Introdução ao controle de qualidade: evolução da gestão da qualidade

Unidade 1

Cenário: Templos Gregos

Dois arquivos, um no formato PNG e outro em formato SVG. Dimensão de 1607x1074px.

Qual a evolução do tecido empresarial da RAM a nível sectorial no período pós-adesão à CE (1988-2008)?

O presente estudo tem como principal objectivo analisar o desempenho global e por sector de actividade do tecido empresarial da RAM no período 1988-2008 através da análise de dados financeiros. A relevância do estudo baseia-se na reflexão da resposta dada pelo tecido empresarial regional aos desafios que foram surgindo ao longo do período referido, e na análise do espírito empresarial e das linhas estratégicas de actuação que pautaram o tecido empresarial a nível das diferentes actividades na RAM. Para a realização deste estudo quantitativo utilizamos uma amostra de conveniência que contêm dados contabilísticos anuais de 545 empresas do tecido empresarial regional, que participaram na iniciativa anual das 100 Maiores Empresas da RAM ao longo dos 21 anos em estudo e que constituem, eventualmente, a única base de dados de cariz semipúblico da região. Os dados foram obtidos através de recolha exaustiva nas instituições responsáveis pelo tratamento da informação disponibilizada pelas empresas concorrentes (Previsão, ECAM), consolidada por pesquisa em jornais (DN, JM), revistas e dados recolhidos no arquivo regional. Estas fontes constituem-se como um precioso instrumento de recolha de dados financeiros de difícil acesso. No tratamento dos dados foram utilizados métodos de estatística descritiva, taxas de crescimento e números índices de base fixa e aplicado teste de correlação de «Pearson». Obteve-se como principais resultados a evolução anual positiva do indicador Volume de Negócios (7,95%) e Activo Líquido (12,23%), Capital Próprio (11,04%), Cash-Flow (12,40%) e Produtividade (2,51%). Os resultados obtidos permitem concluir que houve crescimento empresarial na RAM no período em estudo. As actividades industriais, comerciais e de serviços cresceram a ritmos diferenciados ao longo do período de análise, com predominância para o crescimento do sector terciário, alicerçada nas actividades comerciais e de serviços, que evidenciaram crescimento superiores à actividade industrial.

O Mosteiro de Santa Clara do Funchal: formação, evolução e atualidade

A presente relatório de estágio pretende desenvolver uma articulada memória descritiva e justificativa, sobre o Mosteiro de Santa Clara no Funchal, a partir da compilação do material pesquisado, na expectativa de contribuir para a valorização e salvaguarda deste ainda existente espaço religioso, cultural e educativo. O levantamento de dados sobre o tema, na sequência da pesquisa elaborada no âmbito do referido estágio, confirmara a importância deste magistral património construído, intensificando o empenho pela investigação nas variadas componentes analíticas e consolidando o gosto pelo trabalho na área da recuperação arquitetónica. Com o objetivo de compilar e fornecer apoio documental referenciado e necessário à preservação deste conjunto edificado, dissequei o corpo deste relatório em cinco capítulos estruturantes. Assim as análises incidiram sobre os aspetos religiosos, históricos, tipológicos, construtivos e artísticos, desde a formação primitiva até à atualidade. Concluída a caracterização geral do conjunto, procedeu-se à identificação de todos os outros conventos (demolidos e existentes), reunindo-se as relações e influencias que contribuíram para a história da ordem dos Frades Menores e subsequente segunda ordem Franciscana ou ordem de Santa Clara, na Ilha da Madeira. No capítulo da conclusão e em função dos objetivos do Mestrado em Gestão Cultural, aparecem algumas sugestões interventivas, com o intuito de valorizar as diversas valências em prática, através da requalificação da herança arquitetónica e religiosa, promovendo a produção cultural, museológica e a investigação histórica. Entre outras ideias surge neste sentido, um roteiro informativo para os visitantes durante o percurso.

