"João Ferrador na República de São Bernardo" : o impacto do "novo" movimento sindical do ABC paulista no processo de transição democrática (1977-1980)

Nesta dissertação, analisa-se o impacto do surgimento do “novo” sindicalismo no ABC Paulista através da ação do Sindicato dos Metalúrgicos de São Bernardo do Campo e Diadema no processo de abertura política. A ação desse importante ator coletivo naquela conjuntura resultou numa gama de novos repertórios de ação coletiva, bem como no reaparecimento da questão operária, após quase uma década de desaparecimento público. Esse novo ímpeto para a ação, produzido na relação conflitiva com os empresários e após com o Estado, serviu não só para produzir uma identidade política para os metalúrgicos do ABC paulista, com também uma agenda de demandas que se ampliava a cada embate e, sobretudo, um tensionamento sobre a esfera política, fazendo avançar o conteúdo nitidamente conservador assumido pela abertura “pelo alto”. A análise se concentrou no período que vai do ano de 1977 ao ano de 1980, avançando, portanto, sobre a data de fundação do Partido dos Trabalhadores, que serviria de referência para a entrada do movimento num campo marcadamente político-partidário. A análise do tema, através do uso de diversos materiais, dentre os quais entrevistas inéditas com sindicalistas que vivenciaram os acontecimentos, além de farta documentação da imprensa sindical do período, possibilitou situar a dimensão alcançada pela luta sindical naquela conjuntura e a forma como repercutiu na política nacional.

Exploring different social media users from the millennials’ generation: a cross-cultural behavioral analysis of brazilian users of Facebook and chinese users of RenRen

With the increasing importance of digital communication and its distinct characteristics, marketing tools and strategies adopted by companies have changed dramatically. Among the many digital marketing tools and new media channels available for marketers, the phenomenon known as social media is one of the most complex and enigmatic. It has a range that still is quite unexplored and deeply transforms the present view on the promotion mix (Mangold & Faulds, 2009). Conversations among users on social media directly affect their perceptions on products, services and brands. But more than that, a wide range of other subjects can also become topics of conversations on social media. Hit songs, sporting events, celebrity news and even natural disasters and politics are topics that often become viral on the web. Thus, companies must grasp that, and in order to become more interesting and relevant, they must take part in these conversations inserting their brands in these online dynamic dialogues. This paper focuses on how these social interactions are manifested in the web in to two distinct cultures, Brazil and China. By understanding the similarities and differences of these cultures, this study helps firms to better adjust its marketing efforts across regions, targeting and positioning themselves, not only geographically and culturally, but also across different web platforms (Facebook and RenRen). By examining how companies should focus their efforts according to each segment in social media, firms can also maximize its results in communication and mitigate risks. The findings suggest that differences in cultural dimensions in these two countries directly affect their virtual social networking behavior in many dimensions (Identity, Presence, Relationships, Reputation, Groups, Conversations and Sharing). Accordingly, marketing efforts must be tailored to each comportment and expectations.

Empresas como agentes de benefício para o mundo: reflexão sobre visões de futuro no Brasil

