Respeto o vampirización. El arte como"almacén" inagotable de ideas creativas al alcance de la publicidad

Since the begínning ofAdvertising, art has been a source ofinexhaustible inspiration for the advertising creative, who have used or misused it with any limits. With more or less direct references to artists, pieces or art movements, to references to the act ofart creation itself and certain aesthetic categories. Taking into account the various semantic versions that art offers, with multiple connotative lectures, this use has not been much profitable in many occasions, not as much as it could have been. However, in other circumstances, thís use has been vampirizing, only preoccupied for the audience impact ofa well knowll reference, but despising it and reducing it to a mere reclaim. In the case ofGiocconda by Leonardo da Vinci or the Birth ofVenus by Bottícelli are significant examples ofthis use, maybe popular, ofthe art productíon. That is to say that the depository was used as a source ofreferences to enrich the lectures ofthe advertising pieces (for instance, the excellent Citroen Xsara Picasso advertisement with the fordism mass production chain) or ¡ust to allow a higher t1Otoriety (like the Chupa-Chups advertisement where the Mona Lisa heartily sucks one ofthe mythical sweets with a stick). Thanks to a selected advertising pieces, graphical and audiovisual, we will be able to go through this kind ofadvertising creation logistics, from the moment that this one decided to call out these art references that were sleeping dreamingly Oll the fair in a depository until this strictly cultural moment came.

Fiesta peninsular y holiday estadounidense: dos visiones

Este artículo parte de la hipótesis de que la palabra fiesta posee un peso semántico mayor que su correspondiente holiday norteamericana y que esta desigualdad se puede corroborar en el ámbito de la antropología, la literatura, la lexicografía y la semántica lingüística. La falta de equivalencia semántica de ambos vocablos puede ocasionar dificultades en encuentros interculturales, ya que la traducción literal no consigue transmitir las diversas connotaciones semánticas de la fiesta. Convendría, pues, evitar tanto que el estudiante hispanohablante vuelque en el sustantivo estadounidense sus nociones culturales festivas, como que el estudiante norteamericano de español reduzca el término lingüístico al colorismo de una celebración lúdica o incluso taurina.

Ontologia de Twitter : El primer pas per inferir informació dels tweets

La web semàntica ens pot facilitar i agilitzar l'aprenentatge o recerca d'informació a través de les relacions de conceptes que ens aporta gràcies a la utilització de les ontologies. Per a la creació de la nostra ontologia hem utilitzat el programa Protégé. Per al disseny de l'ontologia ens hem basat en les funcionalitats bàsiques del Twitter.

Textual autocorrelation : formalism and illustrations

Abstract Textual autocorrelation is a broad and pervasive concept, referring to the similarity between nearby textual units: lexical repetitions along consecutive sentences, semantic association between neighbouring lexemes, persistence of discourse types (narrative, descriptive, dialogal...) and so on. Textual autocorrelation can also be negative, as illustrated by alternating phonological or morpho-syntactic categories, or the succession of word lengths. This contribution proposes a general Markov formalism for textual navigation, and inspired by spatial statistics. The formalism can express well-known constructs in textual data analysis, such as term-document matrices, references and hyperlinks navigation, (web) information retrieval, and in particular textual autocorrelation, as measured by Moran's I relatively to the exchange matrix associated to neighbourhoods of various possible types. Four case studies (word lengths alternation, lexical repulsion, parts of speech autocorrelation, and semantic autocorrelation) illustrate the theory. In particular, one observes a short-range repulsion between nouns together with a short-range attraction between verbs, both at the lexical and semantic levels. Résumé: Le concept d'autocorrélation textuelle, fort vaste, réfère à la similarité entre unités textuelles voisines: répétitions lexicales entre phrases successives, association sémantique entre lexèmes voisins, persistance du type de discours (narratif, descriptif, dialogal...) et ainsi de suite. L'autocorrélation textuelle peut être également négative, comme l'illustrent l'alternance entre les catégories phonologiques ou morpho-syntaxiques, ou la succession des longueurs de mots. Cette contribution propose un formalisme markovien général pour la navigation textuelle, inspiré par la statistique spatiale. Le formalisme est capable d'exprimer des constructions bien connues en analyse des données textuelles, telles que les matrices termes-documents, les références et la navigation par hyperliens, la recherche documentaire sur internet, et, en particulier, l'autocorélation textuelle, telle que mesurée par le I de Moran relatif à une matrice d'échange associée à des voisinages de différents types possibles. Quatre cas d'étude illustrent la théorie: alternance des longueurs de mots, répulsion lexicale, autocorrélation des catégories morpho-syntaxiques et autocorrélation sémantique. On observe en particulier une répulsion à courte portée entre les noms, ainsi qu'une attraction à courte portée entre les verbes, tant au niveau lexical que sémantique.

Creació d'una aplicació col·laborativa orientada a web semàntica

L'objectiu d'aquest projecte es la creació d'una plataforma que ofereix un nou format per a presentar aquest tipus d'informació, i que a mes permet la integració d'ontologies per a poder classificar les diferents noticies que s'afegeixin al sistema.

XML y web semántica diseño y populación semiautomático de ontologías

El objetivo de este proyecto es familiarizarse con las tecnologías de Semántica, entender que es una ontología y aprender a modelar una en un dominio elegido por nosotros. Realizar un parser que conectándose a la la Wikipedia y/o DBpedia rellene dicha ontología permitiendo al usuario navegar por sus conceptos y estudiar sus relaciones.

