Utilização dos New Media nas Empresas de Comunicação em São Vicente

Este trabalho científico refere-se aos New Media num contexto empresarial, demonstrando essa tecnologia como uma nova forma de comunicar. A delimitação é feita numa perspectiva da ilha de São Vicente, em Cabo Verde, concentrando assim nas empresas de comunicação. Objectiva-se verificar se essas ferramentas da Web 2.0 são utilizadas nesse contexto, se os funcionários são conhecedores dessa tecnologia, qual a prática na sua utilização e se sofrem algum tipo de influência social quando usam os New Media.

Os Media ao Serviço do Imaginário: uma Reflexão Sobre a Rtp Internacional e a Lusofonia

Neste trabalho, não pretendemos analisar detalhadamente a lógica de intervenção relacionada com o desenvolvimento do espaço Lusófono e com a criação da Comunidade dos Países de Língua Portuguesa. Iremos, simplesmente, examinar alguns elementos desta intervenção, nomeadamente no que diz respeito à criação de meios de comunicação especialmente concebidos para dar corpo a esta política. A RTP Internacional e a RTP África serão certamente os canais televisivos que mais visibilidade dão a esta intervenção política, mas o Estado Português tem vindo, também, a promover vários protocolos de cooperação na área da comunicação social. Assim, pretendemos concentrar-nos na lógica de produção e de distribuição de conteúdos televisivos portugueses para as comunidades e países de língua portuguesa e outras iniciativas dos governos portugueses que promovam a exportação e intercâmbio de produtos mediáticos em português. As pertinentes questões relacionadas com a análise da recepção dos produtos culturais não serão abordadas no âmbito deste ensaio.

A simple access pricing rule to achieve the Ramsey outcome for interconnected networks

This paper considers a general and informationally efficient approach to determine the optimal access pricing rule for interconnected networks. It shows that there exists a simple rule that achieves the Ramsey outcome as the unique equilibrium when networks compete in linear prices without network-based price discrimination. The approach is informationally efficient in the sense that the regulator is required to know only the marginal cost structure, i.e. the marginal cost of making and terminating a call. The approach is general in that access prices can depend not only on the marginal costs but also on the retail prices, which can be observed by consumers and therefore by the regulator as well. In particular, I consider the set of linear access pricing rules which includes any fixed access price, the Efficient Component Pricing Rule (ECPR) and the Modified ECPR as special cases. I show that in this set, there is a unique rule that implements the Ramsey outcome as the unique equilibrium independently of the underlying demand conditions.

Incidents and complications of totally implanted vascular access devices in children: a prospective study.

BACKGROUND: Totally implanted vascular access devices are frequently used in children for repeated blood samples or intravenous treatments. This prospective study aims at identifying the risk factors associated with infections, obstructions and surgical complications of these devices in pediatric patients. METHODS: From January 2006 to January 2008, all children older than one year of age with a diagnosis of solid or blood cell malignancy were included in the study. Insertion was performed by the surgeon according to a standardized protocol after landmark-guided puncture of the subclavian or internal jugular vein by a senior anesthesiologist. Dressing and post-operative care were standardized. Every manipulation was prospectively recorded by specialized dedicated nurses, and all patients were screened for complications one month post-surgery. RESULTS: 45 consecutive patients 1 to 16 years old were enrolled in the study. Mean age at the time of procedure was 8.5 years (range 1.3-15.6; SD +/- 4.88). There were 12 peroperative adverse events in 45 procedures (27%), detailed as follows: 3 pneumothoraces (7%), 3 hematomas (7%), 6 arterial punctures (13%). Among these events, intervention was necessary for two pneumothorax and one arterial puncture. There was no air embolism. At one month, we recorded 5 post-operative complications (11%): 2 thrombotic obstructions, one unsightly scar, and one scapular pain of unknown etiology. One patient needed repositioning of the catheter. There was no catheter-related infection. CONCLUSION: Prospective recording of TIVA insertion in children reveals a significant number of early incidents and complications, mainly associated with the percutaneous puncture technique. We found no infection in this series. Results of a longer follow-up in the same population are pending.

