Capability of E-Bike Tourism in Switzerland

AIM OF PAPER AND RESEARCH QUESTIONS The primary aim of this investigation was to examine, if tourism in Switzerland can be stimulated by focusing on e-bike offers. Switzerland is an attractive and manifold country for bike tourism. However, there are plenty of hilly and steep areas, where the topography is quite demanding and cycling is predestined to ambitious sportsperson. Less performance-oriented bike tourists are possibly discouraged by the challenges of the landscape. E-bikes seem to be a reasonable alterna-tive to enable less trained person to attend bike tours in steeper regions as well as to keep heterogeneous groups together. E-bikes are already popular in Switzerland for daily routes as the journey to work, but they are not very common in the tour-istic context. The presented investigation evaluates the current standing of supply and demand for e-bike tourism and asks for opportunities and threats in the future development. LITERTURE REVIEW The existing frameworks to analyse capability in the field of sport tourism are limited, because of the broad variation of sports and tourism types. Still several conceptions are valuable to evaluate the opportunities of e-bike tourism in Switzer-land. According to Higham and Hinch (2009) the potential of touristic products and destinations always depends on the interaction among the factors place, people and activity. Standeven and de Knop (1999) support this position by identify-ing the experience of place as a key component of the sport tourism experience. Bull (2005) assumes that place not only affects experience. In his opinion, the specific spatially located resources are even crucial for the existence of nature sports. He identifies four factors determining the attraction of touristic products or destination, as physical characteristics, accessibility and infrastructural arrangements, political and economic resources as well as cultural and perceptual aspects. Concerning the demand side (people) the contemporary research is guided by an individual psychological focus delivering mainly results about motives and the decision making process (e.g. Görtz & Hürten, 2011). RESEARCH DESIGN AND DATA ANALYSIS The presented study is based on a between method triangulation, consisting of qualitative interviews with important stake-holders on the supply side and a cross sectional survey on the demand side. Qualitative interviews were conducted with the first provider of touristic e-bike routes and with the manager of the leading e-bike rental company in Switzerland. The interviews were evaluated by qualitative content analysis according to Mayring (2008). The survey covered a randomized sample of 748 adult persons and focused on interests and needs of potential consumers. The concluding potentials analy-sis combined the results of the interviews and the survey with the findings of literature research. As central outcome the strengths, weaknesses, opportunities and threats were evaluated and presented by SWOT-analysis. RESULTS Results showed that the development of e-bike tourism in Switzerland was not initiated by tourism promoter, but by an innovative e-bike producer. However, also for the manufacturer the fit between landscape (place), product (activity) and visitors (people) was the crucial criterion. The first e-bike tours were offered in a demanding and rural region, in order that the experience of place was able to promote a positive overall experience. Due to the success of the first touristic e-bike products, several tourism regions started to extend their portfolio with e-bike offers. To date a nationwide network for signalised e-bike tours, rental stations and changing stations for rechargeable batteries is established. Despite the attractive offer, the demand is only moderate. The obtained results of the consumer survey pointed at a certain barrier to use e-bikes for tourism activities. The most substantial barrier is the missing affinity for bike tourism in general. Another notable group considering themselves as “fit enough for normal bike tourism”. Nevertheless 55% of the respondent are interested in tour-istic e-bike products. Looking only at people with e-bike tourism experience, even 92% are interested in further activities. DISCUSSION AN CONCLUSION The current study findings are encouraging because they suggest a superior suitability and an attractive level of e-bike tourism products in Switzerland. The results of the consumer survey indicate an increasing demand for e-bike tourism. The investigation also points at some risks, as the rivalry for bike tourism or the raised safety hazard because of the increased driving speed. Summing up, the results support the conclusion, that e-bike tourism will become more important in the com-ing years. However, to reach the goal relevant trends as the requirement for customised offers must be considered and marketing activities are supposed to be extended. REFERENCES Bull, C. (2005). Sport tourism resource analysis. In J. Higham (Ed.), Sport tourism destination: Issues, opportunities and analysis (pp. 25-38). Amsterdam: Elsevier Butterworth-Heinemann. Görtz, M., & D. Hürten (2011). Motive der Radurlauber, psychografische Merkmale und Reiseverhalten. In A. Dreyer, E. Miglbauer & R. Mühlnickel (Hrsg.), Radtourismus. Entwicklungen, Potenziale, Perspektiven (S. 36-43). München: Olden-bourg. Higham, J., & Hinch, T. (2009). Sport and Tourism. Globalization, Mobility and Identity. Amsterdam: Butterworth-Heinemann. Mayring, P. (2008). Qualitative Inhaltsanalyse. Grundlagen und Techniken (10. Aufl.). Weinheim: Beltz Verlag. Standeven, J., & De Knop, P. (1999). Sport Tourism. Campaign: Human Kinetics.

