in classroom. Demonstrating how the procedures had been worked in classroom, at Municipal School of Basic Education (EMEF) “Maria Pavanatti Favaro”, located in Campinas City, in the State of São Paulo-Brazil, and the results that had been reached with the use of those resources.

Cultura, diferença e (des)igualdade

What for some is cultural difference, can be expression of social inequality for others. The disputes and confusions over this question do not occur accidentally and have, obviously, serious political consequences. Based on two examples – Candomblé and the racial relations in Brazil –, this essay proposes to deepen the theoretical reflection on three concepts – culture, difference and (in)equality – which is, according to the author, fundamental if we want to comprehend some of the crucial current problems of our world and thus take position in it hopefully more competently.

Fosfato de Arad, NPK e calagem na cultura do milho em área de pastagem degradada

The establishment of pastures in Amazonia is made to replace the woody vegetation by slash and burn process in chemically poor and low available phosphorus soils. The recovery of degraded areas is required and can contribute to reducing deforestation in the region. This study aimed to evaluate the effects of doses of Arad and NPK combinations in the management of maize in soil with low productive capacity. The experiment was conducted in Santo Antonio do Taua, Para State, in an area with degraded pasture, in a dystrophic Oxisol. The experimental design was a randomized block split plot design with four replications. The plots were four phosphate: 50, 100, 200 and 300 kg ha(-1) of P2O5 as Arad and sub-plots combination with NPK, NK, NK liming, and control (no match ). We evaluated the growth characteristics and productivity of corn. Doses of Arad influenced the plant height and number of kernels per row cob. The application of Arad combined with NPK increased grain yield.

Revista Follow: informação sobre redes sociais na internet

This experimental project consists of a proposal for an editorial product in a magazine format that approaches in its pages the aspects on the use of social media on internet. For the production of the reports the spheres of sociability, leisure and professional development were explored. The editorial product approached the editorials of sociability, leisure, culture, ethics, consumption, politics and sports. The influence of the social media was demonstrated in the scope of each of these editorials. The magazine, named Follow, was elaborated in order to reach readers ranging from 21 to 60 years old, with an accessible language. The first edition of Follow was concluded in November 2010, with the format 17,5 X 25,4 cm. The magazine has 40 pages of editorial content and 4 pages corresponding to the cover and back cover. Follow’s production proposed itself as a contribution to the practices of editorial innovation in the communication market

Cultura, história e saúde: análise de enquadramento do jornalismo especializado em gastronomia

This experimental project focused on a specialization in journalism that is becoming increa-singly present in the media: the gastronomic journalism. The aim was to understand the speci-ficities of segmentation in the news and editorial spreads profile area for deepening the dining experience in contemporary society, considering the contribution of information to maintain proper eating habits and cultural enrichment of the reader. The research involved a literature review and survey of the history of gastronomy and cultural aspects, analysis and reporting framework for the months of August and September 2010 the Food section of the newspaper Folha de S. Paul, Taste of the book, the newspaper O Estado de S. Paul and the Menu maga-zine segment, Publisher of Three in order to identify the presence of aspects related to culture, history, health and nutrition

Revista apart: além do conceitual

This magazine aims to be an environment for discussion and information about performance art in Brazil and abroad, taking advantage of the momentum of this art form today. The magazine apart will be the first Brazilian publication to focus on performance art out of academic environments. The collaboration of professionals and scholars lends credibility to the product becoming a benchmark in the study of contemporary art. Besides being an enhancer and exhibitor of artists and works, this magazine also wants to be a work of art itself

Léxico e Cultura: alguns apontamentos a partir da tradução de 'Foi Assim' de Natalia Ginzburg

Artigo vinculado ao projeto de pesquisa Léxico e Dicionários.

