Monikanavaisuuden hyödyt ja haitat - tutkimus monikanavaisuudesta palveluntarjoajan ja asiakkaan näkökulmasta

Tämän tutkimuksen tavoitteena oli selvittää, voidaanko asiakkaan ja palveluntarjoajan odotukset yhdistää muodostettaessa palveluntarjoajan monikanavamallia. Monikanavaisuus tuo asiakkaalle mahdollisuuksia ajasta ja paikasta riippumattomaan asiointiin. Asiakkaan näkökulmasta tämä tarkoittaa usein sitä, että hänen oppimansa asiointitapa muuttuu. Asiakas kokee haittana sen, että joutuu panostamaan uuden asiointitavan opettelemiseen ja odottaa tämän muutoksen tuovan hänelle hyötyjä. Monikanavaisuuden hyödyt asiakkaalle punnitaan tässä muutostilanteessa. Palveluntarjoaja odottaa monikanavamallin tuovan kustannussäästöjä, sillä kanavavalinnat ovat keino kehittää asiakkuuksia ja vaikuttaa yrityksen kannattavuuteen pitkällä aikajänteellä. Monikanavamallin toteuttaminen vaatii palveluntarjoajalta alkuvaiheessa resursseja, investointeja ja halutun muutoksen tavoitteellista johtamista. Tutkittavat asiakkaat valittiin Suomen Posti Oyj:n Yritykset ja yritykset –asiakassegmentistä. Tutkimuksessa ei löytynyt asiakaskohtaisia eroja asiakkaiden odotuksista palveluntarjoajien monikanavamalleihin, mutta hyötyodotusten suhteen tunnistettiin kolme erilaista asiakastyyppiä: kustannussäästöjä odottavat hintaorientoituneet asiakkaat, palvelun entistä parempaa sujumista odottavat palveluorientoituneet asiakkaat ja oman valinnanvapautensa merkitystä painottavat asiakassuhdeorientoituneet asiakkaat. Palveluntarjoajan tulee pystyä viestimään ja argumentoimaan asiointitavan muutoksesta kullekin asiakkaalle merkityksellisellä tavalla. Teorian ja empirian pohjalta voidaan sanoa, että asiakkaan ja palveluntarjoajan odotukset voidaan yhdistää muodostettaessa palveluntarjoajan monikanavamallia. Tämä edellyttää, että palveluntarjoaja tuntee asiakkaansa niin hyvin, että tietää millaiset eri asiakkaiden hyötyodotukset ovat.

Une délicate rencontre entre savoirs autochtones "experts" : enjeux politiques interculturelles dans le domaine de la prévention de la violence à l'égard des femmes kichwa en Amazonie équatorienne

Cette thèse porte sur l'élaboration et la mise en pratique de politiques interculturelles dans le champ de la santé internationale, en se basant sur une ethnographie d'un programme de préven¬tion de la violence de genre dans le canton de Loreto, en Amazonie équatorienne, mis en place par la Croix-Rouge suisse et aujourd'hui géré de concert avec l'Etat équatorien et une organisation kichwa locale. Suivant une approche qui fait varier les échelles d'analyses pour articuler le niveau local, national et international, elle met en évidence les lieux d'intersection et les hiatus entre l'idéal d'interculturalité tel qu'il est conçu «par le haut» et les pratiques qui sont mises en oeuvre au quotidien par des professionnels de la santé et du développement métis équatoriens. Elle révèle ainsi qu'au-delà de l'idéal du respect des « différences culturelles autochtones » et de la symétrie entre les « cultures », les discours et les pratiques de ces professionnels consistent en une entreprise de normalisation et de moralisation des comportements des destinataires kichwa en matière de rapports de genre. Pour affiner ces analyses et dépasser une approche critique de la santé publique, cette thèse explore également les représentations et les pratiques des destinataires - femmes agents de santé et « bénéficiaires » kichwa du programme - en matière de violence et de rapports de genre. Elle montre ainsi que le transfert de normes et de valeurs via la santé publique fait l'objet de mul¬tiples processus d'appropriations, et explore les différentes d'interprétations, de négociations et d'instrumentalisations de la part des destinataires, tant au niveau individuel que collectif. -- Intercultural politics and the prevention of violence against kichwa women in the Ecuadorian Amazon This PhD thesis focuses on the development and application of intercultural policies in the field of international health. It is drawn on an ethnographic fieldwork conducted in canton Loreto, in the Ecuadorian Amazon, about a gender violence prevention program which was set up by the Swiss Red Cross and which is now managed in cooperation with the Ecuadorian State and a local kichwa organization. Following a multiple-scale analysis in order to articulate the local, national and international dynamics, it highlights the intersections and the gaps between, on the one hand, the the institutional prescriptions about the ideal of interculturality and on the other hand, the daily practices of Ecuadorian mestizo health and development profesionals. It reveals that beyond the ideal of respect for «indigenous cultural differences» and of symmetry between «cultures», the discourses and practices of these professionals consist of a normalizing and moralizing enter¬prise concerning the gendered and, more broadly, social behaviors of kichwa «beneficiaries». In order to refine the analysis and to go beyond a critical approach of public health, this thesis also explores the violence and gender relations representations and practices of kichwa women health workers and «beneficiaries», men and women. Thus it shows that the transfer of norms via public health is the subject of multiple processes of appropriation, interpretation, negotiation and instru¬mentalisation both on individual and collective levels by the «beneficiaries».