O objetivo desta pesquisa consistiu em explorar os fatores comuns das visões de futuro de três segmentos da comunidade paulistana (executivos, empreendedores sociais e pensadores), especialmente no que diz respeito às possíveis alianças cooperativas entre o mundo dos negócios e a sociedade como um todo, como também as estratégias utilizadas para concretizá-las. Indagamos se, com suas experiências de vida, os sujeitos entrevistados protagonizavam suas visões de futuro; quais eram os aspectos em comum dessas visões referentes ao futuro e ao futuro dos negócios; as estratégias utilizadas para concretizar essas visões comuns, percebidas como positivas, e de que maneira podiam contribuir para o desenvolvimento de uma relação cooperativa entre os negócios e a sociedade. Utilizamos 30 entrevistas (10 em cada segmento), em amostra acidental, gravadas e, posteriormente, submetidas a uma análise segundo o referencial da Psicologia Social de Enrique Pichon-Rivière, incluindo alguns dos indicadores do processo interacional (cooperação, comunicação e telecomunicação) e da reação dos entrevistados e entrevistadores com relação aos conteúdos aplicados (transferência e contratransferência). Baseamo-nos no protocolo de Investigação Apreciativa do projeto "Business as an Agent of World Benefit" da Weatherhead School of Management e conceitos convergentes com o referencial adotado no que se refere ao interjogo entre o homem e o mundo, o protagonismo, o contar histórias, o projeto como planejamento de futuro e a criação de novas metáforas. Com relação ao futuro imaginado, encontramos como resultado unânime a preocupação com o meio ambiente, a mudança de valores (com a revisitação da noção de bem-estar, as “mortes subjetivas” por preconceito, o acolhimento expandido aos profissionais da saúde e a saúde como valor); a interconexão (presente no mundo contábil, nos modelos econômicos equitativos, na visão do administrador como estadista, na integração entre o “dentro e fora do negócio”, na consciência da riqueza como medida global e não individual, na ética, no voluntariado por consciência, no cuidado com o ambiente, consigo mesmo, com o outro e com a vida e a morte); coerência, vínculo e escuta (com foco na qualidade das relações e não na tecnologia, no honrar o próximo, no compartilhamento de experiências, na mão dupla entre negócios e comunidade, no bom trato para com as crianças e adultos), inclusão/exclusão (com a criação de espaços públicos intencionalmente inclusivos e a real inclusão dos excluídos na empresa); a educação (através do raciocínio que lide com a linearidade vigente e estimule pensar na complexidade, do reconhecimento de aspectos saudáveis e construtivos no cotidiano, e da formação que abrange gerentes, empreendedores e comunidade, incluindo conhecimento, ética e gratidão); interioridade (alma do negócio, intuição, transcendência como diferencial influindo em uma nova percepção de lucro, sacralidade da vida, encontro consigo próprio); lucro (revisão desse conceito com foco na vida, no bem-estar, no enraizamento das pessoas); consumo/consumidor (com relação à mudança na forma de analisar investimentos inteligentes, uma nova visão de pobreza); longo prazo (ligado à sustentabilidade, à autovalorização das pessoas e à educação dos funcionários). Há muitas estratégias atuantes nos diferentes segmentos, as pensadas são: a intencionalidade de inclusão em espaços públicos por diversos agentes, a revisão do conceito de bem-estar, os benefícios compartilhados, a inclusão mais precoce do jovem no mundo dos negócios e não como forma de exploração, o incentivo às atitudes de liderança nos jovens para o novo mundo e o longo prazo, como tema a ser mais aprofundado. Quanto à relação entre negócios e sociedade parece não haver clareza entre os segmentos quanto ao papel desempenhado pelas empresas, pelas ONGs e pelas comunidades. Surgem pontos como a necessidade da expansão de idéias inovadoras por meio de instituições sem fins lucrativos, do fortalecimento da sociedade civil, de um novo conceito de organização social, das ONGs não serem mais necessárias, das comunidades solidárias como instituições de direito e da ampliação do sentido da responsabilidade social estendido ao ecossistema.

Os impactos da reestruturação organizacional de uma empresa multinacional de alta tecnologia na área de treinamento e desenvolvimento de call center:aplicação da teoria das configurações de Mintzberg

Neste estudo realizamos uma pesquisa no setor de serviços de uma empresa multinacional de alta tecnologia, na qual ocorreram mudanças organizacionais envolvendo a área de treinamento e desenvolvimento, que atendia vários clientes de call centers, com sua equipe deixando de se reportar à Gerência Operacional local e passando a se reportar à área de Treinamento & Desenvolvimento Global. O objetivo foi contribuir para o papel do desenho organizacional da área de treinamento neste setor. O estudo teve como embasamento a Teoria das Cinco Configurações, de Henry Mintzberg, e as questões respondidas foram: que reestruturação a empresa estudada está implementando, de acordo com a teoria de Mintzberg, e quais são os impactos desta reestruturação para o departamento estudado, na visão dos entrevistados? O método utilizado foi o de estudo de caso e a nossa pesquisa foi realizada na organização desta área no Brasil, na qual coletamos dados através de fontes primárias, e empregamos observação direta e pesquisa de campo com entrevistas semiestruturadas com funcionários e clientes da área. Demostramos que a organização de treinamento estava se estruturando como uma Adhocracia Operacional e que a mudança foi positiva na visão tanto dos funcionários da área, quanto de seus clientes. Para avaliarmos o comportamento dos indivíduos do grupo, criamos duas tipologias a partir da categorização dos dados coletados. Concluímos que as pessoas do grupo tinham ação estratégica e foco em seu desenvolvimento profissional, o que é coerente com a estrutura Adhocrática de Mintzberg. As características de uma Adhocracia se mostraram positivas para uma área de treinamento de call center que atende a múltiplos clientes, conduzindo a equipe a ter foco mais estratégico, aumentando a autonomia e o engajamento, elevando o conhecimento, melhorando a comunicação, trazendo processos flexíveis e, como consequência, um resultado positivo para as operações atendidas.