Memória, infância e brincar em escritos de Walter Benjamin: cultura lúdica e processos de formação e prática docente

This text aims to present some ideas of the philosopher Walter Benjamin, one of the most intriguing intellectuals of our time, trying to outline in his work the relationship that the author establishes between childhood playing and ludic culture, more precisely regarding the memory of playing, childhood, culture, history and memory in contemporary society after the twentieth century. Thus, in order to identify reinterpreted experiments, as places, forms of playing and types of toys made out of this paradigm, we were guided by the notes, essays, translations and articles in which Benjamin identified conceptions of childhood and ludic culture. Benjamin's view of childhood is not childish, simplistic or reductive. His works allow us to discuss and justify the need for a more detailed analysis on the phenomenon of development and teaching practice within the everyday schoolchildren. By revisiting the original ideas, and irreverent criticism of Benjamin, thinking education from his account, we hope to contribute with other studies in the field of education, by elucidating the process of development and teaching practice in relation to the ludic childhood culture, specifically regarding childhood and the places of childhood in the contemporary context.

Cenário e perspectivas para a melhoria do ensino público no Brasil: mídia, cultura e educação

Thinking about improving public education in Brazil means thinking not only on what we wish to develop, skills and abilities in individuals, but understand and clearly identify the type of citizens we are devoloping and what kind of society we want for the future. In this context it is important to note that the practice in the classroom today can not be considered without regard to education steeped in culture and, therefore, in the forms of modern communication. So if there is a crisis in education, it can not be solved only within the classroom. The challenge for school education is to show students within the classroom how they will be out of school. Quality education is a blueprint for the future, to the unknown, to a world we do not know now. In this sense, to direct the education only for the labor market is a mistake, because the market is so today, but may be another in ten or fifteen years. Precisely because we do not know what are the requirements for citizens of the future, we must focus on what is essential in the formation of our youth. Is essential then to understand the ideas, learn to discuss them, argue and learn to recognize the role of technology in social and cultural evolution of mankind.

Cultura empresarial e reestruturação produtiva na indústria brasileira: o caso da Lupo S/A

Founded in 1921, the company currently known as Lupo S/A is one of the most ancient textile and clothing industries in Brazil. In this article we aim to describe the general lines of the trajectory of this family company, currently producing socks, nightwear and sports articles. The focus of this paper is on the analysis of some strategies used by the company along its formation and development process, and, particularly, the way these strategies made possible the productive restructuring associated to the overcoming of the strong crisis which began in the end of the 80's and early 90's, contributing to its recent consolidation in the clothing industry. The leading hypothesis of the study is that pioneering connected to a strong organizational culture that has been formed and constructed since its foundation and that was reestablished in a more recent management were the factors which were responsible for the advances able to generate an innovation environment in products as well as in processes and management. The theoretical reflection selected to subsidize the cognitive construction of the study of the company is based on the historical approach of the development of the textile industry in Brazil and in studies about the importance of the action of the entrepreneur, in the role of the organizational culture and of innovation to choose strategies in companies. The research involved the analysis of documents and data of the company, as well as interviews with directors and employees. The results show a traditional company model, but also show the presence of a very advanced entrepreneurial dynamic. Modern world – known as a fordist industrial model – could already be noticed in the company when this production pattern was not clearly defined yet in the Brazilian industry. Nowadays, the company faces the challenge of globalization and the open competition in the international market which brings the rivalry of the greatest and best globalized companies.

A concepção de cultura em Vigotski: contribuições para a educação escolar

Este trabalho analisa a concepção de cultura em Vigotski, procurando responder qual a ideia de cultura presente na obra desse autor para, a partir dela, destacar a importância do ensino escolar no desenvolvimento dos indivíduos. A influência da cultura sobre o desenvolvimento psicológico era estudada por esse autor a partir da análise do processo de emprego de signos como meios auxiliares das funções psíquicas, transformando-as de funções espontâneas em funções voluntárias. As funções psíquicas mediadas pelo uso dos signos existentes na cultura eram consideradas como funções superiores por Vigotski, sendo assim, imprescindíveis para o desenvolvimento do homem. A cultura para este autor é produto das leis históricas determinadas pelas condições concretas da existência humana e, assim sendo, o homem nessa perspectiva produz cultura, mas também é fruto das relações sociais, que são internalizadas por ele e que se expressam na forma de funções psíquicas.