EEG as an Indicator of Cerebral Functioning in Postanoxic Coma.

Postanoxic coma after cardiac arrest is one of the most serious acute cerebral conditions and a frequent cause of admission to critical care units. Given substantial improvement of outcome over the recent years, a reliable and timely assessment of clinical evolution and prognosis is essential in this context, but may be challenging. In addition to the classic neurologic examination, EEG is increasingly emerging as an important tool to assess cerebral functions noninvasively. Although targeted temperature management and related sedation may delay clinical assessment, EEG provides accurate prognostic information in the early phase of coma. Here, the most frequently encountered EEG patterns in postanoxic coma are summarized and their relations with outcome prediction are discussed. This article also addresses the influence of targeted temperature management on brain signals and the implication of the evolution of EEG patterns over time. Finally, the article ends with a view of the future prospects for EEG in postanoxic management and prognostication.

From Olympic administration to Olympic governance

This articles describes three models which played a key role in the evolution of the International Olympic Committee (IOC) and all the organizations which contribute to the staging of the Olympic Games and constitute the Olympic System, from its beginnings in 1894 to the present day. This evolution and the addition of many stakeholders has increased the complexity of the management of the Olympic System over the years from pure Olympic administration (when the IOC headquarters moved to Lausanne in 1915) to Olympic network governance which must take into consideration more than 24 types of stakeholders, including goverments and intergovernmental organizations.

Learning journalistic opinion genres using CLIL methodology

The Faculty of Business and Communication recently started an internationalization process that, in two year’s time, will allow all undergraduate students (studying Journalism, Audiovisual Communication, Advertising and Public Relations, Business and Marketing) to take 25% of their subjects in English using CLIL methodology. Currently, Journalism is the degree course with the greatest percentage of CLIL subjects, for example Current Affairs Workshop, a subject dedicated to analyzing current news using opinion genres. Moreover, because of the lack of other subjects offered in English, ERASMUS students have to take some journalism subjects in order to complete their international passport, and one of the classes they choose is the Current Affairs Workshop. The aim of this paper is to explore how CLIL methodology can be useful for learning journalistic opinion genres (chat-shows, discussions and debates) in a subject where Catalan Communication students –with different levels of English- share their knowledge with European students of other social disciplines. Students work in multidisciplinary groups in which they develop real radio and TV programs, adopting all the roles (moderator, technician, producer and participants), analyzing daily newspapers and other sources to create content, based on current affairs. This paper is based on the participant observation of the lecturers of the subject, who have designed different activities related to journalistic genres, where students can develop their skills according to the role they play in every assignment. Examples of successful lessons will be given, in addition to the results of the course: both positive and negative. Although the objective of the course is to examine professional routines related to opinion genres, and students are not directly graded on their level of English, the Catalan students come to appreciate how they finally overcome their fear of working in a foreign language. This is a basic result of their experience.

Apoderament juvenil: com i cap a on?