Análise do processo de aprendizagem e alfabetização científica sobre a evolução dos veterbrados em um museu de ciências

Os museus como centros de ciências, enquanto espaços de educação não formal podem, por meio da participação ativa do público, promover a compreensão da ciência ao aguçar a curiosidade do indivíduo e estimular o prazer pela descoberta. Ação desenvolvida como intervenção acadêmica, social e cultural associada ao PIBID/UFRN/Biologia, tem como objetivo avaliar o uso de espaço de ensino não formal, na aprendizagem de conceitos, promovendo a alfabetização científica através de uma exposição em um museu de ciências e morfológicas. A visitação foi realizada no Museu de Ciências Morfológicas da UFRN, com alunos do 1º ano do ensino médio da escola Estadual Lourdes Guilherme, sendo aplicados questionários de pré e pós-visita sobre a Evolução dos Vertebrados, com intuito de analisar a contribuição do museu na aprendizagem destes conteúdos. A porcentagem de acertos no questionário pré-visita variou entre 8 e 68% em relação ao conhecimento geral dos alunos quanto à evolução dos vertebrados, enquanto no pós-visita essa variação foi de 16 a 90%. Com base nesses primeiros resultados verificamos o quanto os museus interativos de ciência se apresentam como um espaço educativo complementar à educação formal, possibilitando a ampliação e a melhoria do conhecimento científico de estudantes. Isso demonstra que o uso de espaços não formais contribui para a aprendizagem significativa, além de promover a alfabetização científica destes alunos ao gerar a compreensão da ciência e aguçar a curiosidade dos mesmos para o prazer da descoberta.

Política de promoção da exportação : um olhar sobre a evolução da cultura de melão do Rio Grande do Norte

Some sectors in Brazil are earning notoriety in the international market, configuring itself in dynamic areas for the Country. The most typical case is the agribusiness. Rio Grande do Norte state has important role, because 90% of the output of the melon exported by Brazil is produced at Assu/Mossoró. The present work planned to verify the evolution of the culture of the melon produced at Assu/Mossoró area, from 1990 to 2003. Through descriptive research, utilizing the case study and documentary analysis of secondary data this work showed the evolution of the area reaped of melon in the pole Assu/Mossoró, the quantity produced of melon and of the value of the output of the melon between 1990 and 2003. The research verified that all of the factors studied show growth during the analyzed period, showing up the importance of the agribusiness for the region. However the analysis shows the vulnerability of the sector concerning external macroeconomics factors, such as the exchange rates. Showing the importance and/or dependence of the producers for public actions to development of the culture, that might be on areas like infrastructure, economics or taxes

O gerenciamento de impressões e a qualidade dos serviços nos hotéis da Paraíba

The present study has got as its aim to show how the impressions management is being used by the hotels in Paraiba State. For that, the dramma or role play perspective has been adopted as a model for service management. From the theater metaphor, the physical environment and its components can be seen as a scenery of the service show. We conduct the reader to notice the importance of the consummer about the service quality demand and its influence on his satisfaction. A methodology with exploring and qualifying nature has been adopted by using the analyses of content technique in interviews applied to hotel managers lebeled as having 4 and 5 stars in the State, trying to check how impression management takes place, identifying impression management tools used in relation to the physical evidences and to contacting people, as well as checking managers views in the survey about the use of impression management for client satisfaction make. The information revealed that managers, maybe for being unaware about impression management theory, haven t considered neither the physical evidences yet, nor contacting people as marketing tools. About the physical evidences, we could see that hotels take actions in a pulverized way referring to environment decoration and colors, however there isn t a global usage of physical evidences to highlight the service. Contacting people by their turn, receive better importance and attention. It was possible to make sure that managers are aware about the influence of the employee over the attendance quality. This way, we may come into a conclusion that impression management at Paraiba hotels has been under used, as long as managers seem to be, most times, turned to actions related to contacting people, not having realized the planning importance and national-wide use of service scenery in a genaral way yet

Estratégias internacionais da fruticultura do RN: o caso finobrasa processo e evolução