Causas posibles de la drástica disminución de la longitud media de la merluza peruana en 1992

La drástica disminución de la longitud media de la merluza en 1992 fue hasta cierto punto inesperada para los biólogos pesqueros peruanos, acostumbrados a manejar esta población como un stock unitario controlando el rendimiento y la longitud mínima en las capturas. Durante toda la década de los años ochenta, el esfuerzo pesquero no fue muy alto y afectó principalmente a los grupos de edades IV+. Menos del 10% de los desembarques fueron de tallas menores a la longitud media de desove (35 cm). Por esto, la gran ocurrencia de tallas pequeñas de merluza a partir de marzo de 1992 en las capturas de todas las flotas dedicadas a esta especie, parecía deberse a las condiciones oceanográficas, ya que un evento El Niño Oscilación Sur (ENOS) se estaba desarrollando. Sin embargo, igual que en anteriores ENOS, se hubiera esperado un cambio de sitio de toda la población hacia el sur y lejos de la costa. Esto significaría que las merluzas jóvenes de tamaño mediano estarían mas al sur fuera del alcance de la flota de Paita. Contrario a lo esperado, durante El Niño 1991-93, debido a una intrusión de aguas oceánicas subtropicales, las merluzas grandes migraron hacia el norte. Mientras que El Niño podría haber actuado como un disparador, la causa fundamental de los cambios estructurales en la población fue la desaparición de la sardina como especie de presa principal para las merluzas grandes a partir de 1987, y la falta de pequeños Sciaenidae (bereche) durante El Niño, para las merluzas de tamaño medio. Lo primero podría deberse al alto esfuerzo pesquero sobre la sardina, en conjunto, probablemente, con una presión depredadora alta de una población sana de merluza a partir de mediados de la década de los años 80. Estudios futuros deben incluir las relaciones entre predador y presa en el ecosistema. Estas relaciones, que se desarrollaron durante largos períodos, probablemente soportan la estabilidad del sistema, y las pesquerías, que actúan como un fuerte depredador, deben ser incluidas en un modelo multiespecífico.

Internet e-ethics in confrontation with an activists' agenda: Yahoo! on trial

A prolonged confrontation between Yahoo! Inc. and French anti-racismactivists who ask for the removal of Nazi items from auction sitesas well as restricted access to neo-Nazis sites is analyzed. We presentthe case and its development up to the decision of Yahoo! Inc. to removethe items from yahoo.com following a French court s verdict against thefirm. Using a business ethics approach, we distinguish the legal,technical, philosophical and managerial issues involved in the case andtheir management by Yahoo! We conclude on the difficulty of governingrelations with society from corporate and legal affairs departments atthe headquarters level, and on the clash of two visions over theregulation of social freedom.

The evolution of inequity in the access to health care in Spain: 1987-2001

This paper reports an analysis of the evolution of equity in access to health care in Spain over the period 1987-2001, a time span covering the development of the modern Spanish National Health System. Our measures of access are the probabilities of visiting a doctor, using emergency services and being hospitalised. For these three measures we obtain indices of horizontal inequity from microeconometric models of utilization that exploit the individual information in the Spanish National Health Surveys of 1987 and 2001. We find that by 2001 the system has improved in the sense that differences in income no longer lead to different access given the same level of need. However, the tenure of private health insurance leads to differences in access given the same level of need, and its contribution to inequity has increased over time, both because insurance is more concentrated among the rich and because the elasticity of utilization for the three services has increased too.

Concentration and self-censorship in commercial media

Within a simple model of non-localized, Hotelling-type competitionamong arbitrary numbers of media outlets we characterize qualityand content of media under different ownership structures. Assumingadvertising-sponsored, profit-maximizing outlets, we show that (i) topicssensitive to advertisers can be underreported (self-censored) by alloutlets in the market, (ii) self-censorship increases with the concentrationof ownership, (iii) adding outlets, while keeping the number ofowners fixed, may even increase self-censorship; the latter result relieson consumers' most preferred outlets being potentially owned by thesame media companies. We argue that externalities resulting fromself-censorship could be empirically large.

A retail benchmarking approach to efficient two-way access pricing

We study a retail benchmarking approach to determine access prices for interconnected networks. Instead of considering fixed access charges as in the existing literature, we study access pricing rules that determine the access price that network i pays to network j as a linear function of the marginal costs and the retail prices set by both networks. In the case of competition in linear prices, we show that there is a unique linear rule that implements the Ramsey outcome as the unique equilibrium, independently of the underlying demand conditions. In the case of competition in two-part tariffs, we consider a class of access pricing rules, similar to the optimal one under linear prices but based on average retail prices. We show that firms choose the variable price equal to the marginal cost under this class of rules. Therefore, the regulator (or the competition authority) can choose one among the rules to pursue additional objectives such as consumer surplus, network coverage or investment: for instance, we show that both static and dynamic e±ciency can be achieved at the same time.