El treball que es presenta a continuació consisteix en una anàlisi teòrica sobre el concepte d'apoderament juvenil partint d'una aproximació al context actual i les relacions de poder que condicionen la construcció social de la joventut. L'anàlisi es basa en la relació del concepte d'apoderament amb els processos de transformació social així com de qüestionament de les estructures de poder existents avui. D'altra banda, es realitza una reflexió sobre l'ús del terme des de l'àmbit de les ciències socials, específicament des de les polítiques públiques de joventut

Recerca avaluativa sobre el programa “LÍMITS”

Des de la comunitat científica s’ha posat de manifest la necessitat d’avaluar els programes d’intervenció per a la millora de la parentalitat, especialment en el context de la infància i adolescència en risc. En aquesta recerca es presenten els resultats de l’avaluació del programa Límits aportant evidències d’eficàcia i efectivitat, que permeten identificar i descriure les seves fortaleses, així com també aquells elements que poden ser objecte de millora. El programa Límits és una proposta estructurada d’intervenció preventiva de caire selectiu amb grups de famílies de joves d’entre 14 i 18 anys que passen pel circuit de la justícia juvenil. El programa ha estat funcionant des del 2007, en diverses edicions, a tot el territori català aplegant una experiència i trajectòria remarcable que ha incidit en 351 persones i 245 famílies. El programa consta de vuit sessions en grup d’entre dotze i quinze participants, dinamitzat per dos monitors, en les que es treballen diferents estratègies a partir de l’abordatge de continguts relacionats amb les relacions i els lligams, la comunicació, els conflictes, l’establiment de normes i la disciplina. Per dur a terme l’avaluació del programa Límits s’ha partit d’un disseny quasi-experimental, pretest–postest aplicat a un grup programa (GP) i a grup col·laborador (GC) i de manera diferida (dos mesos després de la seva finalització) només al GP per constatar si s’han assolit els resultats previstos. Quan s’analitza l’evolució del GP s’observen millores en les habilitats d’autocontrol de les emocions, el reforç positiu i les relacions familiars. Tanmateix, des del punt de vista de les famílies no s’han observat canvis significatius en la millora de la percepció d’auto eficàcia del rol parental respecte el GC abans i després del programa. La percepció majoritària és que els objectius que planteja el programa són excessivament ambiciosos i en conseqüència, difícilment assolibles. Els responsables consideren que, en alguns casos, el perfil de famílies derivades al programa no és el més adequat perquè presenten problemàtiques molt més agudes a les desitjables per aquest tipus d’intervenció. Com a punts forts, es destaca que el programa és útil als ulls dels responsables i tècnics perquè genera una presa de consciència del problema i de la necessitat de canvi per part de les famílies. Els participants diuen transferir a la vida real algunes habilitats apreses especialment la comunicació i millora de les relacions familiars. Els tècnics aplicadors coincideixen amb la percepció de les famílies tot i declarar percentatges lleugerament inferiors. També és vist com un complement professional a la seva tasca que ajuda a fer un millor seguiment dels casos, i permet seguir treballant amb posterioritat amb les famílies.

Investigación evaluativa sobre el programa "LÍMITES"

Desde la comunidad científica se ha puesto de manifiesto la necesidad de evaluar los programas de intervención para la mejora de la parentalidad, especialmente en el contexto de la infancia y la adolescencia en riesgo. En esta investigación se presentan los resultados de la evaluación del programa Límites aportando evidencias de eficacia y efectividad, que permiten identificar y describir sus fortalezas, así como también aquellos elementos que pueden ser objeto de mejora. El programa Límites es una propuesta estructurada de intervención preventiva de carácter selectivo, con grupos de familias de jóvenes de entre 14 y 18 años que pasan por el circuito de la justicia juvenil. El programa ha estado funcionando desde 2007 en todo el territorio catalán, y ha incidido en un total de 351 personas y 245 familias. El programa consta de ocho sesiones en grupo en las que se trabajan contenidos relacionados con las relaciones y los vínculos, la comunicación, los conflictos, el establecimiento de normas y la disciplina. Para llevar a cabo la evaluación del programa Límites se ha partido de un diseño cuasi-experimental, pretest-postest aplicado a un grupo programa (GP) y grupo colaborador (GC) y de manera diferida (dos meses después de su finalización) sólo en el GP, para constatar si se han alcanzado los resultados previstos. Cuando se analiza la evolución del GP se observan mejoras en las habilidades de autocontrol de las emociones, el refuerzo positivo y las relaciones familiares. Sin embargo, desde el punto de vista de las familias no se han observado cambios significativos en la mejora de la percepción de auto eficacia del rol parental respecto al GC antes y después del programa. La percepción mayoritaria es que los objetivos que plantea el programa son excesivamente ambiciosos y en consecuencia, difícilmente alcanzables. Los responsables consideran que, en algunos casos, el perfil de familias derivadas al programa no es el más adecuado puesto que presenten problemáticas mucho más agudas a las deseables para este tipo de intervención. Como puntos fuertes, se destaca que el programa es útil a los ojos de los responsables y técnicos porque genera una toma de conciencia del problema y de la necesidad de cambio por parte de las familias. Los participantes dicen transferir a la vida real algunas habilidades aprendidas, especialmente la comunicación y mejora de las relaciones familiares. Los técnicos aplicadores coinciden con la percepción de las familias, a pesar de declarar porcentajes ligeramente inferiores. También es visto como un complemento profesional a su tarea que ayuda a hacer un mejor seguimiento de los casos, y permite seguir trabajando con posterioridad con las familias.