Social media crises in the organization: exploring management strategies through cases from France and Brazil

The aim of this Master’s thesis has been to shed light on the response strategies that organizations are implementing when facing a crisis created on or amplified by social media. Since the development of social media in the late 1990s, the interplay between the online and the offline spheres has become more complex, and characterized by dynamics of a new magnitude, as exemplified by the wave of “Twitter” Revolutions or the Wikileaks scandal in the mid 2000s, where online behaviors deeply affected an offline reality. The corporate world does not escape to this worldwide phenomenon, and there are more and more examples of organizational reputations destroyed by social media “fireballs”. As such, this research aims to investigate, through the analysis of six recent cases of corporate crises (2013-2015) from France and Brazil, different strategies currently in use in order to identify examples of good and bad practices for companies to adopt or avoid when facing a social media crisis. The first part of this research is dedicated to a review of the literature on crisis management and social media. From that review, we were able to design a matrix model, the Social Media Crisis Management Matrix, with which we analyzed the response strategies of the six companies we selected. This model allows the conceptualization of social media crises in a multidimensional matrix built to allow the choice, according to four parameters, of the most efficient (that is: which will limit the reputational damage) response strategy. Attribution of responsibility for the crisis to the company by stakeholders, the origin of the crisis (internal or external), the degree of reputational threat, and the emotions conveyed online by stakeholders help companies determining whether to adopt a defensive response, or an accommodative response. The results of the analysis suggest that social media crises are rather manichean objects for they are, unlike their traditional offline counterparts, characterized by emotional involvement and irrationality, and cannot be dealt with traditionally. Thus analyzing the emotions of stakeholders proved to be, in these cases, an accurate thermometer of the seriousness of the crisis, and as such, a better rudder to follow when selecting a response strategy. Consequently, in the cases, companies minimized their reputational damage when responding to their stakeholders in an accommodative way, regardless of the “objective” situation, which might be a change of paradigm in crisis management.

Portugal: manifest for the republic education or teacher education under scrutiny

Starting from the analysis of a Manifest placed in the World Wide Web in order to gather signatures, the paper discusses the arousal of a wide spread movement of scepticism in the so called Portuguese “civil socie ty” against the overall result of almost forty years of uninterrupted educational reform that has taken place in Portugal since the late sixties and has lead to an increasing percentage of illiteracy and innumeracy. That Manifest is presented as part of a broader movement, deeply rooted in the Portuguese society, and silent so far, which is becoming stronger and has now strength enough to be part of the political agenda. It is also our concern to unveil an emerging trend of blaming sciences of education and badly trained teachers as responsible for the poor outcome of our schooling system.

Círculos ao invés de linhas: em busca de valores e princípios estruturantes da gestão social. Projeto juventude, participação e autonomia (Instituto Universidade Popular - UNIPOP)

The organizations are characterized as dynamic spaces, they are being revisited and redefined, because they constitute structural human spaces and new vain outlines won expression. As it begins, of the non consensus in its conception, it is explicit the complexity degree that is identified in the plurality and diversity, brought by the people that compose them, characterizing it as accomplishment space, of happiness and also of conflict, of relationships of power and organizational limits and from birth and burial of faiths, values, norms, symbols, knowledge and rituals, therefore, deeply human. In that way, to know the administration of the organization is preponderant condition for the format of the human relationships to be delineated in its living. Like this the work makes an option in knowing the social administration, this work tries to know and analyze the values and beginnings of the social administration; revealling characteristics and specificities of the organizational performance of UNIPOP that contribute to the formation of the conception of Social Administration, it tends as source of the information the managers of the institution; to identify the formative values of UNIPOP that contribute to the youths' partner-political action in the community, tends for reference the current students of the organization and last to evaluate values structurates and supporting that interconnection between the organizational Administration, formation youth's program, participation and autonomy and attendance, starting from the existences gained by the exits, of that program. This way, the research will be qualitative, looking for understanding starting from their documents, the existence of those values