In situ introducer sheath dilatation for complex aortic access.

Aortic access problems due to diseased or small peripheral vessels are a major issue in endovascular aneurysm repair (EVAR). In the emergency setting, like aortic rupture after blunt trauma, or in patients with a hostile abdomen, a more proximal access to the aorta is not a pleasant perspective. We developed in situ introducer sheath dilatation as a bail-out technique for patients with difficult aortic access under various circumstances including EVAR, intra-aortic balloon pump insertion and cannulation for perfusion. The method described allows to increase the access vessel diameter by 50% (from 6 to 9 mm) or the luminal circumference from 18 to 27 F. We have used this technique in five patients without complication, very much in contrast to the traditionally practiced 'forced device insertion'.

DIGITAL LIBRARY FOR DIGITAL DIVIDE AND ENVIRONMENT OF SCARCE ACCESS TO PRINTED MATERIALS: THE CASE OF UNIVERSITY JEAN PIAGET OF CAPE VERDE

With the failure of the traditional mechanisms of distributing bibliographic materials into developing countries, digital libraries show up as a strong alternative in accomplishing such job, despite the challenges of the digital divide. This paper discusses the challenges of building a digital library (DL) in a developing country. The case of Cape Verde as a digital divide country is analyzed, in terms of current digital library usage and its potentiality for fighting the difficulties in accessing bibliographic resources in the country. The paper also introduces an undergoing project of building a digital library at the University Jean Piaget of Cape Verde.

Mediatização da Comunicação Política Media, política e comunicação - a negociação do poder

Se consagró un gran número de estudios a los efectos de los distintos medios de comunicación sobre la manera como se hace política, poniendo de relieve, entre otras cosas, el fenómeno creciente de “espectacularisación” de ésta, es decir, el hecho de que el voto político sufra una influencia, cada vez mayor, por parte de las imágenes que los diversos lideres políticos dan de si mismos, de las formas simbólicas utilizadas por la política y de las reacciones emocionales producidas en particular por el medio televisivo. Hoy en día, la gestión de las características inmediatas de los medios de comunicación parece ser más importante, con la perspectiva de transformar esas capacidades en valor añadido a favor de una imagen política, a través de la constante solicitud de visibilidad. Por necesidad de ganar tiempo y espacio en los medios de comunicación, se entra en una sucesión desenfrenada de acontecimientos.

Metabolic labeling and protein linearization technology allow the study of proteins secreted by cultured cells in serum-containing media.

Supernatants from cell cultures (also called conditioned media, CMs) are commonly analyzed to study the pool of secreted proteins (secretome). To reduce the exogenous protein background, serum-free media are often used to obtain CMs. Serum deprivation, however, can severely affect cell viability and phenotype, including protein secretion. We present a strategy to analyze the proteins secreted by cells in fetal bovine serum-containing CMs, which combines the advantage of metabolic labeling and protein concentration linearization techniques. Incubation of CMs with a hexapeptide ligand library was used to reduce the dynamic range of the samples and led to the identification of 3 times more proteins than in untreated CM samples. Labeling with a deuterated amino acid was used to distinguish between cellular proteins and homologous bovine proteins contained in the medium. Application of the strategy to two breast cancer cell lines led to the identification of proteins secreted in different amounts and which could correlate with their varying degree of aggressiveness. Selected reaction monitoring (SRM)-based quantitation of three proteins of interest in the crude samples yielded data in good agreement with the results from concentration-equalized samples.

Branding i new media: l’experiència de la marca a través d’Instagram

El propòsit d’aquesta recerca és el de dur a terme una exploració sobre la creació i el disseny estratègic d’una experiència de marca a través d’Instagram, entesa com una eina de branding en el paradigma de la nova comunicació. En segon terme, la investigació vol descobrir si les característiques i factors personals dels usuaris d’Instagram determinen la seva predisposició a participar en experiències de marca. La hipòtesi es confirma en les característiques estudiades (una elevada ràtio de fotografies compartides i una alta freqüència d’ús de l’aplicació).