834 resultados para value–based selling
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Dissertação (mestrado)—Universidade de Brasília, Centro de Desenvolvimento Sustentável, Programa de Pós-Graduação em Desenvolvimento Sustentável, 2016.
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This study presents research regarding affordable housing and their effects on the spatial reconfiguration of Natal/ RN, aiming to identify the specificities of the informality of urban land. This study aims to understand how informal housing market operates housing provision for the population located in popular informal settlements, through buying and selling market and rental market of residential properties irregular / illegal. This understanding will be through the neighborhood of Mãe Luisa, Special Area of Social Interest (SASI), located between neighborhoods with a population of high purchasing power and inserted into the tourist shaft of seaside of town. The characterization of informal housing market in Mãe Luiza, from buyers, sellers and renters, will help to understand how these informal transactions operate on SASI and housing provision for public policy development and implementation of housing programs and land regularization for low-income population, adequate to dynamic and reality of housing of informal areas
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Dissertação de Mestrado, Economia do Turismo e da Economia Regional, Faculdade de Economia, Universidade do Algarve, 2016
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The implementation of a hypothetical aquaculture facility with hatchery, nursery and grow-out earthen ponds for raising the Amazon River Prawn Macrobrachium amazonicum in the Pantanal was considered. Eight larviculture cycles per year were projected: four to produce post-larvae for stocking in grow-out bait ponds, and four to stock nursery tanks to sell juveniles as seed to grow-out farms, which produce prawns for human consumption. Annual production would be 146,880 dozen bait prawns and 2,938 thousand juveniles. The assumed sale prices were US$ 1.38 per dozen baits and US$ 15.39 per thousand juveniles. The net present value was US$ 555,890.79, internal rate of return was 48% per year, payback period was 2.4 years and benefit-cost ratio was 3.90. The breakeven price to cover total costs per dozen baits was US$ 0.70 and per thousand juveniles was US$ 17.00, indicating that the selling price assumed for juveniles in base scenario is not realistic. Net return was US$ 84,773.80. The results indicate that this activity would be a lucrative and attractive investment in the Pantanal.
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A lo largo de este trabajo se lleva a cabo una investigación sobre la evolución de las relaciones comerciales entre fabricantes y distribuidores, con especial atención en la colaboración conjunta a la hora de comercializar los productos en el punto de venta. El empleo de nuevas herramientas tecnológicas en el establecimiento facilita el merchandising de presentación, ofreciendo ventajas competitivas para los agentes de la cadena de suministros y nuevas experiencias de compra para los consumidores. Una vez analizada la parte teórico-conceptual del trabajo se lleva a cabo el análisis de un caso práctico sobre los beneficios de la tecnología Radio Frequency Identification (RFID) implantada en la empresa Decathlon. Estos sistemas se han convertido en un aliado clave para la mejora de los procesos de negocio, mejorando la gestión de la compañía y la fidelización de los clientes.
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The aim of this special issue is to widen the existing debates on security privatization by looking at how and why an increasing number of private actors beyond private military and/or security companies (PMSCs) have come to perform various security related functions. While PMSCs produce security for profit, most other private sector actors make profit by selling goods and services that were originally not connected with security in the traditional understanding of the term. However, due to the continuous introduction of new legal and technical regulations by public authorities, many non- security related private businesses nowadays have to perform at least some security functions. Little research, however, has been done thus far, both in terms of security practices of non- security related private businesses and their impact on security governance. This introduction explains how this special issue contributes to closing this glaring gap by 1) extending the conceptual and theoretical arguments in the existing body of literature; and 2) offering a range of original case studies on the specific roles of non- security related private companies of all sizes, areas of businesses, and geographic origin.
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In my eight years as a professional journalist, I have been a front line observer of the extreme level of violence which occurs everyday in our society. As victims, consumers or perpetrators of violence, this phenomenon is now a part of our existence. As a reporter for the Spanish national newspaper El País I have been witness to the most terrible acts of violence. In Venezuela, with one of the highest rates of criminality in the world, I saw piles of bodies stacked up in mortuaries. In Argentina, I reported on the most brutal crimes including the rape of children by policemen. I believe that my interest in the manifestations and causes of violence was aroused during my time as a journalist. On a personal level, I was deeply affected by the twin poles of attraction/repulsion which the violent images produced in me. The first time I visited New York in 2003, I talked to various people who were selling photos of the victims of the Twin Tower attacks. They had laid out their wares along the wire fence that separated Ground Zero from the main public areas. One particular photograph made an indelible impression on my mind: a ghost like corpse covered in white dust which was streaked with blood. It is an image I will never forget. If I remember well, a complete album of these gruesome images cost about ten dollars. At the same time, I also became interested in islamic terrorism: its complexity and the great impact it has made on Western society. One only has to look at the front page of the press around the world to read about war, terrorism or the constant violation of human rights. The words Al-Qaeda, Daesh, Boko Haram and Islamic State have sadly become parts of our everyday language. The nihilistic philosophy which promisess eternal life in exchange for self-inmolation is a new, highly worrying reality, especially painful when it involves young people who become indoctrinated through the social media. They have become the most loyal supporters of a fanatical and uncompromising version of Islam. The stark reality is that these young recruits to Jihad (holy war) were born in places like London, Paris, Rome or Madrid...