O processo de urbanização de Mossorò: dos processos históricos à estrutura urbana atual

The general objective of this academic work is to analyze the relationship between the territorial division and the urban expansion process of Mossoró city, understood here as the production and occupation of space. The urban expansion in Mossoró, since its formation as settlement in 1772 until current days, identifies with the Brazilian urbanization process whose growth is determined by the capitalist development. Thus, the expansion was determined by several economical specializations imposed by the territorial division of work which occurs at an interregional level, and, sometimes at an international level. Then, each specialization determined a moment of the urban expansion of the city, as follows: a) The cattle farmer specialization, between 1772 and 1857, when the urban expansion was shy, is summarized to a commercial square that received goods from Aracati aiming to cover a wide rural area; b) The commercial emporium specialization, between 1857 and 1930, when the urban expansion took an important impulse with the concentration of public and private capitals; c) The salt industry and the agricultural-industrial exporter specialization inside a state of development policy, between 1930 and 1970, when the urban expansion, joined to the settlement of the working class in the urban soil, developed along an important axis -the railway; d) The render of services specialization inside a state of intervention policy, between 1970 and 1990, when the urban expansion was characterized by the accelerated growth rhythm, by the reuse of some spaces, and by space segregation of demanding people; e) The render of services policy inside a neoliberal state policy, since 1990 until current days, when the urban expansion reduced its rhythm abruptly, when only small alterations occurred in the existing spaces. It focused on social policies and on several slums eradication programs. Finally, the territorial structure is deeply articulated with others, no territorial, but economical, social and political, which happens at a national, regional and local rate. Only within a historical and conceptual panorama, it was possible to explain the urban expansion in Mossoró from its formation in 1772 until current days. Therefore, this work is a several discipline analysis of the urbanization process existing in Mossoró

Estudo de sistemas vítreos para infiltração em alumina

The system in-Ceram Alumina, produced by VITA, consists in a technique of prepare of a substructure of ceramics to dental crowns. First burning is made in the alumina decanted by slip casting process under a stone die that reproduces the tooth prepared to receive a crown. In a second burning, alumina is infiltrated by vitreous system, giving to this set a high mechanic resistance. In this work, it s made a study of the composition of a new infiltrating material more used nowadays, giving to alumina desirable mechanics proprieties to its using like substructure of support to ceramic s crown used in the market today. The addition of Lanthanum oxide (frit A) and calcium oxide (frit B) was made in attempt to increase the viscosity of LZSA and to reduce fusion temperature. The frits were put over samples of alumina and took to the tubular oven to 1400ºC under vacuum for two groups (groups 1 and 2). For another two groups (groups 3 and 4) it was made a second infiltration, following the same parameters of the first. A fifth group was utilized like group of control where the samples of pure alumina were not submitted to any infiltrating process. Glasses manifested efficient both in quality and results of analysis of mechanic resistance, being perfectly compatible with oral environment in this technical requisite. The groups that made a second infiltration had he best results of fracture toughness, qualify the use in the oral cavity in this technical question. The average of results achieved for mechanic resistance to groups 1, 2, 3, 4 and 5 were respectively 98 MPa, 90 MPa, 144 MPa, 236 MPa and 23 MPa