The present inquiry has as main objective to understand the process of formation of the international strategies of the exporting companies of fruits of the RN through the theory of the resource dependence. Aiming at to clarify as the companies they can carry through the process of internationalization through this theory had been study the behavior and economic theories of the process of internationalization of companies. Amongst the economic theories they are distinguished the eclectic paradigm of Dunning (1958), Vernon (1669) through the theory of the cycle of the product and Bucley and Casson (1979) with the theory of the international operations. In the mannering boarding they had been investigated the school of Upsala through Johanson and Valnhe (1977) with the concept of the increasing of the markets and in the distance psychic starts and the interaction of the purchaser-salesman of Hallen and Wiedersheim-Paul (1979). In this perspective it observes main the occured changes in the organization in function of this process, following the rules observed by the gradual ingression in the international market, having as base ways of entrances in the external market used by these companies, in view of the frist phase that the company presents of businesses. Ahead of you analyze of these theories the study searches to analyze the convergence of the concepts proclaimed for the theory of the dependence of resources (PFEFFER; SALANCIK, 1978). and strategies of internationalization of the companies. The research is characterized as qualitative case study which adopts and exploratory and analytical type, retrospective matrix. The adopted strategy is of case study and the unit of analysis consisting of the Finobrasa, pertaining company to the Vicunha Group. The main method of collection of data was halfstructuralized interview allied the documentary research that together had presented an empirical perspective of the internationalization process. The analysis and quarrel of the results understand the description and the interpretation of the one of the information through the technique of analyzes of content. Initially the historical of the exportation of fruits of the Rio Grande do Norte with the focus in the region Açu/Mossoró is presented and after that the information of the Finobrasa are presented as base of the study. The main events are identified that had constituted the phases of the strategical model of the company. It was observed that the dimensions most excellent amongst those proclaimed by the School of Uppsala had been the learning, staffs and the step-starts is sufficiently gifts in the reality of the company, as well as the aspects of strategical alliances since the consolidated relationship of the Vicunha Group create a more solid trajectory in the international market allied the conditions created windows of marked . One understands, therefore, that the investigated process still has base the theoretical theories of the internationalization strategies corroborating for the theoretical convergence of the rules proclaimed for the theory of the dependence of resources.

Gestão do marketing de relacionamento: um estudo em empresas hoteleiras de Natal - RN

The present study it analyzes the Management of the Marketing of strategy Relationship as distinguishing for the host s companies of the city of Natal - RN. To carry through this analysis interviews with managers had been carried through, as well as the direct comment of processes, documents, actions and strategies developed for the hotels, with intention to know the level of perception and valuation of the relationship with customers, to verify resources and technologies used in the Management of the Relationship Marketing, identification, segmentation and differentiation of customers, personalization of products and services, and results of the emphasis in the relationship with customers for the host s companies. The research can be classified as exploratory - descriptive, and its universe is limited to the city of Natal, having enclosed hotels that have carried through tourist activity in 2005 and 2006. Still on the criteria of election of the sample, the study it investigated host s companies who if fit in the category superior luxury, or either, five stars, pertaining the national nets and international. How much to the treatment and analysis of the data the was made to leave of the theoretical support of the authors who work the thematic one and of the analysis of the interviews with managers, documents and processes observed for the researcher in the studied hotels. The research sample that the interviewed ones understand the importance to work the Management of the Marketing of Relationship in the host s companies me intention to get sustainable competitive advantage. One still evidenced that the searched hotels make use of strategies and instruments of Management of the Marketing of Relationship, however without an ample theoretical knowledge and yes only as base in the experience of the managers and spread processes already, generating one moment competitive advantage and not relationships of long duration

Entre o mar e estrela, um lugar para se bem viver : a problemática da expansão urbana da Cidade de Baía Formosa/RN

The urban expansion problem of Baía Formosa, a southern edge city of de Rio Grande do Norte eastern coast, which has been presented in other coast Brazilian towns, specially on those with tourist activities increase. Therefore, this situation brings huge concerns to their inhabitants, to their technical /scientific community and to the governments, because of the conflicts of interest and of the growth of urban problems that this has been created. At Baía Formosa, the situation is aggravated because the city is confined, once around it, there are large private proprieties, environmental preservation area and the sea, at the eastern edge. The objectives of this study are the analyses of this city expansion process in order to obtain adequate alternatives and defining methodology to apply in other urban nucleus that are subjected to similar situations. Of course, presents social relations, environmental conditions and promoting local population insertion should be considered in order that enjoin this process and contributing to a better social balance. This case study has used bibliography research, field data, maps and soil occupation recorders and photographs of the area, besides the primary data gathering by surveys carried out with many social actors. The present analysis shows that the urban expansion observed today is featured by a recent unsustainable model, which attacks the environment and brings either farm conflicts. On the other hand, the ecological tourism can represent an alternative in order to achieve an adequate expansion form, without forgetting the several structural parameters necessary to support the sustainable activities

Da colônia ao shopping: um estudo da evolução tipológica da arquitetura hospitalar em Natal

A conceptual discussion on architectural type and its role in theory and practice supports the construction of an analytical tool used for recognizing the typological evolution of hospital architecture in Western societies. The same tool is applied to analyze the typological evolution of hospital architecture in Natal, Brazil, through a sample of eighteen hospitals built in the city since the beginnings of 20th century. The conclusion is that typological evolution in Natal is almost the same as occidental one, except for a few singularities that can be explained by local social and economic development