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O presente relatório assenta sob a compreensão das funções desempenhadas nas áreas de Revenue Management e E-Commerce no âmbito do estágio realizado no grupo hoteleiro português Tivoli Hotels & Resorts. O relatório tem como essencial objetivo a descrição da experiência do contacto com a indústria hoteleira através de um estágio curricular entre Agosto de 2013 até Maio 2014 para a obtenção de grau de mestre no Mestrado em Gestão e Direção Hoteleira, da Escola Superior de Turismo e Tecnologia do Mar. Foram delineados vários objetivos neste estágio no departamento de Revenue Management e E-Commerce tais como, conhecer os fundamentos de Revenue bem como a estratégia de pricing utilizada numa grande cadeia hoteleira e todo o processo envolvente para aumentar a ocupação, a otimização de Revenue e toda a explicação da estratégia utilizada na distribuição dos canais online, estando intimamente ligada à gestão dos mesmos. Ao longo do relatório ir-se-á perceber que estes dois departamentos detêm um elo de ligação sendo que as decisões obtidas pelo Revenue têm impacto direto no E-Commerce – Gestão dos canais online. A Tivoli Hotels & Resorts é uma cadeia hoteleira nacional que conta com doze hotéis em Portugal Continental e dois no Brasil em que se destaca a oferecer uma panóplia de serviços ao cliente não passando apenas pela estada. Experience More – este é o Unique Selling Proposition [USP], uma forte aposta na venda de experiências, considerado um verdadeiro conceito diferenciador convidando o cliente a usufruir de três serviços: Team, T/Services and T/Services.
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Selling devices on retail stores comes with the big challenge of grabbing the customer’s attention. Nowadays people have a lot of offers at their disposal and new marketing techniques must emerge to differentiate the products. When it comes to smartphones and tablets, those devices can make the difference by themselves, if we use their computing power and capabilities to create something unique and interactive. With that in mind, three prototypes were developed during an internship: a face recognition based Customer Detection, a face tracking solution with an Avatar and interactive cross-app Guides. All three revealed to have potential to be differentiating solutions in a retail store, not only raising the chance of a customer taking notice of the device but also of interacting with them to learn more about their features. The results were meant to be only proof of concepts and therefore were not tested in the real world.
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Trabalho Complementar apresentado à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de licenciada em Ciências da Nutrição
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Developers strive to create innovative Artificial Intelligence (AI) behaviour in their games as a key selling point. Machine Learning is an area of AI that looks at how applications and agents can be programmed to learn their own behaviour without the need to manually design and implement each aspect of it. Machine learning methods have been utilised infrequently within games and are usually trained to learn offline before the game is released to the players. In order to investigate new ways AI could be applied innovatively to games it is wise to explore how machine learning methods could be utilised in real-time as the game is played, so as to allow AI agents to learn directly from the player or their environment. Two machine learning methods were implemented into a simple 2D Fighter test game to allow the agents to fully showcase their learned behaviour as the game is played. The methods chosen were: Q-Learning and an NGram based system. It was found that N-Grams and QLearning could significantly benefit game developers as they facilitate fast, realistic learning at run-time.
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The availability of fresh-cut fruit (FCF) in the marketplace has been increasing in Portugal, although reports of its microbial quality are not known. Due to the growing concerns of these commodities over their microbial safety, the objectives of this work were to study the microbiological quality and prevalence of Salmonella and Listeria monocytogenes on fresh-cut fruits sold in southern Portugal. A study to examine the changes in pH and microbial counts, before and after the expiration dates, was also made. A total of 160 samples was purchased in the local grocery stores between September 2011 and August 2014, before their sell-by date. These samples were assayed for aerobic mesophilic (AM) and psychrotrophic (AP) microorganisms, yeasts and molds (YM), lactic-acid bacteria (LAB), coliforms (TC), Escherichia coli and coagulase positive staphylococci as well as L. monocytogenes and Salmonella. The microbiological counts ranged from 3.0-9.2 lg cfu/g (AM); 2.2–10.7 lg cfu/g (AP); 2.3–10.4 lg cfu/g (YM); 1.9–9.0 lg cfu/g (LAB) and less than 1–9.1 lg cfu/g (TC). The melons and watermelon presented the highest levels of the microbial quality parameters studied. However, no E. coli, staphylococci, Salmonella and L. monocytogenes were detected in any of the samples. After the sell-by date, an increase of the AM, AP, LAB and YM values was observed in all fruits. Conversely, the differences found in TC counts before and after the best-before date had no statistical significance. A decrease in pH was observed in all fruits except pineapple whose pH slightly increased after 14 days of storage. The results highlight the importance of preventing contamination and cross contamination, selecting adequate decontamination technologies and maintaining a strict temperature control during processing, distribution and selling of FCF.
