Prototype and proof of concept for a display system in retail stores


Autoria(s): Matos, David Emanuel Ruivo
Contribuinte(s)

Rabadão, Carlos Manuel da Silva

Data(s)

22/12/2016

22/12/2016

08/10/2016

Resumo

Selling devices on retail stores comes with the big challenge of grabbing the customer’s attention. Nowadays people have a lot of offers at their disposal and new marketing techniques must emerge to differentiate the products. When it comes to smartphones and tablets, those devices can make the difference by themselves, if we use their computing power and capabilities to create something unique and interactive. With that in mind, three prototypes were developed during an internship: a face recognition based Customer Detection, a face tracking solution with an Avatar and interactive cross-app Guides. All three revealed to have potential to be differentiating solutions in a retail store, not only raising the chance of a customer taking notice of the device but also of interacting with them to learn more about their features. The results were meant to be only proof of concepts and therefore were not tested in the real world.

Identificador

http://hdl.handle.net/10400.8/2338

201467232

Idioma(s)

eng

Direitos

openAccess

Palavras-Chave #Face recognition #Face tracking #Interactive guides #Smart devices #Retail stores #Domínio/Área Científica::Engenharia e Tecnologia::Engenharia Eletrotécnica, Eletrónica e Informática
Tipo

masterThesis