Produção de fibras de alumina biomórfica a partir do sisal

Sisal is a renewable agricultural resource adapted to the hostile climatic and soil conditions particularly encountered in the semi-arid areas of the state of Rio Grande do Norte. Consequently, sisal has played a strategic role in the economy of the region, as one of few options of income available in the semi-arid. Find new options and adding value to products manufactured from sisal are goals that contribute not only to the scientific and technological development of the Northeastern region, but also to the increase of the family income for people that live in the semi-arid areas where sisal is grown. Lignocellulosic fibers are extracted from sisal and commonly used to produce both handcrafted and industrial goods including ropes, mats and carpets. Alternatively, addedvalue products can be made using sisal to produce alumina fibers (Al2O3) by biotemplating, which consists in the reproduction of the natural fiber-like structure of the starting material. The objective of this study was to evaluate the conditions necessary to convert sisal into alumina fibers by biotemplating. Alumina fibers were obtaining after pretreating sisal fibers and infiltrating them with a Al2Cl6 saturated solution, alumina sol from aluminum isopropoxide or aluminum gas. Heat-treating temperatures varied from 1200 ºC to 1650 °C. The resulting fibers were then characterized by X-ray diffraction and scanning electronic microscopy. Fibers obtained by liquid infiltration revealed conversion only of the surface of the fiber into α-Al2O3, which yielded limited resistance to handling. Gas infiltration resulted in stronger fibers with better reproduction of the inner structure of the original fiber. All converted fibers consisted of 100% α-Al2O3 suggesting a wide range of technological applications especially those that require thermal isolation

Abordagem inicial de lesões mamárias por biopsia helicóide: estudo experimental

OBJECTIVE: Evaluating the kit-Bh performance in carrying out of breast biopsies. METHODS: They were randomly selected a sample of 30 patients with breast cancer undergoing mastectomy, based on the results of a pilot study from February 2008 to April 2010. They were excluded women with had not palpable, stone-hard consistency tumors, previous surgical manipulation or that contains liquid. Using the helicoid biopsy Kit (kit Bh) and an equipment Core biopsy with cannula and needle and 14 gauge respectively, it was collected a fragment of sound equipment in the area and in tumors in each specimen, totaling 120 fragments for histological study. For data analysis, it was defined a 95% confidence level and used the SPSS-13 version, the Kappa index and the parametric Student t test. RESULTS: Mean age of patients was 51.6 years (± 11.1 years). The infiltrating ductal carcinoma showed a higher incidence, 26 cases (86.7%). The Core biopsy had a sensitivity of 93.3%, specificity of 100% and accuracy 96.7%, while the helicoid biopsy had a sensitivity of 96.7%, specificity of 100% and accuracy 98.3%. By comparing the histology of tumors and the fragments of biopsies, there was high degree of agreement in diagnoses (kappa of 0.93 with p <0.05) CONCLUSION: Both devices provided the histological diagnosis of lesions with high accuracy. Results of this study showed that the helicoid biopsy is a reliable alternative in 22 the preoperative diagnosis of breast lesions. Further studies in vivo better will define the role of Kit Bh in the diagnosis of these lesions

The Beatles: ensaio sobre a ética do amor

The thesis intends to discuss the ethics by the way of love. So, it uses as a mention the musical work and the set of attitudes of the group that changed the way of thinking across the 20th Century mass-comm, entering a new way of thinking about the World: The Beatles. Analyzing the lyrics and the writing of the songs was searched the comprehension of he intrinsic love message at the Ethics it expresses. At the musical art of The Beatles political messages had been announced in a time that the World sought a Ethic way beyond the several declared war and the Cold War. Taking the Edgar Morin works as a base, O método 6, Ética (2005), it sought to understand the idea who permeates the human relations: the good, the possible, the necessary. Another works used as a cognitive base were Meus demônios (2003), Cultura de massas no Século XX: neurose (2005), Cultura de massas no Século XX (2006), The Beatles Anthology (2000) and Many years from now (2000). Holding the Ethics idea showed by Morin were established imaginary lines that perpass the behavior of the group known in the entire World understood till nowadays as tolerance, comprehension, peace, love and endurance messengers. The Beatles operate during the sixties a musical reborn, which allowed to the people the discussion and the reflexion about the World and the human being new behavior,endurance but acting with tolerance. Permeating the basic study, we find the Beatles way, the group origin, the fast walk till success, the spiritual choice, who guide their behavior and the end of the band. The music used as a masscomp instrument passes by the condition of a simple way of communicating. It deeply action feeds feelings, allows transcendence and is showed as target of human being transformation. The Ethics in music passes by the ideological barriers and becomes to comprehension with a clear synthony for the man, cause the polyphony and the new musical order establish the messages worldwide

Memórias de um palhaço: O rito de passagem de Roger Avanzi para o palhaço Picolino II