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El siguiente documento tiene como finalidad enseñarle al lector cómo una de las constructoras líderes del sector en Colombia, Constructora Colpatria, se ha visto involucrada en la toma de ciertas decisiones estratégicas, las cuales han llevado a la compañía a conseguir una diversificación en diferentes áreas de negocio y un proceso de internacionalización en países como México y Perú. La principal razón de estos cambios que ha tenido la Constructora Colpatria, es básicamente un problema que surge hace un poco más de 20 años. Hacia la década de los 90 se presentó una crisis financiera que tuvo su origen en el mercado hipotecario, desde ese entonces, el sector construcción se ha visto involucrado en un fenómeno que es comúnmente conocido como burbuja inmobiliaria, este término se refiere a la subida injustificada y exagerada de los precios de los inmuebles o de los bienes raíces muy por encima del precio real de venta. En el contexto de estrategia, el proyecto se va a encaminar por el lado de las decisiones y el manejo que se le ha dado por parte de la empresa a la problemática que ha presentado el sector construcción a lo largo de los últimos años. Por medio de diferentes métodos de investigación, que serán explicados más adelante, se quiere evaluar y conocer como esta empresa ha logrado conseguir un alto nivel de competitividad y cómo se ha posicionado en los primeros puestos en el sector construcción en Colombia.
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Con el fin de la unipolaridad no sólo se fortalecieron mecanismos de gobernanza global como los Regímenes Internacionales, sino también se fortalecieron actores no estatales. A pesar de la importancia que tomaron estos dos elementos aún no existe una teoría que explique exhaustivamente la relación que existe entre ellos. Es por lo anterior que, la investigación busca responder de qué manera el rol de las Redes de Apoyo Transnacional ha incidido en la evolución del régimen de tráfico de personas en la Región del Mekong. Asimismo tiene como objetivo comprender las relación entre el Régimen y las Redes de Apoyo Transnacional a través de la formulación de un caso de estudio basado en metodologías cualitativas, específicamente, en el análisis teórico-constructivista y el análisis de contenido de documentos producidos por actores estatales y no estatales.
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La idea de negocio consiste en la fabricación y venta al público de maletines personalizables, que el cliente pueda escoger su el color, material, forma e inclusive su estampado, cuántos bolsillos debería tener y dónde los debe tener. Lo que hace que el proyecto sea sostenible en el tiempo consiste en los diseños creativos e innovadores, además del hecho de que la producción no se va realizar en masa y cada diseño va ser pensado en su dueño gracias a las características que el cliente pone en el diseño y también en el proceso de interacción con el cliente, de manera que se le aplicará un cuestionario que nos diga más de para qué lo usa y cómo espera que sea. Así pues la gran ventaja la hace el capital humano y la especialización del producto y sus accesorios a unas necesidades puntuales. El proyecto está en estado de creación aún, sin embargo se ha dialogado con posibles proveedores, entre ellos el fabricante de maletines “ZAKbolsos” quien ha expresado poder hacer posible la voluntad de fabricar bajo pedido sin número de unidades determinada de un modelo específico modelo que es similar al que actualmente aplican que es fabricación sobre pedido del cliente y venta en punto físico, con más de 5 años de experiencia en el sector, y además con experiencia en producción para empresas. En cuanto aliado se tiene a la empresa de David Vargas, llamada Guio quien tiene la experiencia en pauta de mercadeo, desarrollo de producto y posicionamiento del mismo. David Vargas tiene la profesión de diseñador industrial, y finalmente el emprendedor (yo), quien es administrador de negocios internacionales. La inversión se va poder recuperar en 36 meses, puesto que la inversión de capital en el primer periodo es intensivo y esto se calcula con la venta de 14 maletines al mes, lo cual es aceptable teniendo en cuenta que el mercado crece a cifras del 12% anual. El margen de contribución es del 43% y la TIR es de 38%. Adicionalmente la flexibilidad financiera es grande puesto que no hay mayores costos fijos aparte del sueldo del emprendedor. La empresa va crecer a través de posicionamiento de marca y diferenciación de diseños con la competencia que en general tiende a llegar al cliente corporativo en vez de al cliente final con esta propuesta de personalización. Las ventajas competitivas van a ser sustentadas en la orientación al cliente, en hacerle percibir al mismo una calidad superior y una propuesta que se base en la diferenciación y el posicionamiento de marca.