O BOCA A BOCA ON-LINE: AS IMPLICAÇÕES DA VOZ DO CONSUMIDOR NA COMUNICAÇÃO DE MERCADO

O consumidor contemporâneo, inserido em um novo ambiente de comunicação, potencializa suas expressões, capaz de avaliar uma marca ou produto e transmitir sua opinião pelas redes sociais, ou seja, o consumidor expressa suas opiniões e desejos dialogando com seus pares de forma espontânea nas redes sociais on-line. É neste ambiente de participação e interação (ciberespaço) que está nosso objeto de estudo, o boca a boca on-line – a voz do consumidor contemporâneo, também conhecido como uma manifestação informativa pessoal ou uma conversa, a opinion sharing. Proporcionado pelos consumidores nas redes sociais on-line, o boca a boca se fortalece em função das possibilidades de interação, característica da sociedade em rede. Nesse cenário, oobjetivo desta pesquisa é caracterizar o boca a boca on-line como um novo fluxo comunicacional entre consumidores, hoje potencializado pelas novas tecnologias da comunicação, capazes de alterar a percepção da marca e demonstrar o uso, pelas marcas, das redes sociais on-line ainda como um ambiente de comunicação unidirecional. Mediante três casos selecionados por conveniência (dois casos nacionais e um internacional), o corpus de análise de nossa pesquisa se limitou aos 5.084 comentários disponibilizados após publicação de matérias jornalísticas no Portal G1 e nas fanpages (Facebook), ambos relativos aos casos selecionados. Com a Análise de Conteúdo dos posts, identificamos e categorizamos a fala do consumidor contemporâneo, sendo assim possível comprovar que as organizações/marcas se valem da cultura do massivo, não dialogando com seus consumidores, pois utilizam as redes sociais on-line ainda de forma unidirecional, além de não darem a devida atenção ao atual fluxo onde se evidencia a opinião compartilhada dos consumidores da sociedade em rede.

O AGENDAMENTO DE TELEJORNAIS BRASILEIROS EM SITES NOTICIOSOS DE CONTEÚDO COLABORATIVO

The thesis investigates if with the free news production, people who post information on collaborative content sites, known as interacting, tend to reproduce information that was scheduled for Tv news. This study is a comparison of the collaborative content vehicles Vc reporter, Vc no G1 and Eu reporter with TV news SBT Brasil, Jornal Nacional, Jornal da Record and Jornal da Band. We sought to determine whether those newscasts guide the collaborative platforms. The hypothesis assumes that Brazilian TV news have been building over time a credible relationship with the viewer, so it is possible to think that the interacting use the same criteria for selecting the broadcasts and reproduce similar information in collaborative content sites. The method used was content analysis, based on the study of Laurence Bardin and the type of research used was quantitative. This research concluded that, within a small portion of the universe surveyed, there are schedules of television news across the collaborative content.

MÍDIAS SOCIAIS DIGITAIS: ESPAÇO DE RELACIONAMENTO E COMUNICAÇÃO ESTRATÉGICA

O trabalho tem como proposta avaliar a postura das organizações nas mídias sociais digitais, considerando o fato de que esses novos ambientes virtuais têm modificado drasticamente a maneira pela qual elas promovem o relacionamento com seus públicos estratégicos. O objetivo principal da pesquisa é identificar e compreender como as organizações se posicionam diante de comentários desfavoráveis nas mídias sociais digitais que possam impactar sua imagem e reputação, bem como mostrar a importância de monitorar constantemente o consumidor e dialogar com ele nos canais digitais para evitar riscos à marca. A metodologia aplicada denomina-se Estudo de Casos Múltiplos, por meio da qual analisaram-se os comentários desfavoráveis às marcas: Vivo, Tim e Oi, na página do Facebook, durante o mês de setembro de 2015. Construiu-se um protocolo de pesquisa, e realizou-se o acompanhamento dessas marcas analisando-lhes os posts e os comentários desfavoráveis coletados no período. Constatou-se, após tais procedimentos que as operadoras apresentam frequentemente dificuldades para se relacionar com os públicos nas mídias sociais digitais, o que as coloca em risco quanto à sua imagem e reputação.

Ecological factors rather than temporal factors dominate the evolution of vesicular stomatitis virus

Vesicular stomatitis New Jersey virus (VSV-NJ) is a rhabdovirus that causes economically important disease in cattle and other domestic animals in endemic areas from southeastern United States to northern South America. Its negatively stranded RNA genome is capable of undergoing rapid evolution, which allows phylogenetic analysis and molecular epidemiology studies to be performed. Previous epidemiological studies in Costa Rica showed the existence of at least two distinct ecological zones of high VSV-NJ activity, one located in the highlands (premontane tropical moist forest) and the other in the lowlands (tropical dry forest). We wanted to test the hypothesis that the viruses circulating in these ecological zones were genetically distinct. For this purpose, we sequenced the hypervariable region of the phosphoprotein gene for 50 VSV-NJ isolates from these areas. Phylogenetic analysis showed that viruses from each ecological zone had distinct genotypes. These genotypes were maintained in each area for periods of up to 8 years. This evolutionary pattern of VSV-NJ suggests an adaptation to ecological factors that could exert selective pressure on the virus. As previous data indicated an absence of virus adaptation to factors related to the bovine host (including immunological pressure), it appears that VSV genetic divergence represents positive selection to adapt to specific vectors and/or reservoirs at each ecological zone.