O ensino de aspectos históricos e filosóficos da Química e as teorias ácido-base do século XX

In this paper, an overview about philosophy of science, the concept of "theory" and some characteristics of a"good"theory (1- ordination and explanation of the facts, 2- proposal of problems, and 3- simplicity and funcionality) are initialy introduced. Following, some historical landmarks of acidity and basicity and a summary of the main acid-base theories of the XX century (Arrhenius, solvent systems, protonic, electronic, Lux, Usanovich and ionotropic) are presented. Historical and conceptual relations between these theories are discussed and the three characteristics of a "good" theory are applied. The results showed that the protonic and eletronic theories are the "best". Some discussion of the implications to chemical education are presented too.

Formação e trabalho de mestres e doutores em química titulados no Brasil

This article reports questions related to the training and jobs of chemistry graduates from Brazilian universities. It is focussed on academic and career paths and on relations between knowledge and work. The main questions addressed in this study were: what have been the paths since undergraduate education? what were graduates doing before their enrolment in master and doctoral programs? Which were their motivations for this? Where do graduates work now? How do they appraise some aspects of their graduate education? Did the degree enlarge their job opportunities and improve work quality? How much do they earn?

Formação e trabalho de mestres e doutores em bioquímica titulados no brasil

This article reports questions related to the training and jobs of biochemistry graduates from Brazilian universities. It is focussed on academic and career paths and on relations between knowledge and work. The main questions addressed in this study were: what have been the paths since undergraduate education? What were graduates doing before their enrolment in master and doctoral programs? Which were their motivations for this? Where do graduates work now? How do they appraise some aspects of their graduate education? Did the degree enlarge their job opportunities and improve work quality? How much do they earn?

Emprego de padrão único para a construção de curvas analíticas em sistema de análise por injeção em fluxo associado à espectrofotometria em fase sólida

In this work two procedures were proposed for analytical curves construction using a single standard solution employing a flow injection system with solid phase spectrophotometric detection (FI-SPS). A flow cell contends the chromogenic reagent 1-(2-tiazolylazo)-2-naphtol was positioned on the optical path. The first procedure was based on controlled concentration of analyte on solid phase and the relations between absorbance and the total volume of injected allowed the calculation of analyte concentration. The second procedure was developed employing controlled dispersion/retention in flow system where analyte concentration was obtained by exploiting the relation between transient signals of samples and single standard solution at equivalent reading time. The procedures were successfully applied for zinc determination in synthetic solutions with good precision and accuracy at 95% confidence level.