This dissertaion reflects about life's trajectory of a specific clown: Roger Avanzi, who gives animus to the clown Picolino II. The main objective is to promove reflections about the insertion of the clowns in the universe of the circus, to make us comprehend the process of formation of a clown formed in a traditional circus family. In this research, we begin of the conjecture that, through the individual memory we can think about rebuild the process of a professional's integral formation.Then, we trace the itinerary of Roger Avanzi, the clown Picolino II, think that it has possibilities, in this case, to discuss about what is a clown's formation when it come from a traditional circus family. To walk on this universe, a huge numer of authors that deeply studyed about the circus ans the clowns, like: Avanzi; Tamaoki (2004), Bolognesi (2003), Castro (2005), Pantano (2007), Ruiz (1987), Silva (1997) e Torres (1998). We bring then, a theoric base that certainly, fortifies and corroborates our thoughts and reflections about the universe of circus and the trajectory of clown's formation, with special atention to Roger Avanzi, fundamentals i studies about it and with memories like Halbwachs's (2004) and Bosi's (1994). The reflections enabled to conclude that a clown doesn't born done; it becomes in the cultural trajectory, in which all the human are inserted

Igrejas evangélicas e atuação social no Bairro de Felipe Camarão em Natal-RN

This work focuses on analysis of the partnerships and socio-religious actions at Felipe Camarão, a popular district situated in the west of the city of Natal-RN. We observed that the inhabitants of this district are facing some economical, political and social difficulties. Coupled to these problems - among them in this study highlight the social violence, committed mainly by young people aged 15 to 29 years, but affects the whole population - we find a location with a large number of evangelical churches. With this, we know the reality of the community more deeply, to thereby be able to understand if there are and how to make partnerships among evangelical churches, the community and other civic organizations in both of the existing district and the city to deal with these problems. In addition, we verified that the elements obstruct the public performance of the churches and also follow the actions already taken

O piso salarial nacional: a valorização do professor na Constituição de 1988

The paper investigates the legal mechanisms used by the Legislature and the Executive to implement the constitutional principle of the teacher s minimum wage, which is proclaimed in the Constitution as a strategy of professional appreciation for this category. The text demonstrates that the legal mechanisms used to value the teacher were: the 1988 Constitution, the constitutional amendments to this Charter updated and modified the original text in relation to the matter, and finally, the Minimum Wage Law . Article nº 206 of 1988 s Federal Constitution established that basic education teachers, who work in public schools, would be entitled to a national minimum wage. Law nº 11.738/2008 ( Minimum Wage Law ) regulated the matter and made other determinations on the relationship between the State and the teachers such as the establishment of parameters for the distribution of the workload of teachers. Based on this law, since 2009 the minimum wage has been set annually by the Federal Government. However, state governments and municipalities throughout Brazil protested prescriptions contained in the Minimum Wage Law . In this context, some governors and mayors led the Supreme Court regarding the constitutionality of this law. The complainants considered that there was unconstitutional by the following: definition of the teacher s workday, which in the complainants point of view was competence of local governments; ensuring that teachers receive salaries tied to the minimum wage with retroactive effect; transformation of the minimum wage in basic salary, lack of sufficient budget in the states and municipalities to honor with the new values to be paid to teachers and, finally, determining workload for the teacher to perform other activities besides classroom activities. At the trial held at the STF the majority of Ministers rejected the claim and considered that the Minimum Wage Law , taken together, was constitutional. However, this decision did not alter the position of the managers or the interpretation of the ministers who agreed with the unconstitutionality of some aspects of the law. This means that one law can present differences in interpretation between ordinary people and among members of the Judiciary. The search showed the following conclusions: the law is not a definitive parameter of justice, because it is deeply linked to various interests; the development, implementation, and judgment of laws dealing with minimum wage of teaching are linked to historical and cultural aspects of society; the demand for enhancement of teacher and setting a minimum wage has only emerged in the late twentieth century, a fact explained in this work based on data that indicate the recent concern of Brazilian State with schooling a phenomenon typically Republican and with the professionalization of teaching emerging concern from the knowledge society; the Legislative and Executive search mechanism to implement the minimum wage of the teachers because of the contemporary need for professionalization of teaching