Nuevos materiales absorbentes acústicos obtenidos a partir de restos de botellas de plástico

En el ámbito de acústica de la edificación es común el uso de materiales fibrosos como materiales absorbentes acústicos. Uno de estos materiales cada vez más utilizado es la lana de poliéster. Un problema que presenta el chip virgen de poliéster es que se obtiene del petróleo, cuyo precio no hace más que incrementarse en los últimos años. En este trabajo se presenta una lana de poliéster alternativa, obtenida mediante el tratamiento del PET, a través del conveniente ciclo de reciclado de botellas de plástico. Se comparan valores del coeficiente de absorción; en incidencia normal y en cámara reverberante de los materiales elaborados a partir de chip virgen y de las nuevas lanas obtenidas del PET. Además, se propone un modelo empírico de comportamiento acústico de estas nuevas lanas. Los resultados obtenidos han sido favorables, la fibra virgen ya ha sido sustituida por fibra reciclada en su proceso de fabricación.

Skirts

by Fredonia Jane Ringo.

Men's and boys' clothing and furnishings

by Fredonia Jane Ringo ...

Lowell--an industrial dream come true

by H. C. Meserve.

1794, Catalogus eorum qui in Universitate Harvardiana, Cantabrigiae, in republica Massachusettensi, ab anno MDCXLII, ad annum MDCCXCIV. Alicujus gradû laureâ donati sunt.

Modern hardcover binding around original handsewn paper binding. Missing title page and first page of text. Key to abbreviations titled "Explination" on flyleaf with abbreviations for Massachusetts, New Hampshire, Connecticut, Rhode Island, Long Island, New York, Martha's Vineyard, New Jersey, Pensylvania [sic], Virginia, South Carolina, Georgia, West Indies, Great Britain, Episcopalian, and Baptist. Heavily annotated with residence locations. Asterisks added next to the names of alumni who died after the Catalogue's publication, generally in 1795. Also includes a tipped-in page at front of volume with the names of thirteen alumni of various classes from 1650 through 1756, in one hand, a note "Joseph Lovett was of Beverly, and a minister in a town of Connecticut the name of which I do not recollect. JW" in a different hand, and a final note "I believe there was a Lovett at Norwich" in the original hand.

Letters to George Simpson, 1796, 1806

Two letters to the cashier of the Bank of the United States requesting that funds be transferred to Andrew Bayard in Philadelphia, so that Paterson could receive his salary as associate justice of the U.S. Supreme Court.

Captain Mulford's list of writings left in his hands for the publick, ca. 1708

List includes "Our originall deed with the Indians and counterbond" and "Governor Lovelace's confirmation...." One of the listed items, "The testimony of Robert Hudson, Benjamin Smith and John Shaw," is included in HU ALP4671.

Valedictory address of Stephen Hooper, 1761

Unattributed and undated handwritten Latin valedictory oration likely composed by graduate Stephen Hooper for the 1761 Harvard College Commencement. In the oration, Hooper praises Massachusetts Governor Francis Bernard, Thomas Hutchinson, Professor Edward Wigglesworth, and Tutor Belcher Hancock. The oration mentions classmate John Chipman (1745-1761) who died of illness on April 15, 1761.

Commonplace book of Jonathan Belcher, 1725-1727

This leather-bound volume contains excerpts copied by Jonathan Belcher from books he read while he was a student at Harvard. The excerpts come from a variety of sources including periodicals and contemporary publications. The inside cover has Belcher's bookplate with the motto, "Sustine. Abstine." The back cover has some additional personal information including reference to French lessons with "Mr Law Merciers," and notes of the dates when he began certain books/essays.

Sermon notes compiled by Solomon Prentice, 1724-1726

Leather top-bound volume containing notes kept by Solomon Prentice on sermons he attended between April 1724 and December 17, 1726, while he was an undergraduate at Harvard College. The volume contains one-to-two page entries on specific sermons and provides the biblical text and related questions and conclusions.

Commission of Noah Cooke, Jr., as chaplain in the Continental Army, signed by John Hancock, 1776 January 1

Commission of Noah Cooke, Jr., as chaplain in the Continental Army, signed by John Hancock, 1 January 1776.