Rakennukset ja rakentajat Raision Ihalassa rautakauden lopulla ja varhaisella keskiajalla

Turun yliopiston arkeologian oppiaine tutki Raision Ihalan historiallisella kylätontilla, ns. Mullin eduspellolla, asuinpaikan, josta löydettiin maamme oloissa harvinaisen hyvin säilyneitä rakennusten puuosien jäännöksiä. Löytö on ainutlaatuinen Suomen oloissa ja sillä on kansainvälistäkin merkitystä, koska hyvin säilyneet myöhemmän rautakauden ja varhaisen keskiajan maaseutuasuinpaikat, joista tavataan puujäännöksiä, ovat harvinaisia erityisesti itäisen Itämeren piirissä. Rakennukset on ennallistettu käyttäen tiukkaa paikallisen analogian (’Tight Local Analogy’) metodia, erityisesti suoraa historiallista analogista lähestymistapaa. Tätä tarkoitusta varten muodostettiin aluksi arkeologinen, historiallinen ja etnografinen lähdemalli. Tämä valittiin maantieteellisesti ja ajallisesti relevantista tutkimusaineistosta pohjoisen Itämeren piiristä. Tiedot lounaisen Suomen rakennuksista ja rakennusteknologiasta katsottiin olevan tärkein osa mallia johtuen historiallisesta ja spatiaalisesta jatkuvuudesta. Lähdemalli yhdistettiin sitten Mullin arkeologiseen aineistoon ja analyysin tuloksena saatiin rakennusten ennallistukset. Mullista on voitu ennallistaa ainakin kuusi eri rakennusta neljässä eri rakennuspaikassa. Rakennusteknologia perustui kattoa kannattaviin horisontaalisiin pitkiin seinähirsiin, jotka oli nurkissa yhdistetty joko salvoksella tai varhopatsaalla. Kaikissa rakennuksissa ulkoseinän pituus oli 5 – 7 metriä. Löydettiin lisäksi savi- ja puulattioita sekä kaksi tulisijaa, savikupoliuuni ja avoin liesi. Runsaan palaneen saven perusteella on mahdollista päätellä, että katto oli mitä todennäköisimmin kaksilappeinen vuoliaiskatto, joka oli katettu puulla ja/tai turpeella. Kaikki rakennukset olivat samaa tyyppiä ja ne käsittivät isomman huoneen ja kapean eteisen. Kaikki analysoitu puu oli mäntyä. Ulkoalueelta tavattiin lisäksi tunkioita, ojia, aitoja ja erilaisia varastokuoppia. Rakennukset on ajoitettu 900-luvun lopulta 1200-luvun lopulle (cal AD). Lopuksi tutkittiin rakennuksia yhteisöllisessä ympäristössään, niiden ajallista asemaa sekä asukkaiden erilaisia spatiaalisia kokemuksia ja yhteyksiä. Raision Ihalaa analysoidaan sosiaalisen identiteetin ja sen materiaalisten ilmenemismuotojen kautta. Nämä sosiaaliset identiteetit muodostuvat kommunikaatioverkostoista eri spatiaalisilla ja yhteisöllisillä ta¬soilla. Näitä eri tasoja ovat: 1) kotitalous arjen toimintoineen, perhe ja sukulaisuussuhteet traditioineen; 2) paikallinen identiteetti, rakennus, rakennuspaikka, asuinpaikan ympäristö ja sen käyttö, (maa)talo ja kylä; 3) Raision Ihalan kylä laajemmassa alueellisessa kontekstissaan pohjoisen Itämeren piirissä: kauppiaiden ja käsityöläisten kontaktiverkostot, uskonnollinen identiteetti ja sen muutokset.

La caixa de núvia: un procés del segle XIV

A fourteenth century caixa de nuvia (a bride’s case). This article studies a bride’s case, or chest described in the records of a trial that took place in the late fourteenth century, preserved in the Archives of Crown of Aragon. The case was claimed by Eulàlia, a commoner from the region of Barcelona. We study the circumstances of the claim, and then consider the descriptions of the items and the relations between the items and the owner. We stress the structures and the functionality of the chest itself and the meticulous description of contents , mainly second hand household wear and engagement presents. We highlight the relationship between women, especially between the mother and the daughter, and the relationship between these women and their possessions

Distortion properties of quasiconformal maps

In this Licentiate thesis we investigate the absolute ratio δ, j, ˜j and hyperbolic ρ metrics and their relations with each other. Various growth estimates are given for quasiconformal mpas both in plane and space. Some Hölder constants were refined with respect δ, j ˜j metrics. Some new results regarding the Hölder continuity of quasiconformal and quasiregular mapping of unit ball with respect to Euclidean and hyperbolic metrics are given, which were obtained by many authors in 1980’s. Applications are given to the study of metric space, quasiconformal and quasiregular maps in the plane and as well as in the space.