XML y Web Semántica. Diseño y populación semiautomática de ontologías

En el curso y ejecución de este trabajo, ahondaré en el concepto de web semántica, unarealidad cada vez más tangible, que bajo el acrónimo de web 3.0 supondrá el relevo del actual modelo web.Al tratarse de un campo de aplicación muy extenso, centraremos la temática en el diseño y populación semiautomática de ontologías, siendo estas ultimas una pieza clave en el desarrollo y el éxito potencial de las tecnologías semánticas.

Trabajo final de carrera web semántica

Software de lectura y población de ontología con información de DBpedia y Wikipedia.

Herramientas de wikis semánticos

Este trabajo pretende hacer un análisis sobre la web semántica, centrándose en los wikis semánticos, definiendo qué son, cómo trabajan, estableciendo las situaciones en las que son necesarios..., y concluyendo con un estado del arte de las herramientas que se nos ofrecen y analizando una de ellas.

Web semántica y servicios web semanticos

Des d'aquest TFC volem estudiar l'evolució de la Web actual cap a la Web Semàntica.

XML y web semántica : estudio del impacto de las aplicaciones comerciales basadas en tecnologías de web semántica

Much has been written about the Semantic Web, on the theory, its possible applications, how to implement it, how to make it effective and commercially attractive ... However, this work aims to be more specific. It is attempted to address a detailed analysis of the technologies that use concepts and tools of the Semantic Web, verifying their actual usefulness, quantifying as far as possible the impact and trying to extrapolate data about its future.It will be an analysis of what the Semantic Web is, how it is defined, which languages are the most appropriate for their development, the commercial applications that can be developed with Semantic Web technology, the applications that are currently running with this technology what kind of deployment of the Semantic Web currently exists, the real use of the Semantic Web technology...

Análisis de dos traducciones de la obra The Importance of Being Earnest, de Oscar Wilde

El siguiente trabajo consiste en el análisis de dos traducciones, una al catalán y otra al castellano, de la comedia The Importance of Being Earnest de Oscar Wilde. El análisis se centra en los aspectos más problemáticos de la traducción de esta obra

The Case for Linking World Law Data

The present paper advocates for the creation of a federated, hybrid database in the cloud, integrating law data from all available public sources in one single open access system - adding, in the process, relevant meta-data to the indexed documents, including the identification of social and semantic entities and the relationships between them, using linked open data techniques and standards such as RDF. Examples of potential benefits and applications of this approach are also provided, including, among others, experiences from of our previous research, in which data integration, graph databases and social and semantic networks analysis were used to identify power relations, litigation dynamics and cross-references patterns both intra and inter-institutionally, covering most of the World international economic courts.

Facilitatory and interfering effects of neighbourhood density on speech production: Evidence from aphasic errors.

In a system where tens of thousands of words are made up of a limited number of phonemes, many words are bound to sound alike. This similarity of the words in the lexicon as characterized by phonological neighbourhood density (PhND) has been shown to affect speed and accuracy of word comprehension and production. Whereas there is a consensus about the interfering nature of neighbourhood effects in comprehension, the language production literature offers a more contradictory picture with mainly facilitatory but also interfering effects reported on word production. Here we report both of these two types of effects in the same study. Multiple regression mixed models analyses were conducted on PhND effects on errors produced in a naming task by a group of 21 participants with aphasia. These participants produced more formal errors (interfering effect) for words in dense phonological neighbourhoods, but produced fewer nonwords and semantic errors (a facilitatory effect) with increasing density. In order to investigate the nature of these opposite effects of PhND, we further analysed a subset of formal errors and nonword errors by distinguishing errors differing on a single phoneme from the target (corresponding to the definition of phonological neighbours) from those differing on two or more phonemes. This analysis confirmed that only formal errors that were phonological neighbours of the target increased in dense neighbourhoods, while all other errors decreased. Based on additional observations favouring a lexical origin of these formal errors (they exceeded the probability of producing a real-word error by chance, were of a higher frequency, and preserved the grammatical category of the targets), we suggest that the interfering effect of PhND is due to competition between lexical neighbours and target words in dense neighbourhoods.

Occasional adnominal idiom modification : a cognitive linguistic approach

abstract:occasional Adnominal Idiom Modification - A Cognitive Linguistic Approach From a cognitive-linguistic perspective, this paper explores alternative types of adnoniinal modification in occasional variants of English verbal idioms. Being discussed against data extracted from the British National Corpiis (BNC), the model claims that in idioni-production idiomatic constructions are activated as complex linguistic schemas to code a context-specific target-conceptualisation. Adnominal pre- and postmodifications are one specific form of creative alteration to adapt the idiom for this purpose. Semantically, idiom-interna1 NPextension is not a uniforni process. It is necessary to distinguish two systematic types of adnominal modification: external and internal modification (Ernst 1981). While external NPmodification has adverbial function, ¡.e. it modifies the idiom as a unit, internal modification directly applies to the head-noun and thus depends on the degree of motivation and analysability of a given idiom. Following the cognitive-linguistic framework, these dimensions of idiom-transparency result from the language user's ability to remotivate the bipartite semantic structure by conceptual metaphors and metonymies.