Selections From Popular Hebrew Operas. Melz Josher. Opus 1, 2 und Klaviersatz

Für Klavier solo, ohne Gesang und ohne Text

Selections from Popular Hebrew Operas. Gehenim and Ganeiden.Opus 1. und 2. Quartette und Duet

Für Klavier solo, ohne Gesang und ohne Text

Popular poetry of the Russian Jews

by Leo Wiener

Gently Sighs The Breeze : The popular Duet written for Mad.lle Jenny Lind & Mad.lle Marietta Alboni by Stephen Glover

Signatur des Originals: S 36/G03313

Microbe Hunters Revisited – Paul de Kruif and the Beginning of Popular Science Writing

Paul de Kruif is credited with being one of the first popular science writers for the general public. He received his Ph.D. from the University of Michigan in 1916 and worked at the Rockefeller Institute under Simon Flexner. After being fired in 1922 for publishing a scathing article on medical research, de Kruif caught the attention of Sinclair Lewis, who used his scientific background to write his Pulitzer Prize winning novel, Arrowsmith. In 1926, de Kruif published Microbe Hunters which recounted the exploits and discoveries of 14 renowned microbiologists from von Leeuwenhoek to Pasteur, Ross, Paul Ehrlich and Walter Reed. Microbe Hunters became a best seller, was translated into 18 languages, and formed the basis of two Hollywood movies, "Yellow Jack" and "The Magic Bullet." Generations of young readers were captivated by the vivid protrayal of these men and their discoveries.

Nacimiento de la Fiesta Nacional de la Vendimia : polifonía de lo popular y lo culto

El presente trabajo forma parte de una búsqueda en la que a partir del análisis de discursos acerca de la Fiesta de la Vendimia actual (ya sea a modo de comentario, critica o descripción)surgen interrogantes relacionados con su identidad y sus participantes. Se orienta, entonces, a la forma en que la Fiesta se va gestando. Describe los festejos previos a su oficialización haciendo referencia a fenómenos de inversión, circulación y conformación del campo festivo (legitimado y consagrado a partir de la participación de la Iglesia y del Estado).Reflexiona sobre el significado de los silencios en relación a músicas populares y concluye en el intento de explicarnos las relaciones entre lo "popular" y lo "culto" en la génesis de la Fiesta como tensión dialéctica que emerge de un universo cultural compartido no homogéneo.

Lenguajes en intersección : culto y popular en la configuración del campo musical

A partir de evidenciar algunas de las acepciones más cristalizadas del término "popular", se propone quebrar la identidad popular/ masivo y generar otra dimensión en el análisis de las producciones musicales. Desde esta configuración, se construye -con fines analíticos- un sistema que involucra, por un lado, el par culto/popular -pensado como un continuo de intersecciones entre lenguajes- y, por el otro, el concepto masividad. El análisis que se desprende del sistema lenguajes musicales/masividad, donde se manifiestan los cruces entre los lenguajes utilizados en las producciones musicales, se potencia mediante la aplicación de otros modelos que pueden permitirnos visualizar intersecciones en los públicos, es decir en la recepción y en los consumos

Fachadas mendocinas : la identidad de lo culto y lo popular

Fil: Rotella, María Inés. Universidad Nacional de Cuyo. Facultad de Artes y Diseño

Zamba azul y la renovación de la canción popular argentina : convergencias disciplinares para un análisis musical significativo

Una de las problemáticas planteadas por la musicología es la limitación del análisis musical centrado sólo en las estructuras musicales. Con el presente trabajo intentamos realizar un análisis a través de una aproximación múltiple a una obra; una mirada o enfoque integral que permita llegar a un nivel de análisis más significativo, a través de la articulación de las diferentes aproximaciones. En este caso nos hemos ocupado de una obra emblemática dentro de la producción de Tito Francia, compositor mendocino en cuyo catálogo se reúnen géneros populares con